Trying to engage the mass affluent investor community. With nearly 20 years of history, Shares Investment is a key bridge between financial institutions and retail investors.
We are an accredited publisher of Yahoo Finance, Newsloop and StocksMarketReview.com
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
The document discusses a study conducted by MIT Technology Review Insights on how companies are using artificial intelligence (AI) to enhance customer experience. The study was based on a survey of 599 customer experience executives across 18 countries and industries. It found that most companies have adopted AI across the customer journey to improve efficiency and gain a deeper understanding of customers. Companies that implemented AI earliest are seeing the biggest rewards in efficiency, customer satisfaction, and revenue gains. The report also examines regional differences in AI adoption and investment drivers.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
This document summarizes the results of a survey of over 900 senior-level marketers about how they are redefining success and integrating the customer journey. Key findings include:
- 86% of marketers agree that creating a cohesive customer journey across channels is important. However, only 40% use the term "customer journey".
- Companies with fully integrated customer data were most effective at creating a cohesive customer journey (97% effective).
- Mobile technologies like apps, SMS, and push notifications were highly effective but over 50% of B2B marketers do not plan to use mobile in their strategies.
- Collaboration, marketing analytics, CRM tools, and content management were rated as most important and
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Financial Marketing Trends Report (2019)Goodbuzz Inc.
Financial marketers are moving beyond brand-building to focus on acquiring new customers and members, increasing engagement and enhancing lifetime value while reducing churn. By connecting data, advanced analytics and marketing automation tools, marketers are focused on the customer journey and improving the customer experience.
The document discusses a study conducted by MIT Technology Review Insights on how companies are using artificial intelligence (AI) to enhance customer experience. The study was based on a survey of 599 customer experience executives across 18 countries and industries. It found that most companies have adopted AI across the customer journey to improve efficiency and gain a deeper understanding of customers. Companies that implemented AI earliest are seeing the biggest rewards in efficiency, customer satisfaction, and revenue gains. The report also examines regional differences in AI adoption and investment drivers.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
This document summarizes the results of a survey of over 900 senior-level marketers about how they are redefining success and integrating the customer journey. Key findings include:
- 86% of marketers agree that creating a cohesive customer journey across channels is important. However, only 40% use the term "customer journey".
- Companies with fully integrated customer data were most effective at creating a cohesive customer journey (97% effective).
- Mobile technologies like apps, SMS, and push notifications were highly effective but over 50% of B2B marketers do not plan to use mobile in their strategies.
- Collaboration, marketing analytics, CRM tools, and content management were rated as most important and
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Learn how you can leverage social media to educate the UK’s High Net Worth Individual market and ensure your brand is front of mind when they are making financial decisions.
Kstart Digital Marketing Survey Report_June 2016Deepan Siddhu
This document provides an overview and analysis of a survey conducted on digital marketing among startups in India. Some key findings from the survey include:
- Most startups still spend less than $1,000 per month on digital marketing, though many expect budgets to increase by 25-50% next year.
- Nearly half of online traffic for startups comes from mobile, while the other half comes from web.
- Google and Facebook are the top spends for digital marketing, accounting for 30% and 27% of budgets respectively.
- Around 40% of total marketing budgets are spent on digital marketing for most startups.
- There is still debate around outsourcing digital marketing functions or keeping them in-house
Visit http://lnkd.in/affluent for the full report.
Nearly 90% of the Mass Affluent use Social Media -- To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Download the whitepaper at http://lnkd.in/affluent to learn more about:
- The most valuable outcomes from financial companies on social
- Top content expected from banks, brokerages, and credit card companies
- How content expectations differ by Mass Affluent life stage
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
7 Lessons Marketers Can Learn From MasterCard to become a Global Publishing P...Percolate
MasterCard’s payment solutions and services are trusted around the world, making it essential for the brand’s communications to be smart, fast, cost-effective and personalized for the 210 different countries it reaches. Learn how Percolate helped MasterCard’s Corporate & Digital Communications Group become a global brand publisher that engages with 800,000 influencers each year in 11 different languages.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn
This document summarizes a study on how small and medium businesses use social media. It finds that most SMBs use social media for marketing purposes, but also for learning and insights. There is a correlation between increased social media spending and high growth among SMBs. SMBs are open to receiving financial information on social media, especially LinkedIn, and many take action after discovering financial products or companies on social platforms. The document recommends that financial service providers provide useful content to SMBs and engage with them throughout the purchasing process, especially on LinkedIn.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
The document provides an overview of social media and digital marketing. It discusses how digital media is a language for conversation rather than a platform. It also contrasts the old model of marketing focused on impressions and static concepts with the new model focused on consumer evangelism through living organisms in the voice of consumers. Statistics on internet, mobile, and social media penetration and usage in the Philippines are presented. The objectives and measures of success for digital media campaigns in Asia are outlined. Data on Twitter usage in the Philippines and examples of brand campaigns on Twitter are shared. Information is also provided on Facebook usage in the Philippines.
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Australian digital marketers are focusing more on targeting and segmentation of campaigns rather than increasing message volume. Email remains the dominant digital marketing channel. Marketers expect to increase spending on social media, mobile, and web channels over the next year as priorities. There is a need for marketers to improve data analysis skills and better understand changing consumer behaviors across channels.
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
Epic Global Advisors is comprised of individuals with over 180 years of combined experience in micro-cap investing. They help micro-cap companies develop IR strategies using both traditional techniques and state-of-the-art social media platforms to expand their message to relevant audiences. Their approach focuses on leveraging contacts and databases to deliver clients' messages directly to investors interested in their industry. They also assist with conferences, presentations, website content, and other corporate needs.
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
Malaysia Influencer Marketing Whitepaper Seminar 2019Edwin Wong
Influencer Marketing Whitepaper Malaysia 2019 published by Cloudbreakr, Asia's media analytics company powered by AI and big data. Contact us at mysales@cloudbreakr.com
LinkedIn - Institutional Investing in the 21st CenturyJonathan Kay
Nearly three-quarters of institutional investors in Europe use social media like LinkedIn for financial information and investing decisions. LinkedIn is the most popular and trusted social platform, used by over 40% of investors. After consuming information on social media, many investors take action like further research, choosing to work with particular companies, making investment recommendations or decisions. Institutional investors turn to LinkedIn especially for in-depth subject matter education and researching asset management firms. They are 4 times more likely to use LinkedIn over other social platforms for these purposes.
Investor Torque is a company that uses social media and financial journalism to promote investment stories of listed companies directly to investors. They help companies reach thousands of retail and institutional investors through platforms like Twitter, LinkedIn, and Facebook. The document provides examples of how Investor Torque has helped companies raise capital, increase share liquidity, and mobilize shareholders. They offer various service packages to build a company's online presence and keep shareholders engaged through regular social media updates.
Kstart Digital Marketing Survey Report_June 2016Deepan Siddhu
This document provides an overview and analysis of a survey conducted on digital marketing among startups in India. Some key findings from the survey include:
- Most startups still spend less than $1,000 per month on digital marketing, though many expect budgets to increase by 25-50% next year.
- Nearly half of online traffic for startups comes from mobile, while the other half comes from web.
- Google and Facebook are the top spends for digital marketing, accounting for 30% and 27% of budgets respectively.
- Around 40% of total marketing budgets are spent on digital marketing for most startups.
- There is still debate around outsourcing digital marketing functions or keeping them in-house
Visit http://lnkd.in/affluent for the full report.
Nearly 90% of the Mass Affluent use Social Media -- To understand how social impacts their financial decision making, LinkedIn teamed up with Cogent Research and found that relevant content is key to driving action among this valuable group.
Download the whitepaper at http://lnkd.in/affluent to learn more about:
- The most valuable outcomes from financial companies on social
- Top content expected from banks, brokerages, and credit card companies
- How content expectations differ by Mass Affluent life stage
UK marketing executives are keen to explore the possibilities of marketing in context, but encouraging customers to share contextual information is the key challenge.
7 Lessons Marketers Can Learn From MasterCard to become a Global Publishing P...Percolate
MasterCard’s payment solutions and services are trusted around the world, making it essential for the brand’s communications to be smart, fast, cost-effective and personalized for the 210 different countries it reaches. Learn how Percolate helped MasterCard’s Corporate & Digital Communications Group become a global brand publisher that engages with 800,000 influencers each year in 11 different languages.
Facebook's new report predicts huge digital influence in Fashion by 2020Social Samosa
Today, up to $7Billion-$9Billion of the Fashion Market digitally influenced, which is expected to multiply by nearly 4 times as per the report from Facebook.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn
This document summarizes a study on how small and medium businesses use social media. It finds that most SMBs use social media for marketing purposes, but also for learning and insights. There is a correlation between increased social media spending and high growth among SMBs. SMBs are open to receiving financial information on social media, especially LinkedIn, and many take action after discovering financial products or companies on social platforms. The document recommends that financial service providers provide useful content to SMBs and engage with them throughout the purchasing process, especially on LinkedIn.
Thought Leadership Disrupted: New Rules for the Content AgeHeather Taylor
The document discusses new rules for content marketing in today's digital environment. It argues that marketers need to shift from a "telling and selling" mindset to building relationships with customers. However, audiences are overwhelmed by the volume of content while marketers continue producing more. The key is to close the "content gap" by following four rules: 1) Less is more - return to fundamentals; 2) Give audiences what they want, not just what you want to provide; 3) Innovate formats and distribution; 4) Get out of your own way and focus on the customer journey, not stuffing them in your sales funnel. The goal is to make content useful and credible while engaging audiences on their terms.
The document provides an overview of social media and digital marketing. It discusses how digital media is a language for conversation rather than a platform. It also contrasts the old model of marketing focused on impressions and static concepts with the new model focused on consumer evangelism through living organisms in the voice of consumers. Statistics on internet, mobile, and social media penetration and usage in the Philippines are presented. The objectives and measures of success for digital media campaigns in Asia are outlined. Data on Twitter usage in the Philippines and examples of brand campaigns on Twitter are shared. Information is also provided on Facebook usage in the Philippines.
How to Engage Affluent Investors on Social MediaLinkedIn Canada
Why are finance companies increasingly turning to social media to connect with affluent investors? Because the number of HNW individuals in Canada rose 6.5% to a record 298,000 people last year. Of this demographic, 46% already use LinkedIn for financial purposes – indicating that there is an engaged audience on the platform. This presents a clear opportunity for the financial services industry to target HNW individuals when marketing on social media, specifically on LinkedIn.
Australian digital marketers are focusing more on targeting and segmentation of campaigns rather than increasing message volume. Email remains the dominant digital marketing channel. Marketers expect to increase spending on social media, mobile, and web channels over the next year as priorities. There is a need for marketers to improve data analysis skills and better understand changing consumer behaviors across channels.
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
Epic Global Advisors is comprised of individuals with over 180 years of combined experience in micro-cap investing. They help micro-cap companies develop IR strategies using both traditional techniques and state-of-the-art social media platforms to expand their message to relevant audiences. Their approach focuses on leveraging contacts and databases to deliver clients' messages directly to investors interested in their industry. They also assist with conferences, presentations, website content, and other corporate needs.
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
Malaysia Influencer Marketing Whitepaper Seminar 2019Edwin Wong
Influencer Marketing Whitepaper Malaysia 2019 published by Cloudbreakr, Asia's media analytics company powered by AI and big data. Contact us at mysales@cloudbreakr.com
LinkedIn - Institutional Investing in the 21st CenturyJonathan Kay
Nearly three-quarters of institutional investors in Europe use social media like LinkedIn for financial information and investing decisions. LinkedIn is the most popular and trusted social platform, used by over 40% of investors. After consuming information on social media, many investors take action like further research, choosing to work with particular companies, making investment recommendations or decisions. Institutional investors turn to LinkedIn especially for in-depth subject matter education and researching asset management firms. They are 4 times more likely to use LinkedIn over other social platforms for these purposes.
Investor Torque is a company that uses social media and financial journalism to promote investment stories of listed companies directly to investors. They help companies reach thousands of retail and institutional investors through platforms like Twitter, LinkedIn, and Facebook. The document provides examples of how Investor Torque has helped companies raise capital, increase share liquidity, and mobilize shareholders. They offer various service packages to build a company's online presence and keep shareholders engaged through regular social media updates.
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
The document provides an introduction to a training program on digital marketing run by the KP Youth Employment Program (KPYEP) in Pakistan. It aims to equip university graduates with freelancing and entrepreneurship skills through 6 modules covering topics like social media marketing, traditional vs digital marketing, and popular platforms. The objectives are for learners to understand how businesses can use social media to drive goals and identify which networks different demographics use. Popular platforms discussed include Facebook, Twitter, LinkedIn, and Instagram. Learners will learn about career opportunities in digital marketing fields like being a marketer, freelancer or starting their own business.
Social media and high net worth investors (1)Sascha Ambrose
- Social media is proving to be an important tool for high net worth investors, with 5 million using it to inform financial decisions. LinkedIn is the most widely and frequently used platform, with over 2/3 of high net worth investors using it monthly.
- Social media users tend to be more actively involved in managing their investments compared to non-users. Ultra-affluent investors in particular are very engaged, with over 40% making more than 3 trades per month.
- LinkedIn is seen as the most appropriate social platform for financial discussions and information sharing due to its professional focus. High net worth investors prefer it over other platforms for financial content and perceive financial companies more positively when they use LinkedIn.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
#StartupLokal is a monthly meetup in Indonesia for startups, developers, investors and media to collaborate. It averages 100-150 participants each month and covers diverse topics related to business aspects of startups. The meetup organizers have reputations in online industries and work to promote the event through media partners. Each meetup allows networking, presentations on startup experiences, and pitches from new startups. The goal is to help startups connect and learn from each other.
Casting asia state of influencer marketing in asia 2020digitalinasia
The State of Influencer Marketing in Asia 2020 report covers Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
This document summarizes a webcast about how institutional investors are using social media like LinkedIn in their investment process. Nearly all institutional investors use digital resources for investing, and LinkedIn is the most popular social media platform used. Investors use LinkedIn to get market updates, research industries, and find educational content. Insights from social media are influencing investment decisions, with 31% saying something they learned affected an investment recommendation. The webcast discusses best practices for asset managers to engage investors on LinkedIn through relevant content and targeted campaigns.
This document discusses trends in social media and finance in 2014. It provides perspectives from banking executives on becoming more transparent and engaged through communication channels like social media. Data shows that high net worth individuals use social media for financial purposes like staying up-to-date on trends and gathering information. The document also examines how small-to-medium businesses in Australia use social media for marketing, branding, and customer acquisition. Finally, it explores how social media influences financial services selection and the potential for platforms like LinkedIn to drive purchasing decisions.
RADP - Ringier Africa Digital Publishing | Company Profile Q1 2018Mark Slade
The company is Africa's leading media group with expertise in digital marketing, content creation, and storytelling. It has extensive experience working with top brands across Africa to develop digital strategies and campaigns. The company uses its network of media brands reaching over 148 million people monthly in Africa to help clients achieve their marketing goals and tell their stories.
There is a need for an online platform that provides education and strategies for real estate investing in an accessible way. Current publications are print-focused and feature news over strategies. The proposed solution is an online platform called Investors Beat that would be free for readers and generate revenue through advertising and event partnerships. It would provide case studies, expert interviews, and opportunities to meet other investors. In its first year of operation on a small budget, the site has attracted over 10,000 monthly unique visitors and 3,500 newsletter subscribers. The large market size of $150 billion privately and 28 million residential investors suggests room for growth.
The document discusses the Indian startup ecosystem and angel investing landscape in India. It provides statistics on the number of startups in India and funding amounts. It notes that over 3,100 startups exist in India as of 2014, making it the 4th largest base worldwide. Additionally, it outlines that over 300 VC/PE deals and 225 angel investment deals have occurred in India totaling over $2 billion in the last 3 years. The document also examines the key players in angel and VC investing in India and discusses some of the main challenges for angel investors in the country.
Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation.
Hasmukh Makawana- Digital Marketing executive
Emxcel Travel Solution Pvt Ltd.
The document discusses how to reach customers in the digital marketplace by engaging them through interactivity and targeting on digital platforms like social media. It notes that 100% of the highest-value LSM 6-10 demographic in South Africa is online. Marketers are advised to listen to and communicate with consumers across channels and move away from siloed campaigns. The opportunities of mobile, with its reach and targetability, and social media, with platforms like Facebook, are also discussed.
Rethink Financial Thought Leadership: How to Crack the Activation CodeBlack Marketing
The document discusses Capgemini's approach to thought leadership marketing in the financial services industry. It outlines how Capgemini develops different types of thought leadership assets like reports, blogs, and interviews to engage customers at various stages of their buying journey. These assets are distributed through multiple channels like social media, events, and the company website. The goal is to build brand awareness, educate customers on industry issues, and present Capgemini's credentials to influence the buying decision process. The document also describes Capgemini's seven step thought leadership lifecycle for identifying market topics, developing content, enabling sales with marketing support, and gathering feedback to improve future campaigns.
Similar to Engaging 150,000 Mass Affluent Investors Every Month (20)
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
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Engaging 150,000 Mass Affluent Investors Every Month
1. Shares Investment is the only integrated financial media in Singapore that publishes in
both the English & Chinese languages since 1995. Through its print, digital, social
platforms and events, it reaches out to more than 150,000 investors.
2. Our
Vision
We are committed
to balanced and
unbiased editorial
content for our
readers.
1
We value the trust
that investors place
in us, to provide
accurate and timely
fundamental
research.
2
We are committed
to being a trusted
bridge between
institutions and
regulators to reach
investors.
3
Shares Investment is about
empowering investors with
the unbiased investment
knowledge and research, to
make informed investment
decisions — achieving
financial freedom.
3. Our Business Partners
As such, Shares Investment has been able to gain the trust with our long-term partners
to help reach their marketing goals.
4. There are about 450,000 active
investors in Singapore. We engage
150,000. Which is why we are
amongst the top 3 most read
financial magazine in Singapore.
Our
Community
5. More than
150,000
investors p.m.
48%
28% 38.4%
10%
28% earns
more than
S$80,000 p.a.
28% trades
more than 4
times a month
48%: above
S$10,000 per
trade
10%: Portfolio
size above
S$500,000
38.4% trades
above once,
fortnightly
Our Community
With a history of nearly 30 years, Shares Investment is a renowned media amongst the investors in
Singapore: “The top 3 most read financial magazine among frequent traders in Singapore.”
28%
6. Shares Investment engages the mass
affluent investors through (a) digital
(b) print, and (c) events.
The
Engagement
7. Digital
sharesinv.com is the only bilingual financial portal in the region, generating more than
20 trading ideas every week. All these trading ideas are complemented by fundamental
research on every listed company in Singapore and Malaysia.
8. Multiple Screens
Through the different platforms, Shares Investment users read our content through multiple platforms.
And in whole, this accounts for more than 2 million ad-unit impressions per month.
Desktop page-views
account for nearly
600,000.
With a website that is
suited for the tablet,
the growth in tablet
has been faster than
desktop.
Thefastestgrowthis
throughourmobilesite.
(10x);with150,000
pageviews,and115,000
appsessionsp.m.
61% 24%
15%
70%
S’pore
Traffic
67,155users
80%male
9. Second most read
newsletter in Singapore.
(Investment Trends
2011-2013)
1
76% engagement rate, i.e.
investors who actually
reads through the content.
2
Using content, we
have built trust and
engagement through
electronic direct
mailers to our
investors. This
enables us to provide
strong marketing
message through
content.
Financial
Content in the
Mailbox
Digital Newsletter
Fully supporting the Personal Data
Protection Act, Shares Investment
newsletter delivers quality content
to 57,148 investors
10. Through social
media, Shares
Investment was able
to reach 60,000
investors,
organically, during
one of our events
recently. This is
based on our
Chinese community
alone.
Social - the
new reach.
Social Media
Through the social media platforms,
Shares Investment engages more
than 18,000 investors.
facebook/sharesinv
@sharesinv
fb.com/gushizixun
10.1K
6.5K
2.8K
11. Print
Shares Investment is one of the top 3 most read financial magazine in Singapore
(Investment Trends). And remains the only financial magazine that publishes fundamental
research on more than 100 Singapore listed companies, every fortnight and in English and
Chinese.
12. Top 3 read financial
magazine amongst
frequent traders in
Singapore since 2011.
1
Shares Investment reaches
out to more than 30,000
readersevery month.
2
Through subscription,
brokerage firms, retail
outlets, Shares
Investment magazine
remains an effective
print medium to reach
out to matured
frequent traders for
the likes of IG, Phillip
Capital and OSIM.
Targeted
Frequent
Traders
Print Magazines
Every fortnight (Friday), the Shares
Investment collates all the latest
market data, publish, print and
deliver it into the market on
Saturday.
3
More than 75% of local
brokerages (UOB Kay
Hian, Philip Capital, DBS
Vickers, etc) orders the
magazine for their clients.
13. Events
Since 2010, Shares Investment has continuously held one of the largest Chinese
investment seminars in South East Asia. The largest attendance for an event was more than
2,000 paying delegates.
14. Invited prominent
speakers from around Asia
— Prof Chan Yan Chong,
Hu Li Yang, DAR Wong, etc
1
98% approval rating for
every event held.2
Together with the
digital and print
media, Shares
Investment
Conferences has
been able to garner
quality investors into
its events. Also, with
its media, it ensures
effective campaigns
that lasts more than a
weekend.
QualityLeads
Events
Every year, Shares Investment
holds 3-4 events: with the anchor
event being the Shares Investment
Conference, with more than 1,000
paying delegates every time.
3
50% trades in more than
one market, demonstrating
their sophistication and
experience in investment.
15. Importantly, Shares Investment
creates content that is trusted and
that engages investors since 1995.
And it is quality content that creates
brand conversations.
Content
Matters
16. Content Is Most Valued
Stock Px & Vol
News & Announcement
Local Financial News
Global Financial News
SGX Movements
Global Stock Mkt Movements
Analyst Reports & Reocmmendations
Professional Technial Analysis
Others
0 40 80 120 160
2%
53.1%
57.8%
37.4%
57.1%
60.5%
71.4%
79.6%
77.6%
2.00%
46.80%
60.90%
41.60%
52.50%
61.30%
72.90%
78.30%
76.40%
Guests/Registered Users Subscribers
Editorial content constitutes a substantial portion of investors’ reading needs.
Based on internal survey -- online community, July/Aug 2013
17. Consumers looked at
native ads 53% more
frequently than display ads
1
Native ads registered 18%
higher in purchase intent2
Unlike the usual
banner ads,
consumers demand
brand conversations
that require brands to
create content. In the
financial vertical,
Shares Investment is
able to bridge this
content gap for our
partners.
DriveBrand
Conversations
Native Advertising
The effectiveness of traditional
marketing has dropped. With our
trusted content creation abilities,
we have helped to engage investors
for our partners.
3
32% would share a native
ad versus just 19% for
display ads.
18. As Seen On
Shares Investment’s content is also seen on Yahoo Finance, NewsLoop as well as
StockMarketReview.com, and continues to grow its content reach.
Yahoo Finance
Singapore
NewsLoop by
Singtel
StockMarketReview
.com
19. Case Study
Together with Bursa Malaysia, Shares
Investment ran a content marketing
campaign: events and trading ideas online
for over 6 months.
Bursa Malaysia
Achieved 50,000+ Views
After the CLOB incidence, there’s still lukewarm interest in the Malaysian equities market amongst
Singapore investors. As such, Shares Investment worked together with Bursa Malaysia to publish unbiased,
balanced trading ideas across our digital media platforms. This content complemented the offline
engagement during the Shares Investment Conference in 2014.
20. InterestBefore:30%
Alotofmistrusttowards
theMalaysianMarket.
InterestAfter:39%
Re-education and
branding helped gain
trust
Keenness: 85%
Many more wants to
know about the
M’sian market
TradingInterest:62%
Many more are willing
to start trading in the
M’sian market.
39/30% 62/85%
39/30%
Native advertising from a
neutral, unbiased media
source helped rebuild trust
Bursa Story : Successful Engagement
A survey was done amongst investors (a) their interest in the Malaysian market before/after the
campaign, (b) where they get the necessary information, (c) demographic questions.
More than 50% of the respondents are below 40 years old.
21. Case Study
To draw interest in our mid-year review
seminar, we did an integrated campaign
across print, digital and social media.
Mid-Year Review ‘14
911,144+ Impressions
Integrating all the media platforms to reach out to our audience, the event was a fully-paid, full-house event.
At the same time, the event had more than 10% of new trading account open for our sponsors.
22. 407,531
343,371
160,242
Online Media
Click-throughs over
mobile banners
reached a high of 0.46%
Social Media
On-site social updates
led to historical
engagement levels with
the online community.
138,480
Traditional media drew
more than 30,000 eye-
balls per issue
Print Media
Contentfocused
newslettersledto12%
click-throughrates.
Digital Newsletter
Mid-Year Review Event : Integrated Media
Across the different media, the event successfully garnered full-house response. At the same time, social
media engagement reached 160,242 reads in one day.
23. Nearly 500% more click-
throughs into the website
from that EDM.
1
15.3% of tickets sales
generated by one key EDM
sent.
2
Unlike the usual
marketing EDMs,
our EDMs were
based on content
generated by the
team and the
speakers, hence
driving higher
engagement and
tickets sales than
other media.
Content
Drives
Engagement
Native Advertising Through Newsletters
One of the most successful
marketing medium was the
content-based EDM. We included a
click-through video clip of a
speaker in the EDM.
24. Historical 160,000 views
in one day.1
The single most viewed
and shared post, received
2,857 post-clicks.
2
With some audience
who are unable to be
at the event, or still
sitting on the fence
for a paid event, the
social media updates
drove lots of interest
and engagement in
the community,
strengthening the
brand for future
events.
Social Media
Offline.
Native Advertising Through Social Media
During the event day itself, the
social media engagement on our
Chinese FB page hit more than
160,000 views with more than 50%
watching the entire video clip.
25. Ultimately, Shares Investment is
about connecting with quality
partners with our community —
empowering them to make informed
investment decisions and attain
financial freedom.
Our
Customers
26. Meet the TeamThe team together has decades of trading, fundamental researchers and journalism that Shares Investment is known
for. There are financial graduates, CFA, and ACCA graduates amongst them. Recognised for their editorial quality, we
are an accredited publisher for Yahoo Finance (Singapore), Newsloop and StockMarketsReview.com
LOUIS
LEE
Research
Editor (Digital)
HAOXIANG
CHOO
Research Editor
(Print)
QIUYING
ONG
Snr Research
Executive
SHANE
GOH
Research
Executive
PETER
NG
Research
Executive
SIMEON
ANG
Research
Editor
(Tradeable)
27. Meet the Market Watchers
Amongst the many others, we have some of the markets best market watchers whom we work with to gain insights
into the market — ensuring that the investors receive the latest and balanced insights into the market.
CHAN
YAN
CHONG
CHARLIE
LAU
COLLIN
SEOW
ERNEST
LIM
DANIEL
LOH
ROBIN
HAN
28. Contact Us
We are committed to working together with you to engage
your target audience.
Should you have any questions or even suggestions on how we
can do better to reach your goal, please call our sales at
67458733 or sales@sharesinv.com.
We look forward to hearing from you!
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