Diplomat africa 4

www.DiplomatAfrica.orgAFRICA
Volume 4 • 2012
PROMOTING ECONOMIC GROWTH AND SUSTAINABILITY THROUGH LEADERSHIP, DIPLOMACY AND TRADE
DIPLOMATAFRICAVolume4•2012•www.DiplomatAfrica.org
BITC:
Introducing the restructured
Botswana Investment & Trade
Centre
African Union:
New era with Dlamini-Zuma
Proudly African Initiative:
Uniting the continent
www.ProudlyAfrican.info

“No man is an island; every man is a piece of a continent”
(John Donne, 1572 – 1631)
The African Century is dawning.
Diplomat Africa has become a documentation of continued African growth
over the past year. We have explored the diversity of the southern African
region and uncovered the unique methods of diplomacy in various countries.
After focussing on Intra-African trade in our last issue, the above quote from
poet John Donne seems hugely relevant to our continent.
Inter-African unity is being solidified through the ushering in of the new
African Union chair, Dr Nkosazana Dlamini-Zuma. This momentous election
is sure to see continental integration. The launch of the Proudly African
Initiative shares the same crest of the Africa unity wave in this new era for
Africanism.
African countries are starting to work together for the greater good of Africa
as a whole. This could not be more timeous as it coincides with the interest
of international capital which has come with worldwide focus on Africa, in
what is dubbed as the “African Century”.
Our four featured countries for this issue of Diplomat Africa are Mauritius,
Seychelles, Lesotho, and Botswana. The two island nations are part of the
exciting Vanilla Islands grouping, which is anticipated to bring huge global
tourist attention to our eastern shores. Lesotho has just ushered in a new
era which is poised to bring economic growth to the mountain kingdom.
Botswana is all set to take advantage of the rise of the African Century,
through the newly restructured Botswana Investment & Trade Centre (BITC)
in association with Brand Botswana. These exciting developments are
positioning Botswana as a diversified economy and showcasing Botswana’s
pride.
In this issue, we are also excited to share an intricate look at the lives of
some of Africa’s prominent icons and diplomats.
With this, our profile of Future Visions in the SADC region which we have
explored in these first four issues, are wrapped up. We look forward to
exploring the endless well of sectors of development in Africa in our next
issues.
We are excited to be sharing all these growth stories with you as they
develop.
Thapelo Letsholo
Publisher
PUBLISHER’S FOREWORD
Main Sponsors
Botswana Investment
& Trade Centre (BITC)
2 | Diplomat Africa

siemens.com/answers
Every day in Africa more and more people are moving to
urban areas. This is creating an urgent demand for the
development of better, more sustainable infrastructures.
Already we’re at work in major cities like Lagos and
Algiers, helping ensure a reliable electricity supply to
power economic growth and infrastructure development.
Our efficient rail technologies in Johannesburg are
transporting commuters safely and keeping the economy
on track. With our water technologies, more people in
Dar es Salaam have access to clean drinking water. And
our medical equipment is providing citizens of Nairobi
with affordable healthcare.
We’re working with African cities today to create answers
that will last for generations to come.
Building cities worth
building a future in.
Siemens provides answers for Africa‘s rapidly growing cities.

CREDITS
ConTaCT DETaIlS
GVPedia Publishing (Pty) Ltd
Po Box 26382 Gaborone, Botswana
Plot 119 Unit 2G Gaborone International Finance Park
Tel: +267 3951363 (Gaborone)
+27 117052097 (Johannesburg)
Email General: info@gvpedia.com
Email Editor: rebecca@gvpedia.com
Website africa: www.Diplomatafrica.org
www.Proudlyafrican.info
Website Global: www.GVPedia.com
THE TEaM
Publisher: Thapelo letsholo
Editor: Rebecca Eb
Project Manager: Gia Bischofberger
Production: GVPedia Communications
Creative Direction: iMedi8 Creative
Printer: Creda Communications
Website Development: liam Dobell
Public Relations: RedPepper PR & Communication
Consultancy (Botswana)
Sales Team: Yvonne Sinclair (South africa),
Tshiamo Mhlanga, Kabo
Garebakwena, Balepeng
Montwedi (Botswana)
International Group Publisher:
Sven Boermeester
Ultimately we look forward to
showcasing and connecting all the
successful governments, companies
and individuals that are spearheading
africa’s incredible growth.
GVPedia Communications:
Managing Director
Gia Bischofberger
Disclaimer: Every effort has been made to ensure the accuracy of the
information in “Diplomat africa”. neither “Diplomat africa”, Red Pepper PR &
Communication Consultancy nor GVPedia Communications cc assume any
responsibility for errors or omissions.
The editor reserves the right to amend and alter copy and visual material as
deemed necessary.
all rights reserved: no part of this publication shall be reproduced, copied,
transmitted, adapted or modified in any form or by any means. This
publication shall not be stored in whole or in part in any retrieval system.
Proudly African
Boosting inter-trade & cultural
relations across the continent
4 | Diplomat africa

8
8 Botswana well-positioned for dawn of the African
Century
12 Future Visions Mauritius
16 Future Visions Seychelles
20 Future Visions Lesotho
12
16 20
IN THIS ISSUE
FUTURE VISIONS
Diplomat Africa | 5

CHAPTER 1:
FOREIGN POLICY,
DIPLOMACY AND
RELATIONS
26 Nkosazana Dlamini-Zuma elected
as African Union Chair
27 Proudly African
28 Lesotho welcomes The Right
Honourable Motsoahae Thomas
Thabane as its new
Prime Minister
29 High Commissioner of India in
South Africa Virendra Gupta
30 Lieutenant General Tebogo Carter
Masire
31 Board Chairperson Mr Victor
Senye Introduces the Botswana
Investment & Trade Centre (BITC)
32 Salif Keita
33 Restructured MBSA appoints new
executive director
34 Legwaila Joseph Manson John
Legwaila
36 Moise Chapwe Katumbi
38 The African Presidential
Roundtable 2012
CHAPTER 2:
TRADE AND
INVESTMENT
42 Botswana Investment and Trade
Centre
44 City of Ekurhuleni, Place of Peace,
enters into own new era
46 Fairscape Precinct, A mixed-use
concept for Fairgrounds
48 Botswana Examinations Council
50 Debswana Jwaneng Mine
CHAPTER 3:
AFRI-INDIA
54 Confederation of Indian Industry in
South Africa
56 INDIALLIA 2012
58 Successful Indian Companies in
South Africa
50 56
IN THIS ISSUE
6 | Diplomat Africa

CHAPTER 4:
TRAVEL AND
HOSPITALITY
62 Hospitality Marketplace Africa
64 Regional Branding and
Communication Strategy for
Southern Africa
66 Introducing the Vanilla Islands – a
tourist’s Indian Ocean dream
68 Rani Resorts
CHAPTER 5:
BUILDING AFRICA
72 Master Builders South Africa
74 African Federation of Construction
Contractors’ Associations (AFCCA)
76 Infrastructure is on South Africa’s
main agenda
78 Lesotho Highlands Water Project
CHAPTER 6:
GROWTH AND
DEVELOPMENT
AFRICA
82 Future of Trade at BRICS Africa
2012
84 NEPAD – Advancing Agriculture
and Food Security in Africa
86 Africa Frontiers Forum
88 PAMRO Conference 2012
90 The Sugar Industry Mauritius
92 Europe, Middle East and Africa
(EMEA) regional meeting held in
Africa 2012
94 BA ISAGO: A University College in
Transition and Transformation
66
78 94
Diplomat Africa | 7

International capital is increasingly flowing
away from developed markets and into
emerging economies. Of the African states
bidding to host this capital, all indicators
point to Botswana as the most strategically
positioned to benefit.
While many believe the country’s journey to this point started
in the late 1960s with the discovery of diamonds in the
Orapa/Letlhakane area, Botswana’s history as an extractive
economy began with gold mining, albeit on a small-scale, in
the late 1800s.
Large-scale extractive activities around diamonds, coal,
soda ash, copper, and nickel were explored in the late
1950s, laying the foundation for the establishment of world-
famous operations such as Jwaneng and Orapa diamond
mines, Morupule Colliery, Botash, and BCL Mine.
The resource boom of the late 1960s and 1970s
allowed extractive industries to outpace agriculture as the
Botswana well-positioned for dawn
of the African Century
8 | Diplomat Africa
FUTURE VISIONS

primary drivers of Botswana’s economy, with government
using the revenues to direct growth mainly to national social
development endeavours such as education, health, and
primary infrastructure.
While Botswana is most well known worldwide for this
resource miracle, a lesser acknowledged but greatly more
significant marvel was the government’s use of economic
policy to carry the momentum of the wealth-boom towards
broader economic development.
While the resource boom exceedingly created
employment, raising incomes and living standards, it was
government policy that ensured this increased demand
resulted in the creation of secondary industry such as
financial services, manufacturing, hospitality and tourism,
aviation, and other sectors.
Economic diversification
Since the 1980s, government’s economic diversification
policy has seen the deployment of the burgeoning mineral
revenues towards the growth and deepening of nationwide
Information Communication Technologies, transport
networks, and more recently, robust efforts towards self-
sufficiency in energy generation.
It is from these efforts that secondary industry has
blossomed and deepened, with the result that the
consumer demand originally built by mineral revenues, has
become complimented by new and transformed economic
pathways.
In addition, these government social development
policies, such as the billions of Pula spent on tertiary
education investment, have transformed consumer demand
towards more complex products, allowing market space for
production of more specialised and modern products and
services.
From the 1980s when the Financial Assistance Policy
first marked government’s attempts at countrywide
industrialisation of the mineral revenues, economic
policy since the millennium has been aimed at providing
supporting infrastructure and policy conducive to the private
sector.
This two-pronged policy has seen the development and
Diplomat Africa | 9
FUTURE VISIONS

roll-out of key agencies such as the Citizen Entrepreneurial
Development Agency, Local Enterprise Authority, Botswana
Export Development and Investment Authority, International
Financial Services Centre, and others.
In the last four years, critical modern economy agencies
such as the Competition Authority, Financial Intelligence
Agency, and the Non-Bank Financial Institutions Regulatory
Authority have emerged, closing policy loopholes and
building confidence for investors.
Over the same period, government has embarked
on the most aggressive infrastructure outlay since
Independence, with billions of Pula invested in road
and air infrastructure, dam construction, power station
development and extension of the transmission grid.
In addition, government and the Bank of Botswana have
developed a regular and high value domestic debt issuance
programme chiefly designed to boost the development of
capital markets.
The result of this comprehensive approach by
government over the years, has seen greater Foreign Direct
Investment (FDI) with more moving into non-mining sectors,
thus raising non-extractives’ contribution to the economy.
A recent Ernst & Young survey suggested Botswana
attracted approximately US$13.5-billion (P99-billion) in FDI
between 2003 and 2011, placing it among the continent’s
top 15 targets for foreign capital.
While minerals accounted for more than a third of this
FDI (part of the reason being the attendant high capital
costs), foreign capital also targeted financial services,
communications, real estate, hotels, and tourism.
With key infrastructure slowly moving into place and
the safety net of investor and support agencies gradually
commingling, government has lately begun addressing
10 | Diplomat Africa
FUTURE VISIONS

the various factors influencing the country’s global
competitiveness.
Part of the motivation has been that the secondary
economy (manufacturing/industrial economy feeding off
the primary, raw material, activities) is growing rapidly.
Further impetus is required in order to fill the space currently
occupied by imports.
At present, it could be argued that Botswana’s economy
has more elements of primary and tertiary economy and
fewer of secondary economy, with an annual merchandise
import bill estimated at nearly a fifth of the Gross Domestic
Product.
Global competitiveness and relations
The focus on competitiveness, as seen by the establishment
of a select Cabinet committee on the issue, is seeing the
targeting of eight policy areas identified by investors and
enunciated by the World Economic Forum’s annual report,
as problem areas.
Besides these, Botswana as a member of the Southern
African Customs Union (SACU) is also engaged in inter-
regional industrialisation negotiations to ensure greater
domestic capacity building from the value created within the
union.
In addition, the country has penned an interim
Economic Partnership Agreement with the European Union
and is in the process of finalising a more comprehensive
arrangement, among the raft of international trade and
tax protocols it has in place to enhance the domestic
economy’s industrial allure.
Indicators already exist that these policies have placed
Botswana at the heart of the African Century.
Already, the Botswana Stock Exchange, the agency
with its pulse on foreign capital flows, has reported heavier
uptake of local counters by foreign companies and
individuals, as global focus shifts to Africa.
The Botswana Stock Exchange was the eighth best
performing market in the world last year and this year, the
local bourse expects to further improve its performance.
Given the goodwill in the highest political offices, the
support of policy and infrastructure as well as the robust
investor agencies, sovereign credit rating, developed
financial services, and skilled labour force – Botswana is
well poised for the African Century.
Diplomat Africa | 11
FUTURE VISIONS

The economic landscape of Mauritius has
undergone a major transformation. It has
changed from an agricultural economy to
an innovation-driven economy focusing
on emerging sectors such as knowledge,
healthcare and life sciences, financial
services, sea-food, logistics, property
development, ICT, and renewable energy in
2012.
The island nation of Mauritius is world renowned as a
tropical holiday destination with crisp white sands and
turquoise warm Indian Ocean waters. The culture, vibrancy,
and tourism infrastructure, make Mauritius one of Africa’s
most beautiful and desirable island destinations. But it took
a strategic economic diversification plan to get Mauritius
to where it is today. Its growth regardless of its diminutive
size, tells one of Africa’s greatest success stories. Mauritian
industry has maintained its strength even in the face of
economic turmoil worldwide – proving there’s a lot more to
this spectacular island than agriculture and tourism.
As proof that Mauritius is an attractive investment
location, the country achieved nearly MUR10-billion in FDI
for the year 2011 amidst growing global uncertainty. In
most sectors of activity, namely financial services, hospitality
and property development, construction, healthcare and
manufacturing, Mauritius has in fact had an increase in the
flow of investments.
Ken Poonoosamy, the Managing Director of Board of
Investment Mauritius, explains this was achieved largely by
adopting a targeted approach to further consolidate existing
markets, the identification and tapping of new and emerging
markets, and a focus on Greenfield projects in order to
boost investments.
The new Repo rate set at 4,9% augurs well for
the economy as a whole and allows a new window
of opportunity for investors. The initiative of the Bank
Future Visions Mauritius
FUTURE VISIONS

of Mauritius offsets prolonged adverse circumstances
that seem to shackle the world market, in particular the
uncertainties in Europe. The lowering of the interest rate
offers a boost to investors’ confidence.
This year, Mauritius celebrated the 44th anniversary
of its independence. To mark the occasion, the Board
of Investment (BOI) in Mauritius looked back over the
economic growth of 40 years, whilst looking to the future
by maintaining their resolve to promote Mauritius as a
Republic of Mauritius
Capital: Port-Louis
Location: Island 500 miles east of Madagascar, in
the Indian Ocean
Area: 2,040 sq. km. (787 sq. mi.)
Population: 1,286,340 (including Rodrigues,
Agalega, and St. Brandon)
Language: Creole (common), French, English
(official), Hindi, Urdu, Hakka, Bhojpuri
Independence: March 12, 1968 (became a republic in
1992)
Government: Parliamentary Republic
Acting President Monique Ohsan
Bellepeau
Prime Minister Navinchandra
Ramgoolam
Currency: Mauritian rupee (MUR)
Terrain: Volcanic island surrounded by coral
reefs and a central plateau rimmed by
mountains
Climate: Tropical; cyclone season mid-
December-April
GDP: $19.276 billion (2011)
Agriculture: 4.5%
Industry: 24%
Services: 71.4%
FUTURE VISIONS

green and sustainable island-State, keeping its ecological
stewardship at heart.
History
Mauritius’ known history extends back over five centuries.
The first historical evidence was on a map by Italian
cartographer Alberto Cantino in 1502. Even though
Mauritius was discovered and visited by the Portuguese
between 1507 and 1513, it was the Dutch who first laid
base there. The legacy the Dutch left, besides eliminating
the Dodo and giant tortoise populations and much of the
ebony heartwood forests, was to lay the foundations of
industry with the introduction of sugarcane in the 1600s.
They also contributed the name of the country after the
main vessel in the fleet which first made landfall.
After the Dutch abandoned their colony in 1710, the
French developed a colony on the island in 1715, leaving
an indelible and lasting mark on the island’s infrastructure
and culture. It was also the French, under Governor Mahé
de La Bourdonnais, who successfully developed the sugar
industry. The island population was slowly grown and
developed through each of the colonies as slaves were
brought over from the mainland and Madagascar, forming
the Creole population today. The impact of sugar on the
population is evident in the indentured labourers brought
over from India. The British took over in 1810 and ruled until
independence in 1968.
Present economic situation
Since independence, Mauritius has worked tirelessly to
build on these foundations through the diversification of
the economy. Currently, Mauritius is striving to add to
its ‘four-pillar’ economy, namely sugar, textile, tourism
and financial services. This is to make it more resilient to
shocks, enhance productivity and competitiveness, and
simultaneously support growth and job creation. The
economy grew at an estimated 4% in 2011 driven by a
resurgent textile industry, and a strong performance by the
financial sector.
In 2011, tourist arrivals were estimated at about
965,000 compared to 871,000 in 2009 and 2011 tourism
earnings were estimated at about MUR43-billion, up from
MUR35.7-billion in 2009. Gross foreign direct investment
(FDI) stood at MUR9.5-billion in 2011, 10.6-billion in 2010
and MUR8.8-billion in 2009. The investment went mainly
to sectors like health, real estate, finance, manufacturing,
aquaculture, and the agro industry.
Apart from infrastructure development, Mauritius is
giving priority to the small and medium enterprise (SME)
sector, which has been the main source of employment
creation during the financial and economic crises. The
government is also increasing its support to export-oriented
industries, especially textile and clothing which have been
under severe stress in the crisis.
Indicators show that primary sector activities, mainly
related to agriculture, grew by 2.5% in 2011. Sugarcane
grew by only 0.6% while “other agriculture activities”
expanded 3.7% in 2011. Mauritian banks are healthy,
profitable, well-capitalised and resilient with an overall
capital adequacy ratio well up with international standards.
FUTURE VISIONS

Future overall growth will rely in some part on the
capacity of Mauritius to tackle:
• fiscal and current account deficits
• high dependency on traditional export partners
• high import-dependence
Future prospects of the economy
With the lack of visibility on how the international business
scene will be evolving in the future, the Vice Prime Minister
and Minister of Finance and Economic Development,
Honourable Xavier Duval presented a prudently optimistic
budget for 2012 which builds on the momentum created
by bold economic reforms as well as the buoyancy of an
empowered population to pave the way for Mauritius to
emerge as a world class city-State by the 2020s while
playing a significant role in the development of Africa.
It is of paramount importance for Mauritius to gather the
right impetus to fulfil its economic potential whilst creating
and unlocking opportunities.
To achieve its full potential, the key sectors of the
economy such as manufacturing and financial services need
to shift gear to a new level of value addition while emerging
sectors such as education and healthcare need to cement
their role in the development of the economy.
The future prospects of the Mauritian economy seem to
be resistant to the shocks of the world economic scene. A
concrete example is the Mauritian manufacturing sector.
Mauritius has the right combination of factors such as
an increasing industrial capacity, research potential and a
powerful drive for innovation for sectors which are critical
to its future development such as biotechnology, medical
devices, nanotechnology, environmental technology and
energy to play its major role as a manufacturing hub for
Africa.
Other sectors such as ICT are expected to provide new
value-added services, for example cloud computing, while
financial services such as fund management and investment
banking are part of the logical way forward for the financial
industry to position itself as the International Financial
Centre for Africa.
The Government has undertaken broad measures to
ensure an overhaul and upgrade of key infrastructures
of Mauritius. Growth prospects of the economy will be
dependent on the improvement in infrastructure levels
such as high quality of logistics, utilities, connectivity, and
transportation costs capable of supporting the emergence
of a highly modernised country. These improvements,
coupled with the right education system, are key to
ensuring that Mauritius meets its economic prospects and
positions itself as the gateway to Africa.
Board of Investment
Level 10, One Cathedral Square Building
16 Jules Koenig Street
Port Louis
Mauritius
Tel: +230 203 38 00
Fax: +230 208 29 24
Email: contact@investmauritius.com
FUTURE VISIONS

One thousand miles from the African coast
in the western Indian Ocean at the crossroad
of Asia and Africa, the 115 islands of
Seychelles just below the equator, offer a
diverse range of experiences in their white
sandy beaches and verdant mountains and
forests. Seychelles has retained a soulful way
of life which is vibrant and captivating, yet
still authentic.
This archipelago of legendary natural beauty comprises 41
of the oldest mid-oceanic granitic islands on earth, which
together, constitute the Inner Islands. The most prominent
are Mahé (the principal island and home to the capital
Victoria), together with its close neighbours Praslin and La
Digue.
Seychelles has two UNESCO World Heritage Sites:
‘Aldabra’ the largest raised coral atoll on earth; and Vallée
de Mai where the Coco-de-Mer nut grows on ancient
palms, which once earned Seychelles the reputation for
being the site of the Garden of Eden.
Seychelles’ culture is a melting pot of various ethic
strains of the original European settlers of 1770 and
their retainers – African slaves and Indian and Chinese
migrants who form the well-integrated Seychellois society
of today.
History
It is believed that Austronesian seafarers (and later Maldivian
and Arab traders) were the first to visit the uninhabited
Seychelles. Remains of Maldivian mariner presence from
the 12th century were discovered on Silhouette Island. The
earliest recorded sighting by Europeans took place in 1502
by the Portuguese Admiral Vasco da Gama, who passed
through the Amirantes and named them after himself
(islands of the Admiral).
A transit point for trade between Africa and Asia, the
Future Visions Seychelles
FUTURE VISIONS

islands were occasionally used by pirates until the French
began to take control in 1756 when a Stone of Possession
was laid by Captain Nicholas Morphey. The islands were
named after Jean Moreau de Séchelles, Louis XV’s Minister
of Finance.
Climate
Seychelles enjoys an average of seven hours of sunshine
every day. March and April are the hottest months with
temperatures in the shade rarely exceeding 30°C. During
the cooler months of July and August, the temperature gets
as low as 21°C.
The south-east trade winds blow regularly from May
to October when the temperature is slightly lower and
the atmosphere less humid due to the mild sea-breezes.
The north-west monsoon prevails from December to
March, which is the hottest and wettest time with humidity
averaging 65%.
Economy
Seychelles is one of the smallest independent countries
in the world. The islands of the archipelago are scattered
over one-million square kilometres of sea with a total land
area of only 455 square kilometres (177 square miles). As a
Republic of Seychelles
Capital: Victoria
Location: An island country spanning an
archipelago of 115 islands in the Indian
Ocean, 1,500 kilometres (932 mi) east
of mainland Africa, northeast of the
island of Madagascar.
Area: 451 km2 (174 sq mi)
Population: 85,525 (smallest population in Africa)
Language: French, English, Seychellois Creole
Independence: June 29, 1976 (from the United
Kingdom)
Government: Unitary representative presidential
republic
President James Michel
Vice President Danny Faure
Currency: Seychellois rupee (SCR)
Terrain: 115 islands fall under two groups: 43
tall granite Inner Islands; and 72 low-
lying coral cays, atolls and reef Outer
Islands. The Outer Islands are divided
into five groups: Amirantes, Southern
Coral Group, Alphonse Group, Farquhar
Group, and Aldabra Group.
Climate: Equable although quite humid; mostly
lying outside the cyclone belt
GDP: $2.245-billion (2011)
Agriculture: 1.9%
Industry: 18.7%
Services: 79.3%
FUTURE VISIONS

result there is very limited cultivable land as well as no
known mineral resources. Its main resource, is its beauty,
which has been well capitalised on in a successful tourism
industry.
Despite its constraints of limited resources,
the economic situation of Seychelles is one that
many developing countries could envy. Even at US
$2,053,000,000 GDP in 2010, its GDP per capita is the
second highest in Africa, after Equatorial Guinea.
Tourism
The natural beauty and uniqueness of Seychelles has
always attracted vast numbers of tourists, placing the
tourism industry as the biggest sector of the economy.
Factors such as globalisation, competitiveness, and the
economic downturn worldwide have resulted in Seychelles
having to refocus their marketing campaign.
This led to the formation of a highly resourceful tourism
body under the leadership of Minister for Tourism and
Culture, Alain St.Ange. When Prince William and his
new wife, Duchess Catherine, chose Seychelles as their
honeymoon destination, it sparked a worldwide trend. The
Seychelles tourism board were quick to market the country
as the ‘Honeymoon Destination’ of the world. Seychelles is
now understandably one of the first choice destinations for
honeymooners.
The Seychelles International Carnival of Victoria is
an annual celebration which attracts numerous tourists
as well as communities from all over the Indian Ocean.
The Carnival for 2012 became an initiative of the Vanilla
Islands organisation and was jointly hosted by Seychelles
and La Réunion, and was a great success in drawing
attention by celebrating this unique region. The Vanilla
Islands organisation is a joint marketing concept between
Seychelles, Comoros, Madagascar, La Réunion, Mauritius,
and Mayotte. Seychelles Tourism Minister Alain St.Ange has
been elected to be the first President of the Vanilla Islands
organisation. This exciting concept has opened up the
region for inter-travel.
Environment
The Seychelles government is finding alternative ways to
sustain themselves. A new energy bill has been passed
which allows sustainable energy producers to sell back their
energy to the main power supply company. Photovoltaic
cells would do very well in Seychelles given the number of
hours of sunshine per day, and are also becoming more
affordable.
Eco capital of the world
Seychelles aims to position itself as the Eco Capital of the
World with standards which will be judged and measured.
Almost 50% of the land area of these 115 islands in the
middle of the Indian Ocean is under strict conservation
and a host of eco-practices were announced as part of the
Seychelles2020 Initiative.
La Digue has been chosen as the repository of this
ambition, but other islands such as Silhouette, North,
Fregate, Conception and Cousin have already got their own
programmes.
Foreign Diplomacy
In foreign relations, Seychelles’ representation is expanding
with plans to cover five continents, namely North America,
South America, Africa, Asia, and Europe. This is visible
through the opening of new diplomatic missions in Rome,
Beijing, Pretoria and India, in addition to those already in
existence in New York, Paris and Brussels, which all play
a result-oriented role in bilateral, regional and international
affairs.
As a small nation, the government saw the need to gain
more visibility and credibility in the international arena. They
took the unprecedented move of inviting former Diplomats
to Seychelles in a bid to set up an association of “Friends of
Seychelles”.
Key achievements
President James Michel stressed the importance of
diversifying the economy as soon as he took office after
FUTURE VISIONS

noticing the main challenges for investment in Seychelles
was that focus was solely on the two main sectors of the
economy – tourism and fisheries.
His plan was to try to create more visibility, awareness
and interest in other sectors of the economy, involving other
services to support the industry. He started with a proactive
promotion programme which organised investment forums
in other countries to open up the other sectors. This
publicised the offshore industry of Seychelles and its stable
jurisdiction with favourable tax rates and conditions.
Seychelles has potential for financial services and the
banks are very profitable, with space for more financial
intermediaries. There is also scope for development in
the ICT sector. One of the visions of the country is to
move towards a knowledge economy. The workforce is
highly educated with a 98% literacy rate and the newly
opened University of Seychelles offers a vehicle for this.
The submarine cable is also one of the enablers as the
connection opens many windows of opportunity. Particular
areas of interest include e-commerce and business process
outsourcing.
Seychelles’ social indicators are good by international
standards. The country’s success in improving the social
conditions of its population is partly rooted in the welfare-
state role assumed by the government over the last two
decades. There is a comprehensive social safety net,
whereby the government has sought to minimise income
disparities. This is through subsidised housing, access to
healthcare and education, and minimum income for the
elderly, unemployed and the poor. Life expectancy has
increased and infant mortality rates have been reduced.
Competitive advantages
Seychelles is unique because of its political, social, and
economic stability. Since its reform, the country has had
a strong economy, with inflation contained to single digits
and built up reserves. The legal framework in place allows
security and ease for new businesses and banks.
The Seychelles environment is well placed for corporate
global positioning, with access to networking with the
Middle East, Asia and Africa. The access to Africa is
heightened by Seychelles’ membership with SADC and
COMESA, with direct flights to South Africa, Kenya, and
Ethiopia – making Seychelles the perfect stepping stone.
Vision 2020
President Michel’s vision to transform Seychelles has been
tangibly illustrated to his citizens through the annual ‘Touch
the Future’ 2020 Expo, which highlights how these goals
can become reality. The Vision was conceptualised through
a thorough process of investigation of various sectors of
society and their aspirations. Vision 2020 has been inter-
woven to Aspiration 2013, which focused on the youth, and
Strategy 2017, which focused on developing the economy.
The Vision notes innovation as the key to Seychelles’
success in the future.
Ministry of Foreign Affairs Seychelles:
www.mfa.gov.sc
Virtual Seychelles: www.virtualseychelles.com
FUTURE VISIONS

Lesotho is a democratic, sovereign and
independent country which is located
in southern Africa. The name Lesotho
translates into “the land of the people who
speak Sotho”.
Formerly a British protectorate until independence in
October 1966, the Kingdom of Lesotho is one of the three
remaining monarchies in Africa.
The country has a land area of approximately 30,355
km², roughly the size of Belgium or Taiwan, or the American
state of Maryland. Located at the southern tip of Africa,
Lesotho is completely outside the tropics and enjoys a cool,
temperate climate. Often referred to as the “Switzerland of
Africa”, it is blessed with a beautiful, often snow-capped
range of mountains, the Maluti. The Kingdom’s central
position in the heart of Africa’s most developed economy -
the Republic of South Africa, is well served by air, rail and
road links to all its major centres.
The capital, Maseru, is only 600 km away from South
Africa’s busiest harbour, Durban, and is one-hour’s drive
from Bloemfontein, a judicial and academic centre. It is
also only 45 minutes by air or four hours by road from
Johannesburg.
Lesotho is home to the largest and most ambitious
civil engineering project in the whole of Africa, the Lesotho
Highlands Water Project (LHWP), which has harnessed and
commercialised her upstream surplus water resources –
often referred to by Basotho as their “White Gold”.
Lesotho enjoys a high literacy rate at 82% that has been
further enhanced by the free primary education program
introduced by the government in 2000. There are over
1200 Primary schools in Lesotho placing every child within
walking distance to a school.
The economy is divided into three sectors: primary,
secondary and tertiary, contributing 12.75%, 29.48% and
57.77% respectively. The manufacturing sector contributes
17.3% to GDP.
Future Visions Lesotho
FUTURE VISIONS

Republic of Mauritius
Capital: Maseru
Location: The only independent state in the world
lying entirely above 1,000 metres in
elevation. It has an altitude of 3,400
metres at its highest, and its lowest
point of 1,400 metres is the highest in
the world. Lesotho is the southernmost
landlocked country in the world and
entirely surrounded by South Africa.
Area: 30,335 sq. km
Population: 2-million
Language: Sesotho & English
Independence: October 4, 1966 (from British
protection)
Government: Unitary Parliamentary Constitutional
Monarchy under King Letsie III and
Prime Minister Tom Thabane.
Currency: Loti, plural Maloti; par with South
African Rand (ZAR).
Terrain: Mountainous highland with plateaus
and hills with abundant water and
grazing lands.
Climate: The high altitude keeps Lesotho cool
throughout the year with most rain
falling in summer thunderstorms.
Temperatures in summer can reach
30ºC in the lowlands and as low as -7ºC
in winter and -18ºC in winter. Snow is
common from May to September.
GDP: $3.672 billion (5.2% 2011)
Agriculture: 7.5%
Industry: 33.1%
Services: 59.4%
FUTURE VISIONS

Development Strategy
The Government of Lesotho has adopted a private sector
driven economic development and an export led industrial
growth strategy. An essential part of the economy is an
industry that comprises diamond mining and quarrying,
construction, manufacturing of textiles, garments and
footwear, assembly of electronics and electrical appliances,
trout breeding and fishing, water bottling and food
processing.
Lesotho’s trade and investment framework provides for
a duty-free and concessionary access of Lesotho made
products into the Southern African Customs Union (SACU),
Southern African Development Community (SADC), the US
under Africa Growth and Opportunity Act (AGOA), and to
the EU under the SADC Economic Partnership Agreement
(EPA). Other significant markets include:
• Preferential market access of Lesotho originating
products into the Australian market (22 million
consumers), affording them duty-free access or reduced
rates of duty.
• Duty-free access for a large list of products except for
dairy, poultry and egg products granted by Canada (34
million consumers) under the GSP system.
• A preferential treatment agreement between SACU and
MERCOSUR (comprising Argentina, Brazil, Paraguay,
and Uruguay (385 million consumers) grants trade
preferences on specific products originating from
Lesotho as member of SACU.
• The SACU EFTA gives SACU originating industrial
and fish products duty-free and quota free access to
Switzerland, Norway, Iceland and Liechtenstein.
• 99% of Lesotho’s industrial products, including textiles
and clothing can be exported duty- and quota-free to
Japan (127 million consumers).
• Lesotho’s products are eligible for duty-free access to
New Zealand, under a GSP scheme introduced in 1972.
• Turkey provides Lesotho’s industrial products duty free
access under a GSP scheme.
Industries
Lesotho’s main exports to these markets comprise crude
materials (diamonds, wool and mohair), manufactured
goods (garments, electronics and electrical appliances,
footwear) and water (under the Lesotho Highlands Water
Project).
One of the first initiatives undertaken by government
after independence in 1966 was the formation of the
Lesotho National Development Corporation (LNDC) and
the Lesotho Tourism Development Corporation (LTDC) in
2002. Both institutions are government’s arm to encourage
investment and to assist in the development of tourism,
commerce and industry.
The key responsibility of the LNDC is to contribute to
national economic growth and development by promoting
Lesotho as an attractive and a preferred investment location
to both foreign and local investors. LNDC offers a wide
range of investment supportive services. These include
serviced industrial sites; factory buildings; business support
services; aftercare services; financial assistance to support
joint ventures with local investors; and where possible,
limited equity participation in projects considered to be of
FUTURE VISIONS

strategic importance to the economy.
The LTDC deals with identification and promotion
of investment opportunities in the tourism sector. The
Corporation also plays an advisory role to the private
sector and tourism programs in collaboration with tourism
organisations.
The LNDC and LTDC together with the Government
and the business community of Lesotho are constantly
promoting investments that combine natural resources with
the existing skills. An example of this synergy is Lesotho’s
wool and mohair products including jerseys, scarves,
blankets and tapestries. A lucrative investment opportunity
exists in the establishment of a vertically integrated industry
that can process the abundant wool and mohair to the
more value added stage of yarn.
As is the case with many emerging economies, a
substantial amount of capital has been channelled to labour
intensive activities such as clothing, footwear, tourism,
and electronics assembly. While Lesotho is very strong in
these labour intensive activities with special reference to the
clothing and textile sector, investment opportunities exist in
other activities such as:
• Garment industry integration (knitted fabric mill,
accessories and packaging materials);
• Automotive components;
• Leather and footwear;
• Assembly of consumer electrical and electronic
appliances;
• Food processing and water bottling;
• Mining – resource based projects e.g. sandstone,
ceramic ware and brick making;
• Renewable energy and environmental projects such as
water recycling and solid waste management;
• Pharmaceuticals; and
• Infrastructure development.
Investments in these priority sectors are supported by
a healthy government administered incentive package
including:
• 0% tax on income generated from exporting
manufactured goods outside of the Southern African
Customs Union (SACU);
• A permanent maximum manufacturing tax rate of 10%
on profits;
• Training subsidy allowable at 125% for tax purposes;
and
• No withholding tax on dividends distributed by
manufacturing firms to local or foreign shareholders.
Vision 2020
In 2000 the country took a policy decision to formulate
a vision to provide a long-term perspective within which
national short to medium-term plans could be formulated.
The specific objectives of the Lesotho Vision 2020 are to:
establish a long-term vision for Lesotho by looking beyond
the short-term plans and adjustments; explore the options
for economic, political and human development to the year
2020; identify alternative development strategies suitable
for the Lesotho situation; promote a process of open
dialogue and consultation with socio-economic groups
countrywide; create an environment whereby Basotho
will actively participate in achieving the Vision 2020; and,
develop a focus along the horizon in the direction of which
development plans could be rolled out.
Lesotho’s Vision 2020 document identifies seven
pillars of development. These are democracy, unity, peace,
education and training, economic growth, management
of the environment, and advancement in technology. With
a new government and numerous exciting development
projects in the pipeline, Lesotho is setting its own
development agenda, which looks sure to see the country
rise up to new heights.
For more information contact:
Lesotho National Development Corporation
Block A, Development House
Kingsway Street, Maseru, Lesotho
Private Bag A96, Maseru 100, Lesotho
Tel: (+266) 22 312 012 | Fax: (+266) 22 310 038
Email: info@lndc.org.ls | Website: www.lndc.org.ls
YOUR STRATEGIC PARTNER IN INVESTMENT
FUTURE VISIONS

CHAPTER 1:
FOREIGN POLICY, DIPLOMACY
AND RELATIONS

Southern Africa celebrated on 15 July
2012 as South African politician Dr
Nkosazana Dlamini-Zuma was elected as
the new Chairperson of the African Union
Commission (AU) at its 19th session, in
Addis Ababa, Ethiopia.
The victory came after three rounds of voting in which
Dlamini-Zuma received 60% of the votes against outgoing
chair since 2008, Jean Ping of Gabon. The momentous
result means that Dlamini-Zuma becomes the first woman
to lead the organisation.
Nkosazana Clarice Dlamini-Zuma was born on 27
January, 1949 in Kwa-Zulu Natal and fought in the struggle
against Apartheid. Dlamini-Zuma received honorary Doctor
of Law degrees from the University of Natal (1995) and the
University of Bristol (1996).
She served as democratic South Africa’s Minister of
Health from 1994 to 1999 as well as the Minister of Foreign
Affairs from 1999 to 2009. She then became Minister of
Home Affairs in 2009 – having served four Presidents in
total: Nelson Mandela, Thabo Mbeki, Kgalema Molanthe
(interim), and ex-husband Jacob Zuma.
The first election for the AU Chair in January 2012
resulted in a deadlock with neither opponent able to secure
the necessary two-thirds majority, meaning that Ping’s
term was extended by six months. Throughout the voting
process, Dlamini-Zuma has maintained that her stance as
leader would not be determined by her region as she hopes
to avoid polarisation on the continent in order to maintain
global credibility for the whole of Africa.
Many believe that her history as a freedom fighter bides
well for the organisation, which will ensure that the best
interests of African democracy will always be first priority
and remain unhindered by bureaucracy.
Dlamini-Zuma’s appointment brings a peaceful end
to the succession battle, preserving the AU’s unity. What
South Africa hopes to achieve after its active pursuit of this
position, is empowerment for the AU through finding African
solutions for African problems. Dlamini-Zuma aims to chair
as an inclusive leader and avoid division at all costs. Her
competency in her ministerial roles have spoken volumes for
her ability at the helm of the organisation.
Memorable achievements include Dlamini-Zuma’s
shuttle diplomacy in ending the war in the Democratic
Republic of Congo as Minister of Foreign Affairs, introducing
legislation which gave equal access to free basic care as
Minister of Health, and turning around a troubled Home
Affairs ministry which then received its first clean audit in 16
years. Through her leadership and managerial efficiency,
Dlamini-Zuma has promised to make the AU a more
effective organisation, as she aims to consult all regions in
implementation of programmes.
As the new AU chair, Dlamini-Zuma is expected to
stress economic growth and development, and women’s
rights. This includes setting priorities for improving and
building infrastructure, peace building, greater involvement
of women in politics, and strengthened relations between
North Africa and sub-Saharan Africa.
Nkosazana Dlamini-Zuma
elected as African Union Chair
FOREIGN POLICY, DIPLOMACY AND RELATIONS

Proudly African is an initiative
of Global Village Africa
which is a marketing and
business platform geared
towards showcasing
and harmonising Africa’s
development, trade and
cultural diversity to a global
audience.
This is where the BEST OF AFRICA
in business, government and non-
profit organisations unite, promoting
their vision and best practice in
order to find the right customers,
partnerships and joint ventures
- in order to grow alongside the
continent’s indisputable economic
potential.
The initiative has an unstoppable
magnetic presence with its ever
growing country and sectoral window
already in over 20 African states.
We invite all leaders in business
and government across Africa to
showcase and integrate their visions
and activities so as to promote
inter-Africa trade, investment and
technology transfer from around the
globe.
We also invite all Africa’s media,
trade exhibitions, conferences and
business chambers to use the
platform to gain mutually beneficial
exposure.
Fully unlocking Africa’s promise
requires greater continent-wide
economic integration and inter-trade;
such as in Europe, where integration
has enabled the continent to become
the world’s single biggest market.
Integration and inter-trade is not only
urgent, but also indispensable to
unlock economies of scale and propel
Africa’s competitiveness in the global
economy, thus aligning the continent
with the global flows of trade and
finance as an equal partner.
Africa’s massive economic potential
still lies largely untapped - but not for
much longer. The world is coming
and so is the dream of a more united
Africa. We need to make sure we
maximise on the growth for the benefit
of all of Africa and its people.
Proudly African
Boosting Trade, Development and
Cultural Relations across Africa
Thapelo Letsholo, Proudly African
Proudly African

For the first time in 14 years, Lesotho
welcomed a new Prime Minister to govern the
mountain kingdom, as Motsoahae Thomas
Thabane was sworn in on 8 June, 2012.
Born as the eldest in a family of eight in Maseru on May
28, 1939, Thabane’s parents Isaiah and Malekhooa Grace
Nkoya wanted their children to acquire the best education.
Thabane has a BA degree in Political Science and English
from Puis VII University and a PH from Morija Teacher
Training College.
As a young man, he was determined to graduate
university at all costs and marry the girl of his dreams,
Judith Fobo. Succeeding against all odds, Thabane’s
culture of resilience, honesty and optimism was nurtured.
He is now not only the father of five children, but the new
father of a nation.
Having been in government employment in various
roles since 1965, Thabane’s recent prolific political career
saw him serve as Minister of Foreign Affairs from 1998 to
2003, Minister of Home Affairs and Public Safety from 2003
to 2005, and Minister of Communications, Science and
Technology from 2005 to 2006.
He also served as the Chairman of Council of Ministers
in the Organisation of African Union, before it became the
African Union. In the 1990s he led the negotiating team that
aided the return of political exiles that fled the country in
1970.
Thabane’s achievements include winning the
2006 Best ICT Minister in Africa Award, chairing the
Committee of Ministers in the East African Submarine
Cable System Project, pioneering the expansion of rural
telecommunications networks in rural Lesotho, chairing
the National Refugee Committee, chairing the National
Democratisation Committee, and part-time consulting for
the World Health Organisation on Primary Health Care
Implementation in sub-Saharan Africa.
Thabane’s resignation from Lesotho Congress for
Democracy (LCD) on 9 October, 2006 to form his All
Basotho Convention (ABC) party was driven by his desire to
unite all Basotho. It was seen by many as the start of a new
political dawn to lead Lesotho into economic development.
The momentous transition of power from Mosisili to
Thabane marked the first time in Lesotho’s history that
the vote brought about a change in regime. The legislative
election of May 26 saw Mosisili’s LCD fail to secure the
majority. Thabane’s ABC then teamed up to share power
with LCD and the Basotho National Party, thereby ousting
Mosisili.
Thabane’s appointment received wide support, with the
governments of South Africa and France extending their
congratulations. France lauded it as a “sign of Lesotho’s
exemplary system of alternating political power”.
Thabane believes being Prime Minister requires using
one’s power and influence to help the citizens to push for
the country’s wholesome development. Seen as the ‘man
of all seasons’, it is hoped that Thabane’s term will see a
better life for every one of Lesotho’s citizens.
Lesotho welcomes The Right
Honourable Motsoahae Thomas
Thabane as its new Prime Minister

Mr Virendra Gupta is also concurrently accredited to the
Kingdom of Lesotho. Born on August 19 1954, he obtained
his Masters degree in Physics from the University of
Allahabad. After briefly working at the State Bank of India,
he joined the Indian Foreign Service in 1977.
He has served as Director General, Indian Council for
Cultural Relations, New Delhi. He was also posted at
Indian Missions in Kathmandu, Lagos, New York (where
he served as Rapporteur of the UN Special Committee
against Apartheid), Permanent Mission of India to the United
Nations, as well as Tel Aviv and Cairo in various capacities.
He then served as High Commissioner of India in Dar-es-
Salaam (1998-2001) and Port of Spain (2001-2005).
In his capacity as High Commissioner of India in South
Africa, he has dealt with wide-ranging issues including
international security, southern Africa, disarmament, trade
and investment promotion, energy security, and multilateral
affairs.
Under his guidance, the Indian High Commission in South
Africa launched a new website to promote bilateral relations.
Through this, High Commissioner Gupta expressed his
belief that South Africa and India’s trade relationship is to
be defined by economic growth in the next few years, and
that job creation, value addition and government policy on
beneficiation will further influence this relationship.
He is married and has two children. His hobbies include
Golf and Bridge.
India is South Africa’s sixth largest trading partner with
bilateral trade between the two countries reaching $10-
billion a year. An increase of $5-billion has been targeted
for 2014. High Commissioner Gupta also feels that South
Africa serves as India’s anchor on the African continent.
This central status of South Africa in India’s policy in Africa
arose from the countries’ shared position on the cusp of
becoming developed countries.
The bilateral relationship between India and South Africa
has a strong base through the hand of peace first extended
by the iconic ‘Father of the Nation’, Mohandas ‘Mahatma’
Gandhi. This relationship has been continually upheld by the
significant South African Indian community.
High Commission of India, Pretoria
852, Schoeman Street
Cnr of Schoeman Street and Eastwood Street
Arcadia – 0083
Telephone: +27 12 342 5392
Facsimile: +27 12 342 5310
www.indiainsouthafrica.com
High Commissioner of India in
South Africa, Mr Virendra Gupta

Lieutenant General Masire, the 4th Commander of the
Botswana Defence Force, graduated from the East African
School of Aviation, in 1975 and the US Airforce Command
and Staff College in 1988. He also holds a BSc Degree
from Troy State University and an MBA from University of
Southern Queensland.
He first worked at the Department of Civil Aviation as an
Air Traffic Controller before joining the Military in 1977, when
the Botswana Defence Force was formed. He holds the
record of being the only member of the first intake of 1977
still in the BDF thirty-five years on.
During his 35 years of an illustrious military career,
Lt. Gen. Masire has held various operational, staff and
command appointments: one of them being the Chief VIP
Pilot. He has the honour and privilege of being the only BDF
Pilot to have flown all the four Presidents of the Republic
of Botswana to over thirty countries. The General was the
longest serving Air Arm Commander starting in 1989 until
2006. He has over 4000 flying hours and was inducted into
the International Honour Roll by the US Air University in
1993.
Lt. Gen. Masire reached the pinnacle of his career in
2006, when he was promoted to the rank of Lieutenant
General and appointed the Commander, BDF in the same
year. Some of the major developments and highlights of
his command in the BDF include: the induction of the
first female officers into the Defence Force in 2007; and
the construction and completion of the premier Defence
Command and Staff College which is scheduled for official
opening on 26 July 2012 – the eve of his retirement.
Furthermore, in his wisdom and foresight, he pioneered the
restructuring of the Defence Force Formations to enhance
the force’s capability to meet new challenges posed by
operations such as international peacekeeping and peace
support as well as developments in technology.
He is a decorated General, who has been bestowed
with the Duty Code Oder (DCO), Distinguished Service
Medal (DSM) and Grand Officer of Meritorious Order of the
International Military Sports Council (GOM).
General Masire was born in Kanye. He did his primary
education in Mochudi and moved to Gaborone in 1968
where he completed his secondary education at Gaborone
Secondary School. He married Orefitlhetse in 1984 and they
are blessed with three daughters: Phatsimo, Tuduetso and
Magadi.
In his spare time the General is a keen football fan and a
part-time farmer.
Lieutenant General Tebogo Masire

Botswana Export Development and Investment Authority
(BEDIA) and Botswana International Financial Services
Centre (IFSC) were merged on the 1st April, 2012 to
become a single entity – the Botswana Investment and
Trade Centre (BITC).
I am pleased to note that the transition process is
progressing well. We continue to receive support from the
Ministry of Trade and Industry who are our principals and
implementing partners. We are also grateful for the business
community’s understanding during this transition period.
Special mention goes to the BITC staff that have
been at the core of the process of change. I urge them
to continue being diligent and endeavour to make BITC
the best Investment Promotion Agency (IPA) in the region.
Keeping in mind that with change comes the opportunity to
become more efficient, agile and competitive.
As the Board of Directors we have resolved to hold
monthly meetings to ensure we expedite the migration
process in a timely manner. In order to minimise disruption
to business, the two former entities will continue to function
as normal and be accommodated as they are until suitable
accommodation for the BITC is secured.
The process of systems and process integration is being
systematically managed to ensure that by the 1st October,
2012 the basic systems and processes are in place and are
fully functional.
The recruitment process involved implementing the
BITC CEO and populating the BITC organisational structure
with employees thereafter. An appropriate, fair and
transparent recruitment process was followed to ensure
that the right employees with the required competencies are
selected and placed in the right jobs.
We anticipate that due to the merger there will be
shorter turn-around times, more targeted investment
promotion initiatives leading to improved service delivery.
Our objective as the Board of Directors is that the BITC
should be best placed to stimulate both local and foreign
investment as well as position Botswana as a destination
of choice for investment. I would like to urge all of you
to partner with us as we endeavour in this journey that
will diversify our economy, create jobs for Batswana and
contribute towards the realisation of Botswana’s Vision
2016.
In conclusion, I wish to take this opportunity to assure all
BITC stakeholders that services provided by former BEDIA
and IFSC will continue to be rendered to them accordingly.
We urge you all to feel free to contact us if you require
clarity or further details about the change we are currently
embarking on.
Contact Person: Ms W. Makwinja
Title: BITC Care Taker Chief Executive Officer
Tel: +267 3601435
Fax: +267 3971539
Email: wmakwinja@yahoo.com
Board Chairperson Mr Victor
Senye Introduces the Botswana
Investment & Trade Centre (BITC)

Salif Keita was born in the
village of Djoliba in Mali on
the 25th of August, 1949.
He is an afro-pop singer-
songwriter uniquely known
for his reputation as the
“Golden Voice of Africa” as
well as his albinism. He is
also a direct descendant
of the founder of the Mali
Empire, Sundiata Keita.
Keita’s music is a combination
of traditional West African music
styles with European and American
influences. His overall style is Islamic
using instruments such as Balafons,
djembes, guitars, koras, organs,
saxophones, and synthesisers.
Early life
Keita was cast out by his family and
community because his albinism
was seen as a sign of bad luck in
Mandinka culture. He began his
musical career in 1967 when he left for
Bamako and joined the government
sponsored Super Rail Band de
Bamako. He then joined the group Les
Ambassadeurs in 1973. Together, the
group fled to Abidjan in Côte d’Ivoire
during the mid-1970’s political unrest
in Mali. They changed their name to
“Les Ambassadeurs Internationaux”.
Their reputation achieved international
status. Keita received a National Order
award from the president of Guinea in
1977.
Career
Keita moved to Paris in 1984. He
found success in Europe as an African
star of world music. He returned to
Bamako in Mali to live and record
in the early 2000s. His 2002 album
Moffou was hailed as his best album
in many years. He built a recording
studio in Bamako where he recorded
M’Bemba, in 2005. In 2004, he was
named United Nations Ambassador
for Music and Sports and dedicated
himself to causes like Malaria, AIDS
and the plight of Albinos in Mali and
around the world.
Keita’s album, La Différence,
was produced in 2009 and recorded
between Bamako, Beirut, Paris,
and Los Angeles. He dedicated it
to the struggle of the world albino
community, for whom Keita has
always championed. La Difference
won Keita the Best World Music 2010
at the Victoires de la musique.
Salif Keita’s first major US
mainstream breakthrough was a
feature on the soundtrack to Will
Smith’s movie Ali. In 2010, Keita
became Peace Ambassador for the
African Union to end fighting in conflict
zones and raise awareness about the
plight of the African Albino.
Keita has received multiple
Grammy Award nominations. He has
released a total of 19 albums since
1982.
The Salif Keita Global Foundation
With an Olympic medal winning albino
niece, an albino child, and having
lost his albino sister to skin cancer,
Keita founded The Salif Keita Global
Foundation in 2005 to raise awareness
and money for free healthcare and
educational services, for the care and
integration, for Albinos in Africa. The
foundation brings media attention
to the global plight of people with
albinism and advocates their rights
and social integration. The organisation
is headed by Keita’s Malian-American
wife, journalist and activist, Coumba
Makalou.
www.salifkeita.us
Salif Keita

Itumeleng ‘Tumi’ Dlamini has been appointed executive
director of Master Builders South Africa (MBSA) – the first
woman, and first black person, to become executive head
of MBSA in its 108 year history.
She joined MBSA on 1 March, 2012 as part of
MBSA’s new strategic restructuring plan which involves
the appointment of an executive director as the executive
head of the organisation, and the creation of the new post
of operations director, which will be filled by Pierre Fourie,
former CEO of MBSA.
Tumi Dlamini holds a BSoc Sci degree with majors in
Industrial Sociology and African Politics as well as an LLB
degree, both from the University of Cape Town. She joins
MBSA with an impressive and diverse career history. She
is an admitted attorney of the High Court of South Africa
and was the first black female partner at international law
firm, Bowman Gilfillan, where she practiced corporate and
commercial law.
After 10 years in legal practice which included time at
the firm’s London offices, she joined the 2010 FIFA World
Cup Organising Committee South Africa. There she held
various key senior positions, including Manager in the Office
of the CEO where she was responsible for organisational
and executive management, as well as operational planning.
She later served as the Head of African Legacy
and Strategic Stakeholders, also part of the 2010 FIFA
Soccer World Cup project and, in this position, engaged,
networked and negotiated with key national and provincial
government leaders, as well as business leaders in South
Africa and Africa. She was also responsible for facilitating
private and public partnerships for the delivery of the 2010
FIFA Soccer World Cup Legacy projects, one of which
was the development of SMMEs to unlock and apply
participation by SMMEs in the procurement spend of the
World Cup projects.
Master Builders South Africa President Danie Hattingh
comments: “We are delighted about Tumi Dlamini’s
appointment to our organisation. Her appointment
marks the implementation of the next phase of Master
Builders South Africa’s strategic plan and will strengthen
the organisation’s liaison with Government and industry
stakeholders. She will be responsible for implementing the
new growth strategy adopted by the MBSA Board.”
“Over and above her leadership and executive
management role, Tumi’s main focus will be to cultivate
and strengthen strategic relationships with national and
provincial governments, as well as key industry role players,
to unlock investment and development within the building
industry.”
The new MBSA executive director says she is
looking forward to working with Master Builders South
Africa and achieving its strategic goals. “I will use my
accumulated experience to lead the organisation towards
the advancement of its priorities for the greater good of the
industry,” she added.
Restructured MBSA appoints new
executive director

Legwaila was born in a little village called
Mathathane in North-Eastern Botswana on
2 February, 1937. The fifth child of
Morongwa and Madome Legwaila, he was
named in honour of the Legwaila Clan.
His professional career started fifty-four years ago as a
teacher. In 1968, Legwaila was offered a scholarship to
study in Canada. As he was doing a teacher’s course at
Serowe Teachers Training College, his sponsors expected
him to pursue a degree in education – which he did for
one year at the University of Calgary in Canada. He then
decided to change to History and Political Science. His
appetite for international diplomacy was whetted when this
course at the University of Alberta in Canada paid special
emphasis on the study of international organisations, and
he began to envision a career with the United Nations.
In his final year, he received an unsolicited job offer in
the Office of President Sir Seretse Khama. On returning
to Botswana he was placed in the Department of External
Affairs as an Assistant External Affairs Officer. In 1974 he
was appointed Private Secretary to the President – sealing
his fate as a diplomat.
In 1980 Legwaila was appointed by President Sir
Seretse Khama to represent Botswana at the United
Nations in New York as Ambassador Extraordinary
and Plenipotentiary and Permanent Representative.
Concurrently, he was also accredited to Jamaica and
Guyana as High Commissioner and Cuba as Ambassador.
His work at the United Nations did not go unnoticed
by the Secretaries General of the world body. In 1989 he
was appointed by the Secretary General Peres de Cuellar
to serve as his Deputy Special Representative in Namibia
to assist in the implementation of the United Nations Plan
leading to the independence of Namibia.
His stint in Namibia as a peace-keeper and peace-
maker was the beginning of a new career in the international
arena assisted by continued service in New York as
Legwaila Joseph Manson
John Legwaila

Ambassador and Permanent Representative of Botswana
to the United Nations.
On his return to New York in early 1990 at the
conclusion of the U.N. Mission in Namibia, Legwaila looked
forward to resuming his duties as permanent representative
and the government decided to keep him in New York.
In 1992 he was borrowed once again, by the Secretary
General of the Organisation of African Unity (OAU), to
lead the OAU Mission in South Africa during the country’s
transition from Apartheid to a non-racial democracy. This
included observing the CODESA negotiations for a new
South Africa, which took place at the International Trade
Centre in Kempton Park, Johannesburg.
As the representative of the OAU it was Legwaila’s
responsibility to serve as a conduit between the South
African liberation movement and the Headquarters of the
OAU, and as the eyes and ears of the OAU Secretary
General and the Chairman of the Organisation. Under his
leadership more than one hundred election observers from
all over Africa (including Botswana) monitored the electoral
process, which culminated in the election of Mr Nelson
Mandela as the first democratically elected President of
South Africa in April 1994.
Botswana had bid for membership of the UN Security
Council for 1995-1996 and Legwaila was to remain in
his post at the Mission in New York to lead Botswana’s
delegation on the Security Council. Longing to return to
Botswana, he remained in New York even after officially
retiring from the Civil Service in 1997.
In November 2000 Legwaila was again borrowed
by the UN Secretary General to serve as his Special
Representative in Ethiopia and Eritrea where he headed the
United Nations Mission (UNMEE) for five and a half years,
whose mandate was to monitor a ceasefire between the
two East African nations after a war over the border.
He was then requested to return to Headquarters in
New York, to take an assignment as Special Advisor on
Africa for Secretary General Kofi Annan in the last year of
his stewardship of the U.N. This prominent assignment
provided the most fitting way to wrap up an eventful career
as a diplomat in the service of both his beloved country and
the United Nations.
He was touched to have seen Namibians and South
Africans taste freedom after centuries of suffering and
hopelessness; and witnessing war ravaged villages in
Ethiopia and Eritrea and having to dodge mine fields, made
Legwaila realise the fortune of coming from a peaceful
country like Botswana.
His twenty-year stint at the world body was his most
fulfilling and he was honoured to represent his country
and people at a global body such as the United Nations.
Legwaila sees no comparable profession as fulfilling, as
ennobling and as exciting as diplomacy – particularly the
aspect of it which involves peacekeeping and peacemaking.
Ambassador and Permanent Representative of Botswana

When Moise Chapwe Katumbi announced he was quitting
his position as Katanga province governor in October 2011,
seas of people poured into the streets of the mineral rich
city of Lubumbashi to protest the decision.
His popularity at home and abroad has impressively soared
placing the 47-year-old businessman high in the echelon
of the political history of DR Congo which is now on the
path to recovery. Children, women, youths and the general
populous in DR Congo adore Katumbi.
His appearance in public is greeted with chants of “Moise!
Moise! Moise!”.
Moise is the Swahili name for Moses and as a result,
his loyalists say in their native Swahili ‘Uyu ni Moise wa
mubible’ [This is the Moise of the bible], to draw parallels
between his leadership of the vast mineral endowed
country after decades of war, poverty and civil strife – and
the biblical Moses. Coincidentally, his father was an Israeli
immigrant to DR Congo.
Katumbi has endeared himself with the people partly
because of their shared passion of football. Katumbi’s
affection for Congolese giants TP Mazembe football club,
a team he has lifted out of oblivion, has further endeared
the charming politician to the masses beyond his territorial
boundary.
That is why when invisible political pressure was thrust on
him to exit his position last year, Katanga virtually came to
a standstill. In fact, at the time, he said he was quitting so
he could concentrate on his businesses and his beloved
TP Mazembe, Africa’s four-time continental champions
and the first club from African soil to reach the finals of the
prestigious FIFA World Club championships.
As president of TP Mazembe, Katumbi has expanded to
give Katanga their sporting prestige by investing in the
white-and-black shirted men revered as the ‘Crocodile’ of
the region. His presence at the team was immediately felt.
After just two-years in charge, Mazembe was back on the
continental scene winning back-to-back CAF Champions
League titles in 2009 and 2010. Mazembe went a step
further to become the continent’s first side to reach the FIFA
Club World Cup final losing to the Italian side in Abu Dhabi.
Stade de Kibassa Maliba, the current home of Mazembe,
is filled to capacity whenever the Lubumbashi outfit is in
action. Katumbi’s presence in his traditional white apparel
and a black cowboy hat creates wild cheers from the fans.
Under Katumbi, Mazembe’s brand new home-ground is
near completion with an investment of over US $20-million;
and he has further bought two planes for the team and for
the fans to transport them to matches within and outside
DR Congo.
A snap-shot of the activities of October 10, 2011 when a
solidarity march demanded Katumbi stay in office, attests
to the incredible popularity built around his leadership since
Moise Chapwe Katumbi

2007 when he became governor. The protesting multitudes
told Katumbi he was going nowhere. His role was to repair
the rattled image Katanga had endured in decades of war.
Katumbi promised to re-think his decision following the
immense show of solidarity from his people.
Since February 2007 when he returned from exile to be
elected governor of the country’s southern region, Katumbi
has dedicated his service to bettering the lives of his people.
The road network, schools and factories are back to life and
Katumbi has overseen a rapid and steady economic activity.
The electrification of major parts of Katanga has also been
rapid, the township road network, has been Katumbi’s
passion too. The majority of Congolese people appreciated
Katumbi’s commitment to lift not only Katanga, but the rest
of the country out of its dark state.
The densely populated townships of Kenya, Katuba,
Kalubwe Kamalondo and upmarket areas like Golf and
Carrefour have all received attention. Kolwezi and Likasi,
other than Lubumbashi, are some cities in which Katumbi’s
supervised projects are slowly but surely sprouting.
His immediate policies upon taking over political office –
including the ban on exporting raw ore, the ban on
unnecessary dismissals in mining companies, and
developing the energy sector – are credited for the revival
of Katanga. Further, Katumbi has identified agriculture as
one of the country’s other sectors that could support the
country’s economy, instead of relying on mining.
He discourages his compatriots from relying on imported
maize, whose flour forms part of the country’s stable food,
particularly in Katanga. To lead by example, Katumbi has
himself engaged heavily in farming.
Katumbi’s popularity is sometimes equalled to that of Moise
Tshombe, the leader of Katanga in the early 60s; and
Laurent Desire Kabila – the man who rescued DR Congo
from Mobutu Sese Seko’s 30-year dictatorial rule; as well as
the great Patrice Emery Lumumba.

The African Presidential Roundtable 2012:
A 21st Century Energy Agenda for Africa
was held from May 23-25, at the University
of the Witwatersrand, Johannesburg,
South Africa. The Roundtable was a multi-
continental conversation involving former
African heads of state and government,
diplomats, industry leaders, international
dignitaries, and students and faculty from the
United States, Europe, and Africa.
The Roundtable marked the 10th Anniversary of the African
Presidential Roundtable and coincided with the University of
Witwatersrand’s 90th Year Celebrations. It was a follow-
up to the Balaclava Summit held in Mauritius in 2011,
which also focused on energy security in Africa. The focus
of this meeting was the charge received in Balaclava to
reconvene to refine the recommendations and expand the
stakeholders in the conversation.
The Roundtable deliberations were lead by experts in
the public and private sector, from institutions such as the
World Energy Council, USAID, CAMAC Energy, the Energy
Power Group, Uranium One, the World Bank, the Ministries
of Energy of Niger, South Africa, and Mozambique; Boston
University and the University of the Witwatersrand.
The African Presidential Roundtable 2012
Witwatersrand Communiqué: A 21st Century Energy
Agenda for Africa
(L-R): Ambassador Charles R. Stith, Director, African Presidential Center; His Excellency Nicéphore Dieudonné Soglo, former
President of Benin; His Excellency Amani Abeid Karume, former President of Zanzibar; His Excellency Ali Hassan Mwinyi,
former President of Tanzania; His Excellency Thabo Mbeki, former President of South Africa; His Excellency Olusegun
Obasanjo, former President of Nigeria; His Excellency Pedro Pires, former President of Cape Verde; His Excellency Benjamin
Mkapa, former President of Tanzania; His Excellency Rupiah Bwezani Banda, former President of Zambia.

Over 200 public and private sector leaders participated
in the deliberations, forums, and functions.
The following Heads of State and Government were
co-conveners of the Roundtable:
• His Excellency Nicéphore Dieudonné Soglo former
President of the Republic of Benin,
• His Excellency Pedro Pires former President of Cape
Verde,
• His Excellency Joaquim Chissano former President of
the Republic of Mozambique,
• His Excellency Olusegun Obasanjo former President of
the Republic of Nigeria,
• His Excellency Thabo Mbeki former President of the
Republic of South Africa,
• His Excellency Benjamin Mkapa former President of the
Republic of Tanzania,
• His Excellency Ali Hassan Mwinyi former President of
the Republic of Tanzania,
• His Excellency Rupiah Banda former President of the
Republic of Zambia, and
• His Excellency Amani Abeid Karume former President of
Zanzibar.
This year’s African Presidential Roundtable focused on
how governments, institutions, and individuals can aid in
bringing Africa closer to achieving energy security. If the
challenge of achieving energy security for Africa is solved,
it has the potential to drive development on the continent
to unprecedented levels. This year’s African Presidential
Roundtable focused on how governments, institutions, and
individuals can aid in bringing Africa closer to achieving a
resolution to this pressing dilemma.
The deliberations explored ways to maximise the
value/potential of Africa’s renewable, non-renewable,
and sustainable energy resources; and the importance
of mobilising its human resources in order to reach its
potential. The Roundtable discussions also addressed
the demand for qualified energy-sector personnel on the
continent to meet the demands of Africa’s energy needs for
the next fifty years, and stressed the importance of more
young people committing to scientific courses of study so
as to contribute to the solution of this pressing problem.
Africa is becoming the next World Energy Hub because
it is strategically situated and has a wealth of natural
resources. Africa has at least an 8-10% share of the
proven global world oil and gas reserves, and has already
overtaken the Middle East as the major oil supplier to the
U.S.
Africa’s ability to attain energy security rests on
political leadership, policy, and its people. The Roundtable
encouraged political leaders at every level to lead the
necessary country and continental dialogue, which must
take place if energy security is going to get the sustained
attention it needs to be achieved.
The uniqueness of the Roundtable is the contrast of
past African leaders exchanging and sharing information
with future leaders – such as the students in attendance. A
surprising outcome of this however, was that the information
was shared both ways. This is a positive indication of the
independent and analytical thinking being nurtured in such
high-level institutions.
The tangible benefits of engaging past leaders are that
they have call power, they impact on public opinion due to
their profiles, and they have vast wisdom and experience.
There was also mention of valuing African resources
for controlled usage. This concept of natural capital was
also one of the focuses of The Summit for Sustainability
in Africa held in Gaborone Botswana from 24 – 25 May.
Natural Capital prescribes to the notion that everything in
our ecosystem is given a value so as to ensure economic
growth does not damage the environment and similarly, that
the protection of the environment is not to the detriment of
the economy. This is especially important in Africa where
resources are needed to pull populations out of poverty.
Such key discussions are leading the way to defining
this delicate balance of growing Africa sustainably.
Photos courtesy of Thabane Maja of Maja Entertainment.
(L) Dr Malcolm McCulloch and (R) His Excellency Nicéphore
Dieudonné Soglo, former President of Benin
(R-L): 1. Dr Latsoucabé Fall, Regional Manager, Africa,
World Energy Council, 2. Ambassador Charles R. Stith,
Director of the African Presidential Center, 3. His Excellency
Ali Hassan Mwinyi, former President of Tanzania, 4. His
Excellency Amani Abeid Karume, former President of
Zanzibar, 5. His Excellency Nicéphore Dieudonné Soglo,
former President of Benin, 6. His Excellency Pedro Pires,
former President of Cape Verde, 7. Verity Norman, Program
Development Manager, African Presidential Center, 8.
(obscured) Dr Linda Heywood, Director, African-American
Studies, Boston University, 9. Ambassador Robin R.
Sanders, former U.S. Ambassador to Nigeria.

The perfect farm takes
dedication, passion and AFGRI
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www.afgri.co.za

CHAPTER 2:
TRADE AND INVESTMENT

Situated in the heart of the Gauteng province,
South Africa, the City of Ekurhuleni is poised
to become the first Aerotropolis in Africa.
An Aerotropolis is a type of urban form comprising aviation-
intensive businesses and related enterprises extending
outward from major airports. It has an Airport City at its
core and is surrounded by clusters of aviation-related
enterprises. It is similar in form and function to a traditional
metropolis, which hosts commuter-linked suburbs.
From December 1991 to November 1992, South African
political leaders met at the World Trade Centre in Kempton
Park for the negotiation of a new South African nation,
known as the Conference for a Democratic South Africa
(CODESA).
It is a fitting tribute that the place in which South Africa’s
future was decided would be incorporated into one of only
six metropolitan municipalities at the time, serving high
density population areas in South Africa. Today there are
eight metropolitan municipalities across the country.
On 5 December 2000, seven years after the historic
CODESA negotiations, the local government authorities of
the nine cities and towns east of Gauteng entered their own
new era with the formation of the Ekurhuleni Metropolitan
Municipality.
The municipality
The region of Ekurhuleni, formerly known as the East
Rand, was home to a number of good sized towns that
had developed around the mines, and whose charters
dated back nearly a century. Nine local administrations
amalgamated to form Ekurhuleni – Alberton, Benoni,
Boksburg, Brakpan, Edenvale, Germiston, Kempton
Park/Tembisa, Nigel, and Springs – along with two other
councils, the Khayalami Metropolitan Council and the
Eastern Gauteng Services Council.
Economy
The economy of the Ekurhuleni region is larger and more
diverse than that of many countries in Africa. It accounts for
nearly a quarter of the Gauteng province’s economy which,
in turn, contributes over one third of the national Gross
Domestic Product.
Ekurhuleni contributes about 7% to the country’s
spending power and another 6.2% to its production. In the
majority of indicators of economic activity, namely per capita
income, unemployment, poverty, average wages, as well as
other indicators of human development, it is similar to the
rest of Gauteng.
It has the largest concentration in Africa of industry
for the production of goods and commodities; which is
why Ekurhuleni is often referred to as ‘Africa’s workshop’.
Manufacturing in Ekurhuleni accounts for 32% of its total
production output, and 26% of the GDP of Gauteng.
Infrastructure
The network of roads, airports, rail lines, telephones,
City of Ekurhuleni, Place of Peace,
enters into own new era
City of
Ekurhuleni

electricity grids and telecommunications, rivals that of many
cities in developed Europe and America. This infrastructure
supports a well established industrial and commercial
complex.
South Africa’s largest railway hub is located in
Germiston and this links the city to all the major population
centres and ports in the southern African region. Many of
the country’s modern freeways and expressways crisscross
one or other part of Ekurhuleni, connecting it to virtually all
provinces, and many of the country’s major cities.
The Maputo Corridor development, South Africa’s
most advanced spatial development initiative, connects
Ekurhuleni with Maputo, the capital of Mozambique. It is
also linked directly via rail, road and air to Durban, South
Africa’s biggest and busiest port.
Why Ekurhuleni?
• Ekurhuleni is home to OR Tambo International Airport
which is used by most of the world’s leading airlines and
services most of the African continent.
• The Albertina Sisulu Corridor is a prime investment
and development location. Lying on the R21 freeway
which runs through Ekurhuleni, the corridor links
Johannesburg, OR Tambo International Airport, and
Pretoria (Tshwane).
• Investment opportunities lie in a wide range of sectors
including telecommunications, business outsourcing,
import, export, manufacturing, processing, transport
services, office and retail space, agriculture, and eco-
tourism and conservation industries.
• The municipality has devised an urban development
structure that creates investment opportunities for
business while also contributing to social development
and upliftment.
• Roads, railways and airports service Ekurhuleni well as it
has a well developed network of infrastructure as well as
strong telecommunications infrastructure and powerful
electricity grids.
• A modern road network system reaches every part
of the municipality and connects all the major towns,
offering conveniences and a seamless travel experience.
• Roads are well maintained and more than capable
of handling the city’s increasing commercial traffic.
The N3 from Johannesburg to Durban, the N12 from
Johannesburg to Witbank and the R21 highway, which
joins OR Tambo International Airport to the rest of the
province, all meet at Gillooly’s Interchange at the heart of
Ekurhuleni.
• More than a quarter of Africa’s railway tracks are
situated in South Africa and at the heart of this hub is
Ekurhuleni.
Ekurhuleni Metropolitan Municipality
Tel: +27 11 820 4321
Fax: +27 11 820 4310
www.ekurhuleni.com

Botswana Development Corporation (BDC)
and its 100% subsidiary, Commercial
Holdings, have marked yet another milestone
by investing in a property development
initiative dubbed “The Fairscape Precinct.”
Strategically located in the heart of Showground Office
Precinct, this state of the art development will be unique
and trend-setting as it will be a mixed development tower
standing at 15 storeys and comprising of rental office
space, retail space, penthouses, a hotel and 884 car
parking bays in the basement. BDC found it imperative
to initiate Fairscape Precinct to revitalise Fairgrounds by
offering prospective commercial and retail tenants with a
world class mixed-use property at a total cost of
P466-million.
Fairgrounds have since transformed into a major office
hub in Gaborone but lack a development that truly places
it as an office location of international stature. BDC
therefore found it imperative to come up with Fairscape.
The uniqueness of the development is derived from five
major design principles: mixed land use, central piazza,
district architectural identity, streetscape character and
environmental sustainability.
This mixed-use concept is the first of its kind to be
implemented in Botswana and is envisaged to bring
modern high-class working and living environment into the
country. The core concept is to integrate the corporate
and private culture into one domain – where business
meets pleasure. The central aim of the Fairscape Precinct
development is to create an environment which promotes
economic opportunities and stimulates enterprises with
a lot of emphasis on investment sustainability. With a 15
storey high tower, the design and structure of the building is
to accommodate pedestrian movements and accessibility
to the amenities of the precinct with a piazza forming
Fairscape Precinct,
A mixed-use concept for Fairgrounds

the central (focal point of the precinct) having an array of
shops and open cafes, hence providing a vibrant “street
architecture” where locals and visitors can mingle.
Also as a 15 storey high tower, this will make it one of the
tallest buildings in Gaborone. The design and construction
will incorporate modern green building status, which will
render the development to be environmentally friendly and
energy efficient, with a three level basement parking.
Moedi, Plot 50380, Gaborone International
Showgrounds, Private Bag, 160, Gaborone, Botswana
Tel: +267 365 1300
Fax: +267 390 3114 or +267 390 4193
Email: enquiries@bdc.bw

It was all glitter and glamour for the Botswana General
Certificate of Secondary Education (BGCSE) top ten
achievers and a glimpse of the allure that awaits them as
they would be preparing for the western world to pursue
further studies.
The Botswana Examinations Council (BEC) 3rd Annual
Excellence Awards in collaboration with the Ministry of
Education and Skills Development (MOESD) was by all
standards an epic event in the Council’s 2012 calendar
of events. The immaculate dress and sometimes glittery
costumes of achievers, parents, teachers and the VIPs; to
the golden adorned table tops and golden reed chairs, all
summed up the mood of the day.
When Esther Modise was called onto the stage
to receive the Golden Star Award from His Excellency
President Lt. General Seretse Khama Ian Khama, the hall
broke into a rupture of applause and competing flashlights
as media personnel shoved each other to get the best shot.
The former Selebi Phikwe Senior Secondary School
student has outdone herself with eight A+ and an A to
put herself in the world stage by unlocking a host of
opportunities, that should she have failed, she would
probably only have dreamed about.
In the short term she has earned herself a whooping
P20,000, a trophy and certificate as part of the Golden Star
Botswana
Examinations
Council

Award goodies in addition to a laptop, Awards T-Shirt and
above all a government scholarship in one of the prestigious
Universities in the United Kingdom.
His Excellency President Lt. General Seretse Khama Ian
Khama applauded BEC and MOESD for the pivotal role they
play in meeting the country’s Vision, one of whose pillars
is to be an educated and informed nation by 2016. He
called on other students across all schools in the country
to set their footsteps exactly where Esther and other 2011
academic top achievers stepped to secure educational
success.
His Excellency also implored relevant authorities to
reward deserving teachers and invited teachers to come
to state Houses to discuss with him their challenges in a
relaxed atmosphere over a cup of tea. He requested the
Ministry of Education and Skills Development to facilitate for
this kind of a meeting.
Esther Modise was to later go onto the podium to
encourage those who are to still go through the BEC
national examinations and left them with these words: “Take
your school work seriously and refrain from anything which
may distract you from your academics and face all the
challenges as rewards are eminent”.
“We are limited only by the mind and thoughts, the rest
is borne of either one,” echoed the BEC Executive Secretary
Dr Serara Moahi earlier on when giving the overview of
the awards celebrations held at Gaborone International
Convention Centre on the 31st May 2012.
Dr Moahi pointed out that the words were earlier
put across by a former student of Orapa CJSS, Karabo
Sankoloba. “To derive the meaning from this quote shall
take decades,” she said.
The BEC Executive Secretary emphasised that
the excellence awards are meant to increase learners’
confidence, raise their aspirations, improve their motivation
for learning, keep them engaged in education and that
recognition of achievement can help young people to reflect
on their learning and development.
She stated that for the 3rd Annual Excellence Awards
a total of 72 students were to be awarded as follows:
The Presidential award (highest performance in BGCSE),
Ministerial award (second highest performance in BGCSE),
top 10 high achievers in BGCSE, top 10 high achievers in
Junior Certificate Examination (JCE), top 10 high achievers
in Primary School Leaving Examination (PSLE), top two
achievers in special needs category at PSLE, JCE and
BGCSE.
Dr Moahi also stated that the top achievers at subject
level at BGCSE, English, Mathematics and Science at JCE
and English, Mathematics and Science combined at PSLE
were also to receive awards.
She also stated that the best performing school and its
Parents Teachers Association at each level were also to be
awarded on the Day.
The curtain for the Day was closed with dance and
laughter as Honourable Minister of Education and Skills
Development Pelonomi Venson-Moitoi took to the floor with
the BEC Chairperson Dr Joseph Tsonope to the tunes of
Nnunu with her jazz melodies of yesteryears.
Plot 54862, KT Motsete Rd
Private Bag 0070, Gaborone
Tel: +267 3650700 | Fax: +267 318 5011
E-mail: enquiries@bec.co.bw
www.bec.co.bw

Debswana Jwaneng Mine’s
approach to sustainable
partnership is captured in
their commitment to living
up to diamonds. The Mine’s
commitment to mining
and recovering diamonds
safely, cost effectively and
responsibly when measured
against the highest global
mining standards to deliver
superior value, always sits
at the heart of its business
strategy.
The Mine’s aim is to ensure that its
activities contribute significantly to
the development and prosperity
of Botswana, and community of
Jwaneng and surrounding areas.
This promise is underpinned by
Debswana’s value of Show we Care,
which says “The people whose
lives we touch, their communities
and nations and the environment
we share, all matter deeply to us.
We will always think through the
consequences of what we do so that
our contribution to the world is real,
lasting and makes us proud.”
The responsibility for the
proper management of sustainable
partnership is core to the way they
operate as a business. Debswana
Jwaneng Mine works in partnership
with a broad range of stakeholders
to improve communities in areas of
healthcare, education, community
upliftment, art and culture, sports
development and environmental
protection. Partnering with various
stakeholders ensures that revenues
from diamonds are transformed into
economic wealth and improved quality
of life and wellbeing for its employees,
their families, the community of
Jwaneng and surrounding areas,
the nation of Botswana and its
shareholders.
The Mine’s biggest Corporate
Social Investment project to date is
Jwaneng Mine Hospital. Funded to
the tune of over P64-million annually,
the hospital serves as both a Mine
hospital and district referral hospital
for a radius of 200km. The hospital
which has been accredited by Council
for Health Services Accreditation
of Southern Africa (COHSASA) has
55 beds and consults about 8100
public patients and 34,000 private
patients. In April 2003, Debswana
partnered with the government of
Botswana to set up the Infectious
Disease Care Clinic (IDCC),
which provides free antiretroviral
therapy (ART) to members of the
community. Debswana is one of
the few companies in the country
which provides free ART to HIV
positive employees and spouses. In
addition, the Mine recently funded the
electrification of Maokane Clinic at the
value of P45,000.
In 1979, the Mine established
Acacia Primary School which provides
state-of-the-art pre-primary and
primary education at a nominal fee for
Mine employees and the community.
Since education is the cornerstone
of development in any community,
in 2002 Jwaneng Mine started the
DEBSWANA JWANENG MINE
30 years of sustainable partnership

Debswana Government School’s
Development Programme, which aims
at developing the existing government
primary schools in Jwaneng. The
programme concentrates on Science,
Maths and English subjects.
Jwaneng Mine has made strides
in skills transfer. Through the Cut
8 Project the Mine partnered with
the National Internship Programme
under the Ministry of Labour and
Home Affairs and gave 39 Batswana
university graduates an opportunity to
take part in an internship programme
with Cut 8 contractors. Lecturers
from various training institutions in
Botswana have been taken for further
training in areas of Rigging, Pipe
Fitting, Mechanical Fitting and Boiler
making at the Fluor Training Centre
in Secunda, African Academy in
Johannesburg and Southern African
Institute of Welding in Johannesburg,
South Africa. Three junior chefs went
on a three-month training at Loire
Valley Chef School in Blois, France, to
become professional chefs.
Sustainable management of
the natural environment is key to
the future prosperity of Botswana
and Jwaneng. Good environmental
stewardship involves avoiding,
minimising and mitigating the negative
environmental impacts at every
stage of the mining lifecycle and
maximising the positive environmental
contributions. The Mine complies
with international standards for
environmental management systems.
These systems provide systematic
management of all environmental
impacts of their operations with
emphasis on water conservation, dust
monitoring, energy management,
land usage management, pollution
prevention and waste management.
In 1994, the Mine established Jwana
Game Park with the objective to
conserve existing free roaming game
in the area. The park, which measures
19 000 hectares, accommodates
about 1 700 animals. The park
also hosts Cheetah Conservation
Botswana, which provides a base
for research on the conflict between
endangered cheetah and livestock.
The Mine engages with
communities throughout the year to
ensure that they understand their
expectations and to clarify their
commitments to them. Twice a
year, the General Manager hosts a
Stakeholder’s Engagement Forum with
external stakeholders in and around
the town, to update the community on
critical business issues, as well as give
the stakeholders an opportunity to
contribute more substantively to those
issues. Ensuring that communities in
which Jwaneng Mine operates are
involved in decisions which affect
them has always been a business
priority for the Mine. The Mine also
has a representative at Jwaneng Town
Council meetings; this ensures that
they effectively maintain their legal,
social and political licence to operate
on an on-going basis. Debswana
Jwaneng Mine remains committed to
sustaining their partnership in order to
ensure that the Mine leaves a real and
lasting impact on Botswana.
ABOUT DEBSWANA DIAMOND
COMPANY
• Debswana is a successful
public-private partnership which
has been in existence for 43
years. It is a 50/50 partnership
between the Government of
Botswana and De Beers.
• Out of every P5 derived
from diamond revenues, the
Botswana government receives
P4 through dividends, royalties
and taxes.
• Over 30% of government
revenues are generated from
Debswana diamond revenues.
• Revenues from diamonds have
been used to develop Botswana
over the past 43 years.
• The company operates four
diamond mines and one coal
mine. The diamonds mines are
Orapa, Letlhakane, Damtshaa
and Jwaneng, and the coal mine
is Morupule Coal Mine.

MAHINDRA BOTSWANA (PTY) LTD
Plot 20694, Sekotlo Road, Block 3, Broadhurst Industrial
Tel: +267 3160155 | Fax: +267 3160154 | mahindra@info.co.bw

Today, India and South Africa are key
trading and investment partners of
a large number of countries, lending
fundamental strength to South-South
Cooperation.
The rise of both nations on the
global plank is predicated to the
resurgence of the private sector in
both economies. Private corporates
in India and South Africa have not
only focused on building global
competitiveness, but are also agents
of inclusive growth and social change.
It is this all-round character that makes
Indian and South African businesses
a perfect fit in the emerging global
economic order that calls for both
competitiveness and inclusivity.
Confederation of Indian Industry
(CII) in South Africa has played a
key role in bringing businesses on
both sides of a common platform by
periodically organising bilateral and
multilateral conclaves, conferences,
seminars, business meets and
expositions, with great success.
To institutionalise the interaction in
a systematic fashion, CII has helped
industry on both sides to create
common platforms like the India
Business Forum (IBF) South Africa
and India-South Africa CEOs Forum,
apart from holding the annual ‘Doing
Business with India’ conference in
South Africa. Engagements like these
have had a visibly positive impact
on the bilateral trade and investment
flows.
India Business Forum (IBF) South
Africa
Following CII’s interaction with several
Indian companies operating in South
Africa, coupled with the growing
investments in South Africa, gave
a reason for a “Forum” for Indian
companies. The sheer range and
diversity of the Indian corporate
presence in South Africa prompted CII
to take this initiative.
The India Business Forum, South
Africa (IBF) was formed as a result in
March 2007 in Johannesburg.
India Business Forum, South
Africa consists of 55 leading Indian
companies from the automotive,
metallurgical, engineering,
pharmaceutical, information
technology, financial services and
other sectors; and the membership is
growing.
The forum is being guided under
the Chairmanship of Mr Raman
Dhawan, Managing Director, Tata
Africa Holdings (SA) (Pty) Limited.
India-South Africa CEOs Forum
The India-South Africa CEOs Forum is
another key pillar of bilateral business
Confederation of Indian Industry
in South Africa
AFRI-INDIA

engagements. The CEOs Forum was started five years ago
in August 2007 under the leadership of Mr Ratan Tata and
South African business leader Mr Patrice Motsepe.
The Forum was formed to enhance business co-
operation and to ensure a closer and enduring economic
partnership, leveraging the strengths and complementarities
of the two countries and their long-standing relationship.
In respect of bilateral trade, the Forum addresses
both tariff and non-tariff barriers (NTBs) that impede the
trade flow. The Forum has also highlighted the scope
for cooperation on airport management, air navigation,
communication systems, safety and security.
Doing Business with India
In an effort to increase India-South Africa business
engagements, CII introduced a conference on ‘Doing
Business with India’ in collaboration with the Consulate of
India at Johannesburg. This annual conference is focused
on promoting ‘Brand India’ and on projecting India as the
favoured destination for South African Investments.
The first conference on ‘Doing Business with India’,
held in September 2008, was enthusiastically received with
the participation of over 250 CEOs and senior business
executives from India and South Africa. In 2011–2012 the
approach has been sectoral and is received well by both
Indian and South African businesses.
Way Forward
The stage is set for India and South Africa to take their
business engagements to a higher plane – Confederation of
Indian Industry (CII) and is committed to its role as a catalyst
to greater bilateral trade and investment flows, and more
people-to-people contacts.
About Confederation of Indian Industry (CII)
The Confederation of Indian Industry (CII) works to create
and sustain an environment conducive to the growth of
industry in India, partnering industry and government alike
through advisory and consultative processes.
CII is a non-government, not-for-profit, industry led and
industry managed organisation, playing a proactive role
in India’s development process. Founded over 117 years
ago, it is India’s premier business association, with a direct
membership of over 7000 organisations from the private as
well as public sectors, including SMEs and MNCs – and an
indirect membership of over 90,000 companies from around
400 national and regional sectoral associations.
CII catalyses change by working closely with
government on policy issues, enhancing efficiency,
competitiveness and expanding business opportunities for
industry through a range of specialised services and global
linkages. It also provides a platform for sectoral consensus
building and networking. Major emphasis is laid on
projecting a positive image of business, assisting industry
to identify and execute corporate citizenship programmes.
Partnerships with over 120 NGOs across the country
carry forward our initiatives in integrated and inclusive
developments, which include health, education, livelihood,
diversity management, skill development and water, to
name a few.
With 63 offices including 10 Centres of Excellence in
India, and 7 overseas offices in Australia, China, France,
Singapore, South Africa, UK, and USA – as well as
institutional partnerships with 223 counterpart organisations
in 90 countries – CII serves as a reference point for Indian
industry and the international business community.
Confederation of Indian Industry Headquarters
The Mantosh Sondhi Centre
23, Institutional Area, Lodi Road
New Delhi – 110 003 (India)
Tel: +91 11 2462 9994 -7 | Fax: +91 11 2462 6149
Email: info@cii.in | Website: www.cii.in
South Africa Office
Ms Dorin Nelson Country Representative
Confederation of Indian Industry (CII)
C/O BUSA- Business Unity South Africa, 3 Gwen Lane
1st Floor, Sandton, 2146 Johannesburg, Gauteng
Tel: +27 11 7848000, Ext: 202
Fax: +27 11 784 8004 / 0866098248
Email: cii.africadesk@gmail.com / dorin.nelson@cii.in
AFRI-INDIA

GVPedia Directors Sven Boermeester and Thapelo Letsholo
recently attended the 2012 INDIALLIA event in Mumbai
India. Since 1990, 16 FUTURALLIA forums have brought
together more than 10,000 participants and made possible
about 80,000 individual business meetings, thus initiating
thousands of business partnerships between SMEs all over
the world.
GVPedia Africa President Thapelo Letsholo, GVPedia India
President Sandhya Mendonca, and GVPedia International
President Sven Boermeester at INDIALLIA
Run from the 23rd to the 25th April, the 2012 INDIALLIA
brought together 400 different companies – 200 from
India and 200 from the rest of the world. The International
Business Development Forum At The Incredible Destination,
India aims to connect business globally and is organised
by a partnership between World Trade Center Mumbai and
All India Association of Industries and supported by the
Government of Maharashtra.
Presentation by Mr Vijay Kalantri at INDIALLIA 2012
INDIALLIA allowed the perfect opportunity to promote Africa
and specifically the Future Of Trade Africa as a platform for
African trade with India. The doors between India and Africa
are open for trade and this is the start of many new and
developing business relations. The launch of the Proudly
African initiative fits directly in line with these aims.
www.indiallia.com
World Trade Center Mumbai in brief
The World Trade Center Mumbai is the realisation of the
vision of one man, Dr M. Visvesvaraya – an Indian engineer
and scientist. Named after him, M. Visvesvaraya Industrial
Research & Development Centre (MVIRDC), a non-profit
company registered under the Indian Companies Act, is the
promoter of WTC.
Established in 1970, MVIRDC is governed by a Council
of Management, comprising industrialists, representative
from Central and State Governments and Trade Promotion
Bodies.
www.wtcmumbai.org
INDIALLIA 2012
Hosted by WTC Mumbai and All India
Association of Industries
AFRI-INDIA

All India Association of Industries in brief
The All India Association of Industries has been serving
trade and industry for over 50 years. Under the dynamic
leadership of the Late Shri Babubhai M. Chinai (M.P), the
AIAI was established in 1956, which is today the leading
association of industries in India’s commercial capital.
Their membership spans across a wide spectrum of
industries with direct membership strength of over 1400
and indirect membership of over 30,000 through affiliated
trade bodies. About 70% of the membership relate to the
SME Sector.
www.aiaiindia.com
GVPedia Africa President Thapelo Letsholo, GVPedia India
President Sandhya Mendonca, and GVPedia International
President Sven Boermeester at INDIALLIA
Presentation by Mr Vijay Kalantri at INDIALLIA 2012
AFRI-INDIA

Tata Automobile
Tata Motors Limited is India’s largest automobile company,
with consolidated revenues of US$-15 billion in 2008-09.
Established in 1945, Tata Motors’ presence cuts across
the length and breadth of India. Tata Motors, was the first
company from India’s engineering sector to be listed in the
New York Stock Exchange, emerging as an international
automobile company.
Tata Motors is also expanding its international footprint,
established through exports since 1961. Tata entered the
next level of internationalisation with its assembly plant in
South Africa – along with several offices throughout the
country. Tata’s plans for South Africa came amid rising
vehicle sales in the country.
The company’s commercial and passenger vehicles are
marketed in several countries in Africa, with offices now
in Ghana, Kenya, Malawi, Mozambique, Nigeria, Senegal,
South Africa, Tanzania, Uganda, and Zambia.
The years to come will see the introduction of several
innovative vehicles focussed on emerging customer needs
and environmental technologies.
www.tatasa.co.za
Ranbaxy Pharmaceuticals
Ranbaxy Laboratories Limited, India’s largest
pharmaceutical company, is an integrated, research-
based international company, producing a wide range of
quality, affordable generic medicines, trusted by healthcare
professionals and patients worldwide. Ranbaxy has a
presence in 23 of the top 25 pharmaceutical world markets.
Ranbaxy (S.A.) (Pty) Ltd – South Africa, a wholly owned
subsidiary of Ranbaxy, was set up in 1998. There has
been a constant effort to differentiate Ranbaxy from the
myriad of other generic manufacturers by establishing the
corporate heritage and the vision of becoming a research
based international pharmaceutical company. During 2006
Ranbaxy acquired Be-Tabs with US$-30million turnover,
becoming the 5th largest generic company in South Africa.
The product portfolio is divided into three strategic areas:
Acute, Chronic and OTC.
Ranbaxy’s joint-venture with Community Investment
Holdings (South Africa), “Sonke Pharmaceuticals (Pty) Ltd”,
(Sonke) markets and sells Ranbaxy’s range of Anti-retroviral
products in South Africa and other African markets, with
local tie ups in 27 Brands.
www.ranbaxy.com
Suzlon Wind Turbines
Suzlon began after founder Mr Tulsi R. Tanti noted soaring
power costs and the unreliability of available power. He
saw wind energy as an alternative, opening a wind farm in
Gujarat, India in 1995. He set up Suzlon Energy Limited –
India’s first home-grown wind technology company.
Suzlon delivers wind power solutions from assembly, to
installation, to commissioning. The company manufactures
blades, generators, panels and towers in-house.
The Suzlon Group is the world’s fifth largest wind turbine
Successful Indian Companies
in South Africa
AFRI-INDIA

supplier, in cumulative installed capacity. The footprint
extends across Asia, Australia, Europe, Africa and North
and South America. The Group is a leader in offshore wind
technology.
Suzlon’s global footprint in South Africa is part of its
Emerging Markets focus. The vision of Suzlon is as the
technology leader in the wind sector, in the top three wind
companies in all the key markets of the world, to be the
global leader in providing profitable, end-to-end wind power
solutions.
www.suzlon.com
Apollo Tyres
Apollo Tyres Ltd is a high-performance company and
leading Indian tyre manufacturer. Apollo is an ambitious and
dynamic organisation. Registered in 1976, Apollo is built
around the core principles of creating stakeholder value
through product reliability.
In 2006, Apollo ventured outside India for the first time,
acquiring Dunlop Tyres International Pty Ltd in South Africa
(renamed Apollo Tyres South Africa Pty Ltd) and Zimbabwe
– taking on southern Africa as the second domestic market.
The company holds brand rights for Dunlop across 30
African countries.
The company currently produces the entire range of
automotive tyres for ultra and high speed passenger cars,
trucks and buses, farm and Off-The-Road, industrial and
specialty applications like mining, retreaded tyres, and
retreading material.
The two South African manufacturing plants are in
Durban (1935) and Ladysmith (1973) in Kwa-Zulu Natal.
The South Africa branded outlets are called Dunlop Zones.
Exports out of these key manufacturing locations reach over
70 destinations across the world.
www.apollotyres.com
Mahindra
Mahindra SA is a fully-owned subsidiary of Mahindra &
Mahindra of India, which was established in 1945. The
company is a fully-fledged organisation operating in South
Africa, leveraging on the strength of its Indian roots and 65
year history.
The company has vehicle dealerships in all nine
provinces of South Africa, which are fully-fledged facilities
that handle sales, service and spare parts. With over
35 dealerships in cities and towns across South Africa,
Mahindra has a growing national footprint, moving ever
deeper into communities as it continues its drive to offer
value-for-money products and services to customers.
The company has also expanded into other sub-
Saharan countries and currently exports vehicles to
Zimbabwe, Zambia, Botswana, Swaziland and Namibia.
Mahindra South Africa has a powerful network in place
to ensure the effective and efficient distribution of all parts in
all areas of South Africa.
Mahindra South Africa has achieved significant growth
in the country since its establishment in October 2004.
www.mahindra.co.za
AFRI-INDIA

Maseru is an ideal base from which to explore the western region of Lesotho with its magnificent
scenery, rich history, culture and crafts. Lesotho offers the ultimate outdoor experience, whether you
enjoy hiking, mountain biking, pony trekking or 4x4’s.

CHAPTER 4:
TRAVEL AND HOSPITALITY

In a focused effort to establish the marketing and
communications footprint for the food, beverage and
hospitality sector in Africa, Future of Trade Africa has
entered into a strategic relationship with Shout Factory,
South Africa’s leader in the hospitality media and marketing
space to build a Hospitality Marketplace for Africa.
This initiative will be the most comprehensive African trade
and promotion agency for the hospitality sector with the
goal of providing functional trade information as well as
building trade relations for companies wishing to grow
their business in Africa. Localised knowledge, content and
contacts is the key to successful trade relations in Africa.
Future of Trade Africa is also building the agriculture, agro-
processing and agribusinesses marketplace for Africa which
has clear synergies as the products move from farm gate
to retail to restaurant. We invite all stakeholders focusing
on Africa in the food, beverage and hospitality industry to
showcase their projects, products and services.
In terms of the system and interactive platform, Hospitality
Marketplace will combine a comprehensive trade
publication targeting the African market as well as be a fully
supported products and services search platform for the
food beverage and hospitality sector.
We have invested in development upgrades of our successful
South African platform, www.hospitalitymarketplace.co.za.
We are confident that this platform will represent the most
comprehensive information portal available to professionals
looking for industry news, product solutions or resources in
Africa within the next 2 years!
We have maximised exsisting Food, Beverage and
Hospitality platforms that combine the best of the industry
with the following marketing, media and business products:
Online Directories and Content Management systems:
Industry directory
• www.HospitalityAfrica.info
• www.HospitalityMarketplace.co.za
All Africa portal
• www.ProudlyAfrican.info
Industry news
• www.chefmag.co.za
• www.saca.co.za
• www.retailchef.com
Hospitality Marketplace Africa
The African Trade and Export Promotion Agency for the
Food and Beverage Hospitality Industry
Proudly African

Print
• Hospitality Market Place Africa
• Hospitality Market Place South Africa
• Chef Magazine
• Retail Chef Magazine
• Diplomat Africa Magazine
• Best of South Africa
Hospitality Marketplace Africa will be promoted at the
folowing exhibitions and conferences across Africa:
• SAITEX
• Hospitality Expo Ghana
• HOSTEX
• Food Agro Kenya
Hospitality Marketplace Africa will be copromoted
with the following African initiatives:
• African Foodservice Trade Shows 2012/2013
• Future Of Trade Africa 2012
• Africa’s Big Seven
• Foodbext 2012 – The Pan-West African Food And
Beverage Exhibition
• Africa International Autumn Trade Fair 2012
• Ethio Chamber International Trade Fair 2012
• Gulfood
• Hostex Gauteng 2013
• The 2013 United Nations World Tourism Organisation
(Unwto) General Assembly
• Ifea 2013 – Africa’s International Food & Drink Event
• The Hotel Show
• West African Hotel, Hospitality & Catering Exhibition
(Ghana)
www.HospitalityAfrica.info

The Regional Tourism
Organisation of Southern
Africa (RETOSA) in
collaboration with the
Commonwealth Secretariat,
have commissioned UK
based Yellow Railroad
International Destination
Consultancy, to prepare
a destination brand
management and
communication strategy and
implementation guidelines
for the southern Africa
region.
To gather input from both the private
and public sectors, RETOSA used the
Indaba travel trade show at Durban’s
International Convention Centre
during May to convene a workshop in
collaboration with the Commonwealth
Secretariat. The workshop was
attended by public and private
sector representatives from all the 15
RETOSA member states including
senior tourism officials, travel trade,
industry experts and consultants.
Francis Mfune, executive director of
RETOSA opened the proceedings.
“The SADC region currently has a
two percent share of the international
travel market and want to grow this
to five percent by 2020. A cohesive
brand and communication strategy is
an essential component in achieving
this aim”, he said.
In his opening address Tom Buncle,
Managing Director of Yellow Railroad,
stated that, “Establishing Southern
Africa as a brand in the minds of
international travellers will be built
on four key pillars, namely: diversity,
Regional Branding and
Communication Strategy for
Southern Africa

wilderness, humanity, and climate.
But how RETOSA members engage
and support the brand is critical to its
success.”
Buncle identified three travel
motivation trends in his presentation,
these being:
• Feel Fulfilled
Typically emanating from “old”
Western Europe, North America,
Australasia and Japan this group
want to visit “undiscovered”
destinations that offer “active”
relaxation, escapism, authenticity
and personal fulfilment.
• Fly and Flop
Buncle describes this group as
“Sunticipation” who want resort
based venues and are family
orientated and price conscious.
They emanate from Northern
Europe, “New” Eastern Europe
and Russia.
• Bling and Buy
This group demonstrate their
wealth and social status and
are noted for their ostentatious
consumption habits. “Look where
I’ve been” and “What’s global
warming got to do with me?” are
typical mantras from this group
who emanate from “New” Eastern
Europe, Russia, China, Brazil and
India.
Describing the benefits of a successful
brand, Buncle maintains that brands
that are distinctive, have personality
and are memorable can distinguish
themselves from competitors and
build loyalty at a premium price. He
differentiates branding from marketing
as:
• Branding – who you are
(personality / essence)
• Marketing – how you
communicate this to your
customers.
“A destination brand is the mix of the
core characteristics of the place that
make it distinctive and memorable.
It is the enduring essence of the
place that makes it different from
all other places (and competitors).
Importantly, the brand exists in
the eyes of the beholder. It has to
be credible and real, it cannot be
manufactured. It is the way in which
a destination nurtures, develops and
presents its core characteristics to
its main audiences that enables it to
establish, reinforce, or even change its
reputation” says Buncle.
Describing the primary risks to
destination branding, Buncle cites
conflicting stakeholder interests,
political compromise, dishonesty
and unclear thinking as contributing
factors that result in bland, indistinct
and consequently forgettable brands.
“Branding is no substitute for
substance, says Buncle. Your
brand already exists – it just needs
clarification, commitment and
communication. A brand is not budget
dependent – communicating it is what
costs.”
In concluding his presentation,
Buncle urged RETOSA members to
collaborate through shared resources,
market intelligence and skills
development. “As a region, southern
Africa is only as strong as its weakest
link. Individual interests must be put
aside in favour of shared goals to
attain consumer credibility.”
Audience participation highlighted
stumbling blocks that the
governments of member states would
need to address as priorities for the
brand to succeed, which included
air access constraints, cross-border
visa issues, corruption and nepotism
among other constraints.
Yellow Railroad will be presenting their
brand strategy proposal by the end of
October this year.
For more information or to
contribute to this proposal email
tom@yellowrailroad.com
Francis Mfune, executive director of
RETOSA
Hon. Minister Alain St Ange, Seychelles Minister for Tourism and Culture and
Member States’ representatives
Tom Buncle, Managing Director of
Yellow Railroad

The exciting concept of the Vanilla Islands
was conceptualised by six Indian Ocean
island nations who saw the benefit in forming
a new travel destination brand. The affiliated
islands comprise of Seychelles, Madagascar,
La Réunion, Comoros, Mayotte, and
Mauritius. The aim of the co-operation
partnership which was founded on August
4th, 2010 at La Réunion is to pool forces
and jointly market the region.
Growth of the Vanilla Islands
The collective name of the islands is a play on the senses
– conjuring up smells and flavours of the islands and their
cultures. The vanilla plant is cultivated on all the islands
and also ties in closely to each of their cultures and natural
heritage. Through this agreement between these jewel-
like Indian Ocean islands, island hopping between them
could soon become a regular and seamless option for
tourists. This agreement still aims to celebrate and uplift the
uniqueness and individuality of each island, but also calls to
pool resources to work together in attracting more visitors
to the region.
Visitors will be encouraged to mix and match island
experiences: one can enjoy water sports or golf in
Mauritius, a wellness experience in the Seychelles, hiking
in La Réunion, getting up close with lemurs in their natural
environment in Madagascar, and excellent snorkelling in the
Comoros and Mayotte – all achievable in one trip.
The success of the Vanilla Islands concept will be based
on four pillars: visa-free travel facilitated between the islands;
an extended and enhanced transportation network between
the islands; close cooperation between tour operators,
hotels, and authorities; and a homogenous marketing
strategy, focusing on the uniqueness of each of the Vanilla
Islands by simultaneously strengthening the joint identity.
Inter-island flights range from a quick
40 minutes to a maximum of two hours
and 20 minutes. Additionally, new cruise
routes between Mauritius, La Réunion,
Madagascar, and the Seychelles will
help facilitate the diverse experience of
the Indian Ocean. This joint marketing
venture will help to increase the profile of
the little known Indian Ocean islands to
a new audience – and therefore increase
visitor numbers and aid in economic
growth and local employment, whilst
protecting the serenity and natural
heritage.
The Vanilla Islands concept is a
celebration of accessibility, quality,
uniqueness, and competitiveness, which
are attributes which will help raise the
region. The more positive image helps
create visibility through highlighting
the charms of the Indian Ocean in
all its exotic glory. The multi-layered
experience holds a new value for the
tourism industry.
Introducing the Vanilla Islands – a
tourist’s Indian Ocean dream

Bringing the pod to flower
Before beginning to build this new collective image, there
were a number of key steps to first put in place, such
as the development of a website, the joint promotion of
further developing the cruise ship industry, as well as the
establishment of a “regional academy”. The idea of the
academy is to allow locals to grow and develop skills to
meet new demands by specialising in certain products in
the region.
During the 2012 International Tourism Fair of
Madagascar, Seychelles Tourism and Culture Minister Alain
St.Ange met with various other tourism officers to support
the call made by Pascal Viroleau, the Head of the IRT (La
Réunion Tourisme), for a General Meeting of the Vanilla
Islands on July 11 2012 in the Seychelles. At the meeting,
the Vanilla Islands grouping became an official organisation
– Minister Alain St.Ange was elected as the first President
of the Indian Ocean Vanilla Islands with Mauritian Tourism
Minister Michael Sik Yuen as Vice President. La Réunion is
to be the Secretary and Mayotte the Treasurer.
Madagascar is positioning its International Tourism Fair
as its event for the Indian Ocean Vanilla islands, Seychelles
on its part continues to position its Carnaval International
de Victoria as the Indian Ocean Vanilla Islands event, and
Mayotte have said that they are studying the possibilities of
also launching an event for the Indian Ocean Vanilla Islands.
Alain St.Ange said that the concept of labelling the
Indian Ocean islands was a necessity due to the globalised
pace of the world: “We all need to be proud of our region,
and then to push that region to ensure that the strengths
and unique selling points of each of our islands are put
forward in our bid to bring the Indian Ocean Islands to
the minds of potential visitors. Together we are strong,
and together we are not an island but part of a whole
destination”.
www.ilesvanille.com/
www.facebook.com/Les.iles.vanille/info

Rani Resorts boasts a
total of seven resorts in
Mozambique and Zimbabwe
– from the breathtaking
Victoria Falls and the
unspoilt wilderness of
Niassa Game Reserve, to
the white sand beaches of
the Bazaruto and Quirimbas
Archipelagos.
The Stanley and Livingstone
The Stanley and Livingstone is a
sixteen room all-suite boutique hotel
idyllically situated near Victoria Falls in
Zimbabwe, one of the Seven Wonders
of the World. The hotel is a 10 minute
drive from Victoria Falls on the Victoria
Falls Private Game Reserve.
Old Ursula
This camp is ideal for families or small
groups and presents the perfect base
for exploring the beautiful surrounds
of Victoria Falls. Guests can enjoy
the private swimming pool, excellent
game viewing, or take part in the
many adventures on offer such as
white water rafting or bungee jumping.
Indigo Bay Island Resort and Spa
Indigo Bay Island Resort and Spa
on Bazaruto Island in Mozambique
was Rani Resorts’ first operation and
flagship resort. This tropical island
paradise of palm tree speckled white
sand beaches lapped by the Indian
Ocean is home to some of the world’s
best fishing and diving. If not relaxing
in the luxury chalets, guests can also
enjoy horse rides on the majestic
Bazaruto sand dunes. Indigo Bay has
30 beach chalets, 14 Bayview villas.
Pemba Beach Hotel and Spa
Located in Pemba in the far
reaches of the northern coastline of
Mozambique, Pemba Beach Hotel
and Spa is a modern oasis perfect
for the business traveller or as an
overnight respite before exploring the
islands of the Quirimbas or the Niassa
Reserve. The hotel has 102 rooms, a
magnificent spa facility and is within
reach of several restaurants.
Medjumbe Private Island
Within the Quirimbas Archipelago is
Medjumbe Private Island – an exclusive
luxury private island with 13 luxury
beach chalets in one of the world’s
most beautiful locations. Its diminutive
size provides ultimate exclusivity
and is therefore perfect for romantic
getaways. Outside each chalet is a
private plunge pool looking over the
turquoise water of the Indian Ocean.
The location is in a protected
marine reserve. The resort offers
fishing on a strictly catch-and-release
policy and they educate fisherman
in the area about what types of
sustainable fish to catch.
Matemo Island
Also located in the Quirimbas
Archipelago in northern Mozambique
is Matemo Island which provides the
Rani Resorts

ideal idyllic island experience for guests. With 24 individual
palm-thatched beach chalets and pristine beaches,
the environment is a tropical dream. Matemo caters to
families and honeymooners and is an interesting historical
and cultural hub with community based activities and
excursions.
Lugenda Wilderness Camp
The Lugenda Wilderness Camp is in the Niassa National
Reserve in a remote area of northern Mozambique, bordering
with Tanzania. The Niassa National Reserve is an expanse
of 42,000 square kilometres. With experienced guides,
Rani Resorts runs a conservation concession and has been
operating in the area for about ten years. The Camp is an
eight roomed tented luxury safari-lodge. Lugenda offers a
truly remarkable wilderness experience in one of the world’s
most beautiful and unspoilt areas of nature.
Santa Carolina development
Rani Resorts has recently secured one of the treasured
islands on the Mozambique coast called Santa Carolina.
Otherwise known as Paradise Island, this island gem lies
in the crown of the Bazaruto Archipelago. There is an old
hotel resort on the island, but over the years following the
Mozambique Civil War, it has become derelict. Rani Resorts
are in the planning stages of developing a whole new resort
on the island.
Community involvement and conservation
Rani Resorts’ short term focus remains in these locations.
Rani Resorts utilises community involvement in its resorts
and employs and supports as many local people as
possible.
Rani Resorts has also brought in language teachers for
hotel staff in order to further their education. They have also
built schools and clinics for surrounding communities and
have teamed up with various NGOs for wildlife preservation.
Rani Resorts reintroduced black rhino into their Victoria
Falls Private Game Reserve, on which The Stanley and
Livingstone is located and started a successful black
rhino breeding program. Rani Resorts is also active in
the Endangered Wildlife Trust which runs a Dugong
conservation program in the Bazaruto marine reserve.
Currently, the company is looking at alternative energy
usage in its resorts and is committed to conserving energy
and lessening its carbon footprint. They are looking to
switch over to solar energy with the possibility of wind
turbines, LED lighting throughout the resorts and energy
efficient equipment. Rani Resorts is currently planning an
alternative energy program for Medjumbe Private Island.
The company recognises the rich natural resources in
Mozambique and Zimbabwe and has integrated its resorts
to create jobs for the local communities and preserve their
natural habitat.
Tel: +27 11 658 0633 (SA)
+258 21 301 618 (Moz)
Email: info@raniresorts.com
www.raniresorts.com

HRDAC
THE MANDATE OF THE HUMAN RESOURCE DEVELOPMENT ADVISORY COUNCIL
The Human Resource Development Advisory Council (HRDAC) was established as an interim structure by Presidential Directive (CAB 19 (B)/2009) issued on July 9th 2009
to drive the implementation of the National Human Resource Development Strategy (HRDS). The strategy is a macro level initiative that sets out an approach to develop
the human resource capacities and match them with the anticipated skills requirements in line with the national economic growth and development ambitions. It is
planned that the Human Resource Development Council will have been legally established and will be operational before the end of 2012.
THE VALUE PROPOSITION OF THE NATIONAL HUMAN RESOURCE DEVELOPMENT STRATEGY
Over the last three decades Botswana has had the natural resources to guarantee its prosperity. The warning signs are clearly evident that this may not be the case in the
future. The country’s dependence on a single natural resource is not sustainable in the long term and alternative engines of growth need to be developed if Botswana is
to compete and prosper in the future.
the creation of wealth, long term prosperity for all and societal transformation and social justice.
The challenge is formidable. Skills matter fundamentally for the economic and social health of Botswana. Our nation’s skills are not world class and we run the risk of
undermining the gains that we have made as a nation over the last four decades. Productivity continues to trail behind our peers and competitors and our unemployment
rate is unacceptably high. Demographic, technological and global changes are presenting enormous challenges and brilliant opportunities. The population is very
dramatically altering the way we work. Globally competitive pressures on all sectors of the economy are increasing. Manufactured goods and services are traded across
the world. If the Botswana economy is to successfully diversify into these areas, the ability to do so will depend almost entirely on the skills and knowledge of its people.
Improving our skills levels will address these systemic problems.
In sum, skills development is the most important lever within our control to create wealth and ensure the long term prosperity of our people. The Government has made
individuals we must take a personal responsibility for improving our skills. Employer’s appetite for skills training must be increased.This is the vision of the National Human
Resource Development Strategy (2009), a vision that we must all embrace to guarantee the long term prosperity of Botswana.
PROGRESS IN ESTABLISHING THE HUMAN RESOURCE DEVELOPMENT COUNCIL
focussed on the design of the strategic architecture of the proposed Council and has included three components of organisational design, legislative drafting and due
diligence. The organisational blueprint sets out the strategic positioning, mandate, objects and functions of the Council followed by a comprehensive detailing of the
governance framework, organisational structure processes and systems, human resource and funding requirements. This was concluded in December 2010 with the
approval by the HRDAC governing Council of the‘Organisational Design and Implementation Plan’.
The second component is about legislation. The HRDAC has concluded the preparation of the draft Human Resource Development Bill which sets out the statutory
requirements for establishing the Council. The preparation of the draft Bill is the outcome of an extensive nationwide consultation which elicited a wealth of inputs from
public and private sectors, civil society representatives and institutions and organisations across the entire education and skills training sector. The Draft Bill has been
passed to the Minister of Education and Skills Development with a recommendation that it be processed for consideration and approval by the National Assembly.
The expectation is that the Draft Bill will be considered by Parliament during 2012 which in turn will lead to the HRDC being established and formally commencing
operations.
out the merger. The Due Diligence Report was approved by the HRDAC governing Council on December 2011 bringing to a close this initial phase of establishing the
HRDC.
With the HRDAC’s responsibility for the Design Phase concluded the next step in establishing the Human Resource Development Council is the pre-merger or transition
phase. This will require the HRDAC to lay the foundation for the statutory Council to commence operations on Day 1. This is anticipated to take place before the end of
2012.
LONGTERM PROSPERITY FOR
ALL INTHE GLOBAL ECONOMY
BUILDINGWORLD CLASS SKILLS FOR BOTSWANA

CHAPTER 5:
BUILDING AFRICA
Courtesy Gautrain

Master Builders South Africa is the leading
representative body in the building and
construction industry in South Africa.
The primary role of MBSA is to promote the viewpoints and
interests of the industry, to promote the highest quality and
standards through excellence in service to our members,
engaging government and legislative bodies on national
policies that affect the industry, for the purpose of creating a
sustainable building industry in South Africa.
More than a hundred years is a long time for any
organisation to have survived and flourished, and still have a
meaningful role in today’s fast-track world. Master Builders
South Africa was founded as the National Federation for
Building Trade Employers in 1904 and has seen many
trials and tribulations, successes and disasters through the
intervening years. The Federation’s initial aims were to unite
the contractors of the day to gain better bargaining power
with government authorities and to negotiate with trades
unions.
Master Builders South Africa is today the national
voice of the Master Builders Associations (MBAs) in
the country and represents all sectors of the building
industry. It functions as a federation of registered employer
organisations which represent employers operating in the
building industry. It is regulated in terms of section 107 of
the Labour Relations Act, Act 66 of 1995.
MBSA represents its members on national bodies
and liaises with national government on legislative and
other issues which encompass training needs, legal
services, labour relations, building codes and standards,
and economics which affect the building industry. Such
bodies include the Construction Industry Development
Board (CIDB), Construction Education & Training Authority
(CETA), and The South African Council for the Project and
Construction Management Professions (SACPCMP).
As a member of the African Federation of Construction
Contractors’ Association (AFCCA), MBSA promotes
international and African fellowship and cooperation
between the South African building and construction
industry and other African industry associations. Through
AFCCA, MBSA established cooperative, networking
and working arrangements in furtherance of building
construction projects on the continent.
The MBAs have offices in the major cities of South Africa
and their members range from large national, international,
residential and commercial builders and civil contractors, to
specialist subcontractors both large and small, as well as
suppliers and professional industry advisers.
They collectively employ over 100 experienced staff
with qualifications in a diverse range of disciplines including
building, law, management, economics, marketing,
accounting, labour relations, safety, and education and
training, to serve their members.
Each MBA has a code of ethics to which members
must adhere, and they also provide advice and assistance
on various aspects of business practice. All MBAs cater for
emerging contractors and offer a special membership fee
Master Builders South Africa
BUILDING AFRICA

structure and assistance to encourage such membership.
Members of the public are encouraged to use an MBA
member for all building work – whether a new luxury house,
renovation, refurbishment, additions or alterations, however
large or small. The MBA offices can provide names and
contact details of appropriate member companies, so that
quotes and references can be obtained before negotiating
a contract.
Awards
Each year MBSA acknowledges excellence in the building
industry through its prestigious President’s Award of
Excellence which is presented in conjunction with the MBSA
annual national congress. MBSA conducts an annual safety
competition for member companies which compete in a
number of categories. This competition, initiated in 1963,
attracts large numbers of entries from the best occupational
health and safety managed sites in South Africa.
Publications
SA Builder/Bouer is the official journal of MBSA and has
been published since 1923. It offers the latest news on
projects, products, personalities and developments in
the building industry and has an estimated readership of
20,000.
MBSA has developed and offers a range of standard
building agreements for sale to MBA members as well
as members of the public, The MBSA Safety Manual for
Construction Sites is a comprehensive document that
provides all the necessary information pertaining to health
and safety.
Our corporate members, the Master Builders Associations,
have offices in the following areas:
• Boland: + 27 21 863 3330 | info@mbaboland.org.za
• Eastern Cape: + 27 41 365 1835 | ecmba@global.co.za
• Free State: + 27 57 352 6269 |
masterbuilders@mbafs.co.za
• Gauteng: + 27 11 805 6611 | info@gmba.co.za
• KwaZulu-Natal: + 27 31 266 7070 |
info@masterbuilders.co.za
• North Boland: + 27 23 342 6964 | mbanb@telkomsa.net
• Northern Cape: + 27 53 831 1845 |
vicsmba@xsinet.co.za
• West Boland: + 27 22 772 2251
• Western Cape: + 27 21 685 2625 | info@mbawc.org.za
Our affiliate members, representing specialist
subcontracting companies, are:
• Association of Architectural Aluminium Manufacturers of
South Africa (AAAMSA)
+ 27 11 805 5002 | aaamsa@iafrica.com
• SA Refrigeration and Air Conditioning Contractors’
Association (SARACCA)
+ 27 11 622 3890 | saracca@icon.co.za
• SA Reinforced Concrete Engineers’ Association
(SARCEA)
+ 27 11 455 6321 | sarcea@iafrica.com
No.1 Second Road, Halfway House 1685
Tel: + 27 11 205 9000 Fax: + 27 11 315 1644
info@mbsa.org.za
www.mbsa.org.za
BUILDING AFRICA

Establishment
Master Builders South Africa was
invited to the office of the Egyptian
Embassy in 2006 to attend a meeting
in Cairo, Egypt, with a view to creating
an African Federation of Contractors.
The meeting constituted 25 African
Countries represented by their
respective Construction Associations,
including MBSA’s then President, Mr
Sean Moffatt.
The organisation was established
under the name of the African
Federation of Construction
and meetings of the Federation have
been held at its Headquarters in
Cairo each subsequent year. Over
the last five years, which included the
Fifth Anniversary of AFCCA’s General
Assembly and Executive Bureau
Meetings in 2010, the meetings
have been attended by the Past
President and current Board Member
of Master Builders South Africa, Mrs
Eunice Forbes. The organisation is
partially funded through membership
subscriptions, the Egyptian
Federation, and government has
provided financial assistance to cover,
initially, travelling and accommodation
costs of delegates to attend the
annual meetings.
MBSA was elected to hold
one of the five seats allocated for
the positions of Vice Presidents of
AFCCA. Each of the Regions, North,
South, East, West, and Central Africa
holds such a seat, representing its
area on the Executive Bureau, and
General Assembly of AFCCA. In effect,
South Africa through Master Builders
South Africa occupies one of the
seats and in so doing, represents the
Southern Africa Region.
In order for the African members to
be afforded the opportunity of meeting
in each other’s countries, it was
proposed that the General Assembly
Meeting be held annually in Cairo, and
that the Executive Bureau meeting be
held twice a year in different member
countries – once during the same
period as the General Assembly,
which is June of each year, and the
other either November or January.
This proposal was put into effect three
years ago, resulting in three Executive
Bureau Meetings having been hosted
by Libya, Morocco, and recently
Sudan.
It is hoped that MBSA will host
the next meeting of the Executive
Bureau scheduled to be held in South
Africa either in October 2012 or in
January 2013. Holding the meeting in
South Africa would have far reaching
benefits, not only for the industry, but
also contributing to Government’s
objective and goals to increase
intra-Africa economic and industry
relations.
The positive role that South
African building contractors and
material suppliers can play in the
African economy and the associated
benefits to South Africa as well as
the Continent as a whole, can be far
reaching. At the same time, they can
contribute towards building mutually
beneficial Regional and Continental
relations, advancing South Africa’s
building and construction industry.
Aims of the organisation
• Establishing professional ties among
the contractors in African countries
for developing the contracting
sector at all technical, economic,
human and administrative levels.
• Promoting the Contracting
African Federation of Construction
AFCCA General Assembly meeting, Cairo, June 2012
BUILDING AFRICA

Profession in fields of building and
Public Works, to realise the highest
level of quality.
• Supporting African contractors to
enable them to achieve high levels
of professional responsibility for all
sectors of construction in Africa.
• Defending legal material or moral
rights of African contractors.
• Calling for establishing groups of
contractors in the African countries
at general, private and partnership
levels for execution of building
projects.
• Finding a mechanism that gives
competitive advantages for African
contractors when participating in a
tender in African countries.
• Establishing contact and
cooperation channels with other
groups of contractors all over the
world.
• Establishing a network aiming at
arranging and connecting unions
of African contractors in various
African countries; an effective
database, and establishing
“consortiums” enabling acquisition
of the large projects.
Current activities
• Develop classification rules and
regulations. Develop training
courses to produce engineers,
accountants and technical skills.
• Undertake mutual visits between
AFCCA Members in order to
activate partnerships between
companies.
• Organise meetings with the AFCCA
President and two Vice Presidents
with the Chairman of the African
Development Fund in order to make
recommendations with African
Governments for the benefit of the
African companies.
• Facilitate travel opportunities for
Executive Bureau members in
order to interact with the German
Contractors Association and French
Contractors Association in order to
open new avenues through CICA
membership.
• Commence with a media campaign
to increase AFCCA’s exposure
to countries that have not as yet
joined.
• A CD on Standards for Uniformity
and Registration Criteria which
had been prepared by South
Africa’s CIDB, was tabled by
Master Builders at the Classification
Commission. Discussion on the
matter created the awareness that
the subject required an in-depth
analysis. The Committee felt that the
relevant criteria would be collated
again which would be of assistance
to all members – the object being
that when either those countries
who wished to join forces and work
with South African contractors, or
any other contractors, or vice-
versa, there would be a clear
understanding of the requirements
and expectations of the countries
involved. Master Builders would
like to record its thanks to CIDB for
arranging this CD.
AFCCA has secured the position
of Observer at Confederation of
International Contractors’ Associations
(CICA).
Eunice Forbes
Tel: + 27 11 883 9867
Mrs Eunice Forbes, MBSA Past
President and current board member
and AFCCA Vice President
New AFCCA President Eng. Ibrahim
Mahleb shaking hands with Eunice
Forbes after being elected at the
General Assembly meeting, Cairo,
June 2012
AFCCA Executive Bureau meeting,
Sudan, January 2012
Executive Bureau Opening Session, Sudan, January 2012
BUILDING AFRICA

During 2012’s State of the Nation Address on
the 9th of February, President Jacob Zuma
made it very clear that South Africa’s main
focus according to the New Growth Path is the
upgrade and development of infrastructure.
Infrastructure is the key to the country’s economic growth
and will enable self-sufficiency and entice investment whilst
simultaneously creating jobs.
The infrastructure drive was heralded when South Africa
won the bid to host the 2010 FIFA Football World Cup.
The government immediately increased spending on
infrastructure development through the build programme.
The economy was stimulated through the influx in
employment numbers. The National Planning Commission
was established in 2009 in order to produce a national
development plan for South Africa along the lines of its
constitution.
The first draft of the plan outlines South Africa’s goals for the
next 20 years as well as the aims of addressing poverty and
inequality. It is hoped that higher growth and job creation
through infrastructure development will be the solution.
The New Growth Path framework was launched in 2010
and identified South Africa’s job drivers as infrastructure
development, tourism, agriculture, mining, manufacturing
and the green economy. As part of this, 2011 was a
milestone in job creation in South Africa with the rate of
unemployment coming down from 25% to 23.9% with
365,000 people employed in the formal sector during the
year.
President Jacob Zuma called on all South Africans to
join government in the infrastructure development drive.
The drive will be pursued during the next couple of years
through the vast experience gained during the 2010 FIFA
Soccer World Cup to manage the project successfully.
The plan is being driven by the Presidential Infrastructure
Coordinating Commission (PICC).
The PICC has identified strategic projects through five
major geographically-focused programmes: (focusing on
health and basic education infrastructure, information and
Infrastructure is on South Africa’s
main agenda
BUILDING AFRICA

communication technologies, and regional integration.)
1. Development and integration of rail, road and water
infrastructure centred around two main areas in the
Limpopo mineral belt.
2. Improvement of the movement of goods and economic
integration through a Durban-Free State-Gauteng
logistics and industrial corridor.
3. Development of a major new South Eastern node that
will improve the industrial and agricultural development
and export capacity of the Eastern Cape region.
4. Expansion of the roll-out of water, roads, rail and
electricity infrastructure in the North-West. Ten priority
roads will be upgraded.
5. Improvement of infrastructure of the west coast which
has enormous potential waiting to be unlocked.
In addition to these plans, Southern Africa was dually
awarded the bid to host the Square Kilometre Array (SKA)
radio telescope infrastructure project along with Australia
and New Zealand. The South African contingent was bid in
partnership with eight other African countries. The decision
was made on 25 May 2012 in Amsterdam, the Netherlands
and Southern Africa was identified as the preferred site. As
a result, South Africa will host the majority of SKA dishes
in Phase 1 which will be added to MeerKAT. Further SKA
dishes will be added to the ASKAP array in Australia. All
the dishes and the mid frequency aperture arrays for Phase
II of the SKA will be built in Southern Africa while the low
frequency aperture array antennas for Phase I and II will be
built in Australia and New Zealand.
SKA is the most powerful telescope in the world and is a
major milestone in utilising the potential of Africa’s skies
through the installation of 3000 different satellite dishes. This
is a historic moment not only for Africa, but for the world, in
the advancement of information technologies.
The North-South Road and Rail Corridor is another major
infrastructure project for the continent which South Africa
is a major champion of. This is a Presidential Infrastructure
Championing initiative of the African Union’s NEPAD which
will open up borders and inter-trade.
The massive investment in infrastructure aims to leave more
than just power stations, rail-lines, dams and roads. The
hope is that apart from the physical factors, the country
will be industrialised and skills and jobs will be generated.
President Jacob Zuma has convened an infrastructure
summit to discuss the implementation of the plan with
potential investors and social partners.
Extracts from the State of the Nation Address By His
Excellency Jacob G Zuma, President of the Republic
of South Africa on the occasion of the Joint Sitting of
Parliament, Cape Town, 9 Feb 2012.
Images courtesy Gautrain.
BUILDING AFRICA

The Lesotho Highlands Water Project (LHWP) is an ongoing
water supply and hydropower project of the governments
of Lesotho and South Africa, and is Africa’s largest water
transfer project. The first treaty between the two countries
for the transfer of water was signed in 1986. It includes
a system of several large dams and tunnels throughout
both countries. The Lesotho component involves the rivers
Malibamatso, Matsoku, Senqunyane and Senqu. In South
Africa, it involves the Vaal River.
The project’s aims are to provide jobs and income for
Lesotho, as well as hydroelectric power, in exchange for
water to Gauteng, South Africa’s industrial and mining hub.
The Vision
In the aftermath of the global economic meltdown and the
mainstreaming of concepts like global warming and climate
change, it is becoming increasingly evident that economic
growth and prosperity going forward will be built on very
different fundamentals. International money is following
scarce resources (i.e. water), “green” industry and energy,
Lesotho Highlands Water Project
Developing a Country - Not a Dam
BUILDING AFRICA

and easy access to labour.
This shift in investment favours Africa. Funding for
projects that offer spatial development opportunities and
open up corridors for trade are far more likely to attract
favourable, global funding.
The development of an integrated “Special Economic
Zone” (SEZ) would offer Lesotho the opportunity to become
a part of this global movement.
First phases
The first phase of the project was reached on the
completion of Katse Dam in 1998. The Katse dam is a
concrete arch dam across the Malibamatso River. Although
the Katse dam has power generation capability for local
use, the primary purpose is as the storage basin for Phase
1A and provides discharge into the transfer tunnel.
Phase 1B of the project was completed in 2002 with
the construction of the Mohale dam, a very large rock-fill
dam, located on the Senqunyane River. The system is
interconnected in such a way that water may be transferred
in either direction for storage in Mohale or ultimate transfer
to South Africa through the Katse reservoir.
Dam-Hydro-Special Economic Zone
Experts warned at NEDLAC that South Africa’s, and
in particular Gauteng’s, future water security is only
assured until 2018. MK Malefane, heading up the Polihali
Consortium proposal, believes the only solution for the
delivery of Lesotho Polihali Phase 2 Dam is on a turnkey
finance-design-build basis with a consortium team. The
consortium needs to have the capability and resources
to undertake such construction and delivery of water to
Gauteng by the deadline 2018. Due to the sensitive nature
of land-ownership with traditional leaders, community
membership in the consortium is imperative in preventing
further delays as experienced in Phase 1.
The Polihali Consortium proposes a Special Economic
Zone (SEZ) Project that already has a growing number of
South African and international manufacturers registered to
invest, supported by the new roads being built linking the
Phase 2-SEZ with the Durban sea-port. Incorporated in the
SEZ plans to benefit from the Phase 2 infrastructure is the
development of a tourist resort city.
This approximate R20-billion Phase 2 Dam-Hydro-SEZ
development initiative is set to be the model and driving
force for the new SACU industrial diversification program
that will be implemented in the rest of the member countries
of Swaziland, Botswana, and Namibia with support from
member South Africa. This solution ensures sustainable
economic development activity and job creation amongst
the member countries. The project is set to become one
of the key catalysts for delivery of over 100,000 jobs
particularly in Lesotho and South Africa.
Malefane maintains there are two key imperatives in
Phase 2: that there needs to be a final turnkey solution
accepted by the end of 2012 and that major economic
development for Lesotho needs to be generated from an
infrastructure project this size. In a project of this size which
includes over 47 kilometres of tunnelling, it is vital that
the usual tendering processes in this case, which could
delay the processing and awarding of the + 400 main and
sub-contracts resulting in delivery of water to Gauteng
way beyond the 2018 water security threshold, need to be
abandoned.
It is therefore in the best interests of South Africa
particularly for political and social stability. By offering
a turnkey solution in 2012 for Phase 2 of LHWP, the
impending catastrophic COSATU-led labour and public
reaction when taps start running dry will be prevented. It
will also ensure South Africa maintains on its current growth
path and employment vision, and Lesotho can progress on
their recovery path.
For Lesotho, Polihali Consortium’s committed strategy
is to mobilise South African and foreign investment for
the realisation of broader poverty reduction, job creation
and economic development as a key offset offering of the
turnkey solution.
Polihali Investment & Development Consortium
Johannesburg, South Africa
Cell: +27 83 982 0658 Fax: +27 86 693 3353
Email: mkmalefane@gmail.com
BUILDING AFRICA

In February 2012, an innovative new creative
agency Kamoso Consulting was established
in Botswana, leveraging the resources of
international brand consultancy SouthSouthWest
and Gaborone–based communications firm
Red Pepper. Drawing on this depth of local
and international knowledge and experience,
Kamoso develops powerful brand strategies;
converting business strategy into meaningful
brand activation and engagement, driving
increased value in organisations, their products
and services. Kamoso will play a unique and
valuable role in assisting Botswana’s evolving
economy at the dawn of the African century.
Directors Thapelo Letsholo and Andy Sargent first met
during an inbound trade mission from Australia,
hosted by the Botswana Export Development and
Investment Authority (BEDIA) in March 2011. After
identifying a niche in the market for their combined offering,
their respective companies have been working closely
together ever since.
“We are proud to welcome Kamoso as a member of
the Botswana business community, which has been the
outcome of a joint effort with BEDIA. Collaborating with
such extensive experience and professionalism required no
hesitation.” Reitumetse Aphiri, BEDIA.
“The decision to formalise our partnership and form
Kamoso was driven by the genuine desire to continue
to build local capacity and further facilitate the transferal
of skills, in and out of Botswana. There is much to be
learnt from all sides. Botswana is the logical base for
us in Africa as the economy is stable and the business
environment is well regulated. There is general excitement
across all sectors for the future of the nation, driven by the
responsible management of recent economic growth and
development.” Andy Sargent, Kamoso.
Kamoso currently has major branding projects
underway in Botswana in both the Education and Tourism
industries. These industries were identified as central to
Botswana achieving Vision 2016 (Botswana’s strategy to
propel its socio-economic and political development). This
is a direct alignment with the continued focus on building
local capacity and the continued diversity of the economy
in Botswana – proof of Kamoso playing a vital role the the
continued growth of both the public and private sectors
across Botswana.
Carrying strong endorsement from institutions such as
BEDIA and the Citizen Entrepreneurial Development Agency
(CEDA) has assisted Kamoso as it enters the market with a
powerful service offering unlike any other domestically.
“Branding is an essential part of the growth and
development of any country – especially in an expanding
economy such as Botswana’s. The unique drive of Kamoso
to connect business strategy with brand strategy and
activation is a breath of fresh air in Botswana.” Bosisi
Ntshole, Citizen Entrepreneurial Development Agency
(CEDA).
Tel: +267 395 1363
Email: dumela@kamoso.co.bw
Web: www.kamoso.co.bw
Kamoso
Empowering leaders today, to create an inspired
vision for the Africa of tomorrow
GROWTH AND DEVELOPMENT AFRICA

CHAPTER 6:
GROWTH AND DEVELOPMENT
AFRICA

The Future of Trade Africa – Trade and
Investment Commerce Exchange was
held in the specially designed conference
centre on the DHL BRICS Africa Import
Export floor of SAITEX 2012 from 15 to
17 July at Gallagher Convention Centre in
Midrand, South Africa. As key stakeholders
deliberated on the topics of the Future of
Trade Africa at the conference, the Proudly
African initiative launched through its
display of BEST OF books and business-
matchmaking opportunities.
Aiming to jointly display Africa’s diverse countries through
“pages of timeless history”, both in high-end coffee table
book print format and eBook format, the Proudly African
initiative is a new concept which brings together the
achievements of GVPedia Publishing and various industry
bodies. The initiative celebrates all things African – in
trade and industry, commerce, tourism, and development.
The continent’s shared success stories and areas of
potential investment come together under one banner as a
showcase to the world.
Visitors to the Proudly African exhibition at BRICS Africa
were greeted with the display of the BEST OF coffee-table
book collection, Diplomat Africa magazines, and the new
Hospitality Marketplace publication. Strategically located
on the BRICS Africa B2B floor, Proudly African’s display
created an expose of the continent’s finest offerings,
Future of Trade at
BRICS Africa 2012
Proudly African
GVPedia / Proudly African team

relevant to new players from the other
BRICS member countries, and most
notably, from India.
“India is increasingly becoming a
major trading partner with the region
and South African businesses should
take the opportunity that our ties with
India, both historically and through
new initiatives such as BRICS (the
Brazil, Russia, India, China and
South Africa association of leading
economies) afford for local businesses
to establish a footprint on the Indian
continent,” said Stephen Oehley,
director at South African Trade
Promotions.
The High Commissioner of India to
South Africa, Mr Virendra Gupta,
was taken through the display by
GVPedia India partner, Sandhya
Mendonca. The High Commissioner
helped officially launch the new Best
of India book in front of a multitude
of cameras, including those of CNBC
Africa.
The launch of the Proudly African
Initiative allowed for a time of reflection
and celebration. In attendance was
Best of Zambia partner, Lee-Anne
Singh, who brought with her copies
of the well-received Best of Zambia
book.
Also launched on the BRICS Africa
B2B floor in partnership with Adele
Lucas Promotions, was the new Best
of Soweto book in the VIP lounge. The
books were on display and for sale
and were complimented by impressive
art murals depicting life in Soweto.
The response to the books was
overwhelmingly positive.
The Future of Trade Africa – Trade
and Investment Commerce Exchange
impressed with its calibre of high-level
speakers, and included discussions
on topics such as Identifying New
Markets in Africa, Logistics and
Inter-Regional Integration, and
the Practicalities of Business in
Africa. Speakers included: MEC of
Gauteng Department of Economic
Development, Ms Qedani Mahlangu;
Lead Partner of Africa Business
Centre of Ernst & Young, Michael
Lalor; MD DHL Express Central Africa
and Indian Ocean Islands, Hennie
Heymans; Business Development
Director of Imperial Logistics, Cyril
Laubscher; and Programme Director
of Trade Mark Southern Africa, Mark
Pearson.
There were ample opportunities
for delegates to network and the
conference was designed to offer a
platform for South African businesses
to ensure they benefit from the
expected boom in trade between the
BRICS countries.
Rebecca Eb, Proudly African Managing Editor and Kabo
Garebakwena, Proudly African Botswana
Advocate Leslie Sedibe, CEO Proudly South African
and Thapelo Letsholo, Partner Proudly African
Virendra Gupta, High Commissioner of India to South Africa
and Sandhya Mendonca, Best of India Publisher.

In the last few decades, a number of African countries have
experienced severe food shortages. The New Partnership
for Africa’s Development, the NEPAD Agency, recognises
that attaining sustainable food security is a major challenge
for Africa. NEPAD has been working with country and
regional partners to support more coherent and integrated
agricultural development. One of the key achievements has
been NEPAD’s support for the implementation of the African
Union framework for agricultural development, known
as the Comprehensive Africa Agriculture Development
Programme (CAADP).
Through this Programme, whose objective is to raise
agricultural productivity on the continent to at least six
percent annually to contribute to poverty alleviation and
elimination of hunger, NEPAD brings together various
agricultural institutions in Africa. Countries that have signed
up to the Programme are required to commit at least 10
percent of their national budgets to agriculture.
The programme is premised on four pillars: sustainable
land and reliable water control systems; private sector
development, rural infrastructure and improved trade-related
capacities for market access; increasing food supply and
reducing hunger; and agricultural research and technology
sharing.
Among its achievements, the programme has
succeeded in getting 30 African countries to sign the
CAADP Compact which brings out national consensus
and commitment to give agriculture top priority in terms of
budgetary allocation. Also, more than 24 have established
agriculture and food security investment plans.
To date seven countries have exceeded the six percent
target and another four have achieved growth of between
five and six percent.
Through this, CAADP has boosted agricultural
growth across the continent; accelerated cassava
commercialisation in southern Africa; enhanced livelihoods
in rural Africa; and improved regional trade in food staples,
through natural disaster risk management tools and
platforms for skills transfers.
CAADP has inspired and energised African agricultural
research institutions, farmers’ associations, and African
governments who believe that agriculture has a pivotal
role in development. Development partners looking for a
champion for agricultural development in Africa have rallied
around CAADP.
In essence, CAADP is about boosting investment to
stimulate growth in the agricultural sector. This means
bringing together the public and private sectors and civil
society – at the continental, regional and national levels
– to increase investment, improve coordination, share
knowledge, successes and failures, encourage one another,
and to promote joint and separate efforts.
NEPAD’s Pan-African Cassava Initiative (NPACI), which
links national agricultural research with regional cassava
schemes, has succeeded in the commercialising of cassava
by encouraging the processing of the root crop into starch
and other industrial products.
Under TerrAfrica, NEPAD’s strategic investment
NEPAD – Advancing Agriculture and
Food Security in Africa

Programme which is also funded by the World Bank and
other partners, the Agency aims to leverage funds to up-
scale sustainable land management in sub-Saharan Africa.
The programme has secured close to US$1-billion and has
disbursed funds to 27 countries in the last few years. One of
the beneficiaries is Ethiopia, which received almost US$30-
million. In addition, over 23,700 households in Lesotho,
Mozambique, Swaziland and Zimbabwe have been given
improved seed varieties and trained in appropriate farming
techniques such as jab planting and basin planting.
Ploughing land breaks down soil structures and is not
sustainable, whereas jab planting allows farmers to plant
seed into ground that has not been ploughed. Planting
basins leave over 90 percent of the soil undisturbed,
capture rainwater and allow farmers to place fertiliser or
manure more precisely. This means farmers harvest more
and do not have to buy highly priced staples. In 2010 the
project was extended to Eastern Africa.
CAADP’s Food and Nutrition Security Programme
has gained significant grounds in Botswana and Namibia
through its school feeding programme where about
270,000 children in Namibia and 330,000 children in
Botswana have benefitted so far from the programme. The
scheme is an important strategy for addressing inequalities
in education, including providing access and expanding
education opportunities for disadvantaged Namibian
children. Not only will it result in increased food supply and
boost responses to food emergency crises, it will also lead
to better children’s nutrition and education due to the jump
in school enrolment that is likely to be witnessed. From
the health perspective, it will act as a vehicle for fighting
diseases. The programme runs in 20 countries in East,
West and Central Africa.
Among the main drivers of NEPAD’s agricultural
programme include an increased level and quality of
productivity; enabling incentives for both state and non-
state players such as security, investments and governance.
CAADP ensures local African ownership and responsibility,
and encourages transparency and accountability.
www.nepad.org

Frontier Advisory hosts a series
of thought-leadership forums and
conferences both in South Africa
and internationally. These globally
orientated executive events bring
together corporate leaders to discuss
issues of key importance around
frontier and emerging markets.
In partnership with the
Johannesburg Stock Exchange
since 2009, Frontier Advisory
hosts the monthly Africa Frontiers
Forum. The forum invites leading
companies, organisations and
business personalities to speak at the
monthly forums focusing on topics
relevant for business on the continent.
These forums are interactive and are
designed to encourage conversation
and provide a platform for shared
learning.
The Africa Frontiers Forum is the
only dedicated series in South Africa
that on a monthly basis addresses
topics relating to Africa that impact on
business on the continent. The topics
and themes of the Africa Frontiers
Forum are always timely and designed
in consultation with our partner, the
JSE, and our other stakeholders.
The Africa Frontiers Forum is
hosted monthly in Johannesburg at
the Johannesburg Stock Exchange,
and the forums have been extended
to the Western Cape and KwaZulu-
Natal. Four events will be held in Cape
Town and Durban each for 2012.
Partnerships range from
government organisations such as
Wesgro in the Western Cape and
TIKZN in KwaZulu-Natal to corporate
organisations such as Deloitte, FNB
and Webber Wentzel. The benefits of
partnering in these thought-leadership
series provides organisations with
clear brand exposure on thought
leadership of the Africa Frontiers
Forum, access to an average of 120
attendees on a monthly basis, media
exposure, as well as direct benefits for
organisations’ clients and staff.
The success of the structure of
the Africa Frontiers Forum is reflected
in the high degree of media exposure
that the seminars receive. Constant
coverage is provided by Business
Day, Business Report, CNBC Africa,
Engineering News, Mining Weekly, the
SABC, Thomson Reuters, and Xinhua
News. The Financial Times is the
dedicated Media Partner of the Africa
Frontiers Forum.
Due to the demand of the Africa
Frontiers Forums across the region,
Frontier Advisory will extend the Africa
Frontier Forums to East Africa and
West Africa in 2013.
Africa Frontiers Forum

Topics addressed and to be addressed in 2012
• January: Africa Outlook Conference 2012.
• February: Will Special Economic Zones rescue
Manufacturing in South Africa and the Region?
• March: The Commercial Strategies of Emerging Markets
and new Emerging Multinationals in Africa.
• April: Will Political Instability derail Economic Growth in
Francophone Africa’s 250 million-strong Market?
• May: The State of Africa: Reporting from the World
Economic Forum’s Africa Summit, Ethiopia.
• June: Capital Market Integration in Africa-Aligning
Regulatory & Capital Market Growth Interests in the
Region.
• July: New Policy Direction in China’s Investment
Strategy Direction.
• August: The Rise of Social Media in Africa and how it is
shaping Companies’ Business Models.
• September: Ethiopia.
• October: BRICS/ Infrastructure.
• 6 November: Eurozone Crisis and its economic Impact
on Africa.
• 20 November: BRICS Development Bank.
• January 2013: South Africa Looks Ahead to 2013.
AFF in Cape Town in 2012
Four AFF business seminars are planned to be held in Cape
Town during the course of the year.
Seminar Prioritised Themes:
• The BRICS Summit – What does it mean for South
African Business?
• Africa’s Oil-led Growth Model: How can Cape Town be
positioned as a Services Hub for Oil-Rich Africa?
• Private Equity in Africa.
• China’s Commercial Relations with Africa.
Launching the AFF in Durban in 2012
Four AFF business seminars are planned to be held in
Durban during the course of the year.
Seminar Prioritised Themes:
• India’s Commercial ties with Africa: Leveraging the
second wave of investment.
• Logistics as an Enabler of Commerce in Africa.
• BRICS Infrastructure Development in Africa.
• Strategies for Successful Retail in Africa.
Please contact
AfricaFrontiersForum@
frontieradvisory.com. or
Suheima Shamsoodeen on
+27 11 447 8038 for interest in
partnering on the Africa Frontiers Forum.
Please contact
mmohohlo@frontieradvisory.com
or Metja Mohohlo on
+27 11 447 8038 for interest
in attending any of our Africa
Frontiers Forum events.

Inspiring cooperation and knowledge sharing across the
myriad of cultural and political lines which segment Africa
is no easy task. In the field of media research however,
there is a vibrant cross-border community of professionals
dedicated to growing media audience research across the
continent, which is essential for the development of media
in Africa.
This community is held together by PAMRO, the Pan
African Media Research Organisation – a forum where
industry organisations, media research providers, media
owners, marketers and advertising agencies from across
the continent can exchange knowledge and learn from one
another’s successes and failures.
Ultimately, by bringing together the media research
industry across African borders, PAMRO aims to produce
harmonised, compatible and comprehensive audience
measurement data for the entire continent. By promoting
media research in Africa, PAMRO aims to assist in
uncovering the opportunities that exist for growth and
development in all African countries.
One of PAMRO’s key vehicles for bringing people
together from around the continent is its annual conference,
the PAMRO All Africa Media Research Conference. Meeting
in a new city each year – this year’s event takes place at
Lake Victoria, Uganda, from 26-29 August – delegates
from across the continent come together to touch base at
what is surely the premier event on the pan-African media
research calendar.
“The PAMRO conference has grown into a remarkable
networking and learning opportunity, and provides a
valuable forum for intra-country communication and the
exchange of ideas,” says PAMRO president and MD of
Telmar Media Systems, Jennifer Daniel.
Food for thought
From the measurement and status of radio, print, TV,
internet and outdoor across Africa, to future trends and
challenges in the media audience field, the programme for
the 14th PAMRO Conference covers a wide range of media
research topics, based around the theme “From Local to
Global: Media Research in a Developing World”.
Speakers are coming from across Africa – Ghana, Kenya,
Nigeria, and South Africa to date – and will be joined
by experts from as far afield as the UK, Hong Kong and
Switzerland.
• Romi Hofer of GfK Switzerland will look at approaches
to facing the challenges of media research.
• Keld Nielsen, global business development director of
TNS Media Research, UK, and Laurence Chausson,
marketing director of Kantar Media, UK, will give their
perspectives on new media measurement.
• Looking specifically at television measurement, Craig
PAMRO Conference 2012
Sharing learning in media research across the continent

Johnson and Candice Ulrich from Nielsen SA will
explore the route to installing peoplemeter panels in
Africa to measure television viewing.
• Into the realm of outdoor media, Mike Broom, CEO
of Panel Services Africa, and Graham Tomes of
Eagle Outdoor, will present “African Solutions to
African Problems: Sun, Illumination, Jobs and Media
Measurement”.
• James Fergusson, manager of TNS, Singapore, and
Karin du Chenne, MD of TNS Johannesburg, will
demonstrate the crucial role which mobile will play in
how Africans access products and services, highlighting
the critical factors behind successfully utilising mobile as
a marketing and communications channel.
• Another confirmed speaker is Andrzej Suski of Millward
Brown Africa and Middle East, who asks whether multi-
channel campaigns in Africa can maximise return on
investment.
A number of other speakers will also be presenting at this
year’s conference, including Joe Otin of Ipsos sub-Saharan
Africa, and Adelaide McKelvey of Continental Outdoor
Media, to name a few.
Finally, there will be updates on media audience
research activities from PAMRO member countries across
the continent.
“The 14th PAMRO conference promises to be an event
not to be missed,” Daniel sums up. “The conference has
grown enormously since it was first held in Johannesburg in
1999, and is truly the key networking opportunity for media
researchers and clients on the African continent. I look
forward to seeing you all in Uganda.”
The when and where
The 14th PAMRO All Africa Media Research Conference
runs from Sunday 26 August 2012 to Wednesday 29
August 2012, at the Speke Resort and Conference
Centre in Munyonyo, Lake Victoria, Uganda. Programme
highlights include a get-together dinner, a breakfast
session, conference outing, and the Speciality Dinner
where the Piet Smit Achiever Award will be awarded by
the President of PAMRO.
How to register
Conference costs and registration forms can be found
on the PAMRO website at www.pamro.org.
To become a PAMRO member and qualify for the special
conference rate, visit www.pamro.org and click on the
link under “All about PAMRO”, or email pamro@saarf.
co.za or call +27 (11) 463-5340.
Jennifer Daniel, President, PAMRO

Sugarcane was introduced to Mauritius by the Dutch in
1639. It grew well and by 1641, two sugar processing
plants had been established. The manufacture of sugar was
abandoned in 1652 but cultivation continued. When the
French occupied the island, sugar production received no
attention until Mahé de Labourdonnais built the first sugar
factories. At the beginning of the 19th Century, there were
nearly 80 factories producing over 3,000 tonnes of sugar.
Since then, the Mauritian sugar factories have undergone
continual expansion, modernisation, and centralisation.
Today there are 17 sugar factories in Mauritius, producing
around 630,000 tonnes of sugar every year, with 530,000
tonnes exported to the European Union. Sugarcane is
presently cultivated on 72,000 hectares, representing 85%
of the arable land in Mauritius.
The sugarcane crop has adapted very well to Mauritius’
growing conditions and the industry has been supported
through the development of efficient organisations.
Sugarcane is set to remain one of the major contributors
of the Mauritius economy. Fields of sugarcane have been
a steady feature of the Mauritian landscape for over two
centuries. Once the country’s leading export, sugar is still
considered to form the backbone of the Mauritian economy.
The sugar industry owes much of its success to the
Sugar Protocol attached to the Third Lome Convention.
This saw Mauritius benefitting from export quotas at
preferential guaranteed prices well above world market
prices. The quota has been fixed at 507,000 metric tonnes,
resulting in a ‘sugar dividend’ yield estimated at US$200-
million annually. The Sugar Action Plan further boosted
the industry in the 1980s when the government reduced
export duty on sugar. The ban on mill closures was also
lifted, which allowed the industry to benefit from significant
economies of scale.
Both the Sugar Protocol and the Sugar Action Plan
played a critical role in Mauritius’ economic growth
and resultant transition from a low-income single-crop
economy to a middle-income diversified economy. Many
manufacturing enterprises as well as tourism ventures
benefitted from the sugar dividend through start-up capital.
They also benefitted from the technical and managerial
expertise already in place in the sugar sector. As a result,
the stable revenues from sugar exports helped to develop
and foster a more diversified Mauritian economy.
The success of the sugar industry in Mauritius can also
be significantly attributed to the positive trade agreements
with the United Kingdom and the European Union.
There are a number of challenges the Mauritian sugar
industry now faces, such as the high cost of production
due to a low milling capacity, a short milling season, and
high labour costs. The rocky terrain in places adds further
constraint to production. In order to achieve increased
sugar yield in Mauritius, the government plans to embark on
a number of research strategies.
The aim is to decrease production costs of sugar
The Sugar Industry Mauritius

while simultaneously increasing productivity per unit of
resources. These strategies include the scientific disciplines
of agronomy (irrigation, nitrogen nutrition, and cultural
operations), research and development on mechanisation
of cultural practices, as well as breeding high yielding
varieties with high sucrose and fibre content for sustainable
production levels.
Focuses for increasing sugar yield:
• Increase the efficiency of breeding and selection of new
cane varieties;
• Improve sugarcane husbandry with particular emphasis
on mechanisation, ripening and irrigation;
• Efficient use of fertilisers;
• Improved cultural operations and practices;
• Pest and disease control;
• Biometrical studies;
• Sugar milling and processing;
• Rehabilitation of abandoned cane lands;
• Yield gap between planters and millers;
• Improving labour efficiency;
• Environmental studies and monitoring;
• Reduction of costs of production;
• Crop diversification to rotate food crops between cane
cycles;
• Technology transfer;
• Diversification within sugar for maximum use of by-
products and derivatives:
• The use of bagasse for generation of electricity
• Sucrochemistry
• Organic sugar.
The diversification of the Mauritian economy built on
the backbone of the country’s sugar legacy has ensured
it is one of Africa’s wealthiest nations. Through careful
government research priorities, the legacy of sugar in
Mauritius will remain strong.
Source: Society for Sugar Research and Promotion on Maurinet.
com – Mauritius Island Online; and the Government of Mauritius in
Survival of the Mauritius Sugar Industry – D R. Julien Amas 1995.

World Trade Center Cape Town had the
pleasure of hosting the first ever World Trade
Center Association’s (WTCA) Europe, Middle
East and Africa (EMEA) regional meeting
to be held in Africa. This annual regional
meeting saw over 70 representatives from
World Trade Centers from EMEA regions
converging in Cape Town, South Africa from
30th – 1st June 2012.
The purpose of WTCA’s EMEA regional meeting 2012
was to encourage peer-to-peer dialogues through various
interactive panel discussions and networking, amongst
World Trade Center (WTC) representatives and WTC Trade
Mission Participants, with the objective to increase inter-
regional trade amongst EMEA regions and hence stimulate
multiple economies.
This event resulted in the signing of several MOUs that will
positively impact economic growth in Africa.
World Trade Centers in attendance included Accra (Ghana),
Algiers (Algeria), Almere Area (Netherlands), Basilicata (Italy),
Bhubaneswar (India), Bucharest (Romania), Cape Town
(South Africa), Cyprus, Dar es Salaam (Tanzania), Gaborone
(Botswana), Istanbul (Turkey), Jaipur (India), Lagos (Nigeria),
Lausanne (Switzerland), Lille (France), Marseille Provence
(France), Minsk (Belarus), Moscow (Russia), Mumbai (India),
Pescara (Italy), San Marino, Venlo (Netherlands), as well as
the World Trade Center Association. Also in attendance was
Chris van Biljon of the Captains of Industry Forum and Vuyo
Mzozoyana of Peermont Global Ltd.
The first day’s program consisted of dialogues and round
table discussions centred on Imparting of Knowledge as
Tools for Success. The delegation was welcomed by host
Julius Steyn, CEO of WTC Cape Town, as well as Ghazi
Europe, Middle East and Africa (EMEA)
regional meeting held in Africa 2012

Abu Nahl, the Chairman of the World
Trade Centers Association. The
second day ended with the launch of
AGRI World Africa and included the
signing of the trade agreement, before
the delegation headed off on a tour
of Cape Town and the closing Gala
dinner.
AGRI World Africa
Agriculture on the African continent
and the showcasing thereof will
undoubtedly soon be venturing into
unchartered territory with the launch
of AGRI World Africa. This is the
exciting sentiment that prevails within
the ranks of the World Trade Centre,
Agri Mega Group and other key
stakeholders in the agriculture sector.
The first milestone was reached when
the Agri Mega Group (AMG) and
World Trade Centre (WTC) signed a
Memorandum of Agreement (MoA) at
the EMEA event in not only addressing
the agriculture challenges on the
African Continent, but to formulate
new methodologies in positioning
Africa to be the potential food hub of
the world.
Africa will soon have its own
Agriculture Expo and promises to be
the centre point of interests of the
relevant role-players throughout the
agriculture value-chain. Agri World
Africa (AWA) will be a catalyst in
transforming the Agriculture industry
on the African continent.
Amongst others, the AWA aims to
showcase agricultural products;
promote trade and commerce in Africa
between African Countries; promote
trade and commerce between Africa
and the international world; put African
agriculture on a sound path of growth
and development; develop and
grow economies with the focus on
enhanced agricultural activities; and
facilitate sustainable food production
in Africa.
World Trade Centre CEO, Julius Steyn
said that Agri World Africa will give the
continent access to world markets
that ordinarily are not accessible to
agriculture producers.
“Furthermore, this joint-venture with
the Agri Mega Group will support and
cooperate with the existing pool of
Agriculture experts who currently play
pivotal roles throughout the African
continent,” Steyn added.
Steyn has alluded to the historic
agreement and subsequent strategic
planning session, as an integral step in
the right direction to ensure that both
the political and development goals
of the relevant heads of African states
and regional organisations, like Nepad
and COMESA, are adhered to. “The
joint-venture agreement’s success in
venturing into Africa is underpinned by
the enormous continental footprint of
World Trade Center,” Steyn concluded.
Orton King, Group Executive Director:
Agri Mega Group, said, “It is time that
we look at Agriculture with an Africa-
for-Africa approach and that we must
look beyond the current challenges
that prevail on the continent. In it we
must see the agriculture potential
for Africa and therefore we are very
excited to be part of a facilitation
process to position Africa as a
commercial agri-market to the rest of
the world.”
This ground-breaking joint-venture
agreement will make a contribution to
Africa in the positioning to be the food
hub of the world.

In today’s global economy, a graduate
needs abundant choices of programmes
and career paths to select from. BA ISAGO
University College is increasingly and steadily
becoming a preferred institution of choice for
tertiary education.
BACKGROuND
BA ISAGO, a dynamic private tertiary education institution
offering market-driven programmes of international repute,
was originally established in Francistown in 2002 with only
50 students. In the last ten years, its student population has
risen to over 2000, with branches in Gaborone, Francistown
and Maun. Fully accredited by the Tertiary Education
Council (TEC) in 2006 and the Botswana Training Authority
(BOTA) in 2004, the College offers a wide range of degree,
diploma and certificate level programmes, on a full-time and
part-time basis.
All its programmes have a direct bearing on the human
capital development of Botswana. The College’s philosophy
and guiding business principles are always premised on the
understanding that there must, at all times, be a meaningful
balance between its business imperatives and the academic
pursuits of its students. All these, resonate well and are in
tandem with the country’s new National Human Resources
Development Strategy and also some of the vital pillars
of Botswana’s Vision 2016. BA ISAGO is focused and
committed to transforming itself from a University College to
full university status.
ACADEMIC PARTNERSHIP
BA ISAGO offers its own home-grown programmes, as
well as some which are offered through license agreements
with the University of South Africa (UNISA) and the National
University of Science and Technology (NUST) in Bulawayo,
Zimbabwe. All these programmes have been approved and
registered by the Tertiary Education Council (TEC). Other
strong collaborative partnerships include ACCA, ICDL,
UNISA Graduate School of Business Leadership (SBL),
UNISA’s Centre for Business Management (CBM) and the
Botswana Institute of Chartered Accountants (BICA).
Centre for Research, Entrepreneurship and Project
Management (CREPM)
CREPM is a value-adding research, enterprise, project
management and consultancy Strategic Business Unit of
BA ISAGO. The following are core functions of CREPM:
• Research
• Training
• Consultancies
• Community Engagement
• Conferencing
The following Degree, Diploma and Certificate
programmes are offered on a full or part-time basis:
Degree and Diploma Programmes offered through
uNISA:
• Human Resources Management
BA ISAGO: A University College in
Transition and Transformation

• Marketing Management
• Financial Management
• Management Accounting
• Transport and Logistics
• Business Informatics
• Law
• Tourism Management
• Industrial and Organisational Psychology
• Bachelor of Accounting Sciences in Financial
Accounting
• National Diploma in Safety Management
Degree and Diploma Programmes offered through
NuST:
• Risk Management and Insurance (Hons.)
• Fiscal Studies (Hons.)
• Diploma in Development and Disaster Management
BA ISAGO Diploma and Degree Programmes:
• Diploma in Court Administration
• Diploma in Real Estate (leading to a BTech Degree)
• National Professional Diploma in Education (NPDE)
• Diploma in Accounting
• Diploma in Transport and Logistics
• Diploma in Entrepreneurship
• Diploma in Insurance
• BCOM in Accounting
• BCOM in Banking and Finance
• BCOM in Risk Management
• BCOM in Human Resources Management
Professional Programmes:
• Association of Certified Chartered Accountants (ACCA)
• Certified Accounting Technician (CAT)
• International Computer Driving Licence (ICDL)
• Botswana Institute of Chartered Accountants (BICA)
BA ISAGO Certificate Programmes:
• Vocational Education and Training (Training of Trainers
Course)
• Human Resources Management
• Business Management
• Entrepreneurship
• Court Administration
• Real Estate
• Foundation and Intermediate Certificate Course for
Deputy Sheriffs and Court Bailiffs
• Customary Law
• Law
Workshops and Seminars
The Centre for Research, Entrepreneurship and Project
Management (CREPM) conducts workshops and seminars
as and when required by various interest groups.
Registration
Registration is now open to all interested candidates until
15th December 2012. BA ISAGO also runs an Evening
School for in service trainees which runs from 1730 hrs to
2030 hrs during the week.
GABORONE CAMPuS
Plot 54831, Block 7, Corner of Western Bypass
(Motsete Road) and Mogoditshane Road,
Gaborone, Botswana
Email: anamika.singh@baisago.co.bw
Tel: (+267) 395 7744 • Fax: (+267) 395 7709
Mobile: (+267) 714 37500
FRANCISTOWN CAMPuS
Haskins Building, Plot 1602/3,
Light Industrial Site, Francistown, Botswana
Email: gertrude.kachere@baisago.co.bw
Tel: (+267) 241 8780 • Fax: (+267) 241 8778
MAuN CAMPuS
Suite 6, Lewis Building,
Old Mall Extension, Maun, Botswana
Email: maun.campus@baisago.co.bw
Tel: (+267) 686 7021 • Fax: (+267) 686 7021

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Mining the Resource, Enriching the Nation
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