ENG Outdoor is a large, independent media owner in the Middle East with an extensive network of outdoor advertising sites across the GCC region and offices in Africa and Asia. The document provides details on outdoor advertising opportunities available in 2013 across various locations in Dubai and the UAE, including opportunities on Sheikh Zayed Road, in Dubai City, and on the Dubai-Sharjah Road. Specific sites highlighted include unipoles, scaffolds, lampposts, and taxi advertising. The opportunities aim to help brands promote themselves and stand out from competitors.

1. Corporate Presentation

2. Amplify your message

3. An extensive network of sites in
prominent locations
ENG Outdoor has grown to become one of the largest independent
media owners in the Middle East, with an extensive network of sites
in prominent locations across the GCC region and with expanding
offices in China, Africa, & Egypt.
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4. ENG Outdoor’s range of formats and sites are chosen
and developed with one objective – to help you cut
through the clutter and stand out from the crowd.
Our portfolio includes large format mediums such as
rooftops, unipoles, billboards, tri-o-visions, wall banners
and scaffolds, and small format mediums such as banners,
twin poles, flags and mupis, plus a variety of transit media
space and electronic displays.
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5. 2013 Opportunities
Be one of the first few brands to benefit from the outdoor
opportunities in 2013 across the various emirates in the UAE.
These sites are new opportunities as the market desires new sites
and client’s wish to improve upon their Outdoor sites.
The market is finally on the upswing and we forecast a great year
for outdoor media as brands, notably in, banking, automobile, retail
and FMCG seek to promote themselves in the only medium which
has built brands overnight.
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6. 2013 Outdoor Opportunities
New Opportunities are classified into the following areas:
1- Sheikh Zayed Road
2- Dubai City Sites
3- Dubai Sharjah Road Vicinity
4- Sharjah City Sites

7. 2013 Outdoor Opportunities
On Sheikh Zayed Road

8. Lamposts on SZR,
Near Times Square Mall & Mall of the Emirates.
These lamposts are at the interchanges, and the beauty is that since there are
no middle lamposts in this area, there is no blockage in the visibility.
This is where the double side effect is overpowering for advertisers
rather than just the middle lamposts.
Cost – 1 circuit 16 units – 32 faces – 200k/month

9. American Eagle Branding
Lot 4 / Sheikh Zayed Road

10. Dubai Islamic Bank Branding
Lot 4 / Sheikh Zayed Road

11. Lot 4 / Sheikh Zayed Road

12. Sheikh Zayed Road
Scaffold

13. Biggest Scaffolding on Sheikh Zayed road,
Opposite Mall Of Emirates
Availabile
Location : Opposite Mall Of Emirates on Sheikh Zayed Road
Size of the Scaffold : 15 M(Height) x 60 M(Width).
Type of Media : Front Lit Scaffolding with Massive size
Target: This scaffold is on the Dubai-Abu Dhabi side (Sheikh Zayed Road)
and is facing the all traffic going towards Abu Dhabi and its just opp. The Dubai Police
College. And this is also very much Visible from Abu Dhabi to Dubai side as well,
as its positioned strategically to be visible by both the traffic.
Scaffold – 170k/month .. Size – 60mtrx15mtr

16. 2013 Outdoor Opportunities
On Sheikh Zayed Road (option 1 or 2)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Safa Second Area, SZR
Why important >
This newly tendered unipole is going to be a 10x16 super-sized
portrait unipole. For brands who cant benefit enough from smaller
area unipoles, this is the perfect opportunity to displayed your
brand in larger format.
Close Landmark>
Car Showrooms, Banks,
Opposite and before the Oasis Centre going to Dubai

17. 2013 Outdoor Opportunities
On Sheikh Zayed Road
To stand out from all the unipoles on the Sheikh Zayed Road, you
need to be present on a larger unipole, with your branding on the
unipole and have a larger visual area.
The current unipoles don’t give a larger than life image which a
taller and bigger unipole can give you. The existing unipoles are
5x10m whereas we are recommending our unipole at 10x16m – 3
times bigger and better!
Only creating UNIQUE-NESS will make you stand out amongst so
many car showrooms. Give the market leader position, this is what
we would be recommending to your brand.

18. New Toyota Showroom
CAR SHOWROOMS

19. 2013 Outdoor Opportunities
On Sheikh Zayed Road (Option 1)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Safa Second Area, SZR
Front Side Going to Abu Dhabi
Cost – 3.1M / Yr both sides

21. 2013 Outdoor Opportunities
On Sheikh Zayed Road (option 1)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Safa Second Area, SZR
Back Side coming to Dubai

23. 2013 Outdoor Opportunities
On Sheikh Zayed Road (option 2)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Manara Area, SZR
Why important >
This newly tendered unipole is going to be a 10x16 super-sized
potrait unipole. For brands who cant benefit enough from smaller
area unipoles, this is the perfect opportunity to displayed your
brand in larger format.
Close Landmark>
Car Showrooms, Banks,
Opposite and before the Dubai Municipality Building
going to Dubai

24. 2013 Outdoor Opportunities
On Sheikh Zayed Road (Option 2)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Manara Area, SZR
Front Side Going to Abu Dhabi

26. 2013 Outdoor Opportunities
On Sheikh Zayed Road (Option 2)
Location > New Portrait Unipole, 2nd-3rd Interchange,
Manara Area, SZR
Back Side Going to Dubai

28. 2013 Dubai Opportunities
in Dubai City

29. 2013 Outdoor Opportunities
Unipole in the City,
Leading into Sheikh Zayed Road (Option 1)
Location > Unipole Site 137, before Dubai Immigration
Sheikh Rashid Road/Burjuman Road
Front Side Going to SZR/Abu Dhabi
Back Side Going into Burjuman
Cost – 1.3M/yr both sides, 400k/3 months both sides

32. 2013 Outdoor Opportunities
Unipole in the City,
Leading Burjuman from Sheikh Zayed Road (Option 1)
Location > Unipole Site 138, before Dubai Immigration
Sheikh Rashid Road/Burjuman Road
Back Side Going into Burjuman
Cost – 1.3M/yr both sides, 400k/3
months both sides

34. 2013 Dubai Opportunities
On Dubai Sharjah Road

35. 2013 Outdoor Opportunities
On Dubai – Shiekh zayed road – world trade centre traffic – 139-
140 fron & back unipole – cost 1.5 million/year both faces.
850k/3months both faces.

36. Location Details Site details Viewer details
Region : GCC Media Code : 139 UP DXB Local Landmarks : Dubai Immigration
Country : UAE Media Type : Unipole Backlit Campaign details
City : Dubai Media Size : 25' x 50' Recent Brands : New Site
Locality : Za’abeel Road Traffic details
Location : Za’abeel Road Traffic Towards : Trade Centre Current Brand : New Site
Local Regulations: Text should be in Local Language, or proportionate between English and Arabic with Arabic on top.
Artworks should follow the religious and ethical norms of the country. Download PDF Download PPT
Price Ranges : xxxxxxxxx

37. Site : 139 UP DXB, Location : Za'abeel Road
Traffic Towards : Trade Centre Media Type : Double sided Backlit Unipole
Media Size : 25' x 50' (8.0 x 16.0 mtr.) Recent Brands : New Site
To DXB
Trade Centre Description & Quality of Traffic : Faces prime traffic from Bur Dubai towards the Dubai World Trade
Centre, Opp. The Dubai Immigration. The site is located on the Trade Centre road that connects the Bank street to
139 the Dubai Financial Markets, Dubai Int’l.Financial Centre & the Business District of Shk Zayed Road Opp. The
Emirates Towers. Covers heavy traffic at all times as it is surrounded by Business Districts & important
Govt.buildings
To Karama
Za’abeel
Park
Emirates Outdoor / Site # 139 DXB, Za’abeel Road, Dubai.

38. 139
Emirates Outdoor / Site # 139 DXB, Za’abeel Road, Dubai.

39. 2013 Outdoor Opportunities
On Dubai - Sharjah Road (Option 4)
Location > BIL Scaffold, Dubai-Sharjah Road, Sharjah.
This is a three sided frontlit scaffold location.
It will be 10 x 80 facing traffic coming from Sharjah.
Traffic Coming >
1.Sharjah will all see this sign.
2.In the morning, the traffic is virtually at a stand-still from 6am-
11am and continues all day.

42. Dubai Taxi Media – Dubai city , Malls , Shiekh zayed rd, Airport
Cost – 200 taxis –
Lease -375,000+100k (production)+80k(permit)
Total – 555k/month
Special cost – 100 taxis booking + 100 FOC
Final cost - 305k net.

43. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Mountain Duo – Soft Drink
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

44. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Energy Drinks Vitaene .
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

45. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Al Rabie juice
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

46. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Spring ( Apparel Group ).
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

47. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Nine West ( Apparel Group ).
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

48. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Aldo ( Apparel Group ).
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

49. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : Riva Fashion.
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

50. Media : Dubai Taxies Route : Dubai - All Over Emirates
Media Category : Transit Recent Brands : LeeCooper – Splash
Media On : Designer Side + Bumper
Description : Designer sides are eye catching and attractive as a limited amount of window
coverage lets brands create the 'Cut Out' feeling.
Emirates Outdoor / Dubai Taxies / Designer Side + Bumper / Dubai.

51. Using creative brilliance,
cutting-edge technology
and our understanding of
consumer preferences...
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52. …We’ll tell your story
a hundred different ways.
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53. Where the brightest ideas are born
www.engworldwide.com
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