The document outlines key performance indicators (KPIs) for e-commerce businesses, including metrics such as price fluctuation, purchase frequency, churn rate, and repeat purchase rate. It provides formulas to calculate these KPIs, emphasizing their importance in assessing business performance. The document also addresses shopping cart abandonment and its impact on completed purchases.

1. Ecommerce
Ecommerce
KPIs For
KPIs For Your
Your
Business
Business
5 Must-Know
5 Must-Know

2. Percent Change x 100
New Price - Old Price
Old Price
Price Fluctuation
Price Fluctuation
and Competitiveness
and Competitiveness

3. Purchase
Frequency
Total No. of Purchases
No. of Unique Customers
Purchase
Purchase
Frequency
Frequency

4. Churn
Churn
Rate
Rate
Churn Rate x 100
Customers Lost
During a Period
Total Customers at the
Start of the Period

5. Repeat Purchase
Repeat Purchase
Rate
Rate
Repeat
Purchase Rate
x 100
Number of Customers Who
Made More Than One Purchase
Total Number of Customers

6. Shopping Cart
Shopping Cart
Abandonment Rate
Abandonment Rate
1 -
Shopping Cart
Abandonment
Rate
x 100
Completed
Purchases
Shopping Carts
Created