Danielle Kelly discusses the design choices for the logo, magazine advertisement, and digipak for Eclipse Media. She selects font 3, "Dinski casual condensed", for the logo as it looks better beside the eclipse image and is bold. For the magazine ad and digipak, she chooses the font "Mr. Mogollon" as it is bold but simple and stands out over images of their artist. A consistent color scheme of natural greens, blues, and yellows will be used for both the digipak and ad to represent their artist.

1. +
House Style
By Danielle Kelly

2. + Logo
For my logo I wanted a simple design. The name
we chose was Eclipse Media and because of
this, I wanted an eclipse type image for the logo.
I tried out various fonts for the text of this which
are listed below;

1. Carte Postale

2. KILL THE LIGHTS

3. Dinski casual condensed

4. DJB Blueprint
I decided to use font 3 for my logo. It looks much better beside the font image than
some of the other fonts I chose as it doesn’t look as childish. It is also bold which
helps make it stand out over the image.

3. + Magazine advertisement and digipak
For my magazine advert and digipak design I want to use similar, but
different fonts from the one I had used for the logo.

1. Dolce Vita

2. DJB Blueprint

3. Moon Flower

4. Jasonsharpie

5. Mr. Mogollon
The font I have decided to use for my digipak and magazine advert is the ‘Mr.
Mogollon’ font as it is quite bold but simple at the same time. It also stands out really
well over an image of our artist.

4. + Colour scheme
The colour scheme for the digipak and magazine advert will use the same
colours for both so it is consistent. The colours used will be natural colours
such as greens, blues, yellows, etc. This will show the representation of our
artist much more than if a mix of different types of colours were used
together. Some of the colours I will use are shown below;