E-commerce Explained: Tech, Ethics & Case Studies (Amazon, Shopify, Social Commerce)

E-commerce has transformed how the world shops, sells, and connects. This presentation explores the evolution of e-commerce, from its early days to today’s global marketplace worth trillions. It outlines key statistics that show the rapid growth of online shopping and the diversity of e-commerce models, including B2C, B2B, C2C, and social commerce. Beyond numbers, e-commerce raises critical questions. The slides highlight ethical issues such as data privacy, cybersecurity, consumer trust, labor practices, and environmental concerns. It also looks at professional issues for businesses—ranging from regulation and taxation to customer protection and transparency. Real-world case studies bring these points to life: - Amazon’s evolution from online bookstore to global retail powerhouse, and its wider impact on markets and supply chains. - Shopify’s role in empowering small businesses and independent creators with easy-to-use e-commerce tools. - Social commerce integration, showing how platforms like Instagram, TikTok, and Facebook have blurred the line between social interaction and digital shopping. Finally, the presentation looks at the future of e-commerce: AI-driven personalization, mobile-first strategies, AR/VR shopping experiences, blockchain applications, and the balance between innovation and responsibility. Whether you are a student, professional, entrepreneur, or researcher, this deck offers both insights and critical perspectives on technology’s role in shaping the business of tomorrow.