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Ensogo presentation
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- 2. Ensogo is… • Entertain,Social and Go • Found in 2010 as Thailand’s first social shopping website • In July 2011, Ensogo became a part of The LivingSocial • Promote products, services, and brand online through offering attractive deals
- 3. Objective • Gain repeatedbusiness within the existing market by selling deals • Expand its business both nationally and internationally
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- 5. • http://www.youtube.com/watch?v=HgVfDSP7E0s • First,Go visit www.ensogo.com to update of daily promotion • Second, Buy the voucher in 3-easy steps: (1) log in or sign up to ensogo site (free of charge) (2) choose your promotion and confirm (3) click to get your voucher, choose your online payment options you will receive a confirmation through your email • Print your voucher or show SMS message to the merchant
- 6. Ensogo • theoretical framework “The economies of scale” The cost advantage that arises with increased output of a product.
- 7. Methodology • Interview - Do youknow ensogo? What do you use it for? Do you think it is beneficial? Why do you like it? Why do you prefer ensogo over others website? What do you think about its future?
- 8. • from Februaryto April Ensogo can sell deal at 18,000,000 THB , which margin of Ensogo is about 9,300,000 THB.
- 9. Advantage • Business model •Database of retailer and customer • Highest market share
- 10. In the future •Educate the retailer to maintain standard • Location based service function in smartphone application
- 11. Conclusion • Bad economicdoesn’t effect Ensogo • Foreigner will use Ensogo deal also • Ensogo have many way to upgrade their business and service
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