Drupal for Large scale project

Acquia! ! ! !
!
votre Guide Drupal

Drupal Large Scale Projects
Open Saas brings freedom to the Cloud and Flexibility to enterprise

Cyril Reinhard Twitter: @cyrilCR !
Acquia Southern Director Email: cyril.reinhard@acquia.com

© Acquia, Inc. 2012.
samedi 1 décembre 12

Last chance to donate !
http://mobro.co/cyrilreinhard


Agenda

• Introduction
• The Digital World, the world change
• Drupal Large Scale project
• Conclusion


Do you know Acquia ?

Making it easier to develop, deploy
and maintain your Drupal web sites


Acquia Company, Drupal guide for Enterprise

• Founded by Drupal project
Founder & lead Dries Buytaert
• Enterprise web & software
experience
• 250+ employees
• Global:
• Boston, London, Portland,
Washington DC, Paris,
Belgium
• 220% 3 year CAGR
• 2000+ customers
• $68.5M raised capital


Acquia Product Offerings : Make your projects
Successful


Acquia Insight

• Dynamic scoring: On demand scoring
(0-100) based on site code & config

• Drupal code analysis: Identify module
code modifications to quickly identify and
resolve issues

• Configuration monitoring: Monitors
more than 80 configuration, performance
and security settings

• Proactive alerts & recommendations:
Configurable email alerts and practical
‘Help Me Fix’ recommendations.


Digital World, faster and faster…

By PatrickSmithPhotography


Digital World, faster and faster…

The World change…

Today more than 8000 APIs web
programmableweb.com

In 2020, 50 billions
Of connected devices
(Orange sources)
By PatrickSmithPhotography


New uses, data consumerization

In 2014, 50% of Internet
Access via Mobile devices
§ Flickr : By heαrtbreaker


New uses, data consumerization
The user is a Je règle mes
“ConsumActor” Pour la impôts en ligne…
J’utilise de cantine
Oh l’attente C’est réseau social… C’est super
est longue!!. Nul.

+900M people are using
Social Network


Drupal for Large Scale
projects
To develop the Digital Platform you
need


HAVE, SITUATION


Inside many large
organizations,
the web is broken


Inside many large
organizations,
the web is broken

• Disparate systems/
sources
• Duplication of content

• High cost to manage

• Not scalable


WANT, NEEDS


Build an agile and Flexible Digital Plateform

Microsite
Intranet
Microsite
Web Content Blog Microsite Social
Management Landing Page
Business
Main website
Event site
Extranet
Software
Corp-com Wiki
site Community
platform

Media
gallery Product
site

Promotion

Microsite
Ecommerce
site

eCommerce


Build integrated and intuitive user experiences


Drupal Commons 3.0
• Le meilleure des usages
après retours d’expériences:
- Usages Internet : Commons 2,
Facebook, Foursquare, Quora, Linked-in,
Twitter, Google+…
- Retours clients
- Retours de la communauté Drupal

• Architecture et Refonte totale
- Drupal 7
- Responsive Design
- OpenSaaS vision

• Expérience utilisateur
- Nouveau Design
- Simple et Intuitif
- Responsive Design

• Dashboard et Monitoring

Agile, Flexible and Social Organisation

ART SCIENCE

CMO CTO
Common objectives for the company ...
different operational objectives ...


WHY DRUPAL ?


Offering the Global Digital Platform
with Freedom and Flexibility…
Simplified Digital
No Lock-in Experiences
Open SaaS model offers
Lowest solution TCO
freedom to move your
and the fastest learning curve
customers digital experiences
amongst developers
to any
and Digital Marketers.

Unmatched Mature Cloud
Innovation Model
Accelerate innovation from Leverage mature, optimized
idea to experience at web cloud deployment models
speed across any channel or and offers operational models
device. to map spending plans to
successes.

Unified Platform Best of Breed
Create unforgettable customer Empower the business to mix and
experiences by leveraging a match sales and marketing tools in a
unified platform for content, "string of pearls" approach for
community, and commerce. maximum business impact


Cloud + Open Source
= OpenSaaS
= Freedom

“You can have your head
in the Cloud but keep
one foot on the
Ground…stay free and
have a choice…”


Each Enterprise Needs a Mix of
deployement models (Hybrid)
SaaS

Internal
Hosting

PaaS


Let’s go througth the Warner Music Group
case Templates

Artist Sites
Open Source
SaaS
DRUPAL

Warner Music Internal
Group Hosting

Internal Site(s) High traﬁc sites,

PaaS
Label Sites


The Mix that company needs ! Warner
Music Group case

SaaS

Internal
Hosting

PaaS


Music Group case

Warner Music SaaS
Group

Internal
Hosting
Label Sites

PaaS

Internal
Site(s)


Music Group case Templates

Warner Music SaaS
Artist Sites
Group

Internal
Hosting
Label Sites

PaaS

Internal
Site(s)


Music Group case Templates

Warner Music SaaS
Artist Sites
Group

Internal
Hosting High traﬁc sites,
Label Sites
New album,
European Tour...

PaaS

Internal
Site(s)


OpenSaaS = Freedom
SaaS
Internal
Hosting

PaaS


WHERE DRUPAL ?


Enable Sales through Rich Content

Build rich, immersive content experiences (brand boutiques, segment stores)
and enable in-line social features and commerce functions


Corporate Standard

Uniform branding, single tech skill set, massive savings

Editorial, large audience interaction, media

Build rich, immersive content experiences, and enable in-line social features
Social network full integration, multi-channel support


Create Context Aware Mobile Experiences

Use location services to deliver relevant information across device platforms


Connect with Customers through Social CRM

Provide rich, social support experiences
and recognize loyal customers


Product Development Communities

Build value in your partner ecosystem

Offer Superior Customer Service

Reduce support costs while increasing customer satisfaction

International communication

Multi-sites management, enable in-line social features
Social network full integration, multi-channel, Mulitlinguism


Drupal est… l'enseignement supérieur

Multi-sites management, enable in-line social features
Front et back-end integration


HOW ?


Today more than 8000 APIs web
Integration with Best-of-Breed Tools programmableweb.com

Mobile Social Email Community Video
Primary
application FB/Twitter campaign site portal
site

Measurement and reporting

Drupal

Rich media assets User generated CRM Feeds
Marketing
content automation


Truly Agile Marketing

Pinterest hits New Drupal module 15 Drupal sites go live
10M unique visitors created for website with
Users “pinned” images Pinterest integration

February 2012 March 2012 April 2012


Better Approach, more reactive in this Digital
World

Ex. 1: Traditional Product Ex. 2: Networked Collaboration,
Development Cycle Continuous Innovation


Tailored, Responsive !

..that can be arranged
Content “components” .. for all form factors.
for varying contexts ..

A.Comments
B.Ratings
C.Video Player
D.Personalized Content
E.Related Links
Campaign 1
F.Advertising
G.Share
H.Tags
I. Download
J.Learn More
Campaign 2
K.RSS Feed


Conclusion...

Build the Futur Digital Wolf with Drupal


Predominence
5 of the Big 6 US media companies
11 of the top 18 US media brands
86 of the top 100 universities worldwide
3 of the top 4 global music companies
130 nations using Drupal for gov’t websites
2 largest global pharmaceutical companies


Some of the Bunch
Media Entertainment Public Sector Higher Ed


More of the Bunch
High Tech Pharma / Healthcare Financial Services Others


Cloud & Open Source
• “Through 2016, Hybrid-Cloud becomes the enterprise platform of Choice… By 2016,
75% or more of NEW enterprise IT spend will be Cloud-based or Hybrid”
Saugatuk Technology, 2012 Cloud Business Solution Survey

• SaaS is becoming a major trend in software spend and Open Source Software is
seen as the best way to sort out the economic crisis France is stuck in

• « Orientations pour l'usage des logiciels libres dans l'administration »
September 2012: French government publicized Memorandum

• Open Source adoption in the enterprise is reaching a tipping point. 77% of high
performance organizations are piloting or committing to open source.
Accenture

• Is It Time To Consider Open Source WCM For Digital Experience?
Forester WP


Drupal, it’s all about the community!

Annexe - Drupal Commons 3


Optimize Community Marketing
Social Marketing
Build strong brand advocates that do your selling for you.
1.
Social Intranet
2. Take employee collaboration and communications to
the next level with deep social connections

Social CRM
3. Improve support, self-service and loyalty by
tracking customers across social communities

4. Communities for Innovation
Maximize engagement with external
stakeholders, including customer partner and dev
5. communities to drive innovation from expert to
expert interaction


Drupal Commons 3.0


What Makes Drupal Commons Unique?
Built by a global community, for communities
• Update campaigns and content seamlessly within
one toolset
• Deliver the next generation social intranet that joins
content with collaboration for accelerated
knowledge sharing and marketing campaigns
• Build high performance project teams that accelerate
idea to experience and maximize team success
• Maximize engagement with customer, partner, and
developer communities by connecting experts with
experts


Follow Content and Get Notified Fast

• Trending relevant content
reduces noise and improves
usability


Group Information Exchange

• Follow or post content into an
open group.

• Create content in a group and get
listed and become subscribed
automatically.

• Group homepages feature a
handy browsing widget that
makes it easy to drill down into
different types of content within a
group
- Post new content and see the newly
posted content all as part of one
integrated workflow.


Mobile Collaboration: Anytime, Anywhere
• Out of the Box
Responsive Design
Templates for
Smartphone, Tablet,
and Desktop


Members Can Create Personalized
Experiences
• Personal & group
dashboards
• Social bookmarking
• Curated content
• Subscriptions to
content &
discussions

Users work the way they want with dashboards


Content plus Community

• No need for separate CMS
& integration
• Preset, and configurable
content types
• Self-organizing or managed
groups
• Pre-defined content views
• Free tagging and pre-
defined vocabularies


Community Managers Track
& Analyze Results
• Participation &
engagement metrics
- New Users
- Content
- Comments
- Group joins
- Variable date ranges

• Complements Google
Analytics


Developers Have Freedom to Innovate
• Extend Commons with 9k+ modules
• Open standards support:
- Document management
- Application integration
- User access & authentication


Content-Rich Community Experiences
• Built on Drupal 7
• Modular architecture
speeds innovation
• Open, standards-based
platform gives
unparalleled ﬂexibility
• Facilitate structured and
ad hoc collaboration
• Complete control over
brand experience


Commons 2 - Commons 3


Drupal for Large scale project

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