Sound Data Quality for CRM

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Sound Customer Data Quality for CRM Manoj Tahiliani, Senior Manager, Customer Hub Strategy

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may ...

Agenda <ul><li>Data Quality – Pains, Drivers and ROI </li></ul><ul><li>Siebel Data Management Solution </li></ul><ul><li>D...

“ Data quality is a Business Issue” <ul><li>Virtually all enterprises are experiencing a significant amount of pain direct...

Velocity of Data Change is Staggering <ul><li>240 businesses will change addresses </li></ul><ul><li>150 business teleph...

7 Questions About Your Data <ul><li>Have data initiatives failed or been delayed due to unreliable data? </li></ul><ul><li...

Poor Data Quality is the #1 enemy of CRM Solutions Out of Date Rapid changes in a dynamic society: marriages, divorces,...

IT Agility <ul><li>Ineffective Cross-sell/Up-sell </li></ul><ul><li>Lower call center productivity </li></ul><ul><li>Incre...

Example of Customer Data Quality Issue A Simple Customer Table Sample Name Address City State Zip Phone Email Bob Williams...

20 Common Errors & Variation (1) Variation or Error Example Sequence errors <ul><li>Mark Douglas or Douglas Mark </li></ul...

20 Common Errors & Variation (2) Variation or Error Example Transcription mistakes <ul><li>Hannah, Hamah </li></ul>Missing...

Two Facts about Data Quality <ul><li>The Data Quality Challenge is an iceberg </li></ul><ul><ul><li>The biggest DQ threats...

<Insert Picture Here> Siebel Data Management Solution

Data Management - Deployment Options Middleware Application Integration Architecture Middleware Application Integration ...

Components of Siebel Data Management Trusted Customer Data Web Services Library Publish & Subscribe Transports & Connector...

<Insert Picture Here> Data Quality Products

Data Quality Functionality in a Glance Profiling Cleansing Matching Enrichment Understand data status, deduce patterns Te...

New Data Quality Products <ul><ul><li>Introducing New Products to provide full spectrum of information quality functions: ...

New Data Quality Products Matching Engine Data Quality Matching Server Data Quality Cleansing Server Administration UI / ...

Profiling Cleansing Matching Enrichment Comprehensive data quality <ul><li>Oracle Data Watch and Repair </li></ul><ul><li>...

<ul><li>Advanced Validation and Standardization of addresses in more than 240 countries </li></ul><ul><li>Scalable high pe...

<ul><li>Proven Performances </li></ul><ul><li>Not just number of records but also volumes of Txns </li></ul><ul><li>In use...

Hybrid Algorithm Industry’s Best Matching Technology Heuristic Probabilistic Deterministic Phonetic Linguistic Empirical...

Oracle Data Quality Matching Server Siebel UCM / CRM Application Object Manager User Interface Data Admin Oracle DQ Matc...

<ul><li>Acxiom, D&B Integration </li></ul>Data Enrichment Add Details from External Sources Profiling Cleansing Matching E...

Prospect Mastering with Knowledge-Based MDM <ul><li>Perform segmentation within Siebel Marketing application </li></ul><u...

Next Generation Data Quality <ul><li>Best of Breed Data Quality </li></ul><ul><li>Matching – uses “fuzzy” logic and a un...

<Insert Picture Here> Best Practices

Formalize a Governance Framework Leadership Policy Definition Planning and Coordination Execution and Decision-Making Com...

A Day in the Life of a Data Steward Data Stewardship is a critical component of DQ Process <ul><li>Runs profiling routines...

<ul><li>Information Completeness </li></ul><ul><ul><li>Do we have complete profiling information for our accounts / contac...

<Insert Picture Here> Credentials

Case Study - Lead Telco <ul><li>CHALLENGES / OPPORTUNITIES </li></ul><ul><li>Drive improved customer experience & satisfa...

Selected Oracle Data Quality Customers Human Resources

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

Data quality and data profiling by Shailja Khurana 46319 views
Customer Data Quality for CRM Systems by St. Edward's Univ... 1165 views
Data Governance by Prawut Khonghom 1001 views
Open Source Power Quality Data Visu... by Grid Protection A... 1870 views
Siebel Enterprise Data Quality for ... by Jeroen Burgers 8632 views
Oracle Ucm General Presentation Lin... by Jan Echarlod 4942 views

View on Slideshare

1 of 35 Ad

View on Slideshare

1 of 35 Ad