The document discusses Ooyala conducting a short customer survey with 4 questions about net promoter score, return on investment, product components, and partnership. The survey used a "keep it short and simple" approach. The survey resulted in funding buy-in, a mindset change, and opportunities for consulting, references, and recurring revenue. The document concludes by thanking the audience.

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Business Operations,
Customer Advocacy
Dana Polyak
Ooyala

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Why Survey Customers

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About Ooyala

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What We Did
KISS Principle: “Keep It Short & Simple”
4 Questions:
• NPS
• ROI
• Product Components
• Partnership

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What’s Now
Buy-in Funding Mind Change

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What’s Next
Consulting ReferenceabilityReoccurring
Revenue

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THANK YOU