2. Sensitivity: Public (C4)
Objective: Influence brand purchase intention
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Service : Edelweiss Cafe
Target Audience: Domestic tourists (Coming to Udaipur)
Message Appeal: Transformational Appeal
Message Source: Google adwords/reviews, Instagram & Discount coupon for City
palace (Udaipur)
3. Sensitivity: Public (C4)
Message Appeal: Transformational Appeal
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“Udaipur Couple’s Point: Yaha ni khaya to kya khaya”
4. Sensitivity: Public (C4)
Google (Uploading pics, reviews, Interaction and Q&A)
Instagram Advertising Campaign: “ Grab the best Udaipur Apple Pie and Chocolate brownie here”
Discount Coupons: Offers discount to couples and first-time visitors
Email Marketing: (Lates promotion update, Seasonal additions, Discount promotion, Story sharing)
Message Source
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“Edelweiss cafe
5. Sensitivity: Public (C4)
Breathtaking View
Rich heritage and near to Pichola lake &
City palace
Rooftop dining
Near to Jagdish temple
Vegetarian and Vegan Friendly
Relaxing environment
Additional benefits
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