- The document describes Eclector, a service that allows users to build and host their own virtual bookstore selling over 800,000 books with no upfront costs. Users earn 50% commission on every sale.
- Eclector handles all aspects of fulfillment like stocking books, processing orders, and customer service so bookstore owners just need to promote their store.
- The service is aimed at affinity groups who can direct their members to the store as a way to financially support the group by purchasing books.