This document discusses the importance of employee engagement and the evolving role of HR. It notes that CEOs have rated human capital as their top challenge for three years. As the war for talent intensifies, companies must optimize, engage, and retain existing employees. While HR currently spends little time as a strategic partner, organizations with engaged workforces are more productive and profitable. The document calls on HR to up their game and take on a more strategic role, as their skills are critical to meeting current business needs.