This document analyzes market research data on the turbocharger industry in Turkey. It identifies the high potential customer segments, vehicles, goods, brands, suppliers, firms, and locations. Some key findings are that garages/services and fleets make up the largest customer segments, while turbochargers and software are the highest potential goods. Garret and Melett are identified as the highest potential turbocharger brands.

1. Submitted By:
İpek Güzelce
Büşra Şahin
Yaşar Aycan
Hakkı Can Turacı
Submitted to: Assoc. Prof. Pınar Mızrak
Özfırat

2. Garages/
Services
50%
Fleets
25%
Tuning
15%
Internet
10%
High Potential Customer

3. Van
35%
Automobile
20%
Truck/Bus
20%
Industriel
Vehicles
10%
Naval
Platforms
10%
Helicopter
5%
High Potential Vehicles

4. Turbo and
Turbo
Equipments
50%
Software
30%
Software
Devices
7%
Tuning
Accesories
10%
Turbo Test
Machines
3%
High Potential Goods

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Fuel Economy Diesel Particul Filter Performance increase
Software Expectations

6. Garret
25%
KKK
25%Mitsubishi
15%
IHI
15%
Toyota
10%
Holset
10%
High Potential Turbo Equipment Brands

7. Cartridge
30%
Repair Kit
30%
Shaft and
Wheel Kit
15%
Wastegate
15%
Compressor
and Exhaust
Housing
10%
High Potential Equipment

8. Garret
30%
Melett
30%
Jrone
25%
Saffer
8%
Borgwarner
7%
High Potential Brands

9. 35%
33%
32%
31%
31%
32%
32%
33%
33%
34%
34%
35%
35%
36%
Motorsan Oto Irmak Kerman
Suppliers

10. Ege Remaps
70%
Fx Racing
20%
Overload
10%
High Potential Software Suppliers

11. 67%
40%
47%
38%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Oto
Elektronikçi
Murat
Beydemirler
Kumlama
Eriş
Volkswagen
Umut Oto Ayyıldız
Otomotiv
High Potential Firms

12. Yurtiçi Kargo
37%
Aras Kargo
22%
MNG Cargo
12%
TNT
9%
UPS
8%
PTT
7%
Ambar
5%
High Potential Cargo Firms

13. 30%
20%
15%
9%
8%
7%
6%
5%
0%
5%
10%
15%
20%
25%
30%
35%
İzmir Aydın İstanbul Trabzon Muğla Manisa Ankara Abroad
High Potential Locations

14. According to Observations:
If any customer wants a Hybrid Turbo, customers
have to do Remap their vehicles.
50% of customers who wants software, they
obviously wants tuning parts.
The customers who lives abroad they prefer cargo
firms 50% TNT, 40%UPS, and last 10% MNG

15. 70% of fleet owner customers wants remap
(software).
30% of ECU sending to Oto Elektronikçi Murat for
software loading.
Toyota and Mitsubishi Turbochargers is only use for
their own engines.
Beydemirler Kumlama only sent for sanding large
Turbochargers.