DMS Chronicle || August Edition || DMS IIT Delhi

DMS, IIT Delhi
The Monthly Newsletter from Department of Management Studies- IIT Delhi
Chronicle
CONTENTS
August 2015
Alumni Meet 2015
Strategia ‘15 Leading Business Change
through Analytics
Pg. 5 Pg. 8
Analytics in E - Commerce
-Mr. Anujay Mathur Pg. 11
Project Finance
- Mr. Chetan Kapoor
Pg. 13
HITLAB Innovators Summit 2015
Pg. 15
The Digitization Mega-
trend - Consulting in the
Pg. 2

DMS, IIT Delhi 2
August 2015DMS, IIT Delhi August 2015
at DMS, achievements at DMS, etc.
It is a medium to make our alumni
aware about the latest happenings
at our institute.
The alumni meet at Bengaluru was
held on 6th
of June at Hotel Aloft. It
had a large turn-out with a lot of
Alumni taking time out from their
busy schedule to meet and enjoy
with their old friends. Many people
brought their family with them too.
In fact, there was a separate section
of kids playing outside the banquet
hall and enjoying themselves. It was
a fun event for the whole family.
The event started with a formal
introduction of everyone present.
Our head of the department
Dr. Kanika.T.Bhal sent her wishes
and message for our alumni by a
“....and miles to go before I sleep”
An institute has to walk
indefinitely on the roads to
development. It is always an
ongoing process since there is no
definite end to it. One of the most
important pillars of this growth is
the alumni fraternity of the
college. “Alumni” of a college have
always been considered as an
image of the college. Their
achievements are taken as
college’s achievement. Similarly
when college scales new heights of
excellence, Alumni feel proud.
They are the ambassadors of an
institution in the real world. DMS,
IIT Delhi also riding on the
powerful support of its alumni
network has achieved many laurels
in the recent times. With the
mission of increasing engagement
among the alumni, the Alumni
Committee of DMS, IIT Delhi this
year organized three alumni meets.
Starting with the Bengaluru
Chapter, next meet was organised
at Hyderabad and last meet was
held at the financial capital of our
country, Mumbai. The alumni meets
at Delhi, Mumbai, Hyderabad and
Bengaluru have become an annual
phenomenon and it has been made
possible only due to the continuous
help and support from our faculties
and our alumni. As per the tradition,
this year also, our newsletter
“Anusmaran” which is published
only for our esteemed alumni was
distributed. The newsletter
contained glimpses of the past year
“DMS, IIT Delhi ALUMNI MEET 2015”

DMS, IIT Delhi 3
August 2015
video message. Then the whole
event shifted to another gear with
events occurring spontaneously.
Some of our alumni shared their
personal experiences at and post
DMS with all. The experiences
shared ranged from funny to
emotional and intense moments
from their college life at DMS. It was
followed by more personal
interactions over dinner. Finally the
great night had to come to an end
and the meet ended with everyone
promising each other to remain
connected.
On the very next day i.e. on 7th
of
June, the trip down the memory
lane continued but this time it was
at Raddison in Hyderabad city.
Although the attendees were
comparatively less than the
Bengaluru meet but none could
match the level of enthusiasm and
excitement among the Hyderabad
Alumni for the meet. People came
with family and friends. They
talked, talked and talked. Since the
number of attendees was small it
felt more like a family gathering,
held after a long time, with all the
inside jokes. But finally the night
ended and people bade each other
goodbye with the promise of
remaining in contact with each
other.
Then it was the time of Mumbai-
the financial capital of India and a
major hub of our college alumni.
Many people even came from Pune
especially to attend the event. It
was organized on 18th
of July at
VITS Hotel in Mumbai. It was a
large gathering. The whole hall was
fully packed. Our HOD
Dr. Kanika T Bhal was herself
present at the venue to interact
with our alumni. She was very
excited to talk to our alumni about
our college, its recent
developments and to thank our
alumni for their immense
contribution in the process of the
development of the college. The
meet started with the much
awaited speech from our special
guest of honour- Dr. Kanika T Bhal.
It was followed by a customary
introduction of everyone present
there but there was a small twist
this time. Everyone had to share
one incident or memory from their
college life with everybody along
with the introduction. And via that

DMS, IIT Delhi 4
August 2015
medium, everyone present travelled
from 1995 DMS life to 2015 life at
DMS. After everyone’s turn was
over, all were left laughing and
feeling nostalgic. The laughter
continued as people started sharing
some more funny incidents over the
dinner. Amidst the laughter, there
were some serious discussions also
going on about the alumni
engagement with the college. The
event was a successful one and this
was quite visible by looking at the
faces of the people when they were
leaving the venue.
Though all the three alumni meets
were at different locations, yet the
one thing which remained constant
throughout was the active
participation of our alumni. It is the
bond of being a part of the larger
DMS family which unites all of us.
We hope the support and guidance
from our Alumni continues over the
many coming years.
-Alumni Committee, DMS
“Alumni:
The army
behind
every
student”

DMS, IIT Delhi 5
Delhi. He started with discussions
about the role of analytics in
business. Speakers insisted to keep
the session more interactive by
starting with questions from the
audience.
Mr. Roy began the session by
addressing a question about the
difference in handling qualitative
and quantitative data and explained
how qualitative data is quantified by
various organizations depending
upon their culture. He also
explained Microsoft’s strategy of
quantifying the data in 10 different
notches using pulse serving. Mr.
Senggur further added how large
quantity of qualitative data is
collected and then converted to
quantitative data of different
categories. Qualitative data exists in
The first edition of
STRATEGIA ’15, the Analytics
and Consulting Conclave, was
organized on 8th August, 2015
at the Department of Management
Studies, IIT Delhi. The topic for the
first session was ‘Leading Business
Change through Analytics’. The
event was graced by eminent
speakers from the field of Analytics
which comprised of:
 Mr. Samik Roy, Director at
Microsoft Dynamics
(Applications) Business
 Mr. Aneesh Chaudhary, Global
Analytics Director at Unilever
 Mr. Pankaj Rai, Global
Analytics Director at Dell
 Mr. Nitin Jain, Director at
Fractal Analysis
 Mr. Ashish Senggur, Senior
Director at Ebay
 Mr. Peeyush Bajpai, Director
Big Data at Neilsen
 Mr. Samiran Ghosh, Asia
Technology Leader at Dun &
Bradstreet.
The conclave was centered on how
Analytics techniques have evolved
over the years, from foundational
data interpretation methodologies,
to predictive modeling, neural
networks, and big data analytics.
However, the big question that
most of the firms are facing today is
- How relevant are these techniques
in steering a firm's business towards
success?
The discussion was moderated by
Dr. P. Vigneswara Ilavarasan, an
Associate Professor at DMS, IIT
“STRATEGIA ‘15: Leading Business Change
through Analytics”

DMS, IIT Delhi 6
August 2015
different data types such as audio
data, video files or text files. It is all
about finding signature like tones of
voice from an audio feedback, facial
expressions from video data.
Machine learning plays a major role
in doing this.
Mr. Chaudhary elaborated more on
the collection of data in different
forms and it’s processing for
analytics. Different countries in the
world have adopted different
policies for data sharing. A matching
algorithm and country wise
categorization for different levels of
data management is undertaken by
search engines. Mr. Bajpai
emphasized about how 300 million
updates per day are collected
together and quantified for trade
information. Value of data is
determined if whatever data you
have can be used for decision
making. “Any analysis is good if
data is good”.
Mr. Ghosh explained an interesting
concept of “Metadata” or ‘the data
about data’ which allows resources
to be found by relevant criteria,
identifying resources, bringing
similar resources together,
distinguishing dissimilar resources,
and giving location information to
facilitate data analytics and
decision making.
A question was raised from the
students asking how organizations
can select key performance
indicators. For analyzing
performance of any type of data,
dignitaries focused on different
standards that are considered like
market share, value share,
customer satisfaction, etc. Speakers
further elaborated that for
performance it is very important to
define and understand the
objective in order to work on
problem statement. The process
begins with collecting the data,
further finding performance
indicators used for that data and
then analyzing using coherence and
correlation principles. It has 2
aspects – judgment as to what the
problem statement is and what we
are trying to achieve from this data,
i.e., customer satisfaction. For this,
we need to define problem
statement and our objective. There
were also discussions about “Self
estimation based report card”.
Another question put forth to the
speakers was on how one could
shift from one technology to

DMS, IIT Delhi 7
DMS, IIT Delhi August 2015
another as new technologies are
coming up every day. The panel said
that it would depend on the user
and what sort of insights they are
trying to obtain from the data, its
purpose, time and its economic
feasibility. They also told that tool
and analysis are different as earlier
tools were specific either analytics
or tools but now one device can do
anything. Further, they elaborated
that there are various front end and
back end tools like building
simulators, reporting portals,
graphical user interfaces and simple
click functionaries. It was brought to
light that the selection of tools
depends on various factors like
difficulty level, ROI, cost and
measuring and its requirements.
A question about data storage was
addressed by Mr. Bajpai. He
detailed out how complicated data
storage management can be.
Storage of data is categorized by
various sectors, for example
healthcare segment requires data
from 10 years whereas FMCG
works on recent 4-5 years of data.
Speakers also threw light on how IT
is different than Data Analytics.
Privacy content, ethics, customer
engagement (identifying customer
and keeping him engaged), how to
make sure customer can find what
they need in efficient way, tools
used in technology, rate of change
of tools). It was emphasized that
privacy concerns can’t be solved
through technology. Balance needs
to be maintained between opt-in
and opt-out. Quite interestingly, Mr
Roy introduced a concept that said,
the cycle for customer engagement
was defined as from a share in their
Heart to a share in their mind and
hence their wallets and eventually
leading to “Market Share”. Talking
about old data, the difficulty of
keeping it relevant was discussed. It
was concluded that in the current
scenario, knowledge storage is
more critical than data storage.
Questions on gender diversity in
the Analytics industry was raised by
a faculty which was addressed by
the panelists by pointing out that
there is not a major gender
diversity issue in the Analytics
industry, as the top positions at
many Analytics firms, including
their own, was occupied by women.
-Media Cell, DMS

DMS, IIT Delhi 8
discussion. The event was
kick-started with a brief
introduction of all the speakers. The
panel included
 Mr. Srinivasan Rengarajan, AVP
at Wipro BPS, Wipro Ltd.
 Dr. Ansh Gupta, Marketing
Science Manager at Millward
Brown India.
 Dr. Sushant Kumar, Head of
Social Media and Online
Reputation at Snapdeal.
 Mr. Suchit Malhotra, VP at
Accenture Digital.
The Industry Interaction
Committee launched the first
edition of STRATEGIA’ 15, the
Analytics & Consulting Conclave,
which was held on 8th of August,
2015, at the Department of
Management Studies, IIT Delhi.
The post lunch session was weaved
around the concept that by the
year 2020, an entire generation,
Generation C (for connected), will
be the one to have grown up in a
primarily digital world. Every
company in every industry will be
dramatically touched by the
digitization megatrend, and it will
be the responsibility of the top
management teams to lead the
charge by building the right
capabilities for their companies to
remain relevant in the digitized
environment, achieve growth, and
fend off competitive
threats. Companies will need to be
clear about their digital strategy.
How will this mega wave affect the
world of consulting?
The event started with a welcome
speech by Dr Sanjay Dhir (Fellow,
IIM Lucknow) who facilitated all
the eminent dignitaries and
welcomed them to the panel
“STRATEGIA ‘15: The Digitization Megatrend -
Consulting in the Age of Disruption”

DMS, IIT Delhi 9
With a set of questions from the
audience, the discussion was started
by Dr. Sanjay Dhir and “Role of
telecommunication companies
(Telcos) in contributing towards
digitization” was discussed. Being a
specialist of social media analytics,
Dr. Sushant Kumar, convincingly
pointed out how the mobile market
in India is blooming and telecos are
at the epicentre of it by citing
examples of Tier 2 and Tier 3 city
markets where even without proper
internet facilitates, the mobile
shopping had a fair share. He added,
whichever medium is chosen to
facilitate the digitization
fundamentals still remain same.
Tactical changes are the
distinguishing factors for any
organization. The discussion
touched upon the various methods
of how the data is analysed and
used by various social media
websites to generate more traffic
and eventually revenue. Dr. Ansh
Gupta mentioned that with
increased digitization “Brands are
no more the custodians of the
company, they are connected with
a cohesive network and they drive
the strategic decision making inside
the organization”. He gave many
examples depicting how well these
digital technologies are integrated
in our community and how
“..today, we have a generation
which is not only multitasking but
actually ‘multiscreening’ ”. Mr.
Srinivasan Rengarajan stated an
important report by Gartner that by
2017-2018 there will be over 30
billion interconnected devices that
would be crucial in deciding
business strategy of many
corporate houses. Dr Sushant
Kumar aptly said - “the point has
really changed the way people
looking at things”. He also gave
insight to how technology has
changed perspectives from
one-owing-it to one-accessing-it.
Mr. Suchit Malhotra talked about
social profiling and its importance
among the companies and
deciphered the reasons for the
markets to be disruptive. He said,
“There are no entry barriers which
promotes competition and thus
makes it disruptive”. He also talked
about traditional businesses being
too rigid and too big to change but
the information base they have is
too much. All they lack is a way to
use it. He brought out the
difference between negative and

DMS, IIT Delhi 10
positive feedbacks. “The internet
and its various uses is limiting the
physical interaction between people
and thus is disruptive in nature but
this can’t be controlled,” said Mr.
Malhotra. He cited examples of
Wal-Mart using strategic locations
to keep high-mobility and high-value
goods. He laid emphasis on
consulting through digitization as a
medium of getting jobs done in a
better and a faster way and also
making right decisions at right time
using digitization is the key for
business.
Mr. Rengarajan came up with a very
good concept of “C-C-C” i.e.
Connected Communicate Change.
Brands are changing, they are no
more own by the company itself,
they are more becoming the
property of its customer. He also
came up with new world concept,
with 3 new qualities - New
Realities, New Appetite, New
Approaches. Realities is because,
now data’s role is not limited to
create information, it’s more of an
asset. Appetite has been
introduced in terms of new field of
Data Analytics emerging, and New
Approaches can be seen as now
corporates are taking recruitments
through social media.
The deep insights shared by the
experts gave the management
students an overview of the current
Digitization Megatrends and the
effective panel discussion gave
plentiful takeaways to everyone
present there.
-Media Cell, DMS
“C-C-C:
Connected
Communi-
cate
Change”

DMS, IIT Delhi 11
major verticals:
1. Data capture
2. Data warehousing
3. Data analysis
4. Data visualization
Data capture essentially focuses on
the key business aspects to decide
upon the elements to be captured.
Mr. Mathur stated the example of
BookMyShow in which certain
aspects like location and login time
play a crucial role to attract the
customers by sending timely alerts.
Data warehousing deals majorly
with data modeling. The structured
forms of the data are in general
stored in SQL while the
unstructured data such as the data
The Department of
Management Studies, IIT
Delhi hosted a guest lecture on
“Analytics in E-Commerce” by its
distinguished alumnus Mr. Anujay
Mathur, Senior Manager -
Analytics at BookMyShow.
Mr. Mathur presented the
students with a broad perspective
on the current opportunities in the
analytics space by sharing some of
his valuable personal experiences
and learnings. He demonstrated it
by showing the growth trajectory
of the company with the statistical
data after the introduction of the
analytics team at BookMyShow.
Mr. Mathur brought up some
interesting facts which led to the
rapid growth of e-commerce
industry in the past few years. In
the current scenario, with the
market contribution from the
present generation getting
saturated, it is the older generation
getting more accustomed with the
technology that’s causing the
growth in the e-commerce market.
He also presented a brief overview
of the strategic initiatives
BookMyShow is planning to
incorporate for these potential
customers.
Mr. Mathur described “Analytics” as
a mid-way bridge between the
business and technology. He
segmented “Analytics” into four
“Analytics in E - Commerce”

DMS, IIT Delhi 12
from web or social groups are
stored majorly with the help of
Hadoop or Mongodb. Data analysis
does the augmentation and analysis
based on the data collected. This is
the stage wherein the regression
models are applied. This particular
domain requires the knowledge of
various data analysis tools like SAS,
R2, SPSS. Data visualization comes
at a later stage of decision making
where the data needs to be
visualized in a presentable format.
The speaker also explained the role
of digital marketing in the current
era. Profiling based on transaction
details of the customer helps in
analyzing their interests based on
various segments like location, age
group etc. which might act as the
key points of analysis. He gave an
overview to the students about the
increasing trends of analytics in
social media through loyalty
programs, Google analytics etc.
Also, the role of analytics in various
domains like business
development, advertising, and
technology were elaborated.
The guest speaker also shared his
personal experiences and funny
stories at DMS, which made the
students, feel the emotional bond
of being addressed by their very
own alumni.
-Media Cell, DMS
“Analytics:
A mid-way
bridge be-
tween busi-
ness and
technology”

DMS, IIT Delhi 13
long-term infrastructures, industrial
projects and public services based
upon a non-recourse or limited
recourse financial structure. Project
finance essentially comprehends
strategies in regards to the
development of a single purpose
capital asset, usually with a limited
life, and owned by a Special Purpose
Vehicle (SPV).
The various risks like construction
risk, operational risk, interest rate
risk, foreign currency risk, political
risks coupled with the project
financing were described
thoroughly. The intricate details of
the typical structures and
agreements involved in project
management along with the end
user service agreements were
The environment at
Department of Management
studies, IIT Delhi was an
intellectually charged one when
one of DMS’ distinguished alumnus
Mr. Chetan Kapoor visited our
campus to share his enlightening
experience and knowledge with
our students on the topic of
‘Project Finance’.
Mr. Chetan Kapoor is an Associate
Director at Synergy Consulting Inc.
and has an experience of more
than 4 years in Project Advisory &
Structured Finance, Transaction
Advisory, Valuation, Financial
Modelling, Mergers & Acquisitions,
Due Diligence, Term Sheets
Preparation.
The discussion started with a small
briefing about Synergy Consulting
Inc. to set the context for the
students new to the business and
finance domain. Synergy was
founded in the year 2002, and is a
boutique Investment Banking and
Financial Advisory service. Synergy
provides some financial advisory
services like Mergers and
Acquisitions, Financial Advisory,
Debt and Equity raising and
Structuring, Mezzanine financing,
Contract Analysis, Financial
Modelling, Bid Advisory and also
conducts training programs .
Mr. Kapoor gave a comprehensive
explanation of the term ‘Project
finance’ and the way it influences
the industries in financing of
“Project Finance and the future”

DMS, IIT Delhi 14
detailed. Thereafter various
differences between project finance
and corporate finance with
reference to risk-to-lenders, lender
control, project validation were
projected acutely. Mr. Kapoor
stressed upon the concepts of
interest rate, LIBOR and hedging
and the way these concepts are
incorporated and dynamically
altered to match with the successive
stages of construction accompanied
with the techniques of Structuring
Debt Interest and stages of interest.
Ratios like DSCR, LLCR, PLCR, D/E ,
their significance and the methods
of calculations were described in the
discussion.
After the presentation was over,
Mr. Kapoor answered the queries
of students about project financing.
He explained that even though
project finance is more risky than
corporate finance but yet investors
go for it due to greater returns. If a
project under project financing
fails, the project lenders recourse is
limited to the ownership of the
actual project and they cannot
pursue the Sponsors/Equity
investors for debt repayment.
However, greater rewards pulls in
investors despite greater risk.
Finally, the session that was still
brimming with energy and ideas,
concluded with the career detailing
and the spectrum of opportunities
one has by working for Synergy in
terms of global exposure, quality
experience and monetary incentives.
These incentives were enough to
bring smiles on faces of students. As
Mr. Kapoor concluded his
presentation, he was given
thunderous applause from the sated
students. We hope to have
Mr. Kapoor back on campus again
soon with more knowledge to share
and words of advice for the
students.
-Media Cell, DMS

DMS, IIT Delhi 15
Health Informatics, National
Health Portal, India; Mr. Anurag
Asthana, Site Director
Medtronic India (R&D Centre
Hyderabad) ; Mr. Kaustubh Patil,
Medtronic India Development
Centre (Bangalore),
Mr. Guruprasad S., General
Manager, Healthcare Practice,
Robert Bosch Engineering
Solutions, India; Dr. M.P. Gupta,
Professor at IIT;
Mr. Rahul Mullick, Chief
Technology Officer, India
Programs, Bill & Melinda Gates
Foundation; and many others.
The summit had three different
sessions focusing on
advancements of the healthcare
sector in India. Some of the topics
HITLAB Innovators Summit
India, held at the
Department Of Management
Studies, IIT Delhi, provided a
forum for more than a hundred
World-class healthcare and
technology experts for
exchanging transformational
ideas on digital health. HITLAB
World Cup India 2015 in
collaboration with HealthStart,
India is an innovation
competition forming a part of
the HITLAB Innovators Summit.
Dr Nishita Rai, Executive
Director of HITLAB, during her
talk in the summit stated: "We
were honored to host this
exciting event, which featured a
variety of healthcare experts, all
of whom shared our mission to
address pressing global
healthcare challenges". The
Summit offered a series of
carefully curated talks, panels,
and collaboration opportunities
to engage the most creative
minds in health and technology.
The dignitaries for the summit
included Guest of Honor
Mr. Sanjiv Kumar, Executive
Director of the National Health
Resource Center and WHO
Collaborating Center India;
Keynote Speaker Ms. Shailja Dixit,
Executive Director, Global Health
Economics and Outcomes
Research, Actavis; Keynote
Speaker Mr. Supten Sarbadhikari,
Project Director, Centre for
“HITLAB Innovators Summit 2015”

DMS, IIT Delhi 16
discussed included “Technology
Trends in Revolutionizing Indian
Healthcare”, “Not-for-profit
models in healthcare & their
impact on Indian Society/System”,
“Investment strategies for
innovation adoption in
healthcare”.
Each session was moderated by
an eminent personality from the
panel. The summit also comprised
of a very informative session by
Medtronic, India, driven by Mr.
Anurag Asthana, Site Director,
Medtronic India and Mr. Kaustubh
Patil, Head, Medtronic India
Development Centre (MIDC),
Bangalore.
Ms. Laura Pugliese, Manager,
HITLAB NYC, in her presentation,
stated: “Digital health, mHealth,
and medtech are moving at a
tremendous pace in India,
demonstrating the potential to
revolutionize health delivery and
outcomes in the country".
HITLAB WORLD CUP finals started
with a Welcome Speech by Mr.
Sahil Kapoor, Manager, India
Operations, HITLAB and Mr.
Vishal Bansal, CEO HealthStart
India. There was considerable
participation in the event from
various start-ups demonstrating
their prototypes and business
plans. These presentations were
full of innovation and had very
structured strategy and planning.
It was clear that the teams had
put in a lot of effort and hard
work into it. Some of the
start-ups present in the HITLAB
WORLD CUP were MyDermacy,
LoveDoctor, etc. MyDermacy.com,
an innovative platform to
connect people seeking skin care
consultation from professionals,
emerged as the winner of the
HITLAB WORLD CUP finals.
The summit was a huge success in
terms of the knowledge transfer
provided by the various eminent
speakers, dealing with the current
trends in healthcare sector.
HITLAB world cup provided the
much required platform for the
budding entrepreneurs in the field
of healthcare.
-Media Cell, DMS

DMS Chronicle || August Edition || DMS IIT Delhi

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