Ecofusion is a communications consulting and media company based in Washington D.C. that is dedicated to leading organizations in sustainability, social enterprise, and green business. They help clients with communications challenges through strategic planning and implementation of branding, public relations, advertising, marketing and online media. One of their clients is Cobalt Biofuels, an early stage biofuel startup, which Ecofusion helped by developing their brand identity and logo, creating a brand strategy document, and planning a media rollout for company milestones.

1. Portfolio
sustainability. enterprise. communications.

2. Based
in
the
heart
of
Washington,
D.C.,
Ecofusion
is
a
business
communica9ons
consul9ng
and
media
company.
We
are
dedicated
to
the
world’s
leading
change
makers
in
the
fields
of
sustainability,
social
enterprise,
and
green
business.
Our
clients
need
more
than
an
ad
campaign
to
gain
support
for
products
and
services
that
build
a
sustainable
and
just
society.
They
need
a
communica9ons
partner.
We
solve
our
client’s
most
important
communica9ons
and
media
challenges.
Ecofusion
blends
green
industry
knowledge
with
the
most
modern
media,
design,
and
communica9ons
tac9cs
to
bring
innovators
to
the
global,
regional,
or
local
stage.

3. Por4olio
About Ecofusion | Communicating Sustainability
Experience
and
Knowledge
of
the
Sustainability
Sector
Our
clients
are
focused
on
being
leaders
in
delivering
products,
ideas,
and
messages
that
are
related
to
sustainability,
social
enterprise,
and
environmental
issues.
These
leaders
turn
to
us
because
we
are
equally
as
dedicated
and
involved
in
the
sectors
that
maFer
to
them.
With
an
ever
increasing
number
of
voices
talking
about
sustainability
issues
and
green
products
we
know
from
experience
how
cri9cal
it
is
for
knowledgeable,
crea9ve
and
original
thinking
to
drive
communica9ons
strategy.
More
Than
Just
Believing
In
Our
Clients
Partial client list









American Wind Energy Association.
America’s WETLAND Resource
Center + Center for Environmental
Communication, Louisiana
Climate Solutions
Cobalt Biofuels
Columbia Slough Watershed Council
Eco-Green Living
Energy Trust of Oregon
King County Parks and Recreation
Marguerite Casey Foundation

Northwest SEED (Sustainable Energy for
Economic Development )










Northwest Biofuels Association
NY Green Business Competition
ReCharge America
SkyTruth
Sustainable Product Works
Southwest Windpower
Twenty One Acres
Toney's Natural Foods
Waterpenny Organic Farm
The Wilderness Society
We
understand
sustainability.
Ecofusion’s
principals
have
been
ac9ve
in
the
sustainability
sectors
for
more
than
a
decade.
Our
teams
are
comprised
of
communica9ons
experts,
sustainability
tac9cians,
and
media
producers
who
have
been
engaged
in
sustainability
enterprise
and
campaigns
for
their
en9re
careers.
As
a
result
we
deliver
mature
and
sophis9cated
messaging
and
communica9ons
plans
that
go
beyond
the
messaging
clichés
of
the
day
while
cul9va9ng
and
leveraging
the
inherit
leadership
quali9es
of
our
clients.
Blending
this
sector
knowledge
with
an
understanding
of
cuJng
edge
media
technologies
produces
the
innova9ve
communica9ons
solu9ons
our
clients
deserve.

4. Por4olio
About Ecofusion | Our Communication’s Strategy
• Inception
• Mission
• Value Prop.
Establish Business /
Campaign
Comm. Strategy
• Research
• Brand
• Message
• Systems
Planning
Business
Communications
Strategy
Implementation
• Systems Dev.
• Materials Dev.
Biz / Relational
Development
• Systems Deploy
• Materials Deploy
• Outreach
• Est. Position
Launch
- Brand
- Public & Customer
Relations
- Advertising
- Marketing
- Online & New Media
Business
communicaDons
encompasses
the
key
systems
for
delivering
business
communica9ons:
Branding,
Public
&
Customer
Rela9ons,
Adver9sing,
Marke9ng,
and
Online
&
New
Media
Systems.
Business
communica9ons
systems
are
one
of
the
core
func9ons
of
a
healthy
and
successful
business,
enterprise,
organiza9on,
agency,
or
effort.
Ecofusion’s
core
offerings
help
our
clients
most
appropriately
navigate
the
en9re
communica9ons
life
cycle
as
represented
by
Our
Communica9on’s
Strategy
diagram
above.
The
first
step
in
Our
Communica9on’s
Strategy
process
is
to
assess
our
client’s
needs
and
values
associated
with
those
needs.
Once
a
clear
understanding
of
a
client’s
values
and
needs
are
determined,
we
work
with
our
client
from
the
incep9on,
the
implementa9on
to
finally,
the
management
of
the
client’s
communica9ons
strategy.
Whether
Ecofusion
works
on
the
incep9on
of
an
idea,
the
launch
of
a
new
product,
or
the
day-­‐to-­‐day
challenges
of
established
business
communica9ons,
we
help
deliver
our
client’s
messages
of
sustainability,
renewable
energy,
social
enterprise,
etc.
through
a
strategic
framework
that
organizes
and
deploys
messages
via
the
most
modern
communica9ons
systems.

5. Client Case Studies
Strategic
Communica9ons
@
Work

6. Por4olio
Cobalt
Biofuels
Introducing
a
New
Fuel
Solu9on
Cobalt Biofuels, an early stage venture-backed
biofuel startup, came to Ecofusion for our
renewable energy industry experience. With a
revolutionary concept for a next generation fuel
and an inherit sustainability value proposition,
Cobalt asked Ecofusion to build an identity, a
story, and a public relations platform to spread
the word about biobutanol and the range of
solutions the company will develop in the future.
After working closely with the Cobalt Biofuels
executive team to construct and deliver a new
biofuel brand and message systems, Ecofusion
moved forward with implementing a third phase
of the communications strategy; planning and
managing a press and media rollout for major
milestones in the company’s early development.
Services
• Corporate Brand & Identity Development
• Information Presentation Design
• Graphic Design
• Strategic Communications Planning
• Press Relations

7. Por4olio
Cobalt
Biofuels
Brand and Identity Development
Food
Not
Fuel;
Redefining
the
Future
of
Biofuel
We developed the Cobalt Biofuels logo into an
identity that would speak to its multiple business
audiences. Our goal was to elicit the feeling of a
sustainable fuels brand and allow for the brand
to grow into a commercial brand as the company
evolved by introducing additional offerings. Like
any brand it was crucial that we build a design
that could stand on its own and for the mark to
resonate with Cobalt’s core audience.
In order to develop the appropriate brand
characteristics in addition to the logo, Ecofusion
created a 20-page brand strategy document after
consultation with industry experts and the
company’s executive team. This brand strategy
document established the foundation for future
design and messaging considerations.

8. Inside the Strategy: The One Pager
Before
Cobalt
Biofuels
had
a
web
presence
to
tell
the
story
of
it’s
new
brand,
the
company
needed
a
way
to
share
informa9on
with
investors,
policy
makers,
and
business
partners.
Ecofusion
worked
with
Cobalt
execu9ve
team
to
iden9fy
the
key
areas
of
the
company’s
value
proposi9on:
Energy
Security,
Economic
S9mula9on,
and
a
Reduced
Carbon
Footprint.
Addi9onally,
Ecofusion
created
an
informa9ve
collateral
document
to
use
for
future
communica9on
documents.

9. Por4olio
Cobalt
Biofuels
Web Design and CMS Development
A
Web
Story:
Cobaltbiofuels.com
We believe in building comprehensive and unique
stories on the web; we do not just websites with
the latest bells and whistles. Websites are the
primary place—and first introduction--for many
brands to communicate with potential business
partners, customers, bloggers, and reporters.
Working with Cobalt, our team of strategists,
writers and designers worked to produce a story
unique to Cobalt. This story explored the value
proposition the company offers at every stage of
its value chain. Thus, we provided a clear
narrative about the potential for Biobutanol as a
revolutionary fuel for the future of transportation
in our world.
The site’s technical requirements were also an
important aspect of the strategy and our team
worked closely with Cobalt to develop a website
that could be used as a tool, rather than just a
outward facing website. The Content
Management System behind the Cobalt site is as
unique to the requirements of the client, as is the
Cobalt story.

10. Inside the Strategy: Cobalt’s Flash Story Board
RepresenDng
the
New
Biobutanol
Value
Chain
Biobutanol
is
a
new
type
of
fuel.
Biobutanol
is
a
fuel
that
can
be
made
without
using
food
crops,
be
transported
in
exis9ng
pipelines,
increase
produc9on
efficiencies,
run
in
exis9ng
vehicles,
and
burn
cleaner
and
is
beFer
for
the
environment.
We
wanted
to
tell
the
story
of
biobutanol
and
answer
ques9ons
about
the
fuel
and
about
Cobalt
in
a
way
that
represented
the
en9re
value
chain
of
the
product.
We
did
so
in
this
flash
piece.

11. Inside the Strategy: Picturing the Next Generation Biofuel Company
What
does
the
next
generaDon
biofuels
company
look
like?
In
working
with
Cobalt,
we
used
unique
imagery
that
captured
the
company’s
mission.
Stock
imagery
in
the
sustainability
sector
such
as
images
of
leaves
in
hands,
trees,
clouds,
etc
gets
recycled
all
the
9me.
Cobalt
is
building
a
different
company
with
a
new
product.
Biobutanol
as
an
alterna9ve
transporta9on
fuel
will
impact
people-­‐-­‐real
people
in
their
everyday
lives.
Without
being
too
preachy
or
cliché
Ecofusion
strategically
used
specific
imagery
to
tell
the
story
of
how
Cobalt
Biofuels
will
posi9vely
impact
business,
people,
and
the
environment.
The
result?
Cobalt
was
posi9oned
to
grow
into
one
of
the
leading
fuel
companies
of
the
future.

12. Por4olio
Cobalt
Biofuels
"Hottest
amed
One
of
the
Top
20
N
8-­‐’09
nergy
Companies”
of
’0
BioE
- Biofuels Digest
Strategic Communications and Press Outreach
Making
Good
News
Travel
Faster
With an entire set of communications tools
(brand, website, collateral, messaging) at the
ready from a year long strategy development and
deployment, Ecofusion implemented an
aggressive North American and Europe targeted
PR program to announce Cobalt Biofuels’
successful $25 Million series C financing
announcement and the transition of CEO
leadership.
Targeted press stories in industry publications
helped raise the profile of this up-and-coming
Clean Tech firm with features in leading regional
silicon valley outlets and global trade
publications.
Within two months of the release of this
information, Cobalt had been publicly named as
one the top 20 bioenergy companies of the year
by Biofuels Digest.

13. Por4olio
American
Wind
Energy
Associa9on
Changing
the
Course
of
Wind
Can a communications strategy shape the
direction of an entire industry? Absolutely.
The American Wind Energy Association (AWEA),
the Washington, D.C. based trade organization
representing the global wind energy industry in
the United States, was looking to implement
ground breaking communications strategies for
both the small wind market and the utility scale
wind energy sector. Over a two year period
Ecofusion delivered a portfolio of strategies and
solutions that lead to industry changing results.
Services
• Market Analysis Report
• Strategic Communications Planning
• Market Research
• Report and Copy Writing
• Marketing Collateral
• Press Relations Strategy & Outreach
• Event Planning

14. Por4olio
American
Wind
Energy
Associa9on
Strategic
Communica9ons
Planning
The
Global
Wind
Value
Chain
as
CommunicaDons
Roadmap
Leadership at the highest levels of the U.S. wind
industry lacked a comprehensive strategic review
of the impact of the global supply chain on the
wind energy industry’s value chain.
Ecofusion worked with AWEA’s leadership and
key decision makers at the world’s largest wind
energy companies to determine the strengths
and weaknesses of the American wind supply
chain. After a thorough assessment of the supply
chain, Ecofusion recommended a strategic
roadmap of next steps for success.
From these action items AWEA has implemented
an aggressive communications, outreach, and
policy effort based on the findings of the
qualitative market study performed by Ecofusion.
The

15. Por4olio
American
Wind
Energy
Associa9on
Event Strategy and Marketing Development
Small
Wind,
It’s
Time
For
an
Upgrade
Small wind energy systems, small enough to
power individual homes, farms, and businesses
have been an integral part of the U.S. wind
industry for over 20 years. A global leader in
small wind manufacturing, AWEA members in the
U.S. have been leaders in making small turbines
more accessible to consumers.
AWEA turned to Ecofusion to devise and
implement a campaign to elevate the visibility of
AWEA’s Small Wind efforts amongst the growing
renewable energy interested homeowner while
also raising small winds profile inside the global
wind industry.
Ecofusion established an outreach program that
included the development and management of
the annual Small Wind Pavilion at AWEA’s
WINDPOWER, Annual Conference & Exhibition for
two years. As part of the press strategy
Ecofusion designed and implemented the first
-ever AWEA Global Small Wind Market Study in
2005 and used the study to educate reporters
about the growing market.

16. Por4olio
American
Wind
Energy
Associa9on
Interactive Outreach and Strategy
The
Message
Blowing
in
the
Wind
Ecofusion implemented the association’s first
interactive awareness campaign amongst
bloggers and online outlets. With the growth of
environmental coverage happening first online
and on niche blog outlets, Ecofusion developed
a grass roots awareness campaign that targeted
small blogs interested in distributing wind
energy policy issues, rather than approaching
major news outlets.
Our design work around the small wind pavilion
and subsequent news stories about small wind
at the annual conference were used to peak the
interest of bloggers related to the rapidly
growing small wind turbine sector. This effort
had a trickle down effect as major outlets and
mainstream media began picking up stories
based on blog postings and niche focused viral
communications via list serves.

17. Por4olio
Eco-­‐Green
Living
Re-­‐Launching
D.C.’s
Green
Store
Washington, D.C. store owners Keith and
Donna Ware launched the first green
home product store in the region in
2006.
Ecofusion worked with Keith and Donna
to develop a comprehensive brand
identity for their green products retail
store. After making sophisticated
updates to the company’s website,
Ecofusion coordinated a website
relaunch with the physical store
reopening, generating media coverage
for this mission-driven small business.
Services
• Brand Strategy and Logo Development
• Advertising and Marketing
• Graphic Design
• Web Development
• Media Relations

18. Por4olio
Eco-­‐Green
Living
Brand Strategy and Logo Development
CreaDng
an
Eco-­‐Franchise
Brand
For Keith and Donna Ware, their family-owned
store is more than a retail outlet for home and
lifestyle goods. Each product they carry has been
carefully selected for its compatibility with their
mission. By offering a suite of practical green,
organic and fair-trade products from their
storefront in a busy commercial district, Eco
-Green Living makes it easy and convenient for
consumers in the Washington, D.C. metro area to
make informed, healthy choices.
Ecofusion worked with Keith and Donna to
develop an updated brand identity, logo, and
brand strategy that effectively communicates
their vision for the green store of the future.

19. Por4olio
Eco-­‐Green
Living
Press Relations and Web Development
Re-­‐launching
eco-­‐greenliving.com
When Eco-Green Living opened its doors, they
needed to complement their retail storefront
operation with an updated online presence.
Ecofusion prepared Flash content for an updated
website that educates consumers about Eco
-Green Living’s purpose and principles and drives
traffic to the store’s Washington, D.C. location.
Utilizing the worlds largest green consumer
product show as a platform, The Green Festival,
Ecofusion developed a thorough press relations
campaign tailored to Eco-Green Living’s goals and
aspirations. The result was regional media
exposure and a new website that brought in local
and international traffic. In addition to
neighborhood coverage, Eco-Green Living was
featured on Fox News, The Washington Post, and
NPR.

20. Por4olio
Eco-­‐Green
Living
Public Relations
Eco-­‐Green
Living
in
the
Public
Eye
Eco-Green Living needed a new interactive
promotional flash piece for the front page of its
website. The Ecofusion team identified the five
strategic sales areas for the store, wrote the
copy, worked with the store’s suppliers to gather
images, created a simple design, and built the
flash piece for the client. The extensive work by
Ecofusion highlighted Eco-Green Living’s diverse
products and customer interests.
The flash slide show is one of the most visible
marketing elements on the Eco-Green Living
website.

21. Por4olio
Northwest
SEED
Growing
Community
Energy
Northwest SEED (Sustainable Energy for
Economic Development) is one of the leading
organizations in the country working to build
community based renewable energy projects.
While their expertise is nationally renowned,
their programs focus on the four northwestern
United States. The policy and program
organization asked us to help raise their profile
as a leader in community energy.
Services
• Communications Strategy
• Strategy Implementation
• Brand Development and Logo Design
• Collateral Material Development
• Website Design
• Publication Design and Production
Management
• Press & Earned Media Outreach

22. Por4olio
Northwest
SEED
Logo Design / Collateral Materials Development
The
New
Look
of
Community
Energy
Northwest SEED needed help developing a suite
of communications products to make their
outreach more effective.
With a wide portfolio of projects, including
community wind project development, campus
organizing, technical/educational publications,
and policy advocacy, Northwest SEED needed to
ensure that each product was tailored to be most
accessible to a different audience.
Ecofusion drew on their familiarity with the
commercial, non-profit and public sectors of the
industry to produce audience-appropriate
outreach materials for each project.

23. Por4olio
Northwest
SEED
Publication Design and Production Management
An
Expert
Guidebook
Made
Easy
Northwest SEED collected expert advice and
authored a guidebook to demystify the project
development process for project managers,
landowners, and permitting authorities.
Guidebook project managers turned to Ecofusion
to deliver a print product that would use design
functionality to make the information accessible
and engage a wide variety of readers.
The final product provides the background
information on community wind development
and lays out the complex components of a
project, including assessing a wind resources
siting, permitting, and ownership models,
interconnection, financing, and sources of
financial assistance.
110 page Community Wind Guide Book for National Distribution

24. Por4olio
Northwest
SEED
Press and Earned Media Outreach
Launching
Community
Energy
Because of the popularity of the release of the
the Community Energy guidebook, Northwest
SEED launched a subsequent website to serve as
the online extension of the book.
NWSEED engaged Ecofusion to work on a public
relations strategy session to highlight the existing
programs of the organization and create a
cohesive top level message the organization
could move forward with in press releases and on
the web.
Combining mission development work and PR
strategy we helped move the organization’s
language development forward while also
launching the guidebooks website with a PR
campaign that resulted in coverage through out
the Pacific Northwest and in trade publications.

25. Por4olio
Toney’s
Naturals
A
Natural
Start
Toney had exceptional word of mouth publicity
at local community markets. However, if Toney
wanted to take his food to the shelves of the
world’s largest organic food store, the Toney’s
brand needed to take a big step. Our challenge
was to start Toney off with a brand and identity
that would live up to his exciting taste for life
and food. What resulted was a brand that has
lived on, staying as fresh as the unique foods
and flavors that has made Toney a household
name in stores like Whole Foods.
Services
• Brand Strategy and Logo Development
• Product Design
• Web Development
The
Solu9on
Toney came to Ecofusion to leverage our grass roots knowledge of the language and design vocabulary
of organic, green, and natural. By fine-tuning Toney’s brand and market identity, Ecofusion worked
with Toney to market his products in new and more sophisticated market spaces.

26. Por4olio
Toney’s
Naturals
Brand Strategy and Logo Development
Street
Appeal
for
Natural
Foods
Toney engaged Ecofusion to develop a brand that
could represent multiple products, speak
elegantly about his humble company, and build a
brand legacy that would withstand the test of
time.
The logo establishes Toney’s connection to the
organic and natural flavors that sprout from his
food while communicating the modern zest and
quality his foods deliver.

27. Por4olio
Toney’s
Naturals
Product Design
Labels
Working with Toney’s exciting range of flavors
and styles of salsa, the Ecofusion creative team
conceptualized a variable label style that would
be lively and exciting from every angle on the
shelf.
The natural tones of the label along with the
contemporary earth symbols are an important
accent for communicating the rich flavors and
spices blended into Toney’s foods.
These labels served as the foundation for the
food brand to be built from as Toney established
other products that could end up on store
shelves.

28. Por4olio
Toney’s
Naturals
Web Development
Launching
toneysnaturals.com
Ecofusion drew inspiration from Toney’s zest for
healthy living and passion for flavorful food to
design a simple, engaging website to market his
natural food products.

29. Case Study Briefs
Quick
Snapshots
of
Other
Client
Work

30. Por4olio
Green
Spaces
&
NYC
Green
Business
Compe99on
Launching
Green
Businesses
In 2008 Green Spaces in New York
City had emerged as the most unique
and cutting edge shared office space
for organizations and companies in
the emerging green economy.
Ecofusion worked with the Green
Spaces leadership to establish the
new organization’s logo and branding.
The logo was based on the concept
that Green Spaces wanted to
communicate mobility, ingenuity, and
green values. The organization also
wanted the brand family to be flexible
for use in other instances.
Once the comprehensive logo
development process was complete,
our team worked with the Green
Spaces to develop a low cost and
highly effective advertising campaign
to reach green entrepreneurs and
sponsors for NYC’s first ever green
business competition. Ecofusion also
helped the organization establish a
web presence.
Services
• Brand strategy and logo development
• Creative advertisement strategy and
development
• Web development
• Copy writing
• Graphic design and print layout

31. Por4olio
Wilderness
Society
BeFer
Energy
Video
Nearly 300,000 natural gas and oil wells have
already been drilled in the Rockies, and
hundreds of thousands more are planned.
Ecofusion produced a two-minute video using
cutting-edge technology like Google Earth for
the Wilderness Society providing a stunning
bird’s-eye view of the destructive effects of
failed energy policy in the West. The video led
to new creative solutions to the tough
challenges of drilling in the Rockies.
Services
• Communications Strategy
• Project Management
• Video Production and Editing
• Google Earth File Development

32. Por4olio
Marguerite
Casey
Founda9on
An
Interac9ve
Report
The Marguerite Casey Foundation had a vision:
augment its communications delivery strategy by
incorporating new media and multimedia. Though the
Foundation had already begun producing a print
version of its 2004 Annual Report, they wanted to
explore adding the new video and audio elements to
the Report on a short timeline.
Ecofusion performed an initial strategic assessment of
the organization’s media assets, an important--and
often overlooked--first step before moving forward with
new production. Our teams produced new video and
audio elements related to the existing Annual Report
extending the meaningful narrative, including
performing on-site interviews with Grantees and staff.
Additionally we consulted with the Foundation’s
creative team working on the print version to produce a
user interface and sleeve design that were stylistically
aligned with the print version of the Report. After the
Foundation distributed hard copies of their Annual
Report and accompanying Interactive CD-ROM, they
began to feature it online, highlighting their year with a
Flash version of the Report.
Services
• Strategic communications and pre-production planning
• Video and audio production
• Post-production editing
• Print Management
• CD-ROM Production
(Interactive Development, Flash, and Video to Web)

33. Por4olio
ReCharge
America
Na9onal
Day
of
Energy
Service
Website
Home energy savings is a critical step to getting
America back on track toward a strong economy
and energy independence. ReCharge America
was a proud part of RENEW AMERICA
TOGETHER centered around the 44th
Presidential Inauguration. The campaign was
national in reach, but local in focus.
Ecofusion created the website, the email
newsletter system, and the web based delivery
platform for the organizations tool kit and
celebrity video with Lisa Ling of CNN. ReCharge
America’s 10 easy steps for users to cut energy
costs is a growing effort to encourage energy
efficiency .
Services
• Content Management System Implementation
• Strategic Communications Planning
• Email Newsletter System
• Website Design

34. Por4olio
21
Acres
Crea9ng
a
Center
for
Local
Farming
Ecofusion served as the strategic consultant
lead working with partner ONENW to develop
this Plone based website.
Ecofusion worked with the 21 Acres founders to
develop a marketing strategy to raise
awareness about the new center just outside of
Seattle, Washington gearing up to serve as a
central link between local small farmers and
consumers. The 21 Acres farm and agriculture
center was also planning on a major fundraising
effort to build the multi-million dollar green
building. Focusing on growing awareness online
first, Ecofusion delivered the design concept,
information architecture, and identified the
required communications functionality needed
for a new website. All of 21 Acres
communications tool were powered by green
energy in collaboration with ONENW.
Services
• Content Management System
Implementation
• Strategic Communications
Planning
• Email Newsletter System
• Website Design

35. Por4olio
Northwest
Biofuels
Associa9on
A
New
Fuel
Network
With a clear mission to promote, support,
represent and build this growing industry, the
Northwest biofuels Association needed help
conceptualizing how to effectively communicate
with stakeholders about their members’
priorities.
Ecofusion guided the Northwest Biofuels
Association through the process of planning
their communications strategy, then Ecofusion
helped the new organization make its public
debut with a website incorporating the beta
brand and messaging conceived during the
planning process. The result was a clear:
Northwest Biofuels’ new position enabled them
to clearly communicate what they did with
potential stakeholders.
Services
• Content Management System Integration
• Beta Brand Strategy
• Strategic Communications Planning
• Message Development
• Website Design

36. Por4olio
America’s
Wetland
Resource
Center
Bringing
Wetlands
to
Life
A partnership between nationally recognized
program, America’s WETLAND had a strong brand
identity, but wanted to upgrade their Wetland
Resource website.
Ecofusion developed a site incorporating the parent
campaign brand and a site managed through
MACROMEDIA Contribute. The end result was 60
page revised website with a clearer promotion of
the organization’s values and mission.
Services
• Content Management System Development
• Strategic Communications Planning
• Message Development
• Website Design

37. Por4olio
Climate
Solu9ons
–
Harves9ng
Clean
Energy
Established
Leader,
New
Look
Having established itself as a trusted source of
information and important networking site for
agricultural producers, policymakers and clean
energy advocates, Harvesting Clean Energy was
looking to strengthen their capacity to engage
stakeholders through a more effective - and
interactive - online presence.
Ecofusion strategized with Harvesting Clean
Energy to craft a comprehensive plan to
improve their online communications portfolio.
Ecofusion redeveloped the HCE website (built to
be managed in MACROMEDIA CONRIBUTE, a
new online News Journal, and an API driven
flash web tool and database management tool
for mapping clean energy projects in the
Northwestern United States.
Services
• Strategic Communications Planning
• Message Development
• Website Design
• Web Based / Dynamically Driven Maps

38. Por4olio
Columbia
Slough
Watershed
Council
A
Streamlined
Watershed
Website
The Columbia Slough Watershed Council is one
of the most influential watershed groups in
Portland with ties to heavy industry and major
corporations.
The Council needed a significant overhaul on its
brand to bring it up to par with its corporate
partners and make it easier for users to
navigate the site, making it a more proactive
tool for building programs.
Ecofusion re-developed the entire Columbia
Slough Watershed Council website and brand.
Working with Council staff, Ecofusion also
created an original ASP.NET driven Content
Management System (CMS) for an online event
management system. Additionally, Ecofusion
worked with the Council to strategically
redevelop its email communication tool and
email branding.
Services
• Content Management System
Development
• Brand Redevelopment
• Logo Redesign
• Program Logo Design
• Website Redevelopment