New Product Management AIB (MBA) 2016

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New Products Management
A.R.W.M.M.D.Rohana Kumara
B.Sc (Sri Lanka), MBCS (UK), MBA (Reading –AUS)
Master of Business Adm...

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Exclusive summary
The purpose of this assignment is to identify and analyse the opportunities for new product
innovation...

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Table of contents
Executive summary........................................................................................

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1. Introduction
New product development management is aligning with managing the process, data analysis,
customer value ...

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2. An overview of Zone24x7
Zone24x7 (PVT) Limited is one of the leading software technology solutions company in Sri
Lan...

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3. Organisation’s new product management process
In Zone24x7 terminology it is basically dealing with software and hardw...

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 Opportunity identification and selection Process
Zone24x7 use two different practices to identify the opportunities. F...

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4. Approach of product management process for new product domain
The introduction to the new robot development domain as...

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o To be able to present stock level as simple graphical view in desktop and mobile
devices.
o Provide an intuitive, effi...

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Most of the time after internal client acceptance and with desirable main functionalities the
robot product is launched...

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need for adjustments to elements of the marketing mix. Once these are made the marketing
team may again have the end us...

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that marketing team make numerous revisions to their strategy as product move through
different stage of the Product Li...

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5. Recommendations
Since this is all about the introduction of a new product the all the possible risks should
identify...

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6. Conclusion
New product management process with opportunity identification. Under this stage first
phase, it should i...

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References
What is Agile?, available at https://www.agilealliance.org/agile101/what-is-agile/ Viewed
8th April 2016
Bre...

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