#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive Mor...

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# T W E E T S M A R T E R
V E R S I O N 0 2
L E A R N F R O M T H E E X P E R T S
10 best practices to help you drive webs...

A N N E
M E R C O G L I A N O
H E A D O F S M B M A R K E T I N G -
T W I T T E R
@ A K M E R C O G
K I P P
B O D N A R
V ...

A G E N D A
Introduction
Getting started
A/B testing
Meet the Cards
Best practices
Landing page optimization
Key takeaways...

G E T T I N G S T A R T E D
# T W E E T S M A R T E R

# T W E E T S M A R T E R
Every great campaign starts
with a strategy.

N O W , L E T S T A L K A B O U T
A / B T E S T I N G .

T E S T I N G H E L P S Y O U C O N T I N U O U S L Y
I M P R O V E Y O U R M A R K E T I N G E F F O R T S .

I N C R E M E N T A L
V S .
D R A S T I C
A / B T E S T I N G

C R E A T E A H Y P O T H E S I S
A / B T E S T I N G

I M P L E M E N T A N D W A I T !
A / B T E S T I N G

D E T E R M I N E S T A T I S T I C A L
S I G N I F I C A N C E
A / B T E S T I N G

# T W E E T S M A R T E R# T W E E T S M A R T E R
M E E T T H E C A R D S

# T W E E T S M A R T E R# T W E E T S M A R T E R
W E B S I T E & A P P I N S T A L L C A R D S

# T W E E T S M A R T E R
1 0 T W I T T E R B E S T
P R A C T I C E S

# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy

# T W E E T S M A R T E R
#1
S H O W C A S E Y O U R
P R O D U C T
IMAGE BEST PRACTICE

# T W E E T S M A R T E R
Promoted by Nest

# T W E E T S M A R T E R
H U B S P O T E X A M P L E

# T W E E T S M A R T E R
VS

# T W E E T S M A R T E R
VS
8% less expensive
4x the Retweets
130% more
website clicks

# T W E E T S M A R T E R
#2
S H A R E T H E C O M P A N Y
Y O U K E E P
IMAGE BEST PRACTICE

# T W E E T S M A R T E R
Promoted by DiceFM

# T W E E T S M A R T E R
H U B S P O T E X A M P L E

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#3 IMAGE BEST PRACTICE
E X P L A I N T H E P R O C E S S

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#4
L O C A L I Z E C O N T E N T
IMAGE BEST PRACTICE

# T W E E T S M A R T E R
Promoted by Jukely

# T W E E T S M A R T E R
H U B S P O T E X A M P L E

# T W E E T S M A R T E R
Content on Our WebsitePost on Twitter

# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy

# T W E E T S M A R T E R
#5
O P T I M I Z E F O R
D E S I R E D A C T I O N
CTA BEST PRACTICE

# T W E E T S M A R T E R

# T W E E T S M A R T E R
H U B S P O T E X A M P L E S

# T W E E T S M A R T E R

# T W E E T S M A R T E R
Themes:
Images
Calls to Action
Tweet Copy

# T W E E T S M A R T E R
#6
C O N V E Y U R G E N C Y
TWEET COPY BEST PRACTICE

# T W E E T S M A R T E R

# T W E E T S M A R T E R
H U B S P O T E X A M P L E

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#7
M I N I M I Z E
D I S T R A C T I O N S
TWEET COPY BEST PRACTICE

# T W E E T S M A R T E R

# T W E E T S M A R T E R
H U B S P O T E X A M P L E

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#8 TWEET COPY BEST PRACTICE
S H A R E R E V I E W S A N D
R A T I N G S

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#9
A S K Q U E S T I O N S
TWEET COPY BEST PRACTICE

# T W E E T S M A R T E R

# T W E E T S M A R T E R
#10
G I V E U S E R S A
R O A D M A P
TWEET COPY BEST PRACTICE

# T W E E T S M A R T E R

# T W E E T S M A R T E R
L A N D I N G P A G E
O P T I M I Z A T I O N

# T W E E T S M A R T E R
Start with a Tweet…
…that aligns with the
landing page

T H I N G S T O T E S T O N L A N D I N G P A G E :
B A C K G R O U N D I M A G E
L E N G T H O F F O R M
A M O U N T O F ...

# T W E E T S M A R T E R# T W E E T S M A R T E R
K E Y T A K E A W A Y S
1.  Start with a strategy that aligns w/ your g...

# T W E E T S M A R T E R# T W E E T S M A R T E R
C T A S L I D E
Q & A
@ A K M E R C O G @ K I P P B O D N A R
# T W E E...

# T W E E T S M A R T E R
T H A N K Y O U !

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