Earnwell is a profit sharing system that aims to help customers earn Rs. 12 lakhs or more per month for life. Customers sign up for free on the Earnwell website and are encouraged to buy products listed on the site. As customers make purchases of 10 profit points (PP) or more, they will occupy positions in a 9-level matrix structure with over 87,000 positions total. Completing the full matrix qualifies the customer to earn over Rs. 12 lakhs, but customers can begin redeeming accrued points for free products or cash after reaching 10 PP and 500 general points. After completing one full matrix, the customer's matrix will be recycled to allow them to earn the same amount