The document discusses how box office professionals are evolving from transactional to relational dynamics, fostering mutual respect between venues and promoters. It highlights the importance of collaboration in the regional ticketing group meetings. Additionally, it emphasizes the need for efficiency in university box offices amidst resource constraints.

5. From Transactions to Relationships:
How Box Office Professionals are Transforming.

9. Bridging the Gap between venues &
Promoters: Mutual Respect = Love

10. Regional Ticketing Group Meeting

11. Doing More with Less at the
University Box Office