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Elance
This document discusses the launch of a new hair care product line called Élance. It will include three shades - Radiant Red, Brilliant Brown, and Blissful Blonde. The products will retail for $4.50 for 220mL and be sold in department stores, supermarkets, and groceries. The launch preparation involves product launch, blogger features, and TV commercials. It will also include wash and wear makeovers, culminating in an integrated night showcasing hair care, coloring, and styling techniques using Élance products.
Elance
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- 16. ADAPTATION WASH AND WEAR HAIRMAKEOVERS BEFORE AFTER
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- 23. HAIR CARE COLORINGSTYLING
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