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Digital success: Openness, disruption & purpose
- 1. Digital success Openness, Disruption & Purpose Tom Nixon | December 2013 Page 1 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 2. Page 2 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 3. Page 3 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 4. We are a digital consultancy We help our clients thrive in a digitally connected world Social media strategy Page 4 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013 Digital transformation
- 5. Structures Culture Strategies Page 5 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 6. Our clients Page 6 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 7. Page 7 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 8. Page 8 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 9. Page 9 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 10. Openness Disruption Purpose Page 10 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 11. Page 11 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 12. Page 12 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 13. Page 13 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 14. Page 14 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 15. $575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion Page 15 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 16. Page 16 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 17. GM – soliciting feedback Customer feedback given through their blog saved GM $180,000/year versus traditional focus group research. Page 17 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 18. Page 18 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 19. Page 19 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 20. Page 20 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 21. Page 21 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 22. Page 22 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 23. Page 23 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 24. Giff Gaff Page 24 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 25. 80% of smartphone owners use their device in stores to shop 80% of smartphone owners use their device in stores to shop Page 25 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 26. Mobile 63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones Lookout & Harris report, 2012 Page 26 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 27. Page 27 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 28. “We’re getting closer to a world where technology takes care of the hard work—discovery, organization, communication—so that you can get on with what makes you happiest… living and loving” Page 28 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 29. Page 29 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 30. Page 30 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 31. Page 31 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
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- 33. Page 33 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 34. Page 34 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 35. Page 35 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
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- 37. Page 37 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 38. Page 38 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 39. Page 39 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 40. Our purpose: “Helping people achieve their ambitions – in the right way” Page 40 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 41. Page 41 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 42. What do you stand for? What do you really believe in? Page 42 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
- 43. tom.nixon@nixonmcinnes.co.uk Page 43 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
Editor's Notes
- Arab Spring
- This photo was tweeted in the aftermath of the recent San Francisco air crash, prompting this comment above – its funny but its exactly what happened. It is normal to document our lives in realtime now. We make the news.
- Our lives are documented online, as we live them
- In March 2000, GoldCorp made available a wide variety of geological data to the general public. There was a prize of $575,000 for anyone who could find or suggest potential spots where gold could be found. The result of this mass collaboration effort was over 100 targets that were approximately 80% successful bringing over 8 million ounces of gold. Because of their use of crowdsourcing, GoldCorp’s value skyrocketed from $100 million to $9 billion http://www.fastcompany.com/magazine/59/mcewen.html?page=0%2C0
- Challenge posted on Innocentive by United Health Group. It is No. 22 on Fortune magazines top 500 companies in the United States.
- Connect people and empower them with information Absolute nightmare – trains to london completely stopped, customer’s haranguing customer services. Driver tweeted this photo – and conversation switched. To ‘Wow, how are you going to clear that up?’ Driver wasn’t empowered to do this, they just did – learning is that they need to make this happen.
- In Chicago there were always rumours that some areas were cleared of snow as a priority – and others ignored. The city decided to show transparently this wasn’t the case using live GPS tracking of plows. They provide a map of Chicago’s approximately 300 snowplows, making their way in real time through the neighborhoods. Anyone will have a clear view of who gets what first, and whether plows really sweep more rapidly beside the homes of the mayor, powerful aldermen — or even just the neighbor everyone hates.
- GiggGaff is powered by customers – they support one another entirely
- Brands are recognising this – that we are always on, everywhere and developing new services to meet this need (Tesco shop in Heathrow airport – scan your mobile to order groceries)
- http://googleblog.blogspot.co.uk/2013/03/update-from-ceo.html
- Brands that understand this use their social spaces to corrall the conversation and address issues head-on. They use social during times of crisis to inform customers and keep them updated, They turn complainers into advocates.