This document outlines the key elements needed for an effective content plan including business objectives linked to website goals, roles and responsibilities for creating content, a list of content tactics or site map, an inventory of existing content, descriptions of the target audience, an editorial calendar, plans for usability testing, and metrics to measure success.

1. Elements of a Content Plan Business objectives linked to content plan objectives (or website objectives) Roles and responsibilities List of tactics or plan (may include site map) Content inventory Audience description (or persona) Editorial Calendar Usability test plan Metrics to determine success ( Bold items are minimum required: See examples)