This document summarizes Procolombia's commercial support activities from 2011-2014. It shows that the number of supported activities and exporters increased over this period. Specifically, the number of supported activities grew from 33 in 2011 to 56 in 2014. The number of supported exporters increased from 200 in 2011 to 271 in 2014. The document also provides details on the types of international events and missions Procolombia supported each year to promote Colombian exports.

1. Commercial
Management
2015

2. From 2011 to 2014 comparative figures
PROCOLOMBIA SUPPORT 2011 2012 2013 2014
INTERNATIONAL FAIRS 4 6 5 8
PROMOTION EVENTS 5 5 6 9
COMMERCIAL MISSIONS 1 2 3 6
THECNICAL MISSIONS 1 0 1 0
COMERCIAL AGENDAS 15 28 30 20
COOPERATION AND AGREEMENT
PROGRAMS
0 0 0 10
EXPORT PLANS 7 5 3 3
TOTAL ACTIVITIES 33 46 48 56
SUPPORTED EXPORTERS 200 263 300 271
Theeres an increase in activities and services provide by Procolombia.

3. 2010 -2014 comparative
More than 30 events developed in the last 3 years vs. 4 events per year in 2010 and 2011.
Events Execution Date
2010 2011 2012 2013 2014
No. of supported
companies
No. of
supported
companies
No. of
supported
companies
No. of
supported
companies
No. of
supported
companies
IPM - Essen, Germany January 10 7 8
FLOREVER CONTEST - Tokyo, Japan February 2
PHS - Philadelphia, United States March 7
NEFE - Connecticut, United States March 8
WFE - Chicago, United States March 15
GOYANG - Seoul, South Korea April 9
SHOWROOM - Toronto, Canada May 14
SHOWROOM - Vancouver, Canada May 12
SHOWROOM - San Juan, Puerto Rico May 7
SHOWROOM - Istanbul, Turkey June 10
ACTIVACIONES FLORISTERIAS - Prague, Czech Republic June 1
SHOWROOM – Panama City, Panama June 10
INTERNATIONAL FLORICULTURE EXPO 2010 - Miami, United States June 3
MISION IFTEX - Nairobi, Kenya June 10
FLOWER EXPO - Moscow, Russia September 16 30 26 28 35
PROFLORA - Bogota, Colombia October 110 210
AGRIFLOR - Quito, Ecuador October 25
IFEX - Tokyo, Japan October 12 20 26 12
ACTIVACION GRUPO CASINO - Paris, France October 10
FLEUREX - London, United Kingdom October 30
WFFSA - Miami, United States October 15 15
IFTF - Amsterdam, Netherlands November 21 13 15
FLOWER EVENINGS - Bristol/London/Huddersfield, United Kingdom November 80 80 80
Total Support
2010 / 2011 / 2012
/ 2013 / 2014
41 167 207 400 227

4. Commercial Management results 2012 - 2014
New accounts 2012 2014
Exporters 29 80
Buyers 168 300
Total 197 380
Between 2012 and 2014, we generate great attraction of new companies national and
international.

5. Promotion Activities
in 2013

6. Activations and International Fairs 2013
Where: Istanbul, Turkey
Date: June 3– June 5
Supported companies: 10 exporters
Where: Mitsukoshi Ginza Store Tokio,
Japón
Date: February 26 – March 5
FLOREVER
CONTEST
SHOWROOM
TURKEY
Where: Panama City, Panama
Date: June 5
Supported Companies: 10 exporters
Where: Nairobi, Kenya
Date: June 6 – June9
Supported companies: 10 exporters
IFTEX
MISSION
SHOWROOM
PANAMA

7. Where: Tokyo, Japan
Date: October 9 – October 11
Supported companies: 12 exporters
Where: Moscow, Russia
Date: September 9– September 11
Supported companies: 28 exporters
FLOWER
EXPO IFEX
Where: Amsterdam, Netherlands
Date: November 6 – November 8
Supported companies: : 13 exporters
Where: France
Date: October 24 and 25 / December 23
GRUPO
CASINO
FLOWER
ACTIVATION
IFTF
Activations and International Fairs 2013

8. FLOREVER
CONTEST
Activations and International Fairs 2013

9. FLOWER
EXPO
Activations and International Fairs 2013

10. IFEX
Activations and International Fairs 2013

11. GRUPO
CASINO
FLOWER
ACTIVATION
Activations and International Fairs 2013

12. IFTF
Activations and International Fairs 2013

13. Promotion Activities
in 2014

14. Where: Connecticut, United States
Date: March 8 – March 9
Supported companies: 7 exporters
Where: Philadelphia, United States
Date: Mach 1 – March 9
Supported companies: 7 exporters
PHS
Philadelphia
Flower
Show
NEFE
North East
Flower Expo
Where: Vancouver, Canada
Date: May 15 – May 16
Supported companies: 12 exporters
Where: Chicago, United States
Date: March 26 – March 28
Supported companies: 12 exporters
WFE
World
Flower Expo
SHOWROOM
CANADA
Activations and International Fairs 2013

15. Where: Quito, Ecuador
Date: October 1 – October 4
Supported companies: 12 exporters
Where: Moscow, Russia
Date: September 17 – September 19
Supported companies: 29 exporters
FLOWER
EXPO
AGRIFLOR
Where: Amsterdam, Netherlands
Date: November 5 – November 7
Supported companies: : 13 exporters
Where: Kenilworth, United Kingdom
Date: October 25 – October 26
FLEUREX
IFTF
Activations and International Fairs 2013

16. MCR
50
Activations and International Fairs 2013

17. PHS
Activations and International Fairs 2013

18. NEFE
Activations and International Fairs 2013

19. WFE
Activations and International Fairs 2013

20. SHOWROOM
CANADA
Activations and International Fairs 2013

21. FLOWER
EXPO
Activations and International Fairs 2013

22. Campaign Proposal
2015

23. Key Visuals

24. Key Visuals

25. Key Visuals

26. Key Visuals

27. Billboard

28. Stickers

29. Direct MailThis piece can be used as direct mail, sending them to the strategic buyers as a sample of our flowers with
information about our industry and its advantages. Or for deliver them in the different fairs in which we
would participate.

30. FanThis piece can be delivered in different fairs, specially the ones that take place in summer. Also, it
can be a reference for the different flowers that Colombia exports.

31. Flower Vase Bouquet
This piece can be used in fairs to deliver flower samples.

32. Flower Vase Flyer
This piece can be deliver as a flyer with information about the Colombian flower industry and
people can later use it as a flower vase.

33. Postcard Calendars