This document discusses strategies for Disney to better connect with core consumers. It examines different consumer aspects like cultural, social, and personal factors. It also touches on risks Disney may face, the need to balance heritage with innovation, and how to make consumers laugh without gaining weight. The document was prepared by a student as part of a marketing internship.

1. DISNEY– MINI CASE
STUDY
ANALYZING CONSUMER
MARKET

3. My aim…make
everyone laugh!!

4. Now I have more Friends
!!!

6. What should I do best
to connect with core
consumer ??

7. Consumer
Cultural
Social
Persona
l

8. Which one will
not make me fat
?

9. Where is
my
laughter ?

14. Risk Disney would face ??

16. Heritage ?? Innovation ??

19.  This presentation was prepared by Farhan Hayat ,
JMI Delhi ,as a part of marketing Internship under
Prof. Sameer Mathur (IIM Lucknow).
 See www.IIMInternship.com