Dive deep into technical enhancements - re:Invent Come to London 2.0

© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Comes to London
J a n u a r y 1 2 t h , 2 0 1 8
U K P u b l i c S e c t o r T e a m

re:Invent 2017
43,000+
attendees
1,300+
technical sessions
60,000+
live stream registrations

A QUICK UPDATE ON THE AWS BUSINESS…

4 2 %
Y / Y G R O W T H
(Q3 2017 vs Q3 2016)
$ 1 8 B +
R E V E N U E R U N R A T E
(Annualized from Q3 2017)

BROADEST ECOSYSTEM OF PARTNERS

a e
o
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i
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p
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First 5 years: 4 regions
2016–2018: 11 regions
Next 5 years: 7 regions
A W S
R E G I O N A L
E X PA N S I O N
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516
24 48 61 82
159
280
722
1,017
LAUNCHES
2008 2009 2010 2011 2012 2013 2014 2015 2016
1,430
2017
P A C E O F I N N O V A T I O N

CORE SERVICES
Integrated Networking
Rules Engine
Device Shadows
Device SDKs
Device Gateway
Registry
Local Compute
Custom Model
Training & Hosting
Conversational Chatbots
Virtual Desktops
App Streaming
Schema Conversion
Image & Scene
Recognition
Sharing &
Collaboration
Exabyte-Scale
Data Migration
Text to Speech
Corporate Email Application Migration
Database Migration
Regions
Availability Zones
Points of Presence
Data Warehousing
Business Intelligence
Elasticsearch
Hadoop/Spark
Data Pipelines
Streaming Data
Collection
ETL
Streaming Data
Analysis
Interactive SQL
Queries
Queuing & Notifications
Workflow
Email
Transcoding
Deep Learning
(Apache MXNet,
TensorFlow, & others)
Server MigrationCommunications
MARKETPLACE
Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases
API Gateway
Single Integrated
Console
Identity
Sync
Mobile Analytics
Mobile App Testing
Targeted Push
Notifications
One-click App
Deployment
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource Templates
Build & Test
Analyze & Debug
Identity
Management
Key Management
& Storage
Monitoring &
Logs
Configuration
Compliance
Web Application
Firewall
Assessment
& Reporting
Resource & Usage
Auditing
Access Control
Account
Grouping
DDOS
Protection
TECHNICAL & BUSINESS SUPPORT
Support
Professional
Services
Optimization
Guidance
Partner
Ecosystem
Training &
Certification
Solutions Management Account Management Security & Billing
Reports
Personalized
Dashboard
Monitoring
Manage
Resources
Data Integration
Integrated Identity &
Access
Integrated Resource &
Deployment Management
Integrated Devices
& Edge Systems
Resource
Templates
Configuration
Tracking
Server
Management
Service
Catalogue
Search
MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS
APP SERVICES
INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS
Compute
VMs, Auto-scaling, Load
Balancing, Containers,
Virtual Private Servers,
Batch Computing, Cloud
Functions, Elastic GPUs,
Edge Computing
Storage
Object, Blocks, File, Archivals,
Import/Export, Exabyte-scale
data transfer
CDN
Databases
Relational, NoSQL,
Caching, Migration,
PostgreSQL compatible
Networking
VPC, DX, DNS
Facial Recognition &
Analysis
Facial Search
Patching
Contact Center
MOST ROBUST, FULLY FEATURED TECHNOLOGY
INFRASTRUCTURE PLATFORM

Developer Tools

A cloud-based IDE to write, run, and debug your code
Code with just a browser
Code together in real time
Build serverless apps with ease
Direct terminal access to AWS
Start new projects quickly
(GA)
AWS Cloud9

AWS Serverless Application Repository
Easily find serverless applications and
application components published by other
developers and companies
Quickly deploy applications for common use
cases like chatbots, IoT, Alexa Skills, data
processing, and web and mobile back-ends
Publish applications to share privately between
teams or publicly to grow the serverless
community
(Preview)
Discover, deploy, and publish serverless applications.

(Preview)
Discover and deploy applications

(Preview)
Package, publish and share applications

Serverless

AWS Lambda – Traffic distribution
• Support for weighted distribution of incoming traffic
• Shift incoming traffic between two different function versions
• Based on pre-assigned weights
• AWS CodeDeploy now supports the rollout of Lambda functions
• Support for gradual shifting / canary deployments
• Automate pre-deployment tests
• Set alarms to trigger rollbacks
• Define CodeDeploy within the Serverless Application Model
• Automate process using CodePipeline
(GA)

AWS Lambda – enhanced console
• Enhanced console experience
• AWS Cloud9-based code editor
• Improved monitoring
• Function config
• Event sources
• Downstream resources
(GA)

AWS Lambda – new features
• Double maximum memory capacity
• Now allocate up to 3008 MB per function (in 64 MB increments)
• CPU proportionally allocated in line with memory
• Set concurrency limits on individual functions
• Allocate a portion from your account pool
• Track using CloudWatch metrics
• Serverless Application Repository integration (preview)
• Go language support
(GA)

API Gateway – Canary Release Deployments
• Support for canary release deployments of new APIs
• Safely roll out API changes
• Limit blast radius of new deployments
• Stage-level settings for canaries
• Set % of API requests handled by new API deployments to a stage
• Define new stage variables with the canary settings
• Additional CloudWatch Logs and CloudWatch metrics
• Allows for monitoring and rollback automation

API Gateway – Private VPC Integration
• Create an API endpoint that is integrated with your VPC
• Access HTTP(S) resources within your Amazon VPC without exposing
them directly to the public Internet
• Provisioned via a VPC link between your VPC and a Network Load
Balancer (NLB)
• NLB send requests to multiple destinations in your VPC
• Amazon EC2 instances, Auto Scaling groups, or Amazon ECS services
• NLBs also support private connectivity over AWS Direct Connect

Amazon API Gateway updates
• Support for custom integration timeouts
• Set custom timeouts for API integrations
• Timeout values set between 50ms and 29s
• Support for Access Logging
• Generated in addition to execution logs
• Different formats available: CLF, JSON, XML and CSV
• Support for any Context variable

Application Integration

Amazon MQ
Offload broker set up and administration
High availability and durability
Easily migrate from standards-based brokers
Launch a message broker in minutes
Pay as you go – get started for free
(GA)
Managed message broker service for Apache ActiveMQ

AWS Server Migration Service
• Support added for Microsoft Hyper-V VMs
• Migration from:
• Standalone Hyper-V servers
• System Center Virtual Machine Manager
• Continued support for Vmware
• AWS Migration Hub

Amazon Route 53 - Service Discovery
• Autonaming for service discovery
• Automatically create DNS records based on a user-specified template
• Optionally create and associate health check
• Terminology
• Namespace – logical group of services that share the same domain name
• Service – subdomain of the namespace (e.g. cdn, prod)
• Instances – instances associated with a service

Amazon SNS Message Filtering
• new message filtering functionality for SNS.
• simplifies the pub/sub messaging architecture
• offloading the filtering logic from subscribers, as well as the routing logic
from publishers, to SNS.

Amazon SNS Message Filtering

Security, Identity, & Compliance

Amazon GuardDuty
Continuous analysis of billions of events
Detections maintained by AWS Security
Uses machine learning and threat intelligence
Strengthens security through automation
One-click deployment with no additional
software or infrastructure to manage
(GA)
Intelligent threat detection for AWS accounts and workloads

Amazon Cognito – new features
• New advanced security features (in beta)
• risk-based adaptive authentication and protection from the use of
compromised credentials.
• unusual sign-in activity, such as sign-in attempts from new locations and
devices, is assigned a risk score
• lets you choose to either prompt users for additional verification or block
the sign-in request
• Password reset prompts when using previously compromised credentials
• Users can now also verify identities using TOTP such as Authy

AWS WAF – Managed Rules
• Easily protect your web applications and APIs from Internet threats
• Choose from preconfigured RuleGroups provided in the AWS Marketplace
• industry leading security experts: Alert Logic, Fortinet, Imperva, Trend
Micro and TrustWave
• Rules are automatically updated as new threats emerge
• Wide range of protections
• OWASP Top 10 mitigations, bad-bot defenses, and virtual patching
against recent CVE’s
• more specialized managed RuleGroups protect application platforms
including content management systems like WordPress or Drupal

CloudTrail
• Search time expanded
• Console & CLI history now provide 90 days of activity
• Customisable view of the console

CloudTrail
• Execution logging of Lambda functions
• record Lambda data events and get additional details
• when and by whom an Invoke API call was made
• which Lambda function was executed
• data events are delivered to an Amazon S3 bucket and Amazon
CloudWatch Events

AWS Single Sign-on (SSO)
• Connect Microsoft AD (AWS or on-premises) into AWS SSO
• Sign in with AD credentials
• Access multiple AWS accounts and/or 3rd party applications
• Assign permissions to Active Directory groups
• CloudTrail logging
• User portal sign-in
• Admin activity
• Integrated with AWS Organisations
• Permissions sets based on AWS or customer-managed policies

AWS Single Sign-on (SSO)

Amazon Inspector
• Support for CloudFormation
• Create resource groups, assessment targets and assessment templates
• Amazon Linux AMI pre-installed with the Amazon Inspector agent
• Available from the EC2 console and the AWS Marketplace
• Service-linked roles
• Uses IAM service-linked roles to describe EC2 instances and tags
• No need to create / register IAM roles for Inspector

CIS AWS Foundations QuickStart
• Standardized environment that
supports compliance with the
Center for Internet Security
(CIS) Benchmark for AWS
Foundations
• set of security
configuration best practices
for hardening AWS
accounts,
• provides continuous
monitoring capabilities

AWS Certificate Manager: DNS validation
• Use DNS validation to establish that you own or control a domain name
when requesting certificates with ACM
• write a CNAME record to your DNS configuration to establish ownership
or control of your domain name
• ACM management console can configure the DNS records for you if you
manage your DNS records with Amazon Route 53
• Automated renewal
• Renewals are fully automatic and touchless, as long as the DNS record
remains in place

Compute

Amazon EC2 H1 Instances
H1
New Storage-optimized instance
Up to 16TB of locally
attached HDD storage
Up to 25 Gbps network
bandwidth with ENA
Big Data Clusters Kafka Streaming MapReduce
(GA)
New dense storage instance family for big data workloads

Amazon EC2 H1 Instances
(GA)
Next generation of EC2 fast,dense storage instances

Amazon EC2 C5 Instances
• Powered by 3.0 GHz Intel Xeon Platinum 8000-
series ”Skylake” Processor
• New larger instance size – c5.18xlarge with 72
vCPUs and 144 GiB of memory
• Improved network and EBS performance on
smaller instance sizes
• Support for Intel AVX-512
• Powered by new lightweight Nitro Hypervisor
~25% Price / Performance
Improvement With C5
C4 C5
(GA)
Next generation of EC2 compute-intensive instances

Amazon EC2 C5 Instances
(GA)
Next generation of EC2 compute-intensive instances

Amazon EC2 M5 Instances
• Powered by 2.5 GHz Intel Xeon Platinum 8000-
series ”Skylake” Processor
• New larger instance size – m5.24xlarge with 96
vCPUs and 384 GiB of memory
• Improved network and EBS performance on
smaller instance sizes
• Support for Intel AVX-512
• Powered by new lightweight Nitro Hypervisor
14% Price / Performance
Improvement With M5
M4 M5
(GA)
Next generation of EC2 general purpose instances

Amazon EC2 M5 Instances
(GA)
Next generation of EC2 general-purpose instances

Amazon EC2 Bare Metal Instances
• Multiple use cases for bare-metal instances
• VMware on AWS
• Low-level hardware access (performance counters, Intel-VT)
• CoreOS container services
• High specification
• 2 X Intel Xeon E5-2686 v4 CPUs, 2.3 GHz, 36 cores (72 logical processors)
• 512 GB RAM
• 15.2 TB of local, NVMe SSD storage
• 25 Gbps ENA
• Fully integrated into other AWS services (VPC, auto-scaling, etc.)
(Preview)

Nitro Hypervisor
• Lightweight Hypervisor
• Nitro Card
• Storage
• Networking
• Management
• Monitoring
• Security
• Nitro Security Chip
• Integrated into the motherboard

Amazon EC2 – Launch Templates
• Auto-scaling, spot fleet, spot, and on-demand launches
• Capture all parameters within one resource
• Help promote consistency and best practices

Amazon EC2 – Spread Placement Groups
• Spread Placement Groups
• Member instances will be placed on distinct hardware
• Help reduce the likelihood of failures within clusters or groups of instances
• Cluster Placement Groups
• low-latency network performance

Amazon EC2 – T2 Unlimited
• Sustain high-performance over a desired timeframe
• Enable for new or already-running T2 instances
• Can switch between T2 standard and T2 unlimited at any time
• Additional hourly charge when running above baseline performance
• Example: t2.micro at 15% utilisation (5% above baseline) for 24 hours
• Additional charge: $0.05 per vCPU/hour * 1 vCPU * 5% * 24 hours
• Additional charge: $0.06 for the day

Amazon EC2 Spot Instances
• Streamlined access to Spot pricing
• Simply specify a flag when launching via API, console or CLI
• Synchronous API call (compared to spot / spot fleet requests)
• Will run as normal on-demand, unless reclaimed (with 2 minute warning)
• Smooth price changes
• Pricing adjusts more gradually based on long-term supply & demand
• Instance hibernation
• instances save their in-memory state (to root EBS volume) when they are
reclaimed; private and EIP addresses are retained
• Available on C3, C4, and certain sizes of R3, R4, and M4 instances running
Amazon Linux, Ubuntu, or Windows Server

Amazon Linux 2 (LTS Candidate)
• Next generation of the Amazon Linux operating system
• Run all your cloud and enterprise applications in a secure, stable, and
high performance Linux environment
• systemd init system
• Long term (5 year) support
• Available as
• Docker container image
• VM images for VMware, Oracle VM, and Hyper-V
• Amazon Linux Extras repository
• a fully maintained and supported repository of additional software
packages (referred to as topics)

Storage

Amazon S3 Select
Filter data from
objects using
standard SQL
expressions
Integrated:
AWS SDK and Presto
(Others coming
soon)
Familiar semantics:
Works and scales just
like GET requests
(Preview)
Select specific contents from object instead of retrieving the entire object

Filter data from
objects using
standard SQL
expressions
Integrated:
AWS SDK and CLI
(Others coming
soon)
Familiar semantics:
Works and scales just
like GET requests
(GA)
Select specific contents from an archive instead of retrieving the entire archive
Amazon Glacier Select

Amazon EBS updates
• Provisioned IOPS (io1) EBS performance enhancements
• Max IOPS increased from 20k to 32k per volume
• Max throughput increased from 320 MB/s to 500 MB/s

Amazon EFS File Sync
• efficiently and securely sync files from on-premises or in-cloud file
systems to Amazon Elastic File System (Amazon EFS)
• speeds of up to 5x faster than standard Linux copy tools.
• Deploy File Sync agent into AWS or your IT environment
• Configure the source and destination file systems, start the sync task,
• monitor progress through the console or using AWS CloudWatch.

Networking & Content Delivery

Inter-region Amazon VPC Peering
• Peering relationships can now be established between VPCs across
different AWS regions
• simple and cost-effective way to share resources between regions
• stays on the global AWS backbone, never traverses the public internet
• Key features
• horizontally scaled, redundant, and highly available
• inter-region traffic is encrypted
• no single point of failure
• no bandwidth bottleneck
• Charged at standard inter-region data transfer rate

Share AWS, customer and partner
services privately between VPCs and
on-premises networks
Secure. Scalable. Reliable.
Customers
and Partners
On Premises
Resources
Service VPC
Network
Load-
Balancer
AWS
Direct
Connect
Client VPC
1
Client VPC 2
Client VPC 3
VPC
Endpoint
VPC
Endpoint
VPC
Endpoint
(GA)
AWS PrivateLink

Easily create secure endpoints No public IP addresses Curated SaaS products
(GA)
AWS PrivateLink on AWS Marketplace

AWS Shield Advanced features
• Protect EC2 instances and Network Load Balancers
• Ability to add Elastic IP addresses into the protection scope
• AWS Shield Advanced detects the type of resource behind the EIP and
applies the relevant DDoS protections
• New CloudWatch Metrics & near-real time reports
• For infrastructure layer attacks, you see which IPs, ASNs, or countries are
the top sources of attack traffic.
• For application layer attacks, you can get visibility into top referrers,
destination URLs and user-agents
• Global threat management dashboard

New AWS Direct Connect capabilities
• Recent support for Global DX
connectivity
• Global Public VIFs to support
public access to all AWS regions
• DX Gateway to support Private
VIF access to VPCs in multiple
regions
• AWS now have 4 DX locations for
the UK region
• Equinix (Slough)
• Sovereign House (London)
• Equinix (Manchester)
• Telehouse North 2 (London)

Management Tools

AWS Systems Manager
Shorten the Time to Detect Problems
Easy to Use Automation
Improve Visibility and Control
Manage Hybrid Environments
Maintain Security and Compliance
(GA)
Gain Operational Insight and Take Action on AWS Resources

Time Sync Service
• Delivered over Network Time Protocol (NTP)
• Fleet of redundant, satellite-connected and atomic clocks in each region
• No additional charge
• Accessible via Link Local address: 169.254.169.123
• No need to configure external Internet access
• Securely accessible within private subnets
• Support for M5/C5 instances coming soon
• Leap seconds smoothed over a period of time

AWS Budgets & Cost Explorer
• Advanced filtering options
• Credits, refunds, reservation fees, recurring reservation charges, support,
taxes
• Cost Explorer API
• programmatic access to the full Cost Explorer dataset
• advanced metrics (e.g., Reserved Instance utilization) & cost allocation
tags
• Group data up to 2 levels
• Query for highly-specific data

AWS CloudFormation Updates
• StackSets Parameter Overrides
• override template parameter values when you first create the stack
instances
• override parameter values for existing stack instances
• specify and customize stack instances based on your requirements
• SSM Parameters
• new type of parameter
• provided by Amazon EC2 Systems Manager Parameters and stored in
Parameters Store
• specify a Systems Manager parameter key as the value of your template
parameter.

Databases

Aurora Multi-Master
Zero application downtime from ANY instance failure
Zero application downtime from ANY AZ failure
Faster write performance and higher scale
Sign up for single-region multi-master preview today;
multi-region multi-master coming in 2018Availability
Zone 1
Scale out both reads and writes
Availability
Zone 2
Availability
Zone 3
(Preview)
First relational DB service with scale-out reads and writes, across multiple datacenters

Aurora Serverless
Starts up on demand, shuts down when not in use
Automatically scales with no instances to manage
Pay per second for the database capacity you use
Warm Capacity
Pool
Application
(Preview)
On-demand, auto-scaling database for applications with variable workloads

Build high performance, globally distributed applications
Low latency reads & writes to locally available tables
Disaster proof with multi-region redundancy
Easy to setup and no application re-writes required
Globally dispersed users
Global Table
(GA)
DynamoDB Global Tables
First fully managed, multi-master, multi-region database

Point in time restore for
short term retention and
data corruption protection
(Coming soon)
Back up hundreds of TB
instantaneously with NO
performance impact
On-demand backups for
long-term data archival
and compliance
(GA)
(GA)
First NoSQL database to automate on-demand and continuous backups
DynamoDB: backup and restore

Fast & Scalable ReliableOpen
Store billions of
relationships; query with
millisecond latency
6 replicas of your data
across 3 AZs with full
backup and restore
Build powerful
queries easily with
Gremlin and SPARQL
Supports Apache
TinkerPopTM & W3C
RDF graph models
Gremlin
SPARQL
Easy
(Preview)
Fully managed graph database for highly connected data
Amazon Neptune

Amazon RDS updates
• Increase of storage allocation to 16 TB EBS volumes (up from 6 TB)
• Applies to all instance types (including MS SQL Server)
• Existing instances can be scaled to 16 TB without downtime
• Makes use of EBS Elastic Volumes
• Provisioned IOPS increased to 40,000 IOPS (from 30,000)
• Applies to all except MS SQL Server (20,000 IOP limit)
• RDS for MS SQL Server now supports new R4 and M4 instance types

Analytics

Amazon Kinesis Video Streams
Stream video from millions of devices
Easily build vision-enabled apps
Secure
Durable, searchable storage
Serverless
Kinesis
Video
Streams
(GA)
(Stream video and time-encoded data for analytics

Amazon Elasticsearch Service
• Elasticsearch 6.0 now available
• Reduced disk space usage (_all deprecation)
• Index sorting & faster query times
• Better query resource management
• Support for encryption at rest
• Integration with AWS Key Management Service (KMS)
• Support for default or customer-managed keys
• Includes both EBS and instance-based storage

Amazon EMR updates
• Enable authentication with Kerberos
• Authenticate requests between cluster services, user actions, and
external requests from remote services
• MIT KDC on the master node
• Cross-realm trust with Microsoft AD
• Fine-grained EMRFS authorisation for Amazon S3 access
• Specify the IAM role to assume when a user or group uses EMRFS to
access Amazon S3
• Enables fine-grained multi-user access control
• Support for cross-account Amazon S3 buckets

Machine Learning & AI

Put machine learning in the hands of every
developer and data scientist
ML @ AWS: Our mission

AWS ML Stack
Application
Services
Platform
Services
Frameworks
&
Infrastructure
Apache
MXNet
PyTorch
Cognitive
Toolkit
Keras
Caffe2
& Caffe
TensorFlow
AWS Deep Learning AMI
GPU MobileCPU
IoT
(Greengrass)
Amazon Machine
Learning
Mechanical TurkSpark & EMR
Vision: Amazon
Rekognition
Speech: Amazon
Polly
Language: Lex
Gluon

Amazon EC2 P3 Instances (October 2017)
• Up to eight NVIDIA Tesla V100 GPUs
• 1 PetaFLOPs of computational
performance – 14x better than P2
• 300 GB/s GPU-to-GPU communication
(NVLink) – 9X better than P2
• 16GB GPU memory with 900 GB/sec peak
GPU memory bandwidth
T h e f a s t e s t , m o s t p o w e r f u l G P U i n s t a n c e s i n t h e c l o u d

Machine learning process is hard…
Data wrangling
• Setup and manage
notebook environments
• Get data to
notebooks securely
Experimentation
clusters
• Scale/distribute ML
algorithms
Deployment
inference clusters
• Manage and auto scale
inference APIs
• Testing, versioning,
and monitoring
Fetch data
Clean &
format data
Prepare &
transform
data
Train model
Evaluate
model
Integrate
with prod
Monitor/
debug/refresh

Fetch data
Clean &
format data
Prepare &
transform
data
Train model
Evaluate
model
Integrate
with prod
Monitor/
debug/refresh
6–18
months
…and time consuming

Introducing: Amazon SageMaker
A managed service
that provides the quickest and easiest way for
your data scientists and developers to get
ML models from idea to production.

Amazon SageMaker
⚛ Zero setup with Managed Notebooks
⚛ Built-in, High Performance Algorithms
⚛ One-click Training
⚛ Automatic Model Tuning (Limited Preview)
⚛ Reduced model training time
⚛ One-Click Deployment
⚛ Pay by the second
One-click training
Automatic, built-
in model tuning
Highly-
optimized ML
algorithms
Deployment
without
engineering
effort
Fully-managed
hosting at scale
Build
Managed
notebook
instancesDeploy
Train
(GA)
Build, Train, and Deploy Machine Learning Models at Scale

How do we put ML in the hands of
developers (literally)?

AWS DeepLens
A new way to learn
Custom built for deep learning
Broad Framework Support
Deploy models from Amazon SageMaker
Integrated with AWS
Full programmable with AWS Lambda
(LP)
World’s first deep learning enabled video camera for developers

AWS DeepLens: How Does It Work?
Deep learning models
run in real time on the device
Deploy pre-trained educational models
Deploy custom models from Amazon SageMaker

AWS DeepLens: How Does It Work?
Deep learning models
run in real time on the device
Stream live video back to AWS
Integrate with Lambda, SNS, SES, etc.
Video analytics with Amazon Rekognition Video
Sophisticated inference with
Amazon IM hosted models

Object and Scene
Detection
Facial
Analysis
Face
Comparison
Facial
Recognition
Celebrity
Recognition
Image
Moderation
Amazon Rekognition Image: Deep
learning-based image analysis service

Real-time face recognition against tens of millions of faces
<0.5 second response time
Up to 10M faces
Enable Immediate response
Rekognition: Real-Time Face Search

Amazon Rekognition Video
Video Analysis
Object and Activity
Detection
Person
Tracking
Face
Recognition
Real-time Live
Stream
Content
Moderation
Celebrity
Recognition

Four primary capabilities
1. Person tracking
2. Facial recognition
3. Object and activity detection
4. Video streaming support
Real-time and
batch analysis
Motion and
time context
(GA)
Amazon Rekognition Video
Analyze activity, recognize and track people in stored and live video stream

How do we enable analysis of all audio
content generated?

Amazon Transcribe
Time StampsSupport for both
regular &
telephony audio
Punctuation
& formatting
§
S3 Integration Recognize
Multiple
Speakers
Custom
Vocabulary
(Preview)
Amazon Transcribe is an automatic speech recognition (ASR) service that makes it easy for
developers to add speech to text capability to their applications

How do you communicate with your
customers in the language of their choice?

(Preview)
Real-time
Translation
Powered by
Deep Learning
12 language
pairs (more to
come)
Language
detection
Amazon Translate is a neural machine translation service that delivers fast, high-quality, and
affordable language translation.
Amazon Translate

How do you extract insights from
unstructured text?

Emails
Telephone
transcriptions
Social Media
Classify language, extract key phrases, understand
sentiment, identify / organize documents by topic
Continuously trained and constantly improving
Integrated with Amazon S3 and AWS Glue
Product reviews
Amazon
Comprehend
(GA)
Natural Language Processing to discover insights from text
Amazon Comprehend

Broadest & Easiest to Use ML platform
Frameworks &
Infrastructure
AWS Deep Learning AMI
GPU
(P3 Instances)
MobileCPU
IoT
(Greengrass)
Vision:
Rekognition Image
Rekognition Video
Speech:
Amazon Polly
Transcribe
Language:
Lex Translate
Comprehend
Apache
MXNet PyTorch
Cognitive
Toolkit
Keras
Caffe2
& Caffe
TensorFlow Gluon
Application
Services
Platform
Services
Amazon Machine
Learning
Mechanical
Turk
Spark &
EMR
Amazon
SageMaker
AWS
DeepLens

Business Productivity

Smarter
Workplace
Workforce
Productivity
Centralized
Admin Control
Conference rooms
Shared spaces
Lobbies
Business calling
Calendar management
Business applications
Device management
User management
Private skills
Transform your workplace with voice
(GA)
Alexa for Business

AR & VR

Amazon Sumerian
Create and run VR, AR, and 3D apps
Browser editor based on WebGL/WebVR
Create digital characters called Hosts
Script the logic within scenes
Run on platforms including Oculus Rift, HTC
Vive, and mobile devices
(Preview)
The fastest and easiest way to create VR, AR, and 3D experiences

Media Services

(GA)
Compress video files for delivery to televisions or connected devices
AWS Elemental MediaConvert
Build video-on-
demand
workflows in
minutes not
months
Deliver
broadcast-
grade quality
video
Integrate
with other
AWS services

(GA)
Broadcast live
with the push of
a button
Scale to deliver
any number of
live channels
Encode
broadcast-
quality live
video
Encode live video for delivery to televisions or connected devices
AWS Elemental MediaLive

(GA)
Deliver video
from one source
to many devices
Protect
valuable
content with
advanced DRM
capabilities
Enable a DVR
experience
Customize and protect content requested by devices using just-in-time format conversion
AWS Elemental MediaPackage

(GA)
Dependable
storage for video
workloads
Low,
predictable
latencies
Consistent URL
for media
assets
High-performance storage for live and on-demand video
AWS Elemental MediaStore

(GA)
Deliver unique
ads to viewers
Provide
broadcast-
grade ad
experience
Improve
tracking of ad
views
Personalize and monetize internet video content
AWS Elemental MediaTailor

AWS Training and Marketplace

AWS Training & Certification
• Enrol in digital training
• get unlimited access to more than 100 new courses built by AWS experts
• access previews of more advanced training on Machine Learning & Storage.
• Digital courses are generally 10 minutes long, and designed to help you
build foundational knowledge for dozens of AWS services and solutions.
• New AWS Cloud Practitioner Essentials curriculum
• helps you prepare for the AWS Certified Cloud Practitioner exam.
• validate their overall understanding of the AWS Cloud with an industry-
recognized credential.
• new prerequisite option for the Big Data and Advanced
Networking Specialty exams.

SOFTWARE
+
PRIVATE AMIGOLD AMI INSTANCE PAY FOR USAGE
(Preview)
AWS Marketplace Private Image Build
• Many customers require the use of IT-approved “gold images”
• Private Image Build enables customers to specify a gold image and
install AWS Marketplace software provided by the vendor
• The resulting private AMI is billed like any AWS Marketplace AMI

Summary

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LAUNCHES
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1,430
2017
New capabilities daily
P A C E O F I N N O V A T I O N

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Dive deep into technical enhancements - re:Invent Come to London 2.0

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