The document discusses Walt Disney Company as the focus for a strategic planning paper. It notes that Disney is an ever-growing company that started small in 1923 and is appealing due to the abundance of information available on its strategic planning, including its mission, finances, controversies, and insights from former strategists, beyond just its theme parks and movies. The company is also appealing because others have tried to follow Disney's strategic model and it faces several controversial ethical issues.

1. The company I will be choosing to focus on towards my week 6 paper is Walt Disney Company.
There is plenty of information on their strategic planning. The company is appealing because
it’s an ever growing company that started in a small office back in 1923. What is also appealing
is that it’s just not about the theme parks and movies, there is much more to consider. Many
companies have also tried to follow the “Disney’s strategic planning”. Another appealing fact is
that there are a lot of controversial issues underlying with the company and many of them are
ethical issues. Information available include the following: mission statements, financials,
controversial issues, and articles from their former strategist