The document discusses the significance of both verbal and non-verbal communication, highlighting that a substantial portion of communication occurs without spoken words. It raises concerns about the potential for misinterpretation of non-verbal cues, especially in a global business context with diverse cultures. The document also emphasizes the importance of taking steps to enhance understanding and avoid miscommunication.

1. Discuss verbal and non-verbal forms of communication.
Because we communicate about 50% of the time without ever
saying a word, how can non-verbal communication be
misinterpreted, and what steps can we take to avoid this—
particularly because business is global and cultures are different
around the world?