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DKNY x Pasons Capsule Collection
This document is a comprehensive overview of a collaboration between Parsons The New School for Design and DKNY, detailing a 12-item capsule collection launch in Fall 2013. It includes sections on creative concepts, event invitations, branding elements, budget outlines, and social media strategies aimed at promoting the collection, which focuses on functionality, design, and sustainability. The event launching the collection is designed to enhance Parsons' visibility and reputation while catering to the needs of fashion and art students.
DKNY x Pasons Capsule Collection
- 1. Karen Chiang Public Relations ParsonsThe New School for Design Capsule Collection FALL 2013
- 2. TABLE OFCONTENTSCover Page…………………………………. 1 Table of Contents…….. ………………….. 2 Creative Overview……. ………………….. 3-5 Invites……….. ……………………………. .6-9 Logo………………………………………….10-11 12 Items Capsule Collection………………12-15 Pitches……. ………………………………...16 Print Pitches……………………………...17-20 Electronic Pitches………………………..21-24 Press Release………. ……………………….25-26 Fact Sheet…. ………………………. ……….27-28 Social Media………………………………….29-36 Message Points…. …………………………...37-39 Target Media….. ……………………………..40-41 Feature Article………………………………..42-43 EPK (Electronic Press Kit)………………….44 Budget…………………………. ……………..45 Event Budget…. ……………………….....46 Lookbook Budget…………………………47 EPK Budget…………………………. ………..48 Total Budget.. …………………………………49 Calendar……….. ……………………………..50-66
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- 8. INVITES (ENVELOPE) GlamourMagazine 232 W 42nd St., New York, NY 10036 (Front) (Back)
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- 10. LOGO “The ‘P’needed to be memorable for all.We want to students to feel a sense of pride when they see it. When we were developing the logo, we knew it has to reflect Parsons.We chose red because it stands out. One can interpret the lines in the ‘P’ to be drawing lines or threads.” - Donna Karan
- 11. 12 Items CapsuleCollection
- 12. Reusable Coffee Sleeve Portfolio PencilPouch (in various sizes and colors) Business Card Holder
- 13. Coffee mug withspoon (various colors) Half Zip Sweater Cardigan iPhone Case
- 14. Tote Bag Umbrella withCup Holder Thermo Cup Computer Case
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- 23. • Facebook check-in whenyou enter the press launch to get a chance to take pictures with Donna Karan • Tell us your favorite spot to do work in Parsons and enter a chance to win 30% off when you buy the capsule collection • Closer look at one of Donna Karan’s inspiration on the capsule collection • Facebook exclusives, free ground shipping • Exclusive interview with Donna Karan and her memory at Parsons Sneak peek at the capsule collec/on with DKNY!
- 24. Donna Kara exclusive interview! Read about her /me at Parsons and how she started her brand Backstage at the capsule collec/on photo shoot hAp://youtu.be/Rr-‐JX7AGu18 ONLY TODAY! Facebook exclusive! Free ground shipping Backstage photo shoot September 4th, 2013 DKNY Capsule Collec/on Press Launch
- 25. • Live tweet duringpress launch – tag @Parsons560 and @DKNY • Also make sure @DKNY posts about the press launch • Tweet us your favorite coffee shop • Make sure to like us on Facebook for exclusives • Day Challenge: partner with Guy Gallard find the bobblehead and enter to win 30% off the collection. Once you find the bobblehead, take a picture with it, put it on Twitter or Instagram, and tag it #SpotTheP • Day Challenge: It is #AllRedEverything ;Tweet us a picture of the Parsons red and upload it on Twitter or Instagram #SpotTheP
- 26. Don’t forget to #SpotTheP challenge at Guy Gallard! Click to see how and what you can win! TWITTER POSTS Who is coming to the Parsons @DKNY capsule collec/on press launch?
- 27. • Interview with Simon Collinsand Donna Karan • Exclusive backstage look at the photo shoot • A day before the press launch, upload a video of the venue. Get people excited about going to the launch • After the press launch, next day, upload the highlights of the event • The fashion show on capsule collection at the press launch Donna Karan interview What is behind her inspira/on designing for the Parsons capsule collec/on?
- 28. Pinterest Boards: • Parsons xDKNY Capsule Collection, and have links to the site where they can buy • #SpotTheP – from the Twitter challenge • #AllRedEverything – from the Twitter challenge • NYC inspirations • Needles and Threads (design students’ creations)
- 29. #AllRedEverything Needles Threads #SpotTheP NYC Inspira@ons DKNY capsule collec@on
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- 31. • Capsule collection withDKNY • Focus on function, design, and sustainability • Simple and innovative designs (1 of 2) MESSAGE POINTS
- 32. • Green initiative, organic • Cater to students’ everyday needs • Increase reputation and visibility (2 of 2) MESSAGE POINTS
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- 39. ! ! ! Need Budget Address labels$6.97 CD Cases (100/pack x 5) $209.90 CD round label (300/pack x 2) $47.30 CDs (100/pack x 5) $116.80 Foam envelopes (100/pack x 5) $104.25 Paper for physical press release (a pack) $6.68 Printing for CD cover label $300 Stamps ($1.55 x 500) $775 TOTAL $1,566.90 ! ! ! ! ! ! ! ! ! EPK BUDGET
- 40. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Need Budget Photographer $600 MilkStudio ($100/hr x 4 hrs) $400 4 Models ($80/hr x 4hrs) $320 Casting $200 Printing of Lookbook $700 Stylist $200 Makeup Grooming $150 TOTAL $2,570 ! LOOKBOOK BUDGET
- 41. ! Sponsorship from ChaseBank $3,000 Need Budget Bobblehead for Twitter challenge $300 Event Décor Z Gallarie Roberto Sofa $1,300 Z Gallarie Encore Coffee Table $499 Z Gallarie Barware (4) $36.80 Z Gallarie Stemware (4) $51.80 Lighting $400 Parsons Jazz $250 Decorations $550 Step Repeat Wall (12x8) $1,260 Wristbands (500) $7.89 Drinks Loredona Pinot Grigio 2011 ($15.99 x 5) $79.95 Henriot Brut Champagne ($39.99 x 5) $199.95 Grey Goose Vodka ($17.99 x 3) $53.97 Lemonade (regular and pink) $40 Labor Cater Company $1,500 Caterers $600 Bartender $830 Interns $200 Citadel Security $940 Invites Postage ($1.55 x 980) $1,519 Paper for invitations ($1.50 x 980) $1,470 Envelopes ($1.20 x 980) $1,176 Printing of invitations $600 P' logo sticker $300.00 TOTAL $14,164.36 ! EVENT BUDGET
- 42. ! !!! !!!!!!!!!!!!!!!!!!!!!!!!! !! !!!!!!!!!!!!!!!!!!!!!!!!! ! ! ! ! ! ! Three Charges Budget EventBudget $14,164.36 Lookbook Budget $2,570 EPK Budget $1,566.90 !! !! TOTAL $18,301.26 ! TOTAL BUDGET
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- 44. September 2012 Parsons xDKNY Holidays Long Lead Short Lead Bloggers August 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 27 28 29 30 31 1 2 3 4 Propose idea 5 6 7 8 9 10 11 12 Meet with DKNY 13 14 15 16 17 18 Follow up with DKNY 19 20 21 FInalize collaboration 22 23 24 25 26 27 28 29 30 Page 1/1
- 45. October 2012 Parsons xDKNY Holidays Long Lead Short Lead Bloggers September 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 2 3 4 5 6 7 8 Book venue 9 10 11 12 Brainstorm creative overview 13 14 15 16 17 Creative overview meeting 18 19 20 21 22 23 24 25 26 Finalize creative overview 27 28 29 Shop furniture (press launch) 30 31 1 2 3 4 Page 1/1
- 46. November 2012 Parsons xDKNY Holidays Long Lead Short Lead Bloggers October 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 Shop furniture (press launch) 30 31 1 2 3 4 5 6 Shop lighting (press launch) 7 Long lead pitch 8 Long lead pitch 9 Long lead pitch 10 11 12 Long lead pitch 13 Long lead pitch 14 Long lead pitch 15 Long lead pitch 16 Long lead pitch 17 18 19 Long lead pitch 20 21 Buy padded envelopes Buy CD labels Buy CD cases Buy CDs Buy address labels 22 23 Thanksgiving 24 Thanksgiving 25 Thanksgiving 26 27 28 29 30 1 2 Page 1/1
- 47. December 2012 Parsons xDKNY Holidays Long Lead Short Lead Bloggers November 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 26 27 28 29 30 1 2 3 4 5 6 7 Develope social media stratey 8 9 10 11 12 13 Launch social media outlets 14 15 16 17 18 19 20 21 22 23 24 Christmas Eve 25 Christmas 26 27 28 29 30 31 New Years 1 New Years 2 3 4 Finish Press Release 5 6 Page 1/1
- 48. January 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers December 2012 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 31 New Years 1 New Years 2 3 4 Finish Press Release 5 6 7 Look for sponsors 8 9 Finish feature story 10 11 Book meetings with sponsors 12 13 14 Short lead pitch 15 Short lead pitch 16 Logo design Short lead pitch 17 President's Day 18 Short lead pitch 19 20 Martin Luther King Jr. Day 21 Short lead pitch Finalize sponsorship 22 Short lead pitch 23 Finish logo design Short lead pitch 24 Short lead pitch 25 Short lead pitch 26 27 28 Pitch bloggers 29 Pitch bloggers 30 Make CD cover for EPK Pitch bloggers 31 Pitch bloggers 1 Pitch bloggers 2 3 Page 1/1
- 49. February 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers January 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 28 Pitch bloggers 29 Pitch bloggers 30 Make CD cover for EPK Pitch bloggers 31 Pitch bloggers 1 Pitch bloggers 2 3 4 Pitch bloggers FASHION WEEK 5 CD cover to print shop FASHION WEEK Pitch bloggers 6 FASHION WEEK 7 CD label design FASHION WEEK 8 FASHION WEEK Send CD label to print shop 9 FASHION WEEK 10 FASHION WEEK 11 FASHION WEEK 12 CD cover from print shop FASHION WEEK 13 FASHION WEEK Collaboration announcement 14 FASHION WEEK Valentines Day 15 FASHION WEEK 16 FASHION WEEK 17 18 CD label from print shop 19 Stick CD label onto CDs 20 Stuff CD cover into cases 21 Stuff CD cover into cases 22 23 24 25 26 27 28 1 Contact caterers A,B,C 2 3 Page 1/1
- 50. March 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers February 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 25 26 27 28 1 Contact caterers A,B,C 2 3 4 5 6 7 8 Tasting with caterer A 9 10 11 12 Tasting with caterer B 13 14 15 Tasting with caterer C 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Book caterer 30 31 Easter Page 1/1
- 51. April 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers March 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 April Fools 2 3 4 5 6 7 8 Look for interns 9 10 11 12 13 14 15 16 17 Interview interns 18 Interview interns 19 Interview interns 20 21 22 Interview interns 23 Interview interns 24 Interview interns 25 Interview interns 26 Interview interns 27 28 29 30 1 2 3 4 Kentucky Derby 5 Cinco de Mayo Page 1/1
- 52. May 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers April 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 30 1 2 3 4 Kentucky Derby 5 Cinco de Mayo 6 7 8 9 Long lead pitch 10 Long lead pitch 11 12 Mother's Day 13 Long lead pitch 14 Long lead pitch 15 Long lead pitch 16 Long lead pitch 17 Long lead pitch 18 19 20 Long lead pitch 21 Long lead pitch 22 Long lead pitch 23 Long lead pitch 24 Long lead pitch 25 Memorial Day weekend 26 Memorial Day weekend 27 Memorial Day weekend 28 29 30 31 1 2 Page 1/1
- 53. June 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers May 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 27 Memorial Day weekend 28 29 30 31 1 2 3 Contact security A,B,C 4 5 Have interns stuff EPK 6 Have interns stuff EPK 7 8 9 10 Book Parsons Jazz 11 12 13 14 Book security 15 16 Father's Day 17 Book studio for look book 18 19 20 21 Book makeup and grooming for lookbook 22 23 24 25 26 Book stylist for lookbook 27 Start designing for invites 28 29 30 Page 1/1
- 54. July 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers June 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 1 Book photographer for lookbook 2 Finish invite design 3 4 4th of July 5 6 7 8 9 Double check invites 10 Send invites to print shop 11 12 Cast models for lookbook 13 14 15 16 17 invites back from print shop 18 Stuff invites 19 Stuff invites 20 21 22 Mail out all invites 23 24 Short lead pitch 25 Photoshoot for lookbook 26 Short lead pitch 27 Short lead pitch 28 29 Short lead pitch 30 Short lead pitch 31 Follow up with caterer 1 Create fact sheet 2 Get logo wall made 3 4 Page 1/1
- 55. August 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers July 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 29 Short lead pitch 30 Short lead pitch 31 Follow up with caterer 1 Create fact sheet 2 Get logo wall made 3 4 5 Get photos from photographer 6 7 Cast caterers for event 8 Lookbook layout design 9 Invites neeed to be in hand of guests 10 11 12 Lookbook layout final check 13 Lookbook send to print shop 14 15 Send out EPK 16 17 18 19 Approve catering menu 20 lookbook from print shop 21 RSVP due date Daily newspaper pitch 22 Daily newspaper pitch 23 Daily newspaper pitch 24 25 26 Daily newspaper pitch 27 Daily newspaper pitch 28 Daily newspaper pitch 29 Daily newspaper pitch 30 Daily newspaper pitch 31 1 Page 1/1
- 56. September 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers August 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 26 Daily newspaper pitch 27 Daily newspaper pitch 28 Daily newspaper pitch 29 Daily newspaper pitch 30 Daily newspaper pitch 31 1 2 Labor Day 3 Logo wall installed Event setup Sound check at venue 4 EVENT DAY 5 Collect media coverage FASHION WEEK 6 FASHION WEEK 7 FASHION WEEK 8 FASHION WEEK 9 FASHION WEEK PItch 4th Quarter 10 Follow up FASHION WEEK 11 PItch 4th Quarter FASHION WEEK 12 Follow up FASHION WEEK PItch 4th Quarter 13 Follow up 14 15 16 PItch 4th Quarter 17 PItch 4th Quarter Follow up 18 PItch 4th Quarter Follow up 19 Follow up PItch 4th Quarter 20 Follow up 21 22 23 PItch 4th Quarter 24 Follow up 25 PItch 4th Quarter 26 PItch 4th Quarter Follow up 27 Follow up 28 29 30 PItch 4th Quarter 1 Follow up 2 PItch 4th Quarter 3 Follow up 4 5 6 Page 1/1
- 57. October 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers September 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 30 PItch 4th Quarter 1 Follow up 2 PItch 4th Quarter 3 Follow up 4 5 6 7 PItch 4th Quarter 8 PItch 4th Quarter Follow up 9 Follow up PItch 4th Quarter 10 Follow up PItch 4th Quarter 11 Follow up 12 13 14 PItch 4th Quarter 15 Follow up PItch 4th Quarter 16 PItch 4th Quarter 17 Follow up PItch 4th Quarter 18 Follow up 19 20 21 PItch 4th Quarter 22 Follow up PItch 4th Quarter 23 PItch 4th Quarter 24 Follow up PItch 4th Quarter 25 Follow up 26 27 28 PItch 4th Quarter 29 PItch 4th Quarter Follow up 30 Follow up PItch 4th Quarter 31 Follow up PItch 4th Quarter Halloween 1 Follow up 2 3 Page 1/1
- 58. November 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers October 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 28 PItch 4th Quarter 29 Follow up PItch 4th Quarter 30 Follow up PItch 4th Quarter 31 Halloween PItch 4th Quarter Follow up 1 Follow up 2 3 4 5 6 7 8 9 10 11 Pitch blogger 12 Pitch blogger 13 Pitch blogger 14 15 16 17 18 19 20 21 Thanksgiving 22 Thanksgiving 23 Thanksgiving 24 Thanksgiving 25 PItch 4th Quarter 26 Follow up PItch 4th Quarter 27 Follow up PItch 4th Quarter 28 PItch 4th Quarter Follow up 29 Follow up 30 1 Page 1/1
- 59. December 2013 Parsons xDKNY Holidays Long Lead Short Lead Bloggers November 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 December 2013 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 January 2014 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Monday Tuesday Wednesday Thursday Friday Saturday Sunday 25 PItch 4th Quarter 26 Follow up PItch 4th Quarter 27 Follow up PItch 4th Quarter 28 Follow up PItch 4th Quarter 29 Follow up 30 1 2 Pitch blogger 3 Pitch blogger 4 Pitch blogger 5 Pitch blogger 6 Pitch blogger 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Christmas Eve 25 Christmas 26 27 28 29 30 31 1 2 3 4 5 Page 1/1