Water has long inspired Giorgio Armani's fashion and fragrance lines. Through his Acqua for Life project, he has provided millions of liters of drinking water to communities around the world. Armani also sponsors an exhibit at the annual Paris Photo art exhibition called The ACQUA Exhibit, featuring photographs related to water. This year, Armani will sponsor the exhibit "ACQUA #3" at the new Paris Photo LA event, showcasing black and white photos by Jim Goldberg depicting the devastation of the 2010 Haiti earthquake and how vital water is to human life.