El PaíS Athenes

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The New News Company discusses the changing landscape of media and how news organizations are adapting. Traditionally, news companies had large, hierarchical structures with many rules and regulations that limited access. However, as the industry has become more digital and the landscape more crowded and complex, news companies are simplifying back to their core functions of gathering and disseminating news, carrying out investigations, and influencing debates through a slimmer and more focused approach.

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rules to limit access (over)regulation licenses and taxes censorship big governments and big media airwaves control advertisers

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Mark Contreras, Senior Vice President of Newspapers at E.W. Scripps Co., discussed the challenges facing the newspaper industry and suggested initiatives to support quality journalism. He explained that classified advertising, which comprised 40-60% of revenue, has declined due to online marketplaces. Additionally, while digital audiences are growing, online revenues generate only $75 per user compared to $500 from print. This transition has put pressure on newspapers' fixed costs. Contreras proposed several steps including behaviorally targeted advertising, expanding the definition of relevant markets to include digital competitors, protecting newspaper content licensing, and creating uniform audience metrics.

Periodismodedatos

Lydia Aguirre

"La libertad de escribir y publicar"

Lydia Aguirre

Este documento discute la libertad de expresión en España según la Constitución de 1812 y 1978, y cómo Internet ha permitido que este derecho se haga realidad de manera casi universal. También describe cómo los lectores ahora participan más en la construcción de noticias a través de comentarios, encuestas, correcciones y blogs, y cómo esta participación está creciendo exponencialmente.

Creación y desarrollo de una identidad digital

Luis Miguel Díaz-Meco

¡Socorro! Me mandan a desarrollo de producto

Lydia Aguirre

Los nuevos medios

Lydia Aguirre

Diseño y desarrollo del producto regularizacion

AdRii OchOa

El documento describe el proceso de diseño de productos, incluyendo la introducción de nuevos productos, el desarrollo de productos y el ciclo de vida del producto. El proceso de desarrollo de nuevos productos implica la generación de ideas, selección de productos, diseño preliminar, construcción de prototipos, pruebas y diseño final. El ciclo de vida de un producto generalmente incluye etapas de introducción, crecimiento, madurez y declive.

Planeacion y desarrollo de producto gp

Carlos Parra Carrillo

The Indian media industry is projected to grow at a CAGR of 13.5% until 2024 to reach $43.93 billion. However, the industry faces many challenges in keeping up with changing user expectations and pressures to cut costs while improving revenue. Traditional media dominance is also fading as many small platforms enter the market. The industry must implement data analytics to gain insights from the highly fragmented audience and content delivery landscape. Key issues include lack of transparency, compliance with complex regulations, threats like hacking, privacy concerns, piracy, and workplace harassment.

Corporate communication

Nisha Sultana

The document discusses various aspects of corporate communication including employee communication, government relations, and media relations. It provides definitions and examples of each. For employee communication, it emphasizes the importance of sharing vision and engaging employees. For government relations, it stresses maintaining credibility with stakeholders. For media relations, it highlights the importance of managing media during crises to protect organizational reputation.

[CODIT] introduction-eng_ILS.pdf

CODITDemo

CODIT strives to be your trusted partner for government affairs. Our mission is to help enterprises and institutions to stay on top of important legislative changes, policy trends, and stakeholder developments by leveraging our patented technology and extensive real-time big data. With our dedicated national assembly and policy team, we work with you to build strong government affairs strategies and action plans that deliver results.

Chap2 Environment

mraravind0075

The document discusses the external environment and organizational culture of businesses. It defines the mega-environment and task environment, explaining their key elements like technological, economic, sociocultural, political, and international factors. It also describes how environmental uncertainties can impact organizations and the methods used to manage the environment, like adaptation and forecasting. Finally, it outlines the importance of organizational culture and how visible artifacts and underlying assumptions shape culture.

Story and Strategy: communications strategy for tech-driven businesses

Ben Maynard

Story and Strategy is an independent communications consultancy that helps tech businesses communicate effectively through powerful story-driven campaigns. They have over 25 years of experience working with large technology companies and innovators. Their services include defining compelling narratives, developing high-quality content, devising communications strategies, and training spokespeople to build reputation and drive growth for clients. They offer a flexible, senior-level expertise at a lower cost than large global agencies.

Trends in Campaigning, and how NCVO Foresight can help

NCVO Foresight

A short slideshow explaining how Foresight can help charities and other civil society organsations to spot the storm before it hits, making all the difference between just surviving and really thriving. See more at the National Council for Voluntary Organisations' dedicated Foresight website, www.3s4.org.uk. Need one-to-one help? We can work with you directly to help prepare for your future. We can coach your senior decision makers. A fast, efficient way to impart the skills and confidence they need to spot future threats and opportunities. We can run tailored workshops for your board, managers, staff or users, to pool their insights about the trends affecting your organisation and get them thinking in a strategic way. We can save you time and money by scanning your horizon for you: filtering out jargon and noise to spot understandable trends that you can act on. We can pool your interests with similar organisations to study trends that will affect you all. We offer a 20% discount for NCVO members.

USA lobbying PPT.pdf

MediaClipsPRSInterna

ethical,social and poltical issues in E-commerce

raviteja reddy

Ethical, social, and political issues can impact e-commerce businesses. Ethically, issues like privacy invasion, online piracy, and copyright infringement must be addressed. Socially, security, privacy, and shipping issues can affect customer confidence. Politically, changes in taxes, regulations, and political stability can influence business operations. Analyzing these factors is important for assessing risks and making informed decisions.

Lobbying For Success Lpga

Danielpaul

The document discusses effective lobbying strategies and techniques. It outlines that lobbying aims to gain active government support for issues through building credibility, clear objectives, investment in relationships and understanding policy processes. Effective lobbying uses a range of tools including media, research, and relationship building rather than demands. It takes a disciplined, long term approach to influence decision makers and achieve policy goals.

Webinar Australia: What you should know about Social Media for corporations

Society3

“What you should know about Social Media for corporations” This introductory webinar gives you a comprehensive insight into Social Media for corporations: 1) Cross functional strategy for business improvements 2) More effective way to compete for mind-, and market share 3) Less expensive way to create a better customer experience It is a 60 minute compressed presentation of our 2 month leadership class Social Media in corporations - are you ready?: What do you know about your customers in the social web? Do you know what customers say about you and your brand? Do you know how open your customer base is and therefore how vulnerable you are? How do you identify and work with key influencer? Are you ready if your competitors go after your customers in the social web? Are you able to create a social media strategy? Do you know how to leverage the social web for your support organization? Do you have an idea about ROI and effectiveness of social media? Do you know how to measure improvements and success in the social web? Did you ever consider involving and leveraging your partners? Did it occur to you that the social web may be ideal to compete for mindshare? Do you have enough information to decide whether to ignore or engage? Agenda/Content: The Social Web from a corporate point of view Assessing a company’s social presence Social media as a cross functional model Creating a social media strategy Understanding reporting and analytics tools Dealing with ROI, budget and resource planning Developing an execution plan Building a successful social media organization This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners. Target Audience: - Business professionals on all levels and all department across all industries. - Social media consultants or consultants entering the social media space.

Publishing ProblemsAll businesses must be concerned with t.docx

leonorepour284

Publishing Problems All businesses must be concerned with the rapid pace of change we face today. No company is secure, not even the largest and most profitable. Coping with change has been a business concern since people began doing business. Recall how the arrival of automobiles put buggy whip manufacturers out of business. Today’s pace of change is unprecedented. Consider what has happened in the retailing arena. Online retail sales went from nearly nothing in the mid-1990s to a projected $242 billion in 2010. Traditional retailing stores have been heavily affected. eBay has become a retailing behemoth enabling individuals to buy and sell goods online with total annual sales in the billions of dollars. Or consider the fate of many dot-coms. One of the most spectacular dot-com stories – the rise and fall of AOL – illustrates how technology (telephone-based online computing) created a huge success story, and how technology (Internet email) led to a reversal of this success. A major goal of strategic planning is to anticipate environmental changes (economic, business, political, governmental, social) and prepare the organization for dealing with them. Clearly, in this age of rapid change, all business entities should engage in some measure of strategic planning. Without it, they will have difficulty negotiating today’s turbulent business environment. One industry that is currently suffering the destabilizing consequences of the Internet revolution is the publishing industry. Included here are textbook publishers, trade book publishers, newspaper publishers, and magazine publishers. All publishers are facing serious challenges. Revenues are down across the board. If these challenges are not handled properly, there is a good chance that a large portion of the publishing industry as we now know it will go out of business. One challenge publishers face is dealing with the fact that information traditionally controlled by them is now freely available to the public through the Internet. Not long ago, if a homeowner wanted to place tiles on his bathroom floor, he would purchase a How-to book. Today, he goes online and encounters several sources that show how to lay tile – some even provide a video clip to illustrate the process. As a result, sales of How-to books are plunging. Case Study Susan Feinman is publisher of The Chronicle Gazette , a leading newspaper in a major metropolitan area. Her paper has a paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work. Susan’s big problem is that there has been a steady decline in subscriptions to the newspaper. In the past eight years, subscriptions have fallen by a total of 35%. Because subscriptions have fallen, advertising revenue has also dropped – by 28%. Susan knows that declining subscriptions and revenues are affecting the entire publishing industry. Even the great newspapers – such as the New Yor.

MedSocium - Pitch

Bandwidth Productions

MedSocium is a proposed platform that connects biotech, medical and life sciences companies with investors. It aims to address the fragmented nature of these industries and the difficulties companies and investors face in finding and communicating with each other efficiently. The platform would allow companies to create basic profiles for free and more robust social media-enabled profiles for a fee. Investors could access profiles and a question forum for a subscription. The founder has an initial database of company and investor contacts that would seed the platform. Revenue would come from company and investor subscriptions with the goal of acquisition within 3-4 years. Seed funding is sought for initial development and marketing.

Lo1

Amy Addison

The document provides information about understanding the structure and ownership of the media sector. It defines different types of media ownership like private, public service broadcasting, multinationals, independents, conglomerates, and voluntary organizations. It also discusses challenges faced by independent and multinational media companies, as well as concepts like cross media ownership, diversification, horizontal and vertical integration.

Big data Journalists: influence & interest

LexisNexis Business Information Solutions

This document discusses big data journalists and their influence. It analyzes over 1,300 articles from the past month tagged as relating to big data to determine the most influential big data journalists in the UK. It finds that the top journalist, Sooraj Shah of Computing, wrote 11 of his 97 total articles about big data. It also notes that Guardian journalists make up a large portion of the list, reflecting the newspaper's focus on data journalism. The document advises that while influence is important, focusing on a journalist's track record covering a specific niche may be more valuable for a PR campaign's success.

Social Media for Local Government Canada

Centricity360

This document discusses how local governments in Canada can use social media to connect with constituents. It recommends following a four-step strategy process (POST) involving understanding target audiences, objectives, strategies, and technologies. The key phases are to listen to constituents online, engage with them on platforms like Facebook and Twitter, respond to feedback, persuade people through valuable content, and measure the results. Examples of how local governments currently use social media include announcing events, facilitating discussions, and providing project updates. An open discussion section considers example strategy and technology questions.

Labour New Media Strategy

markh112

The document outlines a new media strategy for a political party with the following key points: 1) The strategy aims to use new media techniques to engage new audiences, especially youth, and shape the media narrative. 2) It proposes building an online presence through a party website, blogs, online networks, and social media to promote the party's message. 3) It also suggests empowering party supporters and members to engage with voters online through tools for calling, fundraising, and online campaigning.

Gov 2.0 Transforming Gov't -21st Century: Truth, Tales, Trends

Helen Mitchell

LO1 Workbook

Amy Addison

The document provides information about understanding the structure and ownership of the media sector. It discusses different types of media ownership such as private, public service broadcasting, multinationals, independents, conglomerates, and voluntary organizations. It also examines challenges faced by independent and multinational media companies, as well as cross media ownership, diversification, horizontal and vertical integration.

The Future Of Web 2 0

Dolfijn Business (Evert Jan van Hasselt)

The document discusses the transition from Managerial Capitalism to Distributed Capitalism as the next stage of economic evolution. Distributed Capitalism is enabled by new technologies and social trends that empower individuals and communities. Under this model, companies federate to provide integrated support around an individual's needs rather than focusing on products/services. This shifts business questions from what is produced to who the constituents are and how to collaborate to support them. Some early examples of this include health-focused networks that bring together different groups to help individuals better manage conditions like diabetes or smoking addiction. The document calls for innovators to explore new business models aligned with this emerging economic logic.

Marketing Environment

ajithsrc

The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.