The passage discusses the 45th G8 summit held in New York City from June 28-July 2, 2019. Key topics of discussion included climate change, currency exchange rates, natural gas prices and supply, counterterrorism efforts, and engagement with BRIC and BRIC+ countries. The summit proposed the formation of an international counterterrorism task force called "SCUDS" to address the growing threat posed by terrorist groups like the United Front of Taliban. The G8 countries also discussed the strong economic conditions in Western nations that have supported the US dollar.

1. Ahmedabad|Bangalore|Chandigarh|Chennai|Hyderabad|Kochi|Kolkata|Lucknow|New Delhi|Pune Saturday, June 29, 2019|Mumbai|10 pages|Rs.15
G-8 Summit - 2019
The 45th G8 summit was held at New York,
USA on the 28th of June2019. The
President of USA Robert Gates gave the
inaugural speech welcoming the G8
countries for this summit. The summit
lasted for 5 days and included discussions
on Climates change, Dollar, natural gas,
fight against terrorism and dialogue with
BRIC and BRIC+ countries. One of the few
points that were discussed was the success
of the dollar which appreciated because of
the strong economic conditions prevailing in
the west. The summit also included the
discussion on the measures taken to ensure
stable prices of the natural gas and the proposal of a natural gas pipeline linking the
Today’s Edition
whole world.
Carries
However the main point of discussion was the need for the formation of a centralized
Iran-Pakistan-India gas 2
special force to counter the terrorism acts against the United Force of Taliban (UFT)
pipeline completed
which has been a great concern for the whole world amidst the rising terrorist
attacks. The recent attack on President Gates by the UFT has sent across a strong
Kingfisher Airlines to 3
merge with Lufthansa
need for the world to get together to counter this serious international problem.
The G-8 counties came up with the idea of a special force called the “SCUDS” who
Judg(e)ment Day 4 would have troops from all over the world and would be experienced in counter
terrorism operations. They will operate under an independent leadership but along
with the UN who would define their charter of duties. The proposal is still under
Space Tourism expected 5 consideration but should be approved soon and implemented after been approved by
to scale new heights the BRIC nations.
India Acquires Thorium 6
Reactor
Rise of Alternative Fuels: 7 Google to Launch Speegle:
Sensex reaching new 8
Is this the end of the Traditional Search Engines?
heights Google unveiled finally the on the information required until the
revolutionary “Speegle” this week after relevant information is found and it’s
ASEAN countries 9 many years of secretive research and uniqueness is in algorithm it uses
meeting a success; development. The future of which has inbuilt artificial Intelligence
discuss on banning use Information Search will be forever to clearly seek data that the user wants
of Fossil fuels
transformed with this technology. and then can present the information in
Olympics 2020- The 10 whichever form wanted (either text or
Speegle is a Search Engine to which a voice). Talkoo, launched by Yahoo, ten
countdown begins…..
user can not only ask but also discuss years back was the first ever talking
Continued to page 2

2. PAGE 2 INDIA AND WORLD
Google to launch Speegle
Continued from page 1
search engine. However, it would Speegle also gives more an adverse impact of close to
only voice the information found complicated instructions on how to EURO 80 Billion.
the website and was generally make origami or change a flat tire;
used by the visually impaired. fun information like jokes and While most of the information will
Speegle can be quotes; driving be free, some information will be a
accessed both through instructions , paid service and yahoo plans to
the phone and the restaurants to choose generate revenues through both
internet all through from etc. As it can be ads and small user fees for
the day. easily accessed by a services like navigation, therapy,
phone call, many etc. When asked about the future
The man behind this services that are offered expansion plans , Google’s
ingenious concept, Mr. currently like Nokia Di re ct o r, M rs . Gh a a ya t hri
Tu JuKo Choon, N a v i g a t i o n Pudukotta, announced “Soon,
explains “You are Systems and other Speegle will work in 10 major
interested about the search engines might languages including Chinese,
Great Economic be in deep trouble. The Japanese , Hindi and French.”
Disaster of 2009, impact of Speegle Following the announcement the
“Speegle asks if you want to know would be felt all across silicon stock prices of Yahoo doubled from
the reasons, effects, valley with the scrip of MSN,AOL EURO 23.75 TO EURO 47 when
developments , policies and other and other players taking a beating the Dow Jones resumed business
things related to this event. It can of more than a drop of 80%. The on Monday. This in turn resulted
even give you information from a market capitalization of AOL in a record hike in the market
source specified by you. It feels would decline by close to EURO 45 capitalization of yahoo by a
like interacting with the Nobel Billion and that of MSN which was whopping EURO 33 Billion in just
laureate Paul Krugman.” in the top 3 for the FY18, will have one trading day.
Iran-Pakistan-India gas pipeline completed
The Iran-India 2,775 km gas meet its domestic demand for gas
pipeline finally got completed on which for India is at present extending this pipeline to their
25th Jun09 after facing a lot of 186billion cubic meters per country after negotiating the price.
challenges. With this pipeline in annum . India now can also have a The success of the pipeline now
place it makes India & Pakistan as trade off with the neighboring gives India and Pakistan a strategic
two countries which would easily countries and facilitate them by advantage in the Asia pacific region
and will help the two countries in
their quest for becoming world
powers.
“First Time in the history of South Asia Such
an occasion had arrived where Pakistan has
got an opportunity to redefine where it can
make way for prosperity and peace, the first
step being bringing economic prosperity to
India which definitely improve the relations
between the two countries” -
Imran Khan - PM of Pakistan

3. INDIA AND WORLD PAGE 3
Kingfisher Airlines to merge with Lufthansa in fiscal
year 2020-21
Kingfisher Airlines, the largest European market for more than 20 Hindustan Aeronautics limited
passenger carrier in the world is years and has shown set backs (HAL), prior which Kingfisher was
planning to merge with Lufthansa only in the recent years. The buying aircrafts from Airbus at a
Airways by the beginning of next reason for this has been mainly phenomenally high premium. HAL
year. Kingfisher Airlines is the attributed to failing to timely has been a timely vendor for
world’s largest passenger carrier adapt to the growing competition Indian airline industry providing
aircraft service both in terms of from the Asian competitors. subsidized cost advantage and
fleet size and scheduled Kingfisher Airlines, over the years competitive upgraded models
passengers carried.. Kingfisher has expanded into the African and every three years. The “Hi-power
Airlines will have to make major American markets and is currently Jet Booster” bio-fuel with greater
changes to Lufthansa Airways viewed as the top performer in the energy density produced by the
before the merger as Lufthansa service segment. Kingfisher has Kingfisher-HAL subsidiary
has suffered some major setbacks found its preference among the BioSpace Fuels Corp, has helped
in the past few years. In March North American passengers as a Kingfisher save on its operational
2019, it was announced that the low cost and middle class travel cost by up to 98% over the
talks for closer co-operation caterer. Operational cost in 2010,a decade
between the two aerospace giants ago.
to better organize the combined A recent survey conducted by
world network were in progress. Oxford University in association Kingfisher entered into the
Sidhartha Vijay Mallya signed the with BBC indicated that the European market in 2017, based in
deal with Jens Bisch, CEO of passengers have rated Lufthansa France with operating services in
Lufthansa group after the final the least competitive in Europe, 18 domestic destinations and 72
rounds of discussion in Bangalore for their in-flight services. The international destinations.
on Monday.”The alliance will help report also indicated depreciation However, the European market
both the players to redesign the in the quality of in-flight service. has been resistant to change to
existing business model to suit the Lufthansa has failed to catch up Kingfisher because of the
unique customer requirement of with the market trend and traditional players like Air France,
E uro pe a nd b e yo n d” s a i d upgrade the aircraft beyond A381 Virgin Atlantic, British Airways
Lufthansa Airways, Chief -1000 and Boeing 797 – 1000.The and Lufthansa. The Kingfisher-
O pe ra t i o ns O f fi ce r H a ra l d demand in the European market Lufthansa alliance will test the
Eisenaecher. for passenger carrier aircraft has brand loyalty of the elite European
declined leading to the drop in customer segment which
Kingfisher Airlines, a subsidiary sales of Airbus and Boeing Lufthansa is loosing year on year.
of United Breweries(51%) and the aircrafts. Kingfisher airlines, has If everything goes as chalked, it
Singapore Airlines(49%) will enter grown significantly over the past will be a win-win situation for both
into a strategic partnership to decade. Kingfisher gained large parties and shutters for major
enhance its market coverage. scale advantage in 2015 by leasing players of Europe.
Lufthansa has dominated the aircrafts to Boeing 757- 800 from
Lunch over an expensive Buffet
A bidder has offered to pay 1,234,890 Euros for a
lunch rendezvous with Warren Buffet on the
eMeeting Inc for the 14th time starting in June 2006.,
The top bid at 1600 hours EDT was over 1.6 million
Euros. The proceedings of the event will be used for
charitable trust for under-privileged children in West
Pakistan. Warren Buffet continues to be the richest
man third year in a row, following his strategy to
move majority of his investments to Shanghai Stock
Exchange (SSE) and Bombay Stock Exchange (BSE)

4. PAGE 4 S P E CI AL RE PO R T
Judg(e)ment Day: When bail-outs refused to work
The last 20 years has seen a lot of who have high stakes in the US. aggravated the pricing. The oil
downfall of the US economy. The Adding to the mayhem are the prices are inherently hitting the
spending has increased and the several Asian governments and food prices the most all over the
income has fallen considerably; the investment hedge funds who are world. The production and logistics
net effect – a huge deficit in the selling off dollar in very large have never reached such high
US economy. The dollar’s crash in quantities owing to their loss of magnitudes of costs till date and
2015 has aggravated this scenario. confidence in the US economy. people are hungry and starving as
The borrowing of the US has they have nothing to pay with;
considerably The journey towards the even in the regions of Western
raised thereby Judgement Day Europe and USA.
further adding started off with
fuel to this fire. the OPEC There has been a drastic shift from
Central banks of declaring in the the oil towards natural gas
the EU & Asian mid 2018s that exploration by the oil companies in
Union are on a the barrels will the past two years. The two major
spree to “bail- now be sold in reasons cited for this – large
out” the US Euros. This in amounts of gas reserves in Middle
economy. But turn was East and Russia’s Verkhoyansk
their hopes and instigated by the region. Seconding to this fact is the
their confidence decreasing emission norms being adopted
seem to be dollar rate over world-wide to tackle the global
falling day by the past 5 years. warming effect. The combination
day. It seems The insecurity of the declining dollar with the
that the revolving around increasing oil prices is tipping the
Judgement Day the financial world economy. Southeast Asian
is very near – Death of the Wall Street markets is the economies with Japan are also
the day when leading cause of suffering a heavy blow due to their
the bail-outs will refuse to work for the increase in large investments in the US
the US. the barter trade. The internet has treasuries. The Chinese economy
proved to be the best resource to is also badly hit as the Chinese
Consider this; the world is sending this. market predominated by the US is
three billion dollars daily to declining due to
finance the deficits. The FED had Five years ago, the reduction in
to increase the interest rate – Shell, Reliance t h e U S
currently standing at 8.1%; and Sinopec had spending. India
quarterly to balance inflation challen ged has shown
within the proportions. The result themselves into The journey towards the tremendous
is a drop in the house prices. But search for new growth in the
to counter this is the increase in wells. Their Judgment Day started off last five years,
the debts of the households of the efforts haven’t even though the
exactly paid off; with the OPEC declaring in
US. The effect – number of the US-IT job
bankrupt citizens is the highest their targets for market in India
new wells haven’t
the mid 2018s that the
this year over the last decade. is hit. Their
been achieved, barrels will now be sold in economies are
At this very moment, several but at the same hit, but still
smaller banks have filed for t i m e t h e Euros. they are
bankruptcy. Their financial consumption has growing. Their
obligations have grown so much increased. The oil unemployment
that the support from the Asian barrel currently rates are high
Union seems to be inadequate. The stands at €100. but still their
stock markets have been hit really W i t h t h e economies are
hard, with the stock market announcement from a noted Nobel scaling upwards; slowly though.
declining as an effect of the decline laureate from India, that the
of the stock prices of these alternative fuels in full commercial Western Europe has shown a
financials. Following the usage will still require ten more decline in its economy. Two
financials, there are the companies painful years, has actually reasons again – increased

5. S P E CI AL RE PO R T PAGE 5
unemployment due to large public sector. The government The power block of the EU has
segment in working class without cannot raise enough funds through fallen – with France, Germany and
jobs, combined with another still the taxes to cover the public sector the Netherlands disowning their
l a rge r s e g me nt o f a ge i n g spending. Several social problems membership from the EU. At the
population. Inability of the have raised their ugly heads in the same time, however, they have
governments to revamp the post US and the EU – nationalistic and still maintained the euro as their
retirement schemes with ever fascistic sentiments are on the currency. The focus of the EU
falling stock markets, has almost rise. These sentiments have administration is more on the
led to the inability to pay pensions. negative effects on the flow of civilian aspects due to a rise of
In more and more s k i l l e d anti-EU sentiments. This is also
people are looking workmen served a severe blow to the
for jobs post from the bargaining power of the EU for a
retirement at Asian Union. fair-share in the new energy
cheap salaries. The problems sources. The new power block is
This combined come to a full the AU, with India and China
with their circle when leading from the front.
experience is t h e s e
taking away the workmen are The consequences of this economic
jobs from the driven away, dismay is – reduction in
youth. Consumer even though production and consumption; less
spending on they were in commercial trading and less
luxury, which the perfect tourism between the once power-
once Europe was position to blocks – US & EU, and the Asian
known for, is now earn and Union. The trust between them
almost zero with therefore pay that had developed after the
most of the these taxes to collective efforts in to tide over the
earni ngs goi ng i nt o basic support the economy. The economic recession of 2008-09 and
necessities of food clothing and workforce is now therefore, the victory over terrorism in 2010
shelter. neglecting EU and US and has almost vanished. Governments
exploiting the fortunes in the are now blaming one another and
The economic downturn of the US South America, Australia and the focussing on their internal needs.
and the EU has several other Middle East. The world economy is now come to
implications specifically on the grinding halt with Globalisation
Space Tourism expected to scale new heights
Ever since the Virgin Galactic, a that hovers in space for about 30 Pacific Regional Spaceports (
subsidiary of Virgin Group, minutes giving you a feeling of MAMPRS) on the Chincoteague
accomplished a journey on the floating in space) cost about Island and Christmas Island for
NASA rockets on June 30th , 2010 $500,000 when it was first all international companies ,
which took introduced. reduction in the Space Tax and
famous the Almost a decade open bidding for land on the moon
former US later, the prices for private companies to set up
president have fallen resorts, more spaceliners are coming
B a r r a c k dramatically as into the market. With about 25 big
Obama and more players players in this industry and the
around the s u c h a s cost reduction due to
Earth’s Orbit Microsoft’s alternative synthetic fuels , the
and parked at SpaceS hipOne future for Space tourism is booming.
t h e and Amazon’s Today, prices have dropped as low
International Blue Origin as 500 dollars for 50 minutes of
Space Station entere d t he weightlessness and with Reliance
priced at market. With Industries Limited entering the
whooping $25 million dollars per the legislature from the Asian market with the launch of
ticket, space tourism has been International Space Association Reliance Space Technology a few
growing by leaps and bounds. The that enforced the law to the free months ago, now space travel will be
sub-orbital journey (a 2 hour flight use of the Mid Atlantic and Mid available for the masses and more

6. PAGE 6 SCIENCE AND TECHNOLOGY
India Acquires Thorium Reactor
The long dream of having a nuclear of the fossil fuels. This thorium securities and to float it even
reactor to create inexpensive reactor is a new and safe type of outside India to fund this project
power, which offers almost zero nuclear reactor and will replace the initially.
possibility of a meltdown, the one need for Uranium. Previously
whose radioactive waste exists Australia was supplying Uranium India as such has 10
much shorter, about a hundred in abundance to China and refused million tones of 232Th reserves
years and not the tens of India for the same. This is a fitting which is about 30% of world’s
thousands, the one which can burn reply to then and even the thorium reserves. The Advanced
up all the existing Americans who were, Heavy Water Reactor (AHWR) that
high level wastes is few years back, trying to was previously developed in 2011
now realized. India control India’s nuclear will also be operational till this
has acquired the power. Thorium as such reactor becomes fully functional.
thorium reactor that is not fissile. It can be This thorium reactor will bring
will produce 900MW converted to 233Th which about a revolution in the field of
of Electricity with is fissile and can be used energy by drastically reducing the
practically zero in the nuclear reactions. electricity rates. India is expected
refueling for about The scientists all over to rule the world in terms of energy
three years. With the the world are fascinated by 2030. India has patented the
enormous demand for and India by 2021 will technology and it is expected to sell
energy around the have breeder reactors energy to countries like Pakistan,
globe, the world is that will start producing Sri Lanka and China. The money is
moving towards power on a very large initially to be used for Government
nuclear energy as an India's Thorium Reactor scale. India has planned projects and the establishment of 1
alternative to burning to issue government more breeder reactor.
Ranbaxy bags Patent
for Hair Regeneration
Ranbaxy labs, partly owned by
Daichi Sankyo early last year
successfully tested a medical cure
for baldness. The patent rights
was under question by a British
biotechnology group Intercytex
who had done the primary
research in the field identifying a
gap in the cloning. Ranbaxy had
taken The TRIPs agreement with
the US patent rights has indicated
the product will be sold under
Ranbaxy’s name. Ranbaxy will
market the yet to be named
product in Asian Market by the
end of this year and globally mid-
June next year. The process
involves the tissue culture of the
dermal papilla cells by a process
called hair follicle culture (HFC).
Ranbaxy Labs is expected to earn
a profit of over 40 billion EUROS
in the next 8 years.

7. PAGE 7
SCIENCE AND TECHNOLOGY
Rise of Alternative Fuels: A Special Report
With the increase in the carbon damage to the environment. With Laboratories releasing standards
emissions by the jets and the the news from the meteorological for the E85 and E100 (85% ethanol
vehicles plying on the roads, the department about rise in the sea and 15% petrol and 100% ethanol
search for the alternative fuels levels by at least 4 meters, the respectively) the usability of the
sources has again gained threat to drowning of metros all fuels all over the world has
momentum. In over the world increased with ease. Also there has
2015, over 700 has risen four been a substantial rise in the
million motor fold. These market percentage of the hybrid
vehicles ran on situations fuel cars. The number of diesel
the surface of the have pushed vehicles have also increased. The
earth. There are us to the World Bio-diesel Council is also
another 50 million brinks where supporting the research on the
waiting to be the necessity same.
delivered. These of an
numbers have absolutely Beside the bio-fuels, there has
increased over the green fuel is been an increase in the trend of
last 5 years necessary. the use of compressed natural gas
manifold. Also There has on a large scale. The OGEC
with the fall in been a countries are supporting this
prices of flying even in substantial rise in the research for particular move so as to initiate
international flights due to the these fuels and their usage on a this movement towards the
probable international mergers. commercial basis. greener earth. Currently the
The net effect is the rise in the Middle East, Russia, South East
carbon foot-print. The current line of the bio-fuels Asia and India are the largest
comprises of the ethanol and petrol producers of the natural gas.
Environmentalists all over the mix and diesel and bio-diesel mix. Reliance Petroleum in a joint
world are relentless about the With the Underwriter’s venture with the ONGC has

8. PAGE 8 INDUSTRY
Tata launches Kato
The long wait for the worlds most in Sep . However the it has been height of 1.8 meters and width of
fuel efficient hybrid car is over as strategically priced at Rs 2 lakh 1.8 meters. It is a complete family
on 29th June Monday the $98 and is now giving sleepless nights car and can easily accommodate 5
billion Tata group launched its to its rivals back in India and people.
first most fuel efficient car in the across the globe. Prime Minister
hybrid segment called the Tata Rahul Gandhi personally
Kato. The launch of this car has congratulated the group on
created a new competition in the achieving this astonishing feat
global auto market as it promises yet again after Tata Nano in
a mileage of 100 miles per/Kg of 2009 and said this would mark
green gas. a new beginning in the field of
This car was launched in Delhi at Hybrid cars and mark the end
an auto expo where the ex head of of Euro X petrol engines .
Tata Group Mr. Rattan Tata and This car has been basically
targeted at the middle class
the brain behind this child who population who did not have
drove the car to the Tata pavilion access to hybrid cars because of
unveiling this new invention. the high priced models existing
As per the Tata group the car will in the markets. It is a 4 door
hit the Indian roads later this year car with a length of 4 meters ,
RTS opens its first office in Vietnam
Reliance Technology Solutions is industries. By 2014 the company Now it has moved to
the 7th companies to start its had its clientele in Healthcare, Vietnam keeping track of the
operations in Vietnam. After IT Banking & Financial services, booming IT sector there. Vietnam
majors like Capgemini, First Data Manufacturing, Retail, Media & is the second biggest country for IT
etc, extended its operations to Entertainment, Insurance, in south-east Asia. Hanoi has more
Vietnam, it is now than 12 IT parks of which the
RTS’ turn to look for Infotechpark where RTS has
greener pastures in begun its operations is the biggest
the country. It is and is spread over 700 ha. This
starting its growth in IT has promised more
operations in the FDI for Vietnam. Outsourcing by
biggest IT Park in countries like US, China, India &
the country. UK is set to improve the economy
Reliance Technology of Vietnam and the average salary
Services started its of a software programmer in
operations in India Vietnam has increased by 30%
in 2010 and they compared to the last year. The
have shown a great unemployment rate has decreased
growth rate. It drastically and is expected to fall
started as a further with RTS entering the
information solution country. More foreigners are
provider for migrating to this country and it
healthcare and has also given a boost to all other
financial services sectors as the purchasing power of
sectors. Further in people has gone up. The
2011 as the economy Vietnamese Government expects a
fully recovered from GDP growth rate of 7-8% in 2020.
the worst recession of 2008-2010, Telecom, etc. Vietnam is experiencing an IT
the company expanded to various boom in true sense.

9. MARKETS PAGE 9
Sensex reaching new ASEAN countries meeting
a success; discuss on
heights banning use of Fossil fuels
This Friday the BSE stock market broke all existing records by
closing above 32000 after a week long fluctuation silencing One of the most alarming issue the world is
critics and analysts views about it not crossing the 30k mark. addressing over the years has been the
increase in the Malaysia will host the
symposium to discuss the . The competitive
The market zoomed upwards 400pts after the RBI announced
challenges in terms of pollution explosion in
the fall in the CRR from 4% to 3% which would increase the
the ASEAN region will be the main subject of
liquidity in the market and came as a relief to the banks
discussions. World has seen a sharp rise in
considering the recent
the particulate matters in terms of Carbon
economic scenario. The
Monoxide, sulphurdioxide and
finance minister S
Chloroflourocarbons accounting for ripple
Swaminathan
effects across globe. The deforestation as a
stated in an interview to
result of Infrastructure development in South
t h e Economic
Africa has also been indicated to have caused
times that the country’s
the increase in Carbon levels. The effect of
economy is likely to grow
global warming is forever seen first at the
at 11% this year and the
poles. The Northwest passage which was
future looks strong.
bridging the three continents of Asia, Europe
and America has melted at an alarming rate.
The cement industry was Similar effects are seen at the Aortic ice caps.
the top gainer with A recent research has shown global warming
Reliance real estate and DLF gaining 13% and 18% to have been the reason for the 68% of the ice
r e s p e c t i v e l y . caps today that is melted. The surface area of
the ice covered area has reduced causing the
The BSE index and Nifty have both shown a remarkable temperatures to hit extremes in summers and
growth from September last year. The Nifty has risen by close winters. The meet witnessed over 180
to 15% and Sensex rose by an impressive 20% and has been countries meet apart from the 10 ASEAN
relatively stable in spite of the fluctuations in the world countries. The discussion from the meet
markets. Analysts Kp Jorgan have forecasted that the Sensex where addressing the need for using mainly
will cross 40K by the end of this year considering the strong non-conventional sources of energy. The
political and economic environment existing in India. restricted ban on use of fossil fuel will be the
first initiative in creating a complete pause to
the issue. The ban for use of fossil fuels as
source of energy was agreed universally
South Africa’s Economy picks across Asian countries and will be a clear
boost of the propaganda the biologists have
up Pace been enchanting for years.
The fresh FII and FDI from India may put South Africa on a fast
track growth. New domestic demand on non-export sectors due
to the rising income levels and the forthcoming economic policies
by the government is helping South African Economy climb
gradually. The government is confident about the growth of the
economy even though the industrial surged by only 1.4% due to
the unexpected growth in some sectors. The FMCG segment
jumped by 22.3% compared to last month. The food and
beverages industry averaged a growth of 14.7% over the
previous month. The growth in food and beverages segment
jumped by 22.3% over the previous month. The Information
Technology recorded a growth of 18% while there was a boom in
the construction industry and the increase was around 15%. The
growth in GDP was expected to settle around 7% this year. The
government also announced that they will be investing in
infrastructure and education to attract more foreign investors.

10. SPORTS PAGE 10
Ad rates reach all time peak this IPL
season
As the 21st season of the IPL, and five second spot when the season 20 crores and we have sold the
the first of 2019, comes to an end started. This is an increase of more entire slot” says Mr.Amol,
the prices of advertisements has than 200% in the ad rates for the President, SMS. “Seeing the
reached an all time high. The IPL. The bidding for the ad spots number of people thronging for the
official broadcaster of the for the final started on a high note tickets and keeping in view the
t o urna me nt , with a collection increased seat capacity the
Screen Media of about 3000 companies are willing to pay the
S e r v i c e s b r a n d s premium. The companies and
(SMS), is participating in brands who need to reach young
charging Rs the bid. men and women on a large scale
20 crores for find this as a good option and
t he f i na l “The Ad spots hence the premium rate” he
m a t c h for the final further added. The willingness of
between India match between brands to pay this premium for
and Pakistan. India and IPL clearly send out a message
The rate of Pakistan have that even the world cup T20 may
ads was Rs 6.5 been sold for a not match the brand appeal of the
crores for the premium of Rs 22nd season of IPL later this year.
Olympics 2020- The
countdown begins…..
Today the countdown for the Olympics
scheduled from 30th June- 20 July 2020 begins
with 364 days remaining. This Olympics would
be the first for India and second for Asia after
the Beijing Olympics in 2008. The SAI stadium
in New Delhi where the opening ceremony will
be held is in the final stages of being renovated
in the form of a big fort depicting the various
cultures of India on the walls through
attractive sculptures and visual multimedia
effects.
This Olympics would witness the introduction
of five new games with three outdoor and two
indoor categories. The T20 cricket and Online
gaming are the two most popular games that
the world would be closely following to see the
winner. India are the favourites in topping the
medal tally followed by China and Russia
especially after India coming second after
China in the previous Olympics.
In a recent statement, the PM of India, Mr.
Rahul Gandhi expressed his satisfaction on the
developmental efforts towards the preparation
of the Olympics and he also stated that he was
elated to be the PM of India, where for the first
time in its history, Olympics are going to be
held.