The document discusses a course on professional writing and communication. It covers key elements like stating a purpose, focusing on the audience, clarity, and appropriate language. Assignments helped the student improve writing skills for emails, resumes, and speaking. The student recognizes the importance of effective communication in business and future career goals like public speaking, memos, and eventually becoming a CEO.

1. By Mark Hancock
http://ecx.images-amazon.com/

2. What I Learned in the
Course
 How to use effective communication.
 Professional writing is a skill that is
demanded in almost every career.
 Professional writing and speaking are
directly related.
http://www.givingtreeassociates.com/
=
http://www.unitar.org/

3. Elements of Effective
Communication
 Stating a purpose
 Focusing on the audience’s needs
 Clarity and Conciseness
 Relative style and format
 Coherence and transitioning
 Appropriate Language (Ethics)

4. Assignments and Skills
1) AA1
2) Unit Test #1
3) WA1
4) Unit Test # 2
1) Properly Identifying the
purpose and the audience
2) The writing
process, KISS, relative
formatting with
technology, and coherence
3) Action
statements, conciseness
and appropriate language
4) Styles and using visual aids
with clarity
Assignments Skills Learned

5. I learned that my audience is more important than
I am. Click the video for the two golden rules.
https://www.youtube.com/watch?v=z5EuEkltu1g

6. Why Does Effective
Communication Matter?
 We use communication skills everyday
 If the listener(s) can’t under understand the
language, the message is lost.
 Communication is the only way to get
something done through another person
 It saves the writer and the reader time
 Prevents the audience from being hurt by
offensive language

7. Why Is Professional Writing
Important in Business?
https://www.youtube.com/watch?v=77_aMCblLuQ

8. My Testimony
I have seen major improvements in my
writing skills over the past few months. For
example, my emails to friends, employers and
professors have become much easier to write.
My resume is now much stronger. My own
personal language has become more clear
and I use less filler words. The internship fair
at FGCU was much easier to attend this year
because I was confident in my writing ability.
Lastly, it only takes me half as much time to
write messages. Thank you Sheila!

9. Work and Achievement
Today
Toastmasters International Public Relations for
Eagle Theatre
New Career Opportunities

10. Future Uses
 Writing and delivering speeches
 Giving presentations at events such as
Toastmasters International
 Communicating with my sales team in
different states through memos
 I am planning to write a book
 Creating advertisements and posters
 Emailing professors effectively
 Satisfying requirements for job
opportunities with precise writing

11. Expectations for the Future
 As a Finance major, professional writing
is invaluable to my success.
 I see professional writing as a skill that
will always need improvement, therefore
I will never stop learning.
 One day I would like to become CEO of
a company and professional writing is
one of the main foundations to get there.

12. Works Citied
Images
Google.com
Amazon.com
givingtreeassociates.com
unitar.org
Videos
Youtube.com