Making B2B Display Ads Take Flight
•Download as PPTX, PDF•
0 likes•783 views
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Report
Share
Report
Share
Recommended
2015 Trends in B2B Digital Marketing
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Recommended
2015 Trends in B2B Digital Marketing
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless Era
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdf
Chris Moody presents his 2024 B2B and GTM trends and predictions.
The Reports Your CMO Wants to See
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Data Champions League: Winning Strategies for B2B Success
Explore the transformative power of data in the realm of B2B.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Redefine the ROI of your ABM Strategy with the GTM Partners ROI Framework.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Learn how you can take action and build out your account segmentation for your 2024 ABM strategy.
The Reports Your CMO Wants to See (OpsStars)
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New Playbook
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Slides from customer lab: Maximizing Your ROI with Demandbase: A Practical Playbook for Marketers
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at Thales
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then?
Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:
Reevaluate your focus - know what to look for and what to adjust
Balance and measure multiple GTM strategies
Make sure you’re investing in the right places
Leverage intent data to improve the efficiency and effectiveness
Use orchestration to your advantage (less manual, mundane tasks = more time)
Stop spamming and get relevant with Smarter GTM
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Launch, Measure, and Optimize Next-Level Advertising
Deck from the customer lab, Launch, Measure, and Optimize Next-Level Advertising.
More Related Content
More from Demandbase
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
* Understand how to map advertising strategies to different stages of the buyer’s journey
* Learn about the latest released features in 2024 within Demandbase Advertising Platform
* Gain insights from real-world examples and use cases
* Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Winning Target Accounts in a Cookieless Era
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdf
Chris Moody presents his 2024 B2B and GTM trends and predictions.
The Reports Your CMO Wants to See
This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Data Champions League: Winning Strategies for B2B Success
Explore the transformative power of data in the realm of B2B.
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Redefine the ROI of your ABM Strategy with the GTM Partners ROI Framework.
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Learn how you can take action and build out your account segmentation for your 2024 ABM strategy.
The Reports Your CMO Wants to See (OpsStars)
In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
Key Performance Indicators (KPIs): From pageviews to conversion rates to pipeline, discover the metrics that matter.
RevOps Alignment: Learn how to integrate marketing data with RevOps to drive cohesive business strategies.
Actionable Insights: Discover innovative strategies to turn your analytics into strategic action.
Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
Presented by: Ashley Long &
Jon Miller from Demandbase
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New Playbook
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
In this session, Jon Miller, CMO of Demandbase and former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today, including conditioning the market to your solution and engaging the right accounts at the right time with the right plays. And he’ll make you groan with some bad dad jokes as well.
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Slides from customer lab: Maximizing Your ROI with Demandbase: A Practical Playbook for Marketers
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
As marketers, we have more raw data than we know what to do with. But how do you tell a story, extract insight, and know what to do next as a marketer when we are swimming in all the data? In this rapid-fire session, we will dive deep into methodically combining the principles of marketing data, the key reports to be looking at that matter to the C-suite, and scientific hypothesis-driven thinking.
A Marketers Tale: How ABM Was Successfully Launched at Thales
Thales’ Sr. ABM Manager, Rafael Melanda, takes us through exactly how he implemented an ABM strategy at Thales, including how to get senior level buy-in across the company, as well as engagement from the sales organization.
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
But in today’s world — a world that has been shaken by a global pandemic, labour shortages, inflation, war, and economic uncertainty — organisations’ resources have been stretched and depleted. ABM is no longer the fastest path to growth, but essential for survival.
In this session Jon Miller — CMO at Demandbase and cofounder of Marketo and Engagio — will show why ABM powered by Account Intelligence is the key to work smarter, not harder, and he’ll share practical ABM tips and best practices based on Demandbase’s own secret sauce.
You will learn:
What it’s going to take in 2023 to create alignment between marketing and sales
How to empower your sales and business development teams to sell more
Tips on how to help your marketing team generate sufficient amounts of pipeline with less investment
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut, what then?
Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:
Reevaluate your focus - know what to look for and what to adjust
Balance and measure multiple GTM strategies
Make sure you’re investing in the right places
Leverage intent data to improve the efficiency and effectiveness
Use orchestration to your advantage (less manual, mundane tasks = more time)
Stop spamming and get relevant with Smarter GTM
Spam isn’t just unwanted email. It’s any uninformed, irrelevant interaction with your customers and potential buyers. It wastes your time and money and annoys the buyers you were hoping to impress.
Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand for personalised, relevant experiences.
In this webinar, we shall provide real-life examples of how Sales & Marketing teams are delivering personal, relevant and timely messages to their buyers.
Launch, Measure, and Optimize Next-Level Advertising
Deck from the customer lab, Launch, Measure, and Optimize Next-Level Advertising.
More from Demandbase (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Data Champions League: Winning Strategies for B2B Success
Data Champions League: Winning Strategies for B2B Success
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
Demandbase + GTM Partners Analyst Hour - ROI Framework Workshop
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
The Magic ABM Potion: Key Elements to Think About When Creating Your ABM Stra...
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Revolutionize Financial Services with AI-driven intent + SFMC Journeys
Nothing Works Anymore: Why B2B Needs A New Playbook
Nothing Works Anymore: Why B2B Needs A New Playbook
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Customer Lab: Maximizing Your ROI with Demandbase: A Practical Playbook for M...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
Analytics that Matter: How to Turn Raw Data Into Actionable Insight Through H...
A Marketers Tale: How ABM Was Successfully Launched at Thales
A Marketers Tale: How ABM Was Successfully Launched at Thales
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
ABM in a Downturn_ Account Intelligence to Do More with Less (Demandbase).pptx
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
How to Adjust Your GTM Strategy When Things Don’t Go to Plan
Launch, Measure, and Optimize Next-Level Advertising
Launch, Measure, and Optimize Next-Level Advertising