The document discusses emotional design and how form follows an object's intended value and purpose. It states that emotional design is created through considering relationships between a person and the people, culture, world, and time around them. It emphasizes researching emotions, values, and interpersonal connections to develop designs that resonate with users on deeper levels beyond just their material qualities or functions.

1. Emotional Design
Nannet van der Kleijn

2. An All Time Trend
Everyone
Always
Lives and
Works
Within
Culture and
Time

3. When Form Follows Value
Emotional Design Is Created
You
You and Matter – Matter and You
You and Others – Others and You
You and World – World and You

4. TOUCH
Inside Out
Outside In
Touch Be Touched Touch
Synergy

5. Only The Heart of The Matter Reaches
The Heart of People
simple is difficult but most effective
people are people not target groups
relationships count
research the inbetweens
Public relations what is it really?
de-sign

6. Where Thoughts Go
Energy Flows
Something Grows
Do you know that Rem Koolhaas is a Journalist?
YOU ARE THE FUTURE
Character shows

7. When Form Follows Value
Emotional Design Is Created
material skills are tools to mould matter
it is YOU with your intentions
that gives something you make its worth
form emerges from your intentions
take time in a creative process
to research your emotions and what you value
find your emotional skills

8. Respect is More than a Word
Richard Sennett
Respect
The Craftsman
Together
Alvin Toffler The Third Wave
Diane Ackerman A Natural History of the Senses
Ilse Crawford Sensual Home