Giampaolo Carlotto has extensive experience using new technologies like RFID for anti-counterfeiting, brand protection, and product traceability. In September 2012, he was invited to speak at the Anti Counterfeiting & Brand Protection Summit in New York to explain a project he created for his company that was considered a reference in the worldwide sector market. RFID functionality and its ability to combine applications, business processes, and supply chains has led to its use in smart labeling for clothing. This allows the apparel industry to address needs like presentation, brand identification, loss prevention, and merchandise visibility in a single product. Future trends indicate RFID tag prices declining while interest from retailers in maximum inventory visibility and ROI increases as

1. I underline mybigexperience of Anti Counterfeiting,BrandProtectionandproductstraceabilitybyusing
newtechnologies,withRFIDasfirst.
I alsowouldremindthat,onSeptember2012 I have beeninvitedasspeakerto Anti Counterfeiting&Brand
ProtectionSummitinNewYork,toexplained the projectIcreatedformycompany,because ithas been
consideredasa “reference”inaworldwidesectormarket.
Follow picturesregardingmyspeechduringAnti Counterfeiting&BrandProtectionSummit inNew York on
sept2012.
Functionalityof RFID
We landedinthe eraintelligentlabelingforclothing.The label now playsavital role inhelpingretailers,
brand ownersandmanufacturerstomake businessdecisionssmarter,relyingonlabelsfromthe enhanced
featuresthatallow tocombine applications,businessprocessesand,infact,the entire supplychain.The
smart labelingforclothingisthe basisof solutionsthataddressthe three basicneedsof the apparel
industry:the presentationandbrandidentification,losspreventionandmerchandisevisibility.
The newgenerationof labelsforclothingisable tocombine theseessentialfunctionsinasingle product,
thusallowingthe industrytoreduce the cost,complexityandthe time requiredforthe goodsarrive onthe
shelves.
Future trenof RFID
• The pricesof RFID tags insteadydecline,especiallyforpassive UHFtagsthat have an advantage interms
of performance thanexistingtechnology.
• The constantdesire forapparel retailerstomaintainthe physicalinventoryaslow aspossible,showing
more and more interestedingettingthe maximumvisibilityonthe levelsof goodsandthe place where this
islocated.
• Anexpandingrange of third-partyconfirmationsregardingthe financial strength of RFIDtechnologyfor
clothing,measuredasreturnoninvestment(ROI).

2. • A significantincrease inprogramsaimedadoptionof RFIDtechnologyfrommajorglobal andregional
retailers,whichhashelpedtospreadagreatersense of calm and confidence inthe clothingindustryabout
the "safety"of RFID technology,whichisconsideredade facto essential businesstool.
• The abilitytointegrate RFIDtechnologywithinthe traditional clothinglabels,essentiallyturningthe
badgesineffectivetoolsandmultifunctional forthe transmissionof essential informationsuchasthe
statusof the goodsand the place where itislocated,the managementof variable dataandlossprevention.
I am available forany clarificationoranyyourquestion.
BestRegards
GiampaoloCarlotto