Assignment 2 - PR Plan using RACE - Martin DixonMartín Dixon
The Buchanans operate an ostrich farming business in Calgary called Buchanan Industries Inc. and want to expand their business. Through research, they found consumers have prejudices about ostrich meat seeing it as "exotic" and only for adventurous people. A public relations plan was created to change perceptions and encourage trials of ostrich products. The plan targets organic meat consumers, restaurant owners, and farmers. It educates about the nutritional value and hygiene of ostrich farming using social media, a website, videos, and testimonials to build trust and highlight the key messages that ostrich meat is affordable, tasty, and healthy. The goal is for Albertans to feel confident trying Buchanan's ostrich products.
The vaquita is a small porpoise found only in the northern Gulf of California. Females can grow up to 5 feet long and weigh up to 120 pounds, while males only reach around 4.6 feet and are smaller. Vaquitas live in ocean habitats and have dark grey skin. They are solitary or live in small groups. The greatest threat to their survival is accidental death in fishing nets, with around 30 dying each year. With fewer than 200 remaining, the vaquita is one of the most critically endangered marine mammals in the world.
The document discusses different types of waves, including water waves generated by wind. It explains how wind blows over water and generates ripples and waves, which can grow large during storms when the wind blows consistently in one direction. The document also describes how waves behave in different environments, including entering shallow water where they slow down and break on shorelines.
Assignment 2 - PR Plan using RACE - Martin DixonMartín Dixon
The Buchanans operate an ostrich farming business in Calgary called Buchanan Industries Inc. and want to expand their business. Through research, they found consumers have prejudices about ostrich meat seeing it as "exotic" and only for adventurous people. A public relations plan was created to change perceptions and encourage trials of ostrich products. The plan targets organic meat consumers, restaurant owners, and farmers. It educates about the nutritional value and hygiene of ostrich farming using social media, a website, videos, and testimonials to build trust and highlight the key messages that ostrich meat is affordable, tasty, and healthy. The goal is for Albertans to feel confident trying Buchanan's ostrich products.
The vaquita is a small porpoise found only in the northern Gulf of California. Females can grow up to 5 feet long and weigh up to 120 pounds, while males only reach around 4.6 feet and are smaller. Vaquitas live in ocean habitats and have dark grey skin. They are solitary or live in small groups. The greatest threat to their survival is accidental death in fishing nets, with around 30 dying each year. With fewer than 200 remaining, the vaquita is one of the most critically endangered marine mammals in the world.
The document discusses different types of waves, including water waves generated by wind. It explains how wind blows over water and generates ripples and waves, which can grow large during storms when the wind blows consistently in one direction. The document also describes how waves behave in different environments, including entering shallow water where they slow down and break on shorelines.
Artificial intelligence (AI) is the intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and animals. It is defined as the ability of machines to understand, think, and learn. The document traces the history of AI from Alan Turing's 1950 Turing Test to evaluate machine intelligence to John McCarthy coining the term "artificial intelligence" in 1955. It also categorizes AI into artificial narrow intelligence focused on specific problems, artificial general intelligence aimed at general problem-solving like humans, and artificial super intelligence exceeding human level abilities.
Isaac Newton fue un científico inglés reconocido por sus descubrimientos en óptica, movimiento y gravedad. Nació en 1642 y murió en 1727. Formuló las tres leyes del movimiento y la ley de la gravitación universal. También realizó importantes contribuciones en óptica y matemáticas. Se desempeñó como profesor en la Universidad de Cambridge y fue presidente de la Royal Society.
Artificial intelligence (AI) is the intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and animals. It is defined as the ability of machines to understand, think, and learn. The document traces the history of AI from Alan Turing's 1950 Turing Test to evaluate machine intelligence to John McCarthy coining the term "artificial intelligence" in 1955. It also categorizes AI into artificial narrow intelligence focused on specific problems, artificial general intelligence aimed at general problem-solving like humans, and artificial super intelligence exceeding human level abilities.
Isaac Newton fue un científico inglés reconocido por sus descubrimientos en óptica, movimiento y gravedad. Nació en 1642 y murió en 1727. Formuló las tres leyes del movimiento y la ley de la gravitación universal. También realizó importantes contribuciones en óptica y matemáticas. Se desempeñó como profesor en la Universidad de Cambridge y fue presidente de la Royal Society.