The team took a "worst business idea" submitted by another student called "Enjoyable Delays" that proposed providing entertainment artists for delayed airline flights. They identified problems with the original idea and redefined it to construct entertainment facilities like dance studios, video game areas, cinemas, etc. at Hartsfield–Jackson Atlanta International Airport. The facilities would generate revenue from passenger fees and provide enjoyable activities for travelers experiencing flight delays. A short commercial was created and the team presented the redefined business canvas to convert a "worst idea" into a potentially profitable opportunity.

1. Technology Entrepreneurship
Enjoyable Delays
A Worst Idea Converted in to a Best Idea
2nd Assignment
Presented to: Chuck Eesley
Assistant Professor,
Management Science & Engineering,
Stanford University
Presented By: Digicon Valley, Team 17317

2. Presentation Roadmap
• Overview
• Enjoyable Delays – The Original Business Canvas
• Why it is Worst?
• Our Picks From The Business Canvas
• Redressing of Original Business Canvas
• Enjoyable Delays – Redefined Business Canvas
• Redefined Business Canvas Brief
• Final Outcome
• Digicon Valley Team

3. Overview
The Digicon Valley Team has reviewed all the worst business ideas contributed by the
course mates of Technology Entrepreneurship course in Venture Lab of Stanford
University.
The team found many worst ideas defined by the peers are workable to convert them
into a profitable business. By narrow downing those ideas, we selected a final idea to
work on and submit our presentation and short commercial that is “Enjoyable Delays”.
Most of the time, the delay in a flight is very hectic at airports. While airports doesn’t
facilitate a comfortable environment to the passengers.
The original business canvas was submitted by Mr. Sammer H under worst idea with the
title Enjoyable Delays

4. Enjoyable Delays – The Original Business Canvas
http://venture-lab.org/venture/team_ideas/5004

5. Why it is Worst?
Business Concept: The Original Business Canvas reflects that the business will have a
team of artists and a website to get orders from the airlines to provide them an
entertaining artist in case a flight is delayed.
Worst: Yes, it is really worst because the airline business runs round the clock and they
don’t have a pre-defined schedule of delays.
Worst: Most of the time, the departure flight delayed is because of maintenance by the
technical staff. No body knows exactly that how much time it will take to get the
airplane clear to take-off.
Worst: The airports don’t have a setup to allow a person to come inside the airport and
entertain the passengers of a delayed flight. There is no such seating arrangements.
And airport security rules are not permitting to start entertaining in an open area.

6. Enjoyable Delays
Our Picks From The Original Business Canvas

7. Redressing of Original Business Canvas
• Problem Identification: We perceived the core idea from the original business canvas, i.e., convert the
delayed flights pain in to an enjoyable activity at airports. We selected “Hartsfield–Jackson Atlanta
International Airport” as the first airport to start the new opportunity: Enjoyable Delays.
• Solution: We tried to identify the most common activities people perform for an enjoyment and found
the following key common areas of enjoyment:
– Bailey Dance
– Video Games
– Concerts
– Cinema
– Museum
– Disco Club
– Library
– Gym
– Massage Center
– Wave Pool
• Required Resources: Identified as Architect Designers, Construction Companies, Interior Designers,
Operation and Maintenance Staff are the key required resources.
• Key Partners: US Government, Investment Companies, Airlines

8. Enjoyable Delays – Redefined Business Canvas
Construct, Operate and Maintain the
Following Facilities at Hartsfield– Well trained customer care staff
US Government Jackson Atlanta International Airport
Investment Companies Bailey Dance
Airlines Video Games
Concerts
Cinema
Museum
Disco Club
Library
Gym
Key Resources Massage Center
Architect Designers Wave Pool
Construction Companies
Interior Designers
Operation and Maintenance Staff
Construction of the Following at Hartsfield–
Jackson Atlanta International Airport
Bailey Dance
Video Games
Concerts
Cinema $10 per passenger from the member airlines
Museum (included in the airfare)
Disco Club
Library $150 per passenger from non-member airlines
Gym OR
Massage Center
Wave Pool $10 per passenger included in the Airport Tax

9. Final Outcome
If a hotel have and can afford entertainment
facilities to its customers, then why not an airport?
Total Passengers Arrived or Departured in 2011: 92M
Total Regional Economic Impact: $19.8B+
Source: Wikipedia
A Short Commercial is available on YouTube at:
http://www.youtube.com/watch?v=Cq2qjItZXY0
Hartsfield–Jackson Atlanta International Airport
And All International Airports are Lacking to provide
any entertainment facilities to its customers

10. Digicon Valley Team
1. Azhar Mateen
2. Muhammad Waseem
3. Muhammad Musaab
4. Zohaib Hassan
5. Kashif Latif
6. Sohail Zeeshan
7. Nasir Ali
8. Mohamed Humer Ulla Khan
9. Sergio Alves Jr.
10. Abuzer Firdousi
11. Salman Majeed
12. Maxim Anisimov
• The team names are in the order as they joined the team leader.
• Team Page: http://venture-lab.org/venture/teams/17317