This document describes a technology for aggregating and orchestrating telecommunication services. It allows telecommunication service providers to build, manage, and grow businesses online through a smart web tool. The technology provides a central platform and portal for composing application services and building businesses on the web in a flexible and cost-effective manner for small and medium enterprises. It utilizes a service management framework and meta portal to allow configuration, discovery, and delivery of application logic and transaction management.

1. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
EXECUTIVE PRESENTATION
SAIBAL DAS CHOWDHURY

2. A new innovation in enterprise
software technology
A smart web-tool to build, manage and grow businesses - on-line

3. WHY WE CARE ?
 Emerging trends: Semantic web, single connected
experience, Consumerization of enterprise technology
 Game changers: Cloud Computing, SOA, SaaS, web 2.0
 Players: Amazon, Google, Oracle, IBM, HP ….
 Key focus : the enterprise
 The problem:
 No solution for the small business
 Inconvenient application services
 Insufficient technology
 Very high cost of ownership / use
 White space : “Solution as a Service” for the small
businesses
 Big opportunity for broadband service providers

4. THE PROBLEM
Inconvenient Application Services
Company Size Adoption Rate
& Other Technologically Advanced
Fortune 2000 95% Most of available business
Use of ERP Systems in UK
Large: Over 1000 37.2% systems are not able to
Countries
employees provide the scope and on -
Small & Medium 6.5% demand flexibility, small
10-50 employees 3.8% businesses need.
Derived from “Computerworld, UK” Dec, 14 2007
In the US, 75 per cent of businesses with a
payroll have a headcount between 1 and 9
Insufficient Technology
1. Prohibitively expensive
APPLICATIONS
2. Inflexible, complex to use and requires specialists’ help
NETWORK
3. Long implementation cycle (customization nightmares)
ACCESS
Small businesses want software to adapt to their changing
needs, with easy interface; and they want it to be , “pay
DEVICES
for what they use, how much they use.”

5. SOLUTION– Two Pronged
Ability to configure “the whole
business” business on the web People
Fundamental to our ability to deliver
solutions as a service, online, using the web
Processes Resources
Ability to discover and execute
(consume) applications automatically
A central service management module for
application composition, organization and
Discover Organize Execute
delivery

6. SOLUTION – 1/2
Building a business on the web – “Web-housing”
Patentable Invention
Talk about your Select Functions Add attributes Connect to
Register web site Add services
business community
network
•Industry •Choose 2 to 3 •Add contents •Select site •Review •Update profile
•Products suggested •Choose or name contents •Join in the
•Geography layouts manipulate •Configure •Add services market place
•Products •Choose page organization •Add processes •Create digital
functions attributes like •Get it hosted •Add tasks agents
•Organization
•Choose basic color, form,
•Values . . . position etc
options
Providing small businesses with a tool and a map to design,
configure and build the business on the web will change
rules of competition

7. SOLUTION – 2/2
Service Composition
Patentable Invention
Providing businesses with
a recipe and a guide book
to compose application
services and their
interfaces, custom fit to
their business needs will
change the way enterprise
applications are built and
used

8. THE SECRET SAUCE
By splitting the application (the
Application Logic
process) from its administrative,
control and transactional aspects,
we can provide an universal
Service Management Framework
platform for any industry application
Application Ports to plug in.
Meta Portal
Transaction Management
People Process Data A low-end disruption- giving SMEs
Level Level Level
access to enterprise class systems
Systems Level that are consumer class at the
interface and in cost of ownership

9. VERTICLE & HORIZONTAL SERVICE OFFERS
SME Kit Business Suite Enterprise Suite
Business Suite
SME Kit
+
Office Software Materials
Communication kit + Production
CRM
Quotation & Invoicing PLCM
Sales & Distribution
Finance
HR
Web presence
Stand-alone industry & General applications and content
Business networking and community portal
Developers portal

10. A HUGE GLOBAL OPPORTUNITY
The addressable market
*
* 700 SME/SMI’s as at 2008
A global scope and scale of business
2010 2011 2012 2013 2014
Geography
Number of new company
seat signup 1,789 7,922 33,309 94,731 222,783 Malaysia - 2010
Subscriber Cumulate number of seat 1,789 9,711 43,020 137,751 360,534 Singapore - 2010
Forecast No. of new consumer
USA - 2010
Seat signup 3,493 16,693 65,035 192,127 368,885 India - 2012
Cumulate number of new China - 2013
Customers 3,493 20,186 85,222 277,349 646,234

11. PRODUCT DIFFERENTIATION
Ease of use & adoption, low cost of ownership
The ability to compose and orchestrate a service over a federated
network creates a much higher “value/cost” ratio for the user
Quotation, procurement, design, mortgage, re-insurance….

12. PRODUCT POSITIONING
Positioning – Solution as a Service
Solution as a Service
Software as a Service
The IKEA of Businesses
Computing & Application solutions
E- Communication Managed
Services Capacity Services Services
Access Services
Key to our success lies in our product positioning. It will give us a comparative
advantage over rivals and create asymmetry of motivation

13. BUSINESS AND REVENUE MODEL
Business Model
 Free web housing – pay for utilities
 Existing client base to start
 Licensing of technology platform
 Telecom operators world-wide
Revenue Streams
 Advertising revenues
 Licensing revenues
 End user revenues
 Subscription
 Pay per use

14. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
TECHNICAL ARCHITECTURE

15. THE CONCEPT ARCHITECTURE
*
* Solution as a Service

16. BUILDING BUSINESS ON THE WEB
Co. Website/ Domain
Customers
Suppliers
Central Platform ( Portal) Partners
Interactive
Genetic Algo. Co. Intranet E-mail
Inheritance
Emp. Information & Services
Learning & Knowledge
Business Systems & Tools
Employee Work-Space
•Web Presence Calendar
•Application Services Tasks
- Application Development Mail / Messages
- Application discovery and delivery Files / Folders
- Collaboration Comm /Collaboration
- Communication services
•Business Networking & Market Place

17. APPLICATION MANAGEMENT
Application Logic An Enterprise Class dynamic,
unified services web portal
designed to provide its users,
access to technology, data,
application, Business Process, and
Application Ports people resources in order to
complete a given task.
Supports personalization at the
Service Management
Configuration Management
company level as well as user
Meta Portal
level with in-place activation for
Transaction Management & Control web applications and sites.
People Process Data Resource
A gateway to private and public
Level Level Level Level
information as well as a
launching pad for applications.
Systems Level
 Registry
 Relationship
Metadata Management Framework  Ontology
 Interoperability

18. APPLICATION DEVELOPMENT MODEL
Manufacturing Example
Engineer-to-order
Make-to-order
Generic Assemble-to-order
Business Make-to-stock Information
Models Model
Service Application
Inherited Process/ Task Function Systems
Model Model Model
Model
Organization/
Role
Model
Resource Model

19. APPLICATION DEVELOPMENT & DELIVERY
- ISV
RTWS - SaaS
Developers - Community
Portal
Application
API Composition
Application Service
Repository Configurator
Service
Orchestration
User Portal
& Delivery
RTWS
Applications
Portal

20. SERVICE DEVELOPMENT
Order Fulfillment Example
Order Order
Fulfillment Delivery
Placement Management
Industry
Business
Products
Process
Reverse Customer Status
Payment
Logistics Support Tracking
Product Inquiry Order Processing
Sales Quote Production / Fulfillment
Order Configuration Warehouse Management
Order Booking Shipment
Purchase Order Delivery
Order Acknowledgment / Confirmation Invoicing/ Billing
Order Sourcing / Planning Delivery
Change Orders Returns

21. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
THANK YOU!