3. S O U R C E S :
We believe in niche.
Niche engages the very passionate;
the obsessed.
4. So we focus on scaling niche audiences
With written content
5. And with video
23 MILLION VIDEO VIEWS CROSS-PLATFORM
250K TWITTER SHARES
RESULTING IN 22K NEW SOCIAL FOLLOWERS
IN ONE WEEK
2.8 MILLION VIDEO VIEWS
RESULTING IN A 45% INCREASE IN
FACEBOOK VIEWERS
6. The Internet’s Premiere Audience at Scale
*ComScore Key Measures Multi-Platform, January 2017
92MM
UNIQUE VISITORS
206MM
MONTHLY VIDEO VIEWS
17MM+FANS
20MM+FOLLOWERS
17MM+SUBSCRIBERS