PDF version of PPT to preserve fonts and formatting; CellSell – Novel Technology Presentation for Communication Technologies Class

1. IF
YOU
WOULD
LIKE
TO
PARTICIPATE
IN
OUR
MOBILE
DEMONSTRATION…

5. Would
you
like
CellSell
to
sync
with
FashionStop
to
make
a
purchase?
�
Yes.
�
No.

6. Would
you
like
CellSell
to
sync
with
FashionStop
to
make
a
purchase?

Yes.
Enter
your
CellSell
security
code:
4
3
1
6
__
__
__
__

7. Text COUPON to 64636
to participate in our
mobile
demonstration…

8. CellSell
FashionStop
Sherman
Oaks
CA
2773361
Teal
Formal
Dress
$84.99
Subtotal…………………………………..$84.99
Tax
(9.75%)……….………………..……..$8.29
TOTAL……………………………………...$93.28
Text COUPON to 64636

9. CellSell
FashionStop
Sherman
Oaks
CA
TOTAL……………………………………...$93.28
Do
you
have
any
coupons?
Coupon
Code:
_______________
�
Skip
Text COUPON to 64636

10. FashionStop
Star
Customer:
“20%
off
any
special
occasion
dress
from
FashionStop.
Your
Coupon
Code:
123drs.
Valid
through
12/31/09”
Text COUPON to 64636

11. CellSell
FashionStop
Sherman
Oaks
CA
TOTAL……………………………………...$93.28
Do
you
have
any
coupons?
Coupon
Code:
_123drs
_______
�
 Apply
to
Purchase
�
Skip
Text COUPON to 64636


12. CellSell
FashionStop
Sherman
Oaks
CA
Subtotal……………………….………...$84.99
123drs
(-­‐20%)……………….……….-­‐$16.99
$68.00
Tax
(9.75%)……….……………..…..…..$6.63
TOTAL……………………………………..$74.63
�
Select
Method
of
Payment



13. CellSell
Select
Your
Method
of
Payment:
Bank
of
America:
Bank
of
America:
Savings
Account
Checking
Account
$956.96
$100.00


14. CellSell
FashionStop
Sherman
Oaks
CA
Charge
$74.63
to
Bank
of
America:
Checking
Account?
�

Yes
�
Change
Method
of
Payment
�
Cancel
Transacaon


15. CellSell
FashionStop
Sherman
Oaks
CA
Should
we
add
this
to
your
FashionStop
Star
Customer
Rewards
account
so
that
we
can
alert
you
of
any
sales
of
interest
in
the
future?
�

Yes,
I
want
personalized
SMS
coupons
and
sales
alerts
�
No,
thank
you.


16. BROUGHT
TO
YOU
BY

18. Metals
IOUs
CaQle
Paper
Notes
Grain
Credit/Debit
Shells
Contracts

21. STRENGTHS

22. STRENGTHS

23. STRENGTHS

24. WEAKNESSES
Security
All of your sensitive personal
monetary information will now be
stored on one device

25. WEAKNESSES
SOLUTION
GPS technology
Password protected
Instantly cut off access to funds

26. WEAKNESSES
Government Approval
Establishing an international market
involves approval from other nations

27. WEAKNESSES
SOLUTION
Banks set foreign currency exchange rates
Electronically exchange currency during travel

28. WEAKNESSES
Time Lag
Inefficiency in the purchasing process
due to the time needed for each
phone’s Bluetooth system to sync

29. WEAKNESSES
SOLUTION
CellSell 2.0: Wireless connection to save time

30. RESISTANCE TO CHANGE
Introduction of new technology = resistance
Could eventually eliminate paper currency
-Similar fear with the switch from gold to
paper currency

31. BENEFITS
• Infrastructure already exists
• More personalized marketing
– For businesses, this allows:
• Database creation
• Cost cutting
– For consumers, this allows:
• Faster shopping
• Handy coupons & sales alerts
• Convenient, secure banking services

32. COMPETITION
• Mobile Banking
• Mobile Web
• SMS Banking
• Mobile Coupons

33. BROUGHT
TO
YOU
BY
QUESTIONS?