Market Research Opportunities for Sociologists

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Market Research Opportunities For Sociological Practitioners Presented to the Sociological Practice Association Meetings 2...

We Are The Over-Educated and Under-Qualified <ul><li>It would be nice to be an academic, or to have been an academic but… ...

Developing Market Intelligence: Market/Marketing Research ROI/MAXIMIZE THE BUSINESS SECONDARY DATA The Purpose Of Market ...

Different Methodologies Enable You To Understand Different Parts Of The Puzzle <ul><li>Qualitative (e.g., intensive interv...

Applying “Marketing Science” Is An Art <ul><li>Systematic analysis of intelligence needs/priorities at each stage of produ...

Primary Vs. Secondary Research, Custom Vs. Syndicated <ul><li>Primary research involves customers, decision makers, influe...

Two Sides Of Market/Marketing Research <ul><li>“ In House” </li></ul><ul><ul><li>Most firms do little or no primary resear...

Qualitative Methods Are HUGE <ul><li>Some specialize in qualitative methods </li></ul><ul><ul><li>Organizations exist, suc...

Quantitative Is Perhaps Even Huger <ul><li>Survey researchers’ paradise </li></ul><ul><li>Projects can run into the millio...

Examples Of Methodologies <ul><li>Qualitative </li></ul><ul><ul><li>New Product Opportunity </li></ul></ul><ul><ul><li>Kno...

A Key Difference From Academic Research Is PRAGMATISM <ul><li>Unlike academic research </li></ul><ul><ul><li>There is a s...

It Can Be Stimulating, Financially Rewarding, A Lot Of Fun, But Also High Pressure, High Stress

GfK V2 LLC 2 What’s In It For Us?

So Where Can A Sociologist Fit In? <ul><li>We are usually trained to be thinkers, not doers (it is a doctorate in philosop...

It Would Be Great If This Were Part of Our Curricula <ul><li>How to apply concept and method to real world situations </li...

It’s Not, So We Have To Fake It <ul><li>Bring back the co-op! (Thank you Arthur Morgan) </li></ul><ul><li>Inventory your ...

ACT! <ul><li>“ The Way To Be Changed Is Act Changed” (Moi) </li></ul><ul><li>Network, search – all the usual job-hunting...

A Few Hints For Avoiding Potholes <ul><li>Be prepared to start near the bottom and work your way up </li></ul><ul><ul><li>...

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