The document discusses allowing others to rebrand articles by changing affiliate links within the content and author resource box. This could incentivize others to publish the article since they see a potential benefit from their own affiliate links. It suggests affiliates may feel more inclined to use and promote an article if they are able to change the links and direct sales to themselves. Ultimately, leaving the author name intact but allowing changed links could still give recognition to the original author while benefiting from increased sales through affiliates.