This document summarizes an presentation about Taiwan e-commerce open APIs. It introduces the speaker and their background. It then outlines the agenda which includes introducing the YQL, recommendation API, and search API. For each API, it provides details on parameters, requests, and response data formats. It aims to explain how developers can use these APIs to power mobile applications.

1. Taiwan Ecommer ce Open API
P R E S E N T E D B Y B r o o k Y a n g ⎪ D e c 1 2 , 2 0 1 4

2. Who am I?
 Lead Engineer
 7 years at Yahoo!
 Ecommerce Central Search

3. Mobile Applications powered by Open APIs
3 Yahoo Confidential & Proprietary

4. 4 Yahoo Confidential & Proprietary

5. 5 Yahoo Confidential & Proprietary

6. Agenda
 YQL
 EC Recommendation API
 EC Search API

7. YQL
Yahoo Query Language

8. YQL
 Expressive SQL-like language
 Query/filter and join data across web services
 JSON/XML
 YQL console

9. ht tp: / /developer.yahoo.com/yql /console/

11. Recommendat ion API

12. 提供最相關的商品推薦
發現你不曾想像的關係

13. 13 Yahoo Confidential & Proprietary

14. 14 Yahoo Confidential & Proprietary

15. 15 Yahoo Confidential & Proprietary

16. 16 Yahoo Confidential & Proprietary

17. LYRE = Light Yahoo R12n Engine

18. 18 Yahoo Confidential & Proprietary

19. 19 Yahoo Confidential & Proprietary

20. "property": "shopping",
"id": "4530097",
"priceTag": "13900",
"title": "HTC One mini 4.3吋雙核心極致輕巧智慧機",
"desc": "BoomSound 前置雙喇叭<br>1.4GHz 雙核心處理器<br>UltraPixel 感光元件BSI 相
機<br> Video Highlight",
"link": "http://tw.buy.yahoo.com/gdsale/gdsale.asp?gdid=4530097",
"soldout": "false",
"imageLinks": {
"large": "http://tw.m.yimg.com/res/gdsale/st_pic/4530/st-4530097-s400.jpg",
"medium": "http://tw.m.yimg.com/res/gdsale/st_pic/4530/st-4530097-s200.jpg",
"small": "http://tw.m.yimg.com/res/gdsale/st_pic/4530/st-4530097-s60.jpg"
},
"imageLinksInfo": {
"large": {
"url": "http://tw.m.yimg.com/res/gdsale/st_pic/4530/st-4530097-s400.jpg",
"width": "400",
"height": "400"
},
"extension": {
"catchPhrase": "搶購",
"pricePhrase": "<span class="shpdollar">$</span><span
class="shpprice">13900</span><span class="shpdollarunit">元</span>",
"zone": "4",
"sub": "430",
"cat": "6850",

21. Parameters for Lyre-item
 SELECT * FROM yahoo.taiwan.lyre-item WHERE prop="shopping"
AND cid="3459176" AND model="vv”
 prop = [shopping | store | auction ]
 cid = content ID = product ID
 model = [ vv | bb | vb ]
21 Yahoo Confidential & Proprietary

22. Content ID
 Shopping
› http://tw.buy.yahoo.com/gdsale/gdsale.asp?gdid=2701035
 Store
› http://tw.page.mall.yahoo.com/item/p078625196595
 Auction
› http://tw.page.bid.yahoo.com/tw/auction/f56053034
22 Yahoo Confidential & Proprietary

23. Model Type
• vv = viewed also viewed
• 相似性高
• bb = bought also bought
• 互補性高, 配件
• vb = bought after viewed
• 相關性高
23 Yahoo Confidential & Proprietary

24. EC Search API

25. 25 Yahoo Confidential & Proprietary

26. Request Parameters
Param Name Required Description Values
keyword Y words to search for any text
minprice N the minimum price for the returned items any number
maxprice N the max price for the returned items any number
sortBy N sorting order "curprice" (目前出價)，
"buyprice"(直購價), "bidcnt"(
出價次，auction only) ,
"starttime"(刊登時間),
"endtime" (結束時間)
sortOrder N sorting criteria descending, if not specified
"asc" for ascending
property N restrict the search on particular properties "auction", "store", "splus",
"shopping".
default: search all properties

27. Response Data

28. Response Data
 EC Property
• 2 - From Service Plus (服務家)
• 3 - From Super Mall (超級商城)
• 4 - From Auction (拍賣)
• 5 - From Shopping (購物中心)

29. Response Data
 EC Options
• c2cpayment 付款方式: 輕鬆付
• c2ccreditcard 輕鬆付可刷卡
• c2cfamiport family mart port 超商付款
• c2cfamicvs 付款方式: 全家取貨
• c2c711cvs 付款方式: 7-11取貨
• shippingoversea 跨國寄送
• fixprice 固定價
• premiumseller 人氣賣家商品
• storeitem 賣家有加入拍賣商店
• newitem 全新商品
• onecentitem 一元起商品
• shippingface2face 面交
• freeshipping 免運費
• installment 分期付款
• verifyuser 安心賣家/優良商店

30. Q & A

31. ht tp: / /www.sl ideshare.net /brookyang/

32. Thank You
b r o o k@y a h o o - i n c . c om