The document proposes using email marketing to promote a new Christmas drink called the Gingerbread Latte for a coffee brand. The email design includes a black background with gold glitter and white text to give it a festive theme. It also includes a Christmas quiz that provides customers with a unique code to receive a free small gingerbread latte at their local Starbucks store. The goal is to get customers to try the new seasonal flavor and spread awareness of it, while driving traffic to Starbucks locations over competing brands.

1. Sip ‘n’ Bite
Charlotte Coulson – 15066557
Courtney Antrobus – 15067038
Daisy Dawson – 15084930
Lucia Stefanovicova - 15101089

2. Thank you for giving us the opportunity to express our
ideas on how to promote your new Christmas drink,
The Gingerbread Latte

3. After a lot of research and thought into your brand, we
decided that the digital platform we would choose to
promote your product would be Email Marketing.

4. Designing the email for you was a long and thoughtful
process. We wanted to create something that stood out
to customers in their email account and something that
would allow an element of Christmas spirit.

5. We decided on the black background and gold glitter to
give a festive theme to the email. The white text
provides a contrast and allows the writing to be
prominent on the page.

6. Exclusive FREE Gingerbread
Latte this Christmas!
Tis the season to drink coffee…
Hi Brendan!
Christmas has come early to our Starbucks customers this year!
Take part in our Christmas quiz through the link below and you can receive a FREE
Gingerbread Latte!
All you have to do is score 5/5!
Take your unique winners code to your local Starbucks café and receive your
complementary drink!
https://www.surveymonkey.co.uk/r/5Q7N9Z7
T&C’s each code gives customer 1 drink free, once only. Can be redeemed December 2015 only.

7. We decided to add an element of fun to the email by
creating a quiz which would provide a unique code for
receivers to present to a barista at their local store, and
receive a small gingerbread latte free of charge.

8. We want to ensure that our emails are personal to your
customers by only sending it to members of your
Starbucks rewards scheme and so incorporating their
name into the email and their points balance.

9. One of the main objectives we hope to achieve is that
we can ultimately get people to try the new Christmas
flavour and spread the word so others go into
Starbucks café’s and buy it themselves.

10. We also are confident that this email will make people
visit Starbucks and try the gingerbread latte rather than
go to competing brands, such as Costa Coffee, and for
them to convince others to do the same.

11. We hope that you are just as enthusiastic as us about
our idea and that you agree and believe that this could
provide some excellent responses.

12. The advantages of using this digital platform massively
overtake the negatives and will be cost effective and
massively profitable for you as a brand.

13. Thank you very much for your time.
Here at Sip ‘n’ Bite, we would be thrilled to work
alongside you and help you promote your fantastic new
Christmas product.