2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. Entrar ¿Quieres probarnos?
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Porque no hay un mejor restaurante,
sino buenas especialidades.
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7. especialitats
Perque no hi ha un millor restaurant,
sinó bones especialitats.
el cuiner del segle XXI
8. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
¿Que és?
9. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
¿Que es el Màrqueting?
10. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
¿Que es el Màrqueting?
Market: mercat, lloc on es negocien productes/serveis.
Màrqueting: Mercadeando, acció i efecte de negociar productes/serveis.
"el màrqueting es una funció de la organització i un conjunt de processos per crear, comunicar y
entregar valor als clients, i per portar les relacions amb aquestos últims, de manera que beneficiïn a
tota la organització..."
American Marketing Asociation (A.M.A.)
11. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
¿Que es el Màrqueting?
12. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Tipus de Màrqueting
¿Màrqueting Relacional o
CRM?
13. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Tipus de Màrqueting
Màrqueting d'experiències
14. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Tipus de Màrqueting
Màrqueting viral
15. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
LLIBRE
El Manifiesto Cluetrain
por Rick Levine, Christopher Locke, Doc Searls y David Weinberger
16. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
filosofia 2.0
Converses tots igual Converses
17. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
nous mercats
18. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
web 2.0
Estableix una distinció entre la primera època de la Web (on l’usuari era bàsicament un subjecte
passiu que rebia la informació o la publicava, sense que existissin masses possibilitats per a que es
generi la interacció)
Amb el temps, més i més persones començaren a escriure contingut a mes de llegir-lo:
Què es la Web 2.0?
• En el 2004, Tim 0’Reilly (pare de la Web 2.0) defineix el concepte com la Arquitectura de la
Participació:
“Ya no estem simplement buscant les mateixes antigues fonts de informació.
Ara estem buscant a un nou grup de eines per a afegir i remixar micro contingut de diferent manera
que sigui novedos i útil.“
L’usuari, es troba ara en el centre de aquest engranatge, un entorn online participatiu i corroboratiu,
on qualsevol usuari pot crear contingut, publicar-lo, recomanar-lo i modificar-lo.
19. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
2.0
Web 2.0 es una ACTITUD
Una forma de entendre Internet
L’usuari passa a ser el centre de Internet
També anomenada Web Social
20. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
3.0
Web Semàntica
Wolfram Alpha:
• A aquest cercador també se'l coneix com el cercador que revolucionarà Internet, es creació del matemàtic
Stephen Wolfram i actualment pertany a Microsoft.
• Es tracta d’un motor de cerca “de coneixement computacional” que respon directament a les preguntes que
l’usuari fa. Mentre Google ens ofereix enllaços, Wolfram Alpha calcula les respostes a partir d’una serie de
BBDD i d’algoritmes.
• Una vegada que es formula la pregunta, el motor calcula diferents respostes i escull de manera selectiva la
informació de la xarxa fins acabar ensenyant una resposta precisa.
21. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Cuiner 2.0
Característiques del Usuari 2.0
En 2003 se defineix el perfil del usuari mitja
Peró al igual que la tecnologia evoluciona, l’ usuari també ho fa i canvia la seva manera de pensar, de
treballar, de relacionar-se, de comunicar-se i te altres necessitats, habilitats i capacitats.
D’ aquesta manera l’usuari passa de PASIU (només busca informació) a PARTICIPATIU, COOPERATIU i
COL·LABORATIU (passa a ser social)
Actualment podem parlar de la Generació 2.0, Perfil 2.0, Actitud 2.0 o, inclús de Personalitat 2.0.
Son usuaris que no tenen por a provar les tecnologies per les quals estan Capacitats (Yusuf 2007):
Cultura tecnològica avançada
Aporta, difon, comparteix i col·labora: els seves llocs personals i professionals en la xarxa s’organitzen com
punts o espais de sociabilitat, capaços de facilitar la creació i la gestió de múltiples xarxes personals i socials.
Probació social continua per a alimentar la temptació egocèntrica. Es llama egoboo, egocasting o neurones
mirall.
No es difícil seguir-lo la pista y contactar amb ell per qualsevol dels canals multimèdia que gestiona y
comparteix.
Es pioner en la utilització de eines y aplicacions online i ho seguirà sent mentre aquestes l’ajudin a gestionar
la seva feina i mantenir la seva xarxa de contactes.
Consumeix gran varietat de informació i es, a la vegada, creador de la mateixa.
Sap el que busca abans de trobar-ho i la seva capacitat e iniciativa li permet construir-se una identitat virtual
cada vegada més verdadera, creïble i propera a la identitat real.
22. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Cuiner 2.0
Nous hàbits
El 70% dels internautes a España està actualment registrat en alguna xarxa social. IAB Informe Estudio sobre
xarxes Socials a Internet. Novembre 2010.
Major número de connexions: 18 connexions per usuari en mitjans socials, front a 11 en sites de noticies.
Major temps de consum: Més de 3 hores i mitja mensuals en mitjans socials, front a 1 hora en sites de
noticies.
Major interactivitat i pro-activitat:
Els usuaris dediquen el seu temps a conversar, compartir informació...
Alt nivell de implicació en el suport: dialogar, pujar fotos, participar en grups, etc.
Els mateixos usuaris que abans navegaven per contingut informatiu o comercial, naveguen ara per mitjans
socials durant més temps, aportant més contingut i participant més activament a les xarxes.
aquest alt nivell de implicació amb el suport explica en certa manera la baixa notorietat dels mitjans
publicitaris convencionals.
23. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Social Media
24. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Social Media
25. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Social Media
26. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Social Media
27. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Social Media
28. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
reputació online
29. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
reputació online
30. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
reputació online
31. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
reputació online
Soc un estudiant de Cuina
¿Què haig de fer?
Bloc
Lloc de Feina
Aconsegueix que algú
+ =
Microblog
Rellevància dins del
Seguidors sàpiga que fas tot això
teu sector
Soroll Online
32. Perque no hi ha un millor restaurant,
especialitats sinó bones especialitats.
- Sessió 1: Introducció
Promocionar el meu negoci
Soc un establiment
¿Què haig de fer?
Aconsegueix que la gent
Bloc parli be de tu Rellevància dins el sector
+
Microblog
Seguidors
Sigues “el millor” en
alguna cosa,
= Visites
Negoci
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