How do Ecotricity - leading UK green energy supplier - create business value through sustainability. Sustain-Live Consulting Event, 10 September at Triodos Bank, with Go Green, Bristol.

1. Ecotricity
Innovating to Create
Business Value

2. A bit about us...
The World’s first Green Electricity Company
Supplying 100% Green Electricity and Frack-Free Gas to
over 165,000 customers, including 8,000 businesses
Offering a ‘bills into mills’ business model
We’ve built one in thirteen of England’s turbines – and
have 59 in total - plus the world’s first sun park, and
Employ 600 people……

3. Dale Vince OBE - Founder
“We’re all about Sustainability. We exist to change
where Britain’s Energy comes from first, and to tackle
Transport and Food next – the other two big issues.
We have a radical ‘not for dividend’ business model,
and we’re focused on bringing about a Green Britain.”
Dale Vince OBE – Founder

5. Green Britain Principles
Our principle areas of focus are
Energy Transport and Food
A Green Britain is about using less, re-using more and
making whatever you do use more sustainable, across
the three areas of Energy, Transport and Food.
Tackling these will solve 80% of the problem.

8. Switching to a green energy supply
can help tackle 30% of your
carbon emissions

9. We spend more on building than anyone else...
The average amount of energy each supplier has spent,
per customer, on building new sources of Green
Electricity.
Here is a link to this page on our website..
Ecotricity £265.93
SSE £51.59
Scottish Power £37.33
N Power £35.58
E. On £27.29
Good Energy £25.54
EDF £17.98
British Gas £13.29
Green Energy £0.00
Co-op Energy £0.00
Ovo £0.00
These figures are based on the ten year
period from 2004 to 2013.

10. Next on our List…..

11. Our Green Transport
We started building our
Electric Highway in July 2011.

12. Our Green Britain work manifests itself
in lots of different ways...

14. #GreenBritain

15. We share our progress with our
customers each year

16. We share our vision!

17. Our 2030 Vision for a Green Britain

18. What does a
Green Britain
look like?

19. What does our Green Britain look like?
• Renewable energy powers 80% of our country
and renewables dominate the mix power
• More than 2 million people work in the green
economy
• R&D partnerships between government,
industry and universities have made Britain a
world leader in wind and marine renewable
technologies.
• There are no coal-fired power stations
• Subsidies for fossil fuels are phased out
• We said no to fracking

20. What does our Green Britain look like?
• Every new car on the road is electric (or a
hybrid) and the rail network is electrified
• The UK has a Minister for Carbon and an annual
carbon budget
• A ‘Cow Tax’, on meat and imported dairy to
account for its true environmental impact
• A National Smart Grid which ‘talks’ back to
suppliers allowing households to both buy from
and sell to the grid from their own generation,
contributing to Britain’s sustainable supply, as
well as shrinking bills.
• The dumping of recyclable goods in
landfill is banned

21. How we’re going to get there
The key policy steps on how we’re going to get there are:
• Creating a Minister for Cabon to set carbon limits
across all sectors of the economy
• Ensuring Britain’s power generation is 80% renewable
by 2030 – saving £11.7bn in fossil fuel costs
• Implementing ‘Quantitative Greening’ - deploying
quantitative easing by the Bank of England directly into
the renewables sectors
• Ending fossil fuel subsidies – all government support
for fossil fuels cut off by 2025
• Increasing support for electric cars – including
scrapping VAT, helping to ensure all new cars are
electric by 2030

23. What Does Our Kind of Person Look Like?
I want to change the world – nothing less.
What we are achieving together is exciting. It’s massive. We’re an unconventional,
massively ambitious business, ambitious for change. Things don’t have to be done
in the same way, just the best way. But we’re all individuals, so how can I describe
what ‘our kind of person’ is?
It’s the stuff we have in common that makes someone ‘our kind of person’ and
working together, such an enjoyable trip....
So what are the things we have in common?
We are committed to what we do We are energetic, enthusiastic and passionate
about what we do. We believe in our work and have fun doing it 
.

24. What Does Our Kind of Person Look Like?
(contd)
We strive to be open, fair and ethical We make sure things are done the right way.
We are team players We are all individuals who work together to make things
better and get stuff done.
We never rest on our laurels We aren’t set in our ways. We constructively
challenge ourselves and each other. We continually reappraise what we hold to be
true as the background and circumstances change (stuff changes and we need to
keep changing too).
We treat other people with respect.... and you can’t go far wrong with that 
Thanks for helping me to change the world 

25. We do everything possible to
equip our staff towards being
productive and feeling valued

26. We like to reward our staff – with
Eco Hero Awards

27. Pro Viridi Britanniam!

28. We like to have fun!

29. We share our ethos with schools

30. In summary….
We just look at thing differently, we
keep our Green Britain mission at the
top of our minds - and find people
like the way we do things…

31. Thank you!
I hope this has been useful!
