SEND WEBINAR | Metodi di segmantazione avanzati per ottimizzare le tue campag...Contactlab
Un webinar per capire come creare e gestire in modo rapido ed efficiente segmenti e cluster per pianificare campagne multi-channel. Durante il webinar è stata presentata anche una DEMO del prodotto Contactplan.
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
SEND15 | Identificare il segmento per orientare le politiche di digital marke...Contactlab
Intervento di Andrea Franchini - Head of Research, ContactLab e Elisa Bincoletto, Head of Merchandising, IBS.it - nella breakout Know your Customers | SEND15, secondo Open summit ContactLab
SEND16 WEBINAR | Fidelizzare prima di partire: il customer journey di Costa C...Contactlab
Come implementare un'efficace strategia di comunicazione personalizzata basata sul lifecycle del consumatore: il caso di successo di Costa Crociere.
Trovate il replay del webinar al sito: http://www.send.contactlab.com/webinar/
SEND WEBINAR | The "luxury feeling" case: best practice in online purchase ex...Contactlab
Digital Analyst Alexandra Bertasio comments the research by Contactlab and Exane BNP Paribas, investigating the physical and digital customer experience during the entire online purchasing process.
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
A pragmatic assessment of the impact of social networking on pharma marketing & sales. Includes analyses of HCPs' social networks, consumer/patient social networks and the convergence of PR with SEO and SEM. Presented at conferences in Zurich, Shanghai and Boston during 2008. This version presented at EyeforPharma's
E-Communications and Online Marketing Summit, Boston, 2008.
SEND WEBINAR | Metodi di segmantazione avanzati per ottimizzare le tue campag...Contactlab
Un webinar per capire come creare e gestire in modo rapido ed efficiente segmenti e cluster per pianificare campagne multi-channel. Durante il webinar è stata presentata anche una DEMO del prodotto Contactplan.
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
SEND15 | Identificare il segmento per orientare le politiche di digital marke...Contactlab
Intervento di Andrea Franchini - Head of Research, ContactLab e Elisa Bincoletto, Head of Merchandising, IBS.it - nella breakout Know your Customers | SEND15, secondo Open summit ContactLab
SEND16 WEBINAR | Fidelizzare prima di partire: il customer journey di Costa C...Contactlab
Come implementare un'efficace strategia di comunicazione personalizzata basata sul lifecycle del consumatore: il caso di successo di Costa Crociere.
Trovate il replay del webinar al sito: http://www.send.contactlab.com/webinar/
SEND WEBINAR | The "luxury feeling" case: best practice in online purchase ex...Contactlab
Digital Analyst Alexandra Bertasio comments the research by Contactlab and Exane BNP Paribas, investigating the physical and digital customer experience during the entire online purchasing process.
Healthcare Social Networking: Is Pharma Ready to Join the Conversation?Len Starnes
A pragmatic assessment of the impact of social networking on pharma marketing & sales. Includes analyses of HCPs' social networks, consumer/patient social networks and the convergence of PR with SEO and SEM. Presented at conferences in Zurich, Shanghai and Boston during 2008. This version presented at EyeforPharma's
E-Communications and Online Marketing Summit, Boston, 2008.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Digital pr 2015
1. +
Digital PR
Un nuovo lessico.
O forse semplicemente un ritorno al
significato originario
aprile 29, 2015
Anna da Re, digital PR Libri
Mondadori, @soprabito
2. +
Ho cominciato dalle 50 sfumature di
grigio
Era il 2012
Era il libro perfetto:
nato come ebook in self-publishing
fenomeno e successo mondiale
libro generalista ma controverso
pubblico femminile
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
3. +
E L James
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
4. +
Le prime impressioni
(sono quelle che contano)
Le mie prime impressioni del web sono state:
Quantità overwhelming
Time consuming
Affascinante
Ma niente in confronto all’incontro di persona
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
5. +
O Nuoti o affoghi
Dopo 50 sfumature mi sono trovata immersa nel web (che era
diventato il mio lavoro)
Non sapevo nuotare
Non avevo la bussola
Ma come il mare, il web ti tiene a galla se non opponi resistenza
Ho cominciato a galleggiare e guardarmi intorno
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
6. +
Mi sono aiutata con un libro, che è
diventato la mia bussola
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
7. +
50% di copy + 50% Pr
Mi sono costruita una professionalità in cui:
Ho ritirato fuori le mie competenze di copywriter
Le ho mescolate con quelle di Pr e ufficio stampa
Fino a che il mix ha funzionato
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
8. +
Sapevo quello che volevo
Raccontare delle storie sui libri da promuovere che fossero vere,
convincenti, piacevoli
Sviluppare dei rapporti con blogger e giornalisti che fossero
autentici, onesti, di fiducia
Essere il portavoce dei Libri Mondadori in rete
Proporre il libro giusto alla persona giusta
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
9. +
Non sapevo come farlo.
Allora ho studiato
Ho studiato la rete, i blogger, i siti: come scrivevano, perché, di
cosa, con che frequenza
Era frastornante
Ma sapevo che a un certo punto sarei riuscita a padroneggiare
la materia
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
10. +
E sono entrata in rete
in prima persona
Per capire come funzionava
Per conoscere da pari chi ci lavorava
Per farmi conoscere e crearmi quella che oggi si chiama web
reputation
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
11. +
Ho aperto un blog
Si chiamava Piumedoca, Chiacchierare per scritto, ed era
appunto un blog di conversazioni con un’amica
Era l’inizio del 2012
Era difficile e poi bellissimo
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
12. +
Piumedoca: il primo blog non si
scorda mai
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
13. +
Ho svolazzato con Twitter
Mi ero iscritta nel 2009 ma non sapevo che cosa farci
L’ho riscoperto da Digital Pr, facendo anche livetweeting
Mi è piaciuto e mi piace moltissimo
Ho raggiunto e superato i 1400 follower
E sono fiera di essere anche parte della community
@stoleggendo
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
14. +
Ho aperto un altro blog
L’esperienza di Piumedoca è stata fondamentale
Ho aperto Ciabattine nel settembre 2013, con una
microredazione, 3 persone in totale. Ci ho messo tutta
l’esperienza fatta con Piumedoca
Abbiamo un traffico buono, per essere un blog che non dà
nessun servizio, circa 1000 visite alla settimana
E io continuo a divertirmici e ricavarne grandi soddisfazioni
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
15. +
Il secondo blog: in tre è più facile
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
16. +
Non c’è due senza tre, cambiando
argomento!
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
17. +
Ho risolto il conflitto di interessi
Dopo parecchie esitazioni e perplessità, sono riuscita a
diventare, come sono nella realtà, un’unica Anna da Re in cui
confluiscono la Digital Pr dei libri Mondadori, la blogger, la
twittatrice soprabito…
E come ho sentito dire alla Social Media Week, penso che le
aziende ormai abbiano capito che dalla notorietà in rete dei
propri collaboratori hanno solo da guadagnare
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
18. +
E allora mi chiedo, ci vuole
davvero un nuovo lessico?
Ci sono alcuni termini tecnici, che mutano con il mutare delle
tecnologie ma che si apprendono perché sono nell’aria
Il linguaggio vero è quello delle relazioni e della comunicazione
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito
19. +
Non è che invece bastano i 5
capisaldi delle Pr?
Essere gentili e rispettosi
Essere brevi e chiari
Ricordarsi di ascoltare
Credere nelle relazioni
Non dare mai scontata la fiducia
aprile 29, 2015Anna da Re, digital PR Libri Mondadori, @soprabito