Cody Bridenbaugh is a Creative Director who was an integral part of rebranding NewSpring, a multi-site church with an average weekly attendance of 30,000. Long before his days as a Creative Director he grew up on an apple orchard in Pennsylvania. During this workshop at Circles Conference 2016, Cody talked through lessons he learned on the Orchard and how they connected to successfully executing an in-house rebrand. The workshop included the NewSpring rebrand and practical tools designed to help attenders evaluate their brand and develop their own rebrand plan.