'The Communications Market 2004 - Radio' by Ofcom

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The Communications Market 2004 –
Radio
Published: August 2004

The Communications Market 2004 – Radio
The Communications Market 2004 –
Radio
Contents
Section Page
1 Key facts – radio 7
...

The Communications Market 2004 – Radio
Section Page
5.11 Digital radio drives growth of new “national”
stations
37
5.12 Da...

The Communications Market 2004 – Radio
The Communications Market 2004 –
Radio
Index of figures
Figure Page
1 Major events ...

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The Communications Market 2004 – Radio
Figure Page
25 Commercial DAB digital radio coverage 34
26 New DAB digital radio tr...

The Communications Market 2004 – Radio
Figure Page
53 Map of TWG’s analogue radio stations 60
54 Map of UBC’s analogue rad...

The Communications Market 2004 – Radio
Figure Page
77 BBC radio audience share 77
78 Immediate action taken when offended ...

The Communications Market 2004 – Radio
1. Key facts – radio
• The radio industry has annual revenues of £1.1bn, with aroun...

The Communications Market 2004 – Radio
2. Introduction
This is the first in a series of annual Communications Market repor...

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The Communications Market 2004 – Radio
3. Executive summary
UK radio is a growing industry that has gone through significa...

The Communications Market 2004 – Radio
Urban areas tend to have a wider selection of both analogue and digital radio
stati...

The Communications Market 2004 – Radio
4. Recent major developments in the
radio industry
The radio industry in the UK is ...

The Communications Market 2004 – Radio
4.2 Major industry consolidation yet to happen
At the beginning of 2004, the rules ...

The Communications Market 2004 – Radio
In June 2004 Chrysalis sold its stake in Telford FM to the Midlands News Associatio...

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The Communications Market 2004 – Radio
Around the world digital radio is gathering momentum
In the US the FCC adopted In-b...

The Communications Market 2004 – Radio
Figure 2: New analogue stations on air in 2004
Station Area On air Date
High Peak R...

The Communications Market 2004 – Radio
4.5 Community Radio given the go-ahead
The Communications Act made provision for th...

The Communications Market 2004 – Radio
5. The radio industry – new platforms
grow in importance
5.1 Number of analogue sta...

The Communications Market 2004 – Radio
Figure 5: Typical availability of analogue stations by area
e.g. Luton Manchester B...

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The Communications Market 2004 – Radio
Style Description
35+/Gold Music predominantly from the 1960s-80s. Many are on AM
–...

The Communications Market 2004 – Radio
Figu alogue avail rent radio styles
opt the Adult Mainstream style.
addition to the...

The Communications Market 2004 – Radio
There has been strong competition for the award of regiona
Midlands licence, awarde...

The Communications Market 2004 – Radio
Figure 10: Coverage and location of analogue regional licences
Source: Ofcom
5.4 AM...

The Communications Market 2004 – Radio
Figure 11: AM radio licences
Source: Ofcom
5.5 Ethnic stations broadcast mainly on ...

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The Communications Market 2004 – Radio
In addition to those stations on an
stations for ethnic audiences in L
alogue there...

The Communications Market 2004 – Radio
Long term RSLs are given to non-commercial establishments, as shown in figure
the m...

The Communications Market 2004 – Radio
(b)Any community radio station which would overlap by 50% or more with the
coverage...

The Communications Market 2004 – Radio
The research data indicated that the community radio experiment has had some
positi...

The Communications Market 2004 – Radio
Station Area and Description Date Started
GTFM Pontypridd. Two partners, a resid
10...

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The Communications Market 2004 – Radio
Figure 17: Analog m
Source: CRCA/Ofcom
On analogue frequencies (AM and FM) the majo...

The Communications Market 2004 – Radio
Figure 19: Satellite only stations by style
vis
Chart le
2%
Ad
pecialist
43%
h)
35+...

The Communications Market 2004 – Radio
Figure 20: Radio stations available via DAB and via digital television platforms
Ra...

The Communications Market 2004 – Radio
Figure 21: Number of DAB digital radio multiplexes on air
o date 47 commercial digi...

The Communications Market 2004 – Radio
initially launched DAB digital radio across the UK with the commercial sector drivi...

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The Communications Market 2004 – Radio
Figure 24: BBC DAB digital radio coverage
Source: BBC
Digital One, with its transmi...

The Communications Market 2004 – Radio
Figure 26: New DAB digital radio transmitters switched on January - June 2004
BBC
D...

The Communications Market 2004 – Radio
Figure 27: UK DAB digital radio multiplex operators
Type Number Operator (Number)
N...

The Communications Market 2004 – Radio
9: i i sta
chester Bristol Northampt C
25 27 12
: Ofco
Dig io driv s growth f new “...

The Communications Market 2004 – Radio
Figure 30: Availability of DAB digital radio stations across the UK
ource: Ofcom
NI...

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The Communications Market 2004 – Radio
5.12 Data over DAB digital radio a new growth area
ata on DAB digital radio is curr...

The Communications Market 2004 – Radio
The BBC is a significant financial element in the UK radio industry. However
commer...

The Communications Market 2004 – Radio
Figure 33: Split of revenues for analogue only stations in Q1 2004
f more
Figure 34...

The Communications Market 2004 – Radio
In addition to the 7 groups with more than 10 stations, 3 other groups have a
signi...

The Communications Market 2004 – Radio
Figure 36: Shares of commercial stations revenue
ise of quasi-national brands
he gr...

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The Communications Market 2004 – Radio
Figure 37 - Positioning of all national radio stations
1
egments which are less wel...

The Communications Market 2004 – Radio
Figure 38: Remit and spending of the BBC radio stations
Station
Spending
2003-04
Re...

The Communications Market 2004 – Radio
Station
Spending
2003-04
Remit19
BBC 6 Music £4.1m BBC 6 Music offers lovers of pop...

The Communications Market 2004 – Radio
BBC
BBC Asian
Network UK
Radio 2
Radio 3 Radio 4
1Xtra
Inc
Radio 1
creasingly femal...

The Communications Market 2004 – Radio
Capital Radio Group
wns 22 t d has few interests outside radio. It has been
t ldin
...

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The Communications Market 2004 – Radio
Figure 42: Positioning of Capital Radio Group’s radio brands
Capital
Xfm
Choice
Cap...

The Communications Market 2004 – Radio
Chrysalis Radio
Originally a music publishing and recording company, Chrysalis is a...

The Communications Market 2004 – Radio
Figure 44: Positioning of Chrysalis Radio’s radio brands
Chrysalis
Galaxy Network
H...

The Communications Market 2004 – Radio
Emap
Emap Performance manages the Emap group’s music brands covering radio
magazine...

The Communications Market 2004 – Radio
Figure 46: Positioning of Emap’s radio brands
ultiple platforms, for example Mojo, ...

The Communications Market 2004 – Radio
GMG Radio (Guardian Media Group)
t. Its
he company owns five stations and operates ...

The Communications Market 2004 – Radio
GWR Group
cal stations plus the only national
FM commercial radio licence, Classic ...

The Communications Market 2004 – Radio
The Daily Mail and General Trust (DMGT) which owns 29.9% of GWR, won two radio
cenc...

The Communications Market 2004 – Radio
Saga Radio
In 2001, after a number of attempts at bidding for analogue licences, Sa...

The Communications Market 2004 – Radio
Scottish Radio Holdings
Scottish Radio Holdings (SRH) owns 20 analogue stations, in...

The Communications Market 2004 – Radio
Scottish Media Group
Rock (which replaced Liquid) and The Groove which
Scottish Med...

The Communications Market 2004 – Radio
The Wireless Group
The Wireless Group (TWG) is 20% owned by News Corporation.
Follo...

The Communications Market 2004 – Radio
UBC - Classic Gold
In September 2000, GWR sold 12 of its 17 Classic Gold stations t...

The Communications Market 2004 – Radio
Local Radio Company
ments Limited from
s three shareholders. To fund the deal the L...

The Communications Market 2004 – Radio
Other groups
There are a number of other groups operating commercial radio stations...

The Communications Market 2004 – Radio
6. The citizen-consumer – listening
rease
. Over
the last 5 years (Q2 1999 to Q2 20...

The Communications Market 2004 – Radio
The BBC networks take the largest share of breakfast listening, but by mid-morning,...

The Communications Market 2004 – Radio
Figure 60: Average weekly listening by demographic
Source: RAJAR Q1 2004
Average we...

The Communications Market 2004 – Radio
Figure 62: Split of listening hours by gender
Children
7%
Adult Men
48%
Adult
Women...

The Communications Market 2004 – Radio
Figure 64: Split of listening hours by demographic
Source: The Public’s View Survey...

The Communications Market 2004 – Radio
Figure 66: What people listen to (hours)
24%
52%
59%
47%
66%
58%
74%
2%
40%
32%
74%...

The Communications Market 2004 – Radio
Figure 68: Audience reach – BBC and commercial radio
64% 64%
66% 67% 66% 66%
66% 66...

The Communications Market 2004 – Radio
Figure 69: Audience reach of commercial radio stations by style
Source: RAJAR
adio ...

The Communications Market 2004 – Radio
Figure 71: Total commercial listening hours within the Adult Mainstream and
Chat an...

The Communications Market 2004 – Radio
Figure 72: Total commercial listening hours within the Specialist Music Youth
and C...

The Communications Market 2004 – Radio
Figure 73: Total commercial listening hours within Specialist Music Other and
Speci...

The Communications Market 2004 – Radio
Figure 74: Total commercial listening hours within Ethnic and 35+/Gold styles
by de...

The Communications Market 2004 – Radio
6.3 Audience share
T
commercial radio increa
he BBC has the largest share of all li...

The Communications Market 2004 – Radio
Within commercial radio the Chart Led Mainstream style takes the majority of the
ho...

The Communications Market 2004 – Radio
6.4 Listener’ attitudes towards offensive material
Every year since 1971, the ITC a...

The Communications Market 2004 – Radio
Figure 79: Organisations to complain to about a radio programme
e Radio Authority (...

The Communications Market 2004 – Radio
Figure 80: Share of listening hours by nation
Source: RAJAR Q1 ‘04
Radio Ulster is ...

The Communications Market 2004 – Radio
Figure 81: Frequency of listening by nation
55%
47%
56%
42%
54%
40%
50%
60%
23%
3%1...

The Communications Market 2004 – Radio
- 82 -
penetration of DAB digital radios is 2.5%32
. Penetration of internet is 54%...

The Communications Market 2004 – Radio
Figure 83: Number of DAB digital radio sets sold36
Source: DRDB/GfK
innovation of t...

The Communications Market 2004 – Radio
Figure 85: Number of DAB digital radio models available in the UK market
he growth ...

The Communications Market 2004 – Radio
Figure 86: Proportion of adults who have ever listened to radio via television
15%
...

The Communications Market 2004 – Radio
Figure 87: Proportion of adults who have ever listened to radio via the internet
So...

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